News, Stories and more
Our Blog
View BY :
Jacob Long's Nineteen Years of Roast Craft, Seasonal Sourcing, and the Soul of Artisan Coffee
June Feature | Roastmaster’s Select
There’s a particular fragrance that drifts through the roastery in the early morning before the harbor fully wakes up. Warm sugars beginning to caramelize. Citrus lifting from the drum. A fleeting note of cedar or cocoa carried out toward the Pacific fog.
For nearly two decades, that rhythm has belonged in part to Roastmaster Jacob Long.
This June marks Jacob’s 19th year at Thanksgiving Coffee Company, continuing a craft lineage that began with co-founder Paul Katzeff in the 1970s and stretches further still, through the farmers, cooperatives, and communities whose hands shape every harvest. What began in 2007 as an apprenticeship in artisan roasting has grown into one of the defining expressions of the Quarterly Roast Masters Select and the Roastmasters's Select Club: a living exploration of seasonality, processing innovation, and the ongoing craft of honest roasting.
At Thanksgiving Coffee, roasting is about relationship, calibration, curiosity, and honoring the potential hidden inside every green coffee seed.
And after more than fifty years of roasting coffee on the Mendocino Coast, with nineteen of them shaped alongside Jacob at the roaster, that sense of curiosity and care still moves through every batch that passes through the drum.
From Dark Roasts to Flavor Exploration
When Jacob entered the specialty coffee world in 2007, the industry was in the middle of a significant shift. Roasters were pushing toward lighter profiles, asking new questions about what coffee could taste like when the roast stepped back and let origin speak.
The conversation expanded quickly beyond country of origin into varietals, farmer lots, fermentation methods, and post-harvest experimentation. Processing techniques once rare or little known outside producing regions now shape some of the most sought-after coffees in the world.
Processing Method
1. Washed
2. Natural
3. Honey Process
4. Anaerobic Fermentation
Flavor Profile
1. Clean, bright, transparent acidity
2. Fruity, sweet, berry-forward
3. Syrupy body with layered sweetness
4. Wine-like complexity, tropical fruit, spice
Anaerobic coffees in particular have transformed modern specialty coffee. By fermenting coffee cherries in oxygen-free environments, producers can unlock deeply expressive flavor profiles unlike anything the industry experienced a generation ago: notes reminiscent of sangria, ripe mango, cacao nibs, or fermented berries.
For Jacob, this evolution opened the door to a new era of creativity. But it never changed the foundation.
“Paul really encouraged exploration. We already had a strong foundation and clear roasting parameters, but there was room to evolve, to seek out unique coffees and showcase what producers were truly capable of.”
That spirit helped shape Roastmaster’s Select, where seasonality, rarity, and craftsmanship take center stage.
June is also a time we recognize World Environment Day, and coffee reminds us how deeply flavor is connected to ecology. Altitude, rainfall, biodiversity, soil health, and careful stewardship all shape what ultimately arrives in the cup. Every harvest is a reflection of an ecosystem in consant motion.
“Paul really encouraged exploration. We already had a strong foundation and clear roasting parameters, but there was room to evolve, to seek out unique coffees and showcase what producers were truly capable of.” Jacob Long
Following the Harvest
Coffee is seasonal agriculture. Just as wine changes with vintage and climate, coffee moves through harvest cycles around the globe. One of the first things Jacob evaluates when selecting a coffee for Roastmaster’s Select is simple: is it the right moment for this bean?
Fresh crop coffees arrive with heightened aromatics, vivid acidity, and a clarity in the cup that slowly fades with time. Sourcing seasonally is not a preference. It is often the difference between a memorable coffee and a merely good one.
As Director of Coffee, Jacob works closely with trusted importers, cooperatives, and producers across many growing regions to source extraordinary coffees at peak freshness. His work combines sensory calibration, relationship-building, seasonal timing, and years of cupping experience to help shape each Roastmaster’s Select release.
This creates the opportunity to feature rare microlots, innovative processing methods, and seasonal offerings that many coffee drinkers rarely have the opportunity to experience.
As harvest seasons become less predictable and coffee communities adapt to new challenges, long-term relationships and shared knowledge have become essential to sustaining both exceptional coffee and the people who grow it.
Over the years, Roastmaster’s Select has featured coffees from:
- Ethiopia: Hafursa, Banko Dhadhato, Konga
- Nicaragua: Finca Alexa, Byron Corrales, Carlos Lanza, Reynaldo Mairena
- Honduras: COMSA, Miriam Perez
- Kenya: Nyeri Othaya Ichamama
- Peru: COCLA
- Guatemala: Los Jóvenes ASOBAGRI
- Tanzania: Zanzibar Peaberry
- Malawi: Mzuzu Cooperative
- Indonesia: Toarco Jaya, Sumatra, Flores
- Mexico: Enjambre Cafetalero
- Ecuador: FAPECAFES
- Bolivia: Caranavi
- Brazil: Southern Minas
- El Salvador: JJ Borja Nathan
- Laos
- Colombia
- Panama Geisha
- Papua New Guinea
- Costa Rica
- Yemen
- Uganda
- Congo
These coffees represent more than geography. They reflect distinct climates, elevations, varietals, processing innovations, and the evolving creativity of the people producing them.
Through the work of the Cupping Labs project, before “single farmer lots” became a marketing phrase across the industry, Thanksgiving Coffee initiated farmer-focused sourcing through it's Campesino campaign (2005), moving beyond broad regional designations to spotlight individual growers and cooperative communities by name.
That early work laid the foundation for Jacob to create what the Roastmaster’s Select is today: coffees chosen not simply for origin, but for the distinct personalities, processing styles, harvest conditions, and craftsmanship of the people behind them.
Roastmaster Jacob Long evaluating coffees in Thanksgiving Coffee’s cupping lab
The Craft Behind the Cup
Roasting coffee at this level requires constant calibration.
Jacob’s work extends far beyond standing beside the drum. Inside the cupping lab, coffees are evaluated for sweetness, balance, defects, mouthfeel, and aromatic complexity. Roast profiles are continuously refined through tasting and data analysis.
His training through the Specialty Coffee Association and the Coffee Roasters Guild spans sensory evaluation, green coffee grading, espresso profiling, quality control, barista education, and coffee purchasing: a full spectrum of the craft practiced daily inside the cupping lab.
But even with all the science, coffee remains deeply human.
Roastmaster’s Select is also a story of mentorship across generations. Jacob’s nineteen-year journey has unfolded alongside decades of wisdom shared by Paul Katzeff, whose sourcing philosophy, sensory calibration, and commitment to craft helped shape the foundation Thanksgiving Coffee continues to build upon today.
“There’s a real privilege in working with coffees like these. And being able to talk about them with Paul has always been special because we’re calibrated. We taste similarly. We understand what we’re looking for.” Jacob Long
That continuity matters. It connects the original artisan coffee movement of the 1970s and ‘80s with today’s evolving specialty landscape and with the farmers who made all of it possible.
The Artisan Revival
As coffee culture has accelerated, many companies have narrowed their sourcing or standardized offerings for efficiency. Roastmaster’s Select moves in the opposite direction.
It is built around curiosity, seasonality, and the belief that coffee can still surprise us: that there are still harvests worth waiting for, producers worth knowing by name, and roast profiles worth refining one batch at a time.
Each featured coffee becomes a window into a particular harvest, landscape, and way of tending the craft: a producer’s innovation, a region’s seasonal peak, a processing method newly emerging into wider recognition, or a fleeting flavor profile that may never appear exactly the same way again.
This is the heart of artisan roasting: not control over nature, but collaboration with it.
And after more than fifty years of roasting coffee on California’s North Coast, that sense of wonder still remains at the center of what we do.
Summer Solstice & Slow Coffee Rituals
Along the Mendocino Coast, summer does not arrive all at once. The season unfolds slowly through shifting marine layers, pockets of warm light, and the ongoing dance between fog and sun.
As the Summer Solstice approaches, mornings begin cool and quiet in Noyo Harbor before the light gradually breaks through. It is the kind of weather that invites long cups of coffee and afternoons shaped more by tide and wind than by the clock.
Whether brewed hot against the coastal chill or over ice when the sun finally takes center stage, Roastmaster’s Select is designed to move with the rhythm of the season and the harvest itself.
Along the harbor, coffee rituals shift with the season too. Most mornings call for a warm mug against the coastal fog, while brighter afternoons can invite slower cold brew pours shared between worktables, docks, and backyard gatherings.
We invite you to welcome this solstice season with a simple Roastmaster’s Cold Brew Float: rich coffee concentrate poured over vanilla ice cream for a balance of brightness, sweetness, and roast depth.
Roastmaster’s Cold Brew Float
A harbor-side ritual for shifting summer skies and slow North Coast afternoons.
Roastmaster’s Cold Brew Float
Ingredients:
- 4 oz cold brew concentrate
- 1 scoop vanilla ice cream
- Sparkling water (optional)
- Fresh grated chocolate or cinnamon
Instructions:
1. Fill a glass with ice.
2. Add cold brew concentrate.
3. Top with a scoop of vanilla ice cream.
4. Add a splash of sparkling water for lighter texture, if desired.
5. Finish with grated chocolate or cinnamon.
The result is creamy, bold, and beautifully balanced between sweetness and roast depth: a small ritual worth building into the solstice season.
Looking for a meaningful Father’s Day gift? The Roast Masters Club offers an ongoing journey through seasonal coffees, rare origins, and artisan roast craftsmanship for the person in your life who starts every morning with intention.
Explore Roastmaster’s Select
The Quarterly Roastmaster Select and the Roastmaster’s Select Coffee Club are designed for coffee drinkers who want to experience the evolving artistry of coffee harvests around the world, from washed Ethiopian coffees bursting with florals to experimental anaerobic lots layered with tropical fruit and spice.
For Jacob Long, the work remains both technical and deeply personal: listening closely to each coffee, honoring the harvest, and helping reveal the character already waiting inside the bean.
At Thanksgiving Coffee, we continue to follow the harvest with gratitude, curiosity, and deep respect for the people whose hands shape every cup.
Stay in touch, we love to hear from you
Following the Harvest: The Art of Roastmaster Jacob Long
For nineteen years, Roastmaster Jacob Long has helped shape the evolving craft of coffee at Thanksgiving Coffee Company. In this story, we follow the harvest through seasonal sourcing, innovative processing methods, and the relationships that connect farmers, roasters, and coffee drinkers across the globe. From rare microlots to the rhythms of Noyo Harbor, discover how craftsmanship, curiosity, and long-term partnerships continue to guide every Roastmaster’s Select release.
read more-
Grinding Coffee at Home
Grinding coffee at home is an excellent way to improve your coffee experience. The fresher your coffee is when you brew it, the better it is going to taste. To help you get the most flavor out of your coffee beans, this post will cover a variety of methods to show how anyone can grind their own coffee at home. But first, let’s cover the…
Grind basics
Regardless of what you are using to pulverize your perfectly roasted beans into grounds, there are a few basic principles to keep in mind:
Grind Size
Using the correct particle size in ground coffee is one of the most important steps in coffee brewing. In general, a finer grind will produce a more intense brew and a coarser grind will produce a less intense brew. At the same time, a grind that is too fine will produce an over-extracted, astringent brew, and a grind that is too coarse will produce a weak, under-extracted brew lacking flavor.
Not sure what grind size to use? Here’s a handy guide:
COARSE (looks like Kosher or sea salt)
Cold Brew Coffee, French Press, Percolator, Coffee CuppingMEDIUM (looks like sand particles)
Pour-over Brewers, Auto-Drip Coffee Machines, Aeropress (with 3+ minute brew time)FINE (looks a bit finer than granulated sugar)
Espresso, Moka Pot (Stovetop Espresso Maker), Aeropress (with 1 minute brew time)Consistency
The size of the grounds should be consistent or uniform, meaning you don’t want to see large bits and super tiny bits in your grind. The reason: it is easier for smaller particles to become water soluble than larger ones. If there is a wide variety in the size of the particles in your coffee grinds, there will be a wide variety in the extraction time of your brew. The more consistent your grind size, the easier it is to extract the full flavor from your brewed coffee.
Now that we’ve got the basics covered, the next step is how to get the best grind at home!
HOW TO GRIND YOUR COFFEE
The Burr Grinder
Burr grinders are made of two burred plates with ridges that draw in and crush / grind the beans to a uniform size. This is what the pros use, and with good reason. Burr grinders deliver the most consistent grind with the least amount of work on your part. Just fill up the hopper, turn the dial to your desired grind setting, and turn it on. A burr grinder will cost between $60 — $250 depending on what features it comes with.
The Blade Grinder
While not ideal, a blade grinder will do a fine job if you put in a little effort. The first thing to remember is to pulse grind. Don’t grind all the coffee beans needed for your brew at once, instead, grind smaller quantities and pause regularly to shake the grinder. This will loosen all the bits and help you get a more uniform grind.
Take your blade grind to the next level: Got a sieve?
Sift the grounds through your sieve until you are left with just the large pieces. Then grind those large bits again until you are left with just medium and small grinds.
Pro-tip: Use a paper towel to get rid of the ‘fines’
‘Fines’ is coffee lingo for the tiniest powdery particles in ground coffee. Too many fines will leave your coffee tasting bitter and over-extracted. A nifty trick to get rid of them is to dump all of your grinds onto a paper towel and then rub them down into the paper towel with your fingers. A few passes is all it will take. Then gently transfer the grinds onto a plate (or right into your brewer). This will trap the powdery fines on the paper towel, leaving you with the best (most uniform and consistent) grind possible from a blade grinder.
Grinding Coffee at Home
read more -
COVID-19 Precautions at Thanksgiving Coffee
What we are doing to keep our employees and customers safe
We take health and well being very seriously, and have been ahead of the curve when it comes to responding to the COVID-19 crisis. Thanksgiving Coffee implemented these new strict company-wide guidelines as Proactive Measures against the spread of the Coronavirus on March 17th.
- No visitors. All tours of our roastery, coffee cuppings, and espresso training sessions have been canceled.
- Deliveries to the office are received outside and then decontaminated.
- Office staff has transitioned to working from home.
- We re-configured our coffee package production line to give more space to our production staff.
We are disinfecting all the things:
- Shipments of green coffee are decontaminated before stocking.
- All production counters and surfaces are disinfected at the beginning and end of each day.
- All hands are washed, then washed again.
This is a constantly evolving situation. Please check back on this post for updates.
We are doing everything we can here at Thanksgiving Coffee to make sure that we stay healthy and operational so that A Just Cup is always full.
COVID-19 Precautions at Thanksgiving Coffee
read more -
Bee Bold Alliance
A Regenerative Network for Pollinator Protection
Right now, bees are dying worldwide at an alarming rate. Why should you care? Because bees and other pollinators are an essential link in the food chain—our food chain.
The Bee Bold Alliance is a movement to help people attract and sustain pollinators in their home gardens, and at their place of work through habitat restoration and creation.
The Bee Bold Alliance blog will share stories that follow both the root causes for the disappearance of the bees and why it is so important to listen to the pollinators. Join us as we explore the diversity and abundance of our Pollinators of the world.
The Four Areas of Focus:
Culture: How Beauty, Art, and Intention Influence our Ecology
Provisions: The Power of Food & Herbal Medicine for Global Health
Regulation: Regenerative Systems for Ecological Solutions
Support: Soil and Water Health, and Traditional Place-based Knowledge of Native People
In these stories we tell how to collaborate with our Bee Bold Partners for the greater good of all. We will look into how we learn from our mistakes and utilize all of the tools available to us to solve the problem of our disappearing pollinators and the huge impact this has on our ecology.
As a Certified B Corp Thanksgiving Coffee Company is prepared to lead the way for Pollinator Protection in our community and beyond.
The Main Objective
The Bee Bold Alliance is about helping people learn how to attract and sustain pollinators in their home gardens & at their place of work through habitat restoration and creation.
However we will not stop there, we are going to look deeper into the root cause of the disappearance of pollinators and discover modern solutions, that perhaps have previously been overlooked.
To find examples of a sustainable relationship with the earth, we will look to a regenerative ecology network that includes Traditional Ecology Knowledge (TEK). Incorporating the Indigenous place based wisdom gathered from around the world by those who develop and maintain a deep and ancestral connection to the land.
Each One Of Us Carries A Piece Within, It Is Up To Us To Find It, And Use It For The Greater Good.
You too, are part of this solution, and I thank you for being here. Your support on this collaborative project is essential. Your participation will allow us to move forward for a bountiful future for all. If you are coffee drinker, make your coffee our Bee Bold Coffee and support pollinator protection in your local region every morning.
The Beginning
The Bee Bold Alliance came into focus in 2018, just after receiving a loud and clear message that it was “my time” be a steward of this land. Shortly after I received this message, Thanksgiving Coffee Company invited me to relaunch the Bee Bold project.
In revitalizing this campaign, what was once Bee Bold Mendocimo became the Bee Bold Alliance for Pollinator Protectors. The more I learned about my role in leading this campaign, the less I truly know. For example, now I understand it is not about being a “steward”, one who watches over the land, but more importantly one who actively gives to the land before one takes. To be full of gratitude for all we are given. To move through each day with honor and respect for the Earth that gives us every little thing that we need.
The Bee Bold Alliance is a reminder that you can give to the land you live on, to the land you do your business is on, and to the community you are part of. The vision is to build native food forest with Native People, with the seed savers, and to support the health of our new generations. The Bee Bold Alliance is about honoring the original care givers of these lands, and protecting the pollinators who allow us to grow the seeds of real food to nourish our bodies and our hearts.
As we develop this full spectrum ecology system for pollinator protection, we must include the practices of cultural ecology.
- Learn from the wisdom of our elders who remember and hold these stories of how we can adapt to our changing world.
- Revitalise the rich lineage of community song & dance as an important piece of the creation processes in our food system
- Remember and recreate connection to the spirit of life through our culture,
- How is sound health for our ecology manifested?
The Earth is full of abundance, the gifts of life are all around us, and all that we need to survive comes from this great planet Earth. How do we learn to live in harmony with the Earth and all its inhabitants? This is what I want to know, and I will take you through this journey of learning, as we travel many roads and look at many different tools that can be utilized in this work of rebalance, harmony, well being and sound health.
Here we are at the beginning of an emerging network for mutual support of our pollinator protectors: it will grow as we build it. Our World is as resilient as we make it. Let us find this new form of global coherence with the aid of one another. I hope you will join us on this journey. Become a pollinator protector with the growing Bee Bold Alliance here.
Follow the Evolution of the Bee Bold Alliance
2015: The 1st Bee Bold Advisory Committee
2016: Our 1st Bee Bold Event
2016: Fort Bragg becomes 1st Bee City USA in CA
2020: Introducing the Bee Bold Alliance
2020: The Way of the Bee Bold Alliance
2021: 4th World Bee Day
2021: Live Feed- World Bee Day
2022: Expanding Our Story of a Growning Alliance
2023: Native Cinema 2023- Groundworks
Lavender Grace is the Sustainable Consultant for Thanksgiving Coffee Company
I want to thank the many wonderful advisors who have informed this work
Introducing the Bee Bold Alliance
read more -
Ancient History of Pollination
“Go to your fields and your gardens, and you shall learn that it is the pleasure of the bee to gather honey of the flower, But it is also the pleasure of the flower to yield its honey to the bee. For to the bee a flower is a fountain of life, And to the flower a bee is a messenger of love, And to both, bee and flower, the giving and the receiving of pleasure is a need and an ecstasy.” Kahlil Gibran
There has been a lot of talk about pollinators in recent years, and how the declining populations of honeybees will affect food production. But have you ever wondered how it all started? When I began to write this, I had a rather broad understanding of pollination. However, the more I learned, the more questions I had. How did pollination come into being? Why is it so important to us now? Let’s take a deep dive into ancient history to learn a little more about the origins of pollination.
Pollination is believed to have begun around 130-150 million years ago. Basically, pollination is plant sex: the way plants spread and combine their genetic material to create new generations of plants. It is also essential to the production of fruit and seed crops that form the basis of our current food system. In the earliest forms of pollination, plants would scatter their pollen (male seed) to the wind and hope that a portion would land in the right spot on a female flower (stamen) and voila, there would be “chemistry”! However, this is an extremely unreliable way to reproduce. Although many plants still use this method, most have evolved into a primary relationship to collaborate with insects.
As early insects were flying around in search of food, they discovered how nutritious pollen was. Then several specialists decided to make pollen their main source and feed solely upon this nourishing golden dust of microspores. As the plants grew and thrived as a result of these relationships, they began to “sweeten the deal” by creating nectar for the services rendered. Flowers began to evolve bright colors to stand out and attract insects, distinguishing themselves from the green leaves and foliage that offered no sweet reward for the hard-working pollinators.
Millions of years have passed since the first flowers developed their pollination practice into the stunning displays we see today. This mutualistic relationship has changed the entire appearance of the earth, into the bright and colorful flowers and the vast variety of fruits and vegetables we all enjoy.
Learning the evolution of pollination from its ancient origins to the intricate and collaborative relationship that now occurs has been an inspiration to me. I hope the next time you receive a bouquet of flowers or taste the sweet juices of your favorite fruit, you think of the 130 million year journey it took to reach you.
Follow the Bee Bold Alliance Evolution
A regenerative campaign from Thanksgiving Coffee to protect pollinators
Ancient History of Pollination
read more -
How is it Done? The Magic of Honey

There is special magic found in the miraculous process of honey.
The dedication and unique skills called upon in these extraordinary pollinators is a true wonder. This golden “ambrosia” of vitality and health is the result of a tireless collaboration of specialists capable of exceptional chemistry.
What is the Mysterious process of Honey Making?
How do these honeybees produce this amazing life-sustaining liquid gold?
First, we must enter into the very heart of the flowers. As we learned in the Ancient History of Pollination, this is where the nectaries are created. The flowers offer up their sugary liquid to the bees with added mutual benefit for both.
Mutualism is believed to be one of the most common ecological interactions in communities throughout the world. The forager bee drinks and fills their special honey stomach full of nectar and then makes a beeline home.
Upon arrival to the hive, the nectar is transferred from one bee’s stomach to another in a process of regurgitation. With each transfer, a special bee enzyme (invertase) is added from each bee via the honey stomach. This is done repeatedly until the optimal viscosity is reached. Then the golden liquid is poured into a hexagon cell to be fanned on my rapidly beating wings. With 80% of the water content evaporated out, the hexagon is sealed with wax and set to cure into honey. This is now a supersaturated solution that contains over 180 components.
This “super” solution provides food and energy for the foraging flights of the bees. To produce one pound of honey, it take over 2 million flower visits, or roughly 55,000 miles flown. Nectar is gathered from a diverse array of sources to help maintain healthy immune systems. The magic of honey is in the diversity of its unique creation. Within the extremely vast healing properties of honey, to the essential role pollinators play in the sphere of our food systems, let honey be a sweet liquid reminder of the full beauty of life itself.

Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company and Consultant for the Honey Hive of Mendocino
The Magical and Miraculous Creation of Honey
read more -
Delicious Peace Coffee
Delicious Peace Coffee is produced in Uganda by 250 coffee farmers of Jewish, Christian and Muslim faiths who work together in their newly reformed cooperative after the last one they belonged to was corrupted by their founder who took all the coops property and a portion of their financial resources. In 2016, after a decade of belonging to the original cooperative, Mirembe Kawomera, they parted ways from the original and perhaps the only Interfaith Cooperative in the world that was fully composed of Jews, Christians and Muslims. We at Thanksgiving Coffee spent from 2006 to 2016 happily buying their coffee and telling their Interfaith story. The story of how it all ended can be found in this 10 part series “A Trip to Africa”. What follows is their new story.
Interfaith work was not this cooperatives mission. But it became a necessary aspect of their economic survival as coffee farmers. Individually their farms were too small to produce export quantities where the value of their labor would be appreciated and the price level per pound would be related to the unique flavor of their coffee beans. Putting differences aside, they formed a new cooperative to continue their work together. They renamed the cooperative The Namanyonyi Community of Shalom Coffee Cooperative (NCSCC).
Their story of Interfaith cooperation is worth telling here in the United States. We need to fight the fear of diversity with love, kindness, and inspirational models like this one. If poor Coffee farmers in Uganda can bring together 250 farm families for economic benefit for all, that is an accomplishment worth telling. If they can do it, we can too!
On my periodic visits to Uganda. I notice an unexpected consequence of our support and of their integration. There is a kind of Peace in their community, a shift from the tentativeness and mistrust between people practicing different religions in the same small community. Having to work together brought a familiarity that was comforting to most and as a consequence, enjoyment in finding new friends, a diminishing of the fear of being different and the growing and newfound empathy for their Abrahamic Brothers and Sisters as similarity replaced difference and myths became exposed as ignorance. Interfaith work creates Peace and with Peace in a community, Social, Economic and Environmental Justice can prevail.
As noted, this group of farmers has a history. First founded in 2004 The Mirembe Kawomera Cooperative was honored by Tufts University with their most prestigious honor, the Jean Mayer Award for Interfaith work in 2008 (I have a video of Thanksgiving Coffee on stage as the Co-op receive the award, but it is still on tape). We had been their only buyer but we were selling their coffee to Mosques, Churches, Synagogues and Interfaith Councils with great success. By 2018 we were selling 30,000 pounds yearly and paying 4 times the local price they would have received from the local buyers in Uganda.They had become a Fair Trade Certified Cooperative and had converted to 100% organic cultivation. The flavor was steadily improving and we felt that their 82 had the potential to become an 88. We were moving forward and the coffee was now beginning to be a part of the story as its flavor began to shine. But when the Cooperative members reorganized without their corrupt founder, they lost their hard-earned Certifications of Fair Trade and Organic. They are now in the process of becoming re-certified. Their cultivation practices remain the same.
In 2017 Thanksgiving Coffee contracted with The Communities of Shalom International Resource Center at Drew University for a year of intensive training for their new Board of Directors. It cost our company $6,000 but their story still needed to be told and with the internet now in full force, we knew we had the tools to bring the story to a much wider audience than before.
In October 2019 the Namanyonyi coffee farmers harvested their first crop as the new cooperative with its now trained Board of Directors in full charge. I had not yet tasted their 2019 crop for quality but I had a strong suspicion that it would be as good or slightly better than the 82 that was the score we gave our 2016 purchase. I didn’t think it was much of a risk because it was for them a second chance at creating a lasting relationship with a roaster who would tell their story and add value to their crop via the Interfaith model they had successfully accomplished together.
Photo: Co-op president proudly showing his Delicious Peace Coffee Package to the Chef at the Intercontinental Hotel in Kampala.
They were by now quite proud of who they were and how peaceful their small village was. When the coffee arrived at our Roastery in California we gathered in our tasting room and opened the first sack to view their raw, unroasted green beans. They were fresh smelling and blue-green in color. Their aromatics foretold a taste we were all anxious to experience. Jacob roasted a small sample which the next day, after the beans had rested a bit, we gathered around the cupping table to taste what was the first cup of the 360,000 cups that the 15,000 pounds would produce when it was brewed in peoples homes.
The flavors were every bit a reflection of the beautiful green-blue raw beans we inspected and roasted the day before. Lots of sweetness, fruity notes of mission figs, balanced with a nice soft lemony acidity, and a long wet finish. Lovely! We gave it an 86. It was their best score after almost fifteen years of working as a harmonious group of coffee farmers.
The Challenge
The 250 families that produce this coffee have a drinking water problem. Water systems are rare and most water for drinking and cooking is collected from “bore holes” loaded with dangerous bacteria. So boiling is the most common way to kill the bacteria. Even with this purifying procedure water-born diseases like Typhoid, Cholera, and diarrhea kills 50% of all children under 5 years old. Such death rates cause a great deal of emotional pain for the families and their community. We needed to do something about this otherwise the joy of cooperative success would be muted by poor health and death hanging over every one of the 250 families in the Cooperative.
Coincidentally or so it seemed, I received a communication from a woman who had been a Peace Corps Volunteer recently in Uganda. Kathy is a Civil Engineer. She told me of her work providing Clay Water Filters for homes in Uganda. She created a business in Kampala which manufactured water filters made out of local red clay and sawdust. After firing, the filters could remove, by simple gravity, 99.9% of all harmful bacteria making the water safe to drink. Their cost is $24.00 for a 20-liter system.
Calculating a $1.00 rebate to the coop for every pound Thanksgiving sells, we could raise enough money for 600 family water filters. Although there are only 250 families in the cooperative now, the prospect of receiving the filter free from the coop would help them strengthen their ties to the community they all live in and perhaps become well respected for their kindness and concern.
This water filter has multifaceted benefits;
- No wood needs be gathered from the forest to boil water , saving time and kitchen smoke pollution.
- Forests are not reduced to dry meadows
- Woman and girls spend less time hunting for, gathering, carrying, and transporting wood back to their homes
- Health improves, and the pain and fear of illness and loss of life diminishes
- Climate change is mitigated by preserving carbon sequestering trees.
- Money is not wasted on unnecessary purchases of charcoal, wood , medicines, and burials.
This is a work that is worthy. Everyone wins with this wonderful coffee. So here is your call to action. Take a risk on buying the first two packages. One roasted to a Medium Roast and a second to a darker Vienna Roast. A combo you can drink individually or blend together as you use them. Regardless of how you drink them, I guarantee you will find their flavor just wonderfully satisfying.
Delicious Peace Coffee : A New Story
read more -
How to store your coffee to keep it fresh and as tasty as the day it was received:
Staling is caused, in order of most harmful to least harmful
- Exposure to air (Oxidization)
- Exposure to heat
- Exposure to moisture
- Exposure to light

AIR
Roasted Coffee beans are composed of approximately 800 organic chemical compounds. Many of these organic compounds create the flavor you love.
There are sugars, alcohols, acids, Ketones, Aldehydes, minerals and all sorts of volatile flavonoids and antioxidants. When these organic compounds are exposed to air, many of them will combine with the Oxygen, forming new organic compounds that don’t taste good. The coffee becomes flat, losing its brightness and personality. This doesn’t happen immediately– it begins when you open a vacuum packed bag and the process continues on for about a month. The great flavor of high-quality coffee lasts longer at first but their fall over the cliff is more dramatic then lesser coffees. This is because the taste of lesser coffees when fresh often resembles stale coffee.
The Oxidization process is clearly observed as a freshly cut apple browns over time
Recommendations:
- Don’t open the vacuum bag until you are ready to use its contents.
- Close the bag and within the first three days, transfer the coffee into an airtight container. No need to purchase an expensive kitchen accessory. Just use a quart mason jar and seal it with a lid.

HEAT
All chemical reactions are speeded up by heat, so we want to keep the coffee at a low temperature. That will go a long way in saving the flavor.
Oxidation can be slowed down or speeded up. Temperature is the factor and since Staling is caused, essentially, by oxygen combining with other compounds, we want to keep the beans cool but not frozen.
Recommendations
- Store your sealed container in a cool dark pantry or in the refrigerator. If you have ordered a five-pound bag, you will need five quart-sized jars and lids.
- Cool is better than room temperature. Since warm air rises, store your sealed containers on your lowest shelves.

MOISTURE
Your coffee beans are pretty devoid of moisture. When we put green raw beans into the roaster they are about 11% moisture. When they exit the roaster after being at high heat (400-465 degrees) they are really dry. But like a dry sponge, they will attract moisture from the air. This is Osmosis. Moisture softens the beans and further enables organic compounds to combine and change, reducing flavor and speeding up the oxidization process.
Recommendation:
- Do not store the beans in the original vacuum packed bag for more than a few days unless you have a heat sealer. Moisture creeps into the bag easily, and even more when it is in the freezer or refrigerator.
- A sealed container is the answer to moisture.

LIGHT
It takes an awful lot of light to make coffee stale; if you address the air, heat, and moisture issues, then the light will become a small factor. On it’s own, in my experience, light alone will take a long long time to damage coffee beans. However, if coffee beans are exposed to prolonged sunlight, then heat becomes the primary culprit.
Recommendation:
If you address the problems of Air, Heat, and Moisture correctly, then Light will have little effect on your coffee.
Coffee 101 : How to Store Your Coffee
read more -
The best coffee is grown the traditional way— slowly, under a canopy of shade from taller native hardwood trees. Shade-grown coffees are carefully tended, harvested, and processed by people who know and love coffee, and who depend on it for their livelihoods.
Traditional shade-grown coffee really is a win for everyone: amazing coffee flavors, a fair wage for the coffee farmers’ hard work, and a lush natural habitat for migratory birds. So much good comes from a just cup of coffee.
The History of Shade Grown
By 1996, the United States forests had run out of hardwoods such as oak, ash, maple, cherry, and all the wild fruit and nut trees. These are important woods used in furniture making, home building, veneers for plywood, doors, window frames and a host of other minor but important uses.
The timber industry needed another source of hardwood, so they targeted the temperate rainforests where coffee was grown. The coffee tree is a shade loving plant that withers in the sun and needs shade to be a healthy producer of the coffee fruit. Mahogany and a dozen other hardwood varieties were there for the loggers if only they could convince coffee farmers to cut down their trees.
The destruction of these native hardwood forests is a long story of deception. Governments, in collaboration with multinational corporations, set out to convince farmers to grow their coffee in the sun, claiming that yields would increase and incomes would rise.
Without the leaf litter from the big hardwood trees to fertilize the soil every year coffee trees at Nicaragua Coffee Farms would need oil-based fertilizers. This is how the petrochemical companies became involved. Now with more sunlight reaching the ground, weed killers would become essential. This is how herbicide producer Monsanto became involved. Without the forest habitat for migratory songbirds, natural pest controls were lost. This is how the need for chemical pesticides became essential.
The big chemical companies found new markets and the timber companies gained new inventories of almost unlimited, inexpensive hardwoods. The coffee farmers paid for all this with higher costs, lower quality coffee, toxins entering the water supply, and a 90% loss of biodiversity on their farms.
At least half of all coffee grown in the northern neotropics has already been converted to full-sun plantations.
Preserving these precious jungle forests not only protects biodiversity, but it’s also our greatest asset in mitigating the effects of climate change.
The Smithsonian’s Bird Friendly® certification is the most rigorous environmental certification possible for coffee, and the only one that justifies the use of the much-abused term “shade-grown.”
Based on years of scientific research, the SMBC has developed strict criteria for evaluating shade coffee farms. An independent, third-party inspector determines whether a farm meets these criteria or not. Only those farms that also meet organic certification standards are eligible to be certified Bird Friendly®.Try One of Our Songbird Coffees
Protect biodiversity, with your morning Cup
Like us on Facebook and follow along on Instagram and Twitter for frequent updates, promotions, giveaways and more!
Springtime for SongBirds
read more -
Whale Run 2019
Coffee and Movement
Athletes have long appreciated the many helpful properties of coffee. As a pre-race ritual, a hot cup of coffee gets the blood flowing and puts a spring in your step. After a hard workout, the capillary dilation effects of caffeine help aid in recovery, increasing blood flow to tired muscles. Here at Thanksgiving Coffee, we believe in the magic of coffee and we know that it can be so much more than just a morning beverage— it can be a true medium for change.

Zachary Friedley was born missing his right leg above the knee, but that has never stopped him from being a natural-born athlete. Participating in wrestling, football, and baseball, Zachary is now pursuing his dream of competing in the 2020 Paralympic games in Tokyo as part of the track and field team. His goal is to spread awareness for his new non-profit organization, The Mendocino Movement Project, whose mission is to provide prosthetics to landmine survivors and those suffering from limb loss in developing countries.

Thanksgiving Coffee was proud to provide coffee for the athletes at this year’s Fort Bragg Whale Run and sponsor Zach for his very first 5k race. A fundraising event for the local Soroptimist group, the Whale Run celebrated it’s 35th year on the town’s brand new coastal trail.
With support from Thanksgiving Coffee’s Brand Manager and accomplished marathoner, Marchelo Bresciani, Zach ran his farthest distance to date. As a world class sprinter, Zach never imagined how much he would enjoy the 5k distance and seeing just how far he could go. Now, he is pursuing more events and 5k races around the country to share his story and promote movement throughout the community.
>A recipient of this year’s Challenge Athlete Foundation Grant, Zach is gearing up to receive a new leg later this month. He can’t wait to hit the ground running and start posting new personal records.
Thanksgiving coffee is proud to support Zach and his efforts to bring the Mendocino Movement Project to life. Follow him on his adventures this summer and keep an eye out for a special package of Mendocino Movement Project Coffee in the months ahead.
Whale Run 2019
read more -
Shade Coffee looks like this: grown under the canopy of indigenous trees. The white barked taller trees are commonly known in Central America as “Inga”. They are great for coffee because they not only provide shade for the trees but also habitat for biodiversity and leaf litter for soil nutrients. Leaves decaying on the forest floor is natural fertilizer. An additional benefit comes from the tree being “leguminous”, meaning its roots deliver nitrogen to the soil, further reducing the need for oil based fertilizers.
This environment is perfect for the cultivation of organic coffee. This site is located in Northern Nicaragua and is typical of the Mesoamerican Rainforest that stretches from Panama thru Costa Rica, Nicaragua, Honduras, all the way up to the Yucatan Peninsula. These forests are the home of Black Panthers and the National bird of Guatemala, the famous Quetzal. The trees are full of birds and Howler Monkeys and hundreds of species of orchards. At the higher elevations, coffee trees reflect the quality of this forest in the flavor of their fruit, and finally, in your cup.

When you taste coffee from regions like this, you are experiencing a message from the forest spirits. The expression, “There is magic in this package, only you can let it out” is derived from a walk through this place that I took with my good friend Byron Coralles long ago.
This is Shade-Grown Coffee
read more -
Mocha Java - 92 Points!
Coffee Review – February 2019
Blind Assessment: Deep, chocolaty, cleanly fruit-toned. Dark chocolate, cedar, black cherry, magnolia, molasses in aroma and cup. Sweetly tart structure with gentle, rounded acidity. Consolidates to resonant chocolate and cherry in the finish.
Mocha Java Blend Fair Trade Organic bag of Thanksgiving Coffee 'Mocha Java' medium roast
Origin: Ethiopia; Sumatra
Roast: Medium-Light
Agtron: 48/78
Aroma: 9
Acidity/Structure: 8
Body: 8
Flavor: 9
Aftertaste: 8
Notes: The components of this blend are certified organically grown and Fair Trade certified, meaning they were purchased from small-holding farmers at a “fair” or economically sustainable price. This version of the ancient Mocha-Java blend combines a traditionally processed, wet-hulled Sumatra in place of the original Java and replaces the Yemen Mocha with a similar “natural” or dried-in-the-fruit coffee from Ethiopia. One of the country’s pioneering socially and environmentally progressive roasters, Thanksgiving aimed to combine coffee quality with social and environmental responsibility many years before the latter preoccupations became fashionable.
The Bottom Line: A balanced, richly sweet-tart Ethiopia-Sumatra blend that’s also fair trade and organic-certified.
Read more at CoffeeReview.com
Want to know how the review process works? Learn more here.
Mocha Java - 92 Points!
read more -
The Roastmaster's Select 50th Edition
In late 2014, Roastmaster Jacob Long was touring the Thanksgiving Coffeewarehouse with a new employee, Brand Manager Marchelo Bresciani. Educating him on various green coffees stacked high on pallets, Jacob told Marchelo where the coffees had come from, the farmers and what time of year the coffees are freshest. Finally, he pointed out one particular sack of coffee.
Farmers in Nicaragua, he explained, were sending farm specific micro lots, as opposed to blended sacks of co-op beans. The quality of the coffee from this farm was so striking, that it shouldn’t blended. It would be a shame to lose it’s unique flavor. This coffee, though there was only one sack, was good enough to stand on its own. This coffee had something to say, and it was a micro-lot worth sharing with our customers.That was how the Roastmaster’s Select Coffee came to be.
Roastmaster’s Select Coffees are a carefully developed monthly selection, roasted in small batches using only the freshest beans at peak flavor. Each month, members are encouraged to record their thoughts and impressions about each selection and country of origin with the informative cupping cards included in every box.
Over time, the Roastmaster’s Club evolved to exclusively showcase single origin micro-lot coffees. Some come from unique and surprising locations,
like Nepal, Laos or Malawi. Others represent the highest quality beans from well established sources, such as Byron’s Natural from Nicaragua or the ever popular Ethiopian Yirgacheffe.
Shhh! It’s a Secret
The added fun of club membership is the surprise of not knowing what’s inside until you open the box. Is this month’s coffee from Mexico or Tanzania? Java or Guatemala? It could be unique beans from remote locations, or the highest quality of a favorite varietal. Every month, the Roastmaster’s Select Club Members are guaranteed to receive a box of awesome coffee.

Join the Club
Curious to know which coffee has been chosen for the 50th Edition of the Roastmaster’s Select? Sign up this month to find out! As a club member, you will have exclusive access to the finest selection of coffees, many of which have gone on to become award winning products. In fact, 2 out of the 3 Roaster of the Year winning coffees, the Kenya Peaberry and the Ethiopia Gedeb, were first released as Roastmaster’s Club Selections.
If you’re looking for just the right gift for the coffee lover in your life, or to add some spice to your coffee routine, a membership in the Roastmaster’s Select Club is guaranteed to please.
So what are you waiting for? These coffees are only available to Club members. Join the Roastmaster’s Select Club today. Don’t miss out on the opportunity to have Thanksgiving Coffee take you on a coffee tasting journey around the world, cup by cup, all from the comfort of home.
The Roastmaster's Select 50th Edition
read more -
The Roastmaster's Select 50th Edition
Every month, members of our Roastmaster’s Select Club have the opportunity to sample fresh and unique micro lot coffees from all around the world. In 2018 we were proud to showcase a diversity of coffee flavors from Ecuador, Mexico, Malawi, Sulawesi, Tanzania, and more. Now, for a limited time, join the members of the Roastmaster’s Club in exploring the taste of Indonesia’s Flores Green Dragon coffee.Here there be Dragons.
In the Indochina sea, south of the equator, lies the Malay Archipelago island chain. Rich volcanic soils and dense rain forests host a variety of life, including the largest lizards on the Earth: the famous Dragons of Komodo. It is no wonder why the islanders of Flores would name their unique style of coffee “Flores Green Dragon”.
On the upland plateau of Flores Island, nestled against the Mt. Inerie volcano, Green Dragon coffee is harvested and processed in the town of Bajawa, home to the Ngada people. Flores Island coffee is often sold in local Jakarta markets as commercial grade ‘Sumatra’, but the traceable supply of branded Flores Green Dragon ensures more value finds its way to the growers of this exotic coffee, playing a vital role in the local economy.Coffee from Indonesia
The species of coffee that make up Green Dragon are Typica, Tim Tim, and Linie S 795 (locally known as Jember). Jember is a cross between Kent, a typical mutation, and S288, a naturally occurring C. arabica and C. liberica hybrid. Developed in India, it is known for being one of the first varieties to be highly resistant to coffee leaf rust. Harvested between June and September, the coffee is pulped with minimal water, dried to roughly 35 to 40% and then wet hulled in a process called “Giling Basah.”
- Soil: Volcanic
- Altitude Grown: 1200-1700 meters
- Processing: Semi-washed (pulped natural, wet hulled and unpolished)
- Cooperative: Bajawa smallholders
- Region: Ngada Regency, Flores Island, Indonesia
Milk chocolate, heavy body, herbal notes.Now for a limited time, you can order a package of Flores Green Dragon and taste it for yourself. This special micro lot coffee will only be available until March.
Don’t miss out on a chance to try amazing flavors from all over the world. Join the Roastmaster’s Select Coffee Club, and get first access to exclusive micro lots and rare coffees.
Flores Green Dragon
read more -
Es·pres·so – /eˈspresˌō/
noun: espresso; plural noun: espressos; noun: expresso; plural noun:
1. strong black coffee made by forcing steam through ground coffee beans.
from Italian (caffè) espresso, literally ‘pressed out (coffee)’.

The Upsetter Espresso has been named a Good Food Award Winner, and it seems like a great time to talk about espresso roasts and perhaps clarify what that means. So let’s start with the basics:
What is espresso?
Espresso is coffee of Italian origin, brewed by expressing or forcing a small amount of nearly boiling water under pressure through finely-ground coffee beans. Espresso generally has more body than coffee brewed by other methods, has a higher concentration of suspended and dissolved solids which gives it a satiny mouthfeel, and has crema on top, which is a foam with a creamy consistency. As a result of the pressurized brewing process, the flavors and chemicals in a typical cup of espresso are very concentrated. Espresso is also the base for other drinks such as a caffè, latte, cappuccino, caffè macchiato, caffè mocha, flat white, or caffè Americano.
What is an espresso roast?
Espresso is both a coffee beverage and a brewing method. It is not a specific bean, bean blend, or roast level, though it is more finely ground. An espresso roast is simply a way of roasting any green coffee with the intention of it tasting good brewed as espresso. Any bean or roasting level can be used to produce authentic espresso. For example, in Southern Italy, a darker roast is generally preferred. Farther north, the trend moves toward lighter roasts, while outside Italy a wide range is popular.By lightly roasting a blend of high quality coffee beans from three different countries of origin, our Roastmaster developed a new espresso flavor profile; one with deeper complexities than many darker roasts.
What is the difference between espresso beans and coffee beans?
This is a question that we hear in various forms all the time. Fortunately, our friends over at Earl of Coffee made a fantastic post that covers this question in detail!
Can I use an espresso roast in my home brewer?

The Upsetter Espresso has been named a Good Food Award Winner, and it seems like a great time to talk about espresso roasts and perhaps clarify what that means. So let’s start with the basics:
What is Espresso?
read more -
Winner! 2019 Good Food Awards
The Roastmaster's Select 50th Edition
Thanksgiving Coffee’s Upsetter Espresso has been named a Winner of the 2019 Good Food Awards!
Each January, the Good Food Foundation organizes a three-day weekend to meet, celebrate, taste and buy from the nearly 200 Good Food Winners. The awarded products top the charts in a blind tasting and meet the environmental and social responsibility standards of the Good Food Awards. Each year, over 2,000 entries from all 50 states are submitted.
The Judging
The coffees are , so neither the volunteers nor the judges have any indication of what coffees are presented. Judges are broken up into groups, each team tasting up to 8 different flights of coffee. After the first round – which this year featured over 170 submissions – only 50 coffees move on. These represent the 10 highest scoring coffees from each region of the US: East, West, North, South, and Central. The finalists are evaluated again and the top two in each region become Good Food Awards winners.
The Winning Coffee
The Upsetter is a one-of-a-kind blend of coffees from around the world. This unique espresso is smooth and balanced, with complexities not found in single origin brews. Our Roastmaster, Jacob Long, spent a year developing this exciting advancement in espresso coffees, searching for just the right mix of varietals to roast to perfection.
Awarded coffees are usually single origins from Ethiopia. The quality and flavors of that region are legendary, and the fact that a blend has been judged their equal is no small feat. This award distinguishes the smooth complexity and rich flavor present in this coffee.
Authenticity with Distinction
To win a double blind tasting over 170 other distinguished coffee roasters is truly an honor. We thank the Good Food Foundation for recognizing the importance of authenticity and quality in the food we eat. When you love the work you do, and care deeply about the process from start to finish, it shines through to the finished product. At least, that’s been our experience here at Thanksgiving Coffee Company for over 45 years.
Thanks to you, our customers, for knowing that a great cup of coffee comes from the heart, just as much as it comes from the coffee beans. Not Just A Cup, But A Just Cup
Winner! 2019 Good Food Awards
read more -
The Upsetter
“Behind the controls of the roasting machine, the roaster checks gauges, fiddles with knobs and valves, and works to perfect each and every roast. We’ve named our Upsetter Espresso after Lee “Scratch” Perry, known as “The Upsetter”. A Jamaican record producer famous for his unusual remixes, he uses 8-track analog recordings to produce strange, unique, and beautiful sounds. Just as The Upsetter used reverb, volume, and pitch to perfect his mixes, we fiddle with the controls of our roasting machine to perfect the flavor of this unique espresso blend.”
– Jacob Long, Roastmaster
You might not appreciate the similarities between a studio artist working a soundboard and a coffee roaster fine tuning his machine. Yet both require a deep well of knowledge, a desire to manipulate layers of input, and an artistic vision for how all the various elements will finally come together into a finished product.
The Upsetter espresso stands out as a truly bold step for espresso: a lightly roasted blend of the finest coffees from all around the world.
Enticing notes of caramel and rich milk chocolate are complemented by hints of sweet citrus. Especially well suited for straight shots of espresso.
It took over a year to develop the balanced taste and complex flavors of this espresso. Instead of using coffee from a single origin, Roastmaster Jacob Long played up the complexities imparted by different varietals. This one-of-a-kind blend includes sweet, nutty tastes of Nicaragua, spicy notes from Congo, and the beautiful fruit-forward qualities of Ethiopian beans.
By keeping the roast light, the end result is nuanced and lively; presenting richer flavors and deeper complexity than most dark roasted, single origin espressos.
The Winning Coffee
The Upsetter espresso beat out 170 other coffees in a double-blind taste test to win this year’s Good Food Award. The award highlights the superior flavor of our blended espresso while honoring our social and environmental responsibility.
More than just espresso.
Don’t let the name fool you: just because the Upsetter is an espresso roast, doesn’t mean that it can’t be enjoyed as a drip coffee. French press, pour over, or cold brew, the Upsetter tastes great no matter how you prepare it.The Upsetter
read more -
Good Food Award Finalist
For a long time, certifications for responsible practices and awards for superior taste have remained distinct – one honors social and environmental responsibility, while the other celebrates craftsmanship and flavor. The Good Food Awards recognizes that truly good food – the kind that brings people together and builds strong, healthy communities – contains all of these ingredients.
This year, Thanksgiving Coffee couldn’t be prouder to have been nominated alongside so many outstanding roasters with our one-of-a-kind light roast espresso: The Upsetter.
The winners of the Good Food Award for coffee will be distinguished by exemplary flavor – sweet, clean, well developed body, balanced acidity and phenomenal aromatics. To qualify for entry, roasters and coffee farmers must emphasize fairness and transparency from seed to cup. Acknowledging the difficulties of verifying farm-level sustainability efforts across continents, the Good Food Foundation again turns to third-party certification bodies for assistance in identifying beans eligible for consideration.In order to be eligible for a Good Food Award, coffee entries must meet the following standards:
- Roasted in the USA or US territories.
- Beans must be certified through one or more of the following programs: NOP Organic, Fair Trade (FTUSA/Fair Trade International), SMBC Shade, Rainforest Alliance, C.A.F.E Practices, 4C/CAS – Global Coffee Platform, Demeter Biodynamic
- To support the work of coffee growers, farmers and roasters around the world, roasters submitting more than one entry must be from different countries.
Members of staff, including our Roastmaster Jacob Long and CEO Paul Katzeff, will be attending the Good Food Awards event this weekend in San Francisco. Stop on by the Marketplace on Sunday to sample all of the amazing foods from producers across the country at Fort Mason in San Francisco. We hope to see you there.
Good Food Award Finalist
read more -
Most people who love their coffee go to great lengths to get exquisite beans, a capable burr grinder, and an expensive device for brewing.
For some reason, however, they never seem to give the water a second thought. The truth is that water constitutes more than 98 percent of the final drink. Perhaps we ought to see it as the most crucial ingredient in a cup of coffee.
I had been a coffee geek for years before I realized the importance of water. Once I finally understood the role of water in coffee extraction it changed my brewing for good
Water chemistry can get pretty complicated, so this is my attempt to boil the most important aspects down to some actionable advice, so you can also brew better coffee at home.
Water is more than H2O
Water is water. It’s everywhere in our daily life, and we never give it a second thought. Sure, you can get some fancy mineral water in the supermarket, but that’s just marketing. Right? Well, it probably often is, but there’s also some truth to it. Water is a lot more than just H2O when you study it carefully. It usually contains minerals, salts, and some impurities.
Depending on where you are in the world the water composition will be somewhat different. Rainwater percolates into the underground where it will go through layers of limestone and chalk. This process makes the water harder as it picks up minerals on the way.
You probably never thought about it, but it’s not uncommon that a single liter of water contains enough minerals that it equates to the size of a headache pill.
People who live in areas with much calcium in the water, however, already know this since they have to descale their electric kettle and bathroom tiles regularly.
The science
One of the things that has become apparent in the specialty coffee community in recent years is that water isn’t just an ingredient in coffee.
The water – or rather the minerals in it – also acts as an extraction agent that pulls the delicious compounds from the coffee beans and into the cup.
The British barista champion Maxwell Colonna-Dashwood and chemist Christopher Hendon did a research project a few years ago that shed some light on the process.
It turns out that magnesium and calcium are the two most important minerals when it comes to coffee extraction. Especially, magnesium is vital if you want to be able to taste the fruity and lively flavors of light roasted coffees.
It could be tempting to think that more minerals equate better coffee but that isn’t the case, argued Hendon and Colonna-Dashwood in their research paper. Instead, there is a sweet spot where minerals and a buffer are balanced to create the ideal water.
When their book, ‘Water for Coffee,’ was published it made headlines within the specialty coffee community.
However, beer brewers had been aware of the importance of water for centuries. In fact, that’s the reason why beers from London, Prague, and Brussels historically had their own style.
Test your water
So how do we boil all this science down to some actionable advice? Well, luckily you don’t have to study water chemistry to start making better coffee.
One thing you can do today is to stop using hard water for brewing coffee if you live in an affected area. You should be able to obtain this information from your local water station easily. Otherwise, you can buy a cheap TDS pen online (I recommend the Xiaomi brand) and measure it yourself. Unfortunately, the majority of Americans have hard water in their taps.
To find out if a certain water is right, you can check the label and see what the amount of total dissolved solids (TDS) is. If it’s between 50 and 150, the water will most likely be great.
However, if the water has a TDS score from 0 to 20 – which is typically the case with reverse osmosis water – it will not be ideal for brewing. The flavor compounds of the beans need some minerals to adhere to in order to be extracted properly. The taste will be astringent and somehow artificial.
Soft water is better.
What if you have soft water in the area where you live? Then you’re one of the lucky ones.
You can probably get away with using a filter pitcher such as Brita. If you can find specific cartridges that convert calcium to magnesium, you should go for that.
It may sound like a lot of trouble to go through, but using the right kind of water makes a huge difference when brewing manually. If you’re still unsure whether it’s worth the effort, I’d encourage you to test it at home. Just brew a cup of coffee with tap water and bottled water and taste them next to each other. The difference should be obvious.
If you already care about buying freshly roasted coffee and have the right equipment, this last step will take your cup from good to great.
About the Author: Asser Christensen is a Danish journalist. These days he mostly writes about coffee. He is a certified Q Arabica Grader with the Coffee Quality Institute. His work has been published in a range of newspapers and magazines in his native country, Denmark, as well as internationally. You can follow his coffee journey at his personal blog: ‘The Coffee Chronicler.’ If you already care about buying freshly roasted coffee and have the right equipment, this last step will take your cup from good to great.
Water is the Main Ingredient in a Good Cup of Coffee
read more -
From the Roastery
Unpacking Coffee is a celebration of coffee through episodes that focus on individual coffee roasters and their unique stories. The show’s hosts, Kandace and Ray, share a mutual love for all things coffee and created Unpacking Coffee to make the wide world of the specialty coffee industry more accessible.
In their newest episode, Kandace and Ray unpack Thanksgiving Coffee to find out what it means to be Not Just A Cup, But A Just Cup. They chat with Paul Katzeff about his political activism, and how his background in social work shaped the company that Thanksgiving would become.

“I was the first social worker to become a coffee roaster,” Katzeff told K-Ray. “When you bring two ideas together for the first time — or two professions together for the first time — you’re going to get an explosion of new ideas.”
This episode also features Roast Magazine‘s founder and publisher Connie Blumhardt, who provides some detail on everything that goes into the selection of Roaster of the Year.
“I think the most interesting thing about Thanksgiving winning, to still be a contender ahead of the curve and really stretching the limits of what most roasters do, was really impressive to me that they still have this amazing culture that they’ve adhered to for 30 plus years.”
So kick back with your favorite Just Cup, and enjoy this delightful episode all about Thanksgiving Coffee, made in some kind of Fort in Mendowhatnow California.
059 Thanksgiving Coffee from Needmore Designs on Vimeo.
Check out the Thanksgiving Coffee page, and the longer discussion with Paul Katzeff on the Unpacking Coffee website.
Unpacking Coffee Features Paul Katzeff of Thanksgiving Coffee
read more -
Tanzania Coffee - Now Available for a Limited Time
Once a month, members of the Roastmaster’s Select Coffee Club have the opportunity to sample unique micro-lot coffees from around the world. Everything from our excellent Enjambre Cafetalero Mexico Coffee, to special micro-lots from farmers in Malawi, Sulawesi, and Honduras. Following the harvest cycle, Roastmaster’s Club Members have exclusive access to these one-of-a-kind coffees at their peak freshness, and now it’s your turn! We were so impressed by this beautiful Tanzanian peaberry coffee that we ordered a fresh lot, just for you, for a limited time. Don’t miss your chance to try a bag of this exquisite coffee from volcanic foothills, nestled at the base of Mount Kilimanjaro in Tanzania.
Towering at almost 20,000 feet above the African landscape, Mount Kilimanjaro is the highest point on the African continent and the highest “freestanding” mountain on the planet. It is in this nutrient-rich volcanic soil, at the foothills of the monumental giant, that some of the best coffee in the world in grown.
Tanzania is enormous, bordered by a few of our other coffee producing countries, like Kenya, Uganda, Rwanda and the Democratic Republic of Congo. Just below the equator, Tanzania is in a prime location for growing coffee, but produces less than one percent of the world’s Arabica coffee supply. This year, the micro-lot that we received is excellent, and we think you’ll love it too.
Coffee from Tanzania
Unique and lively with hints of white grape.
Tanzania is perfectly situated for growing exquisite coffee, yet it produces less than one percent of the world’s Arabica coffee supply. Still, this modest production plays an important role in the nation’s economy as its third largest agricultural export. This year, the micro-lot that we received is superb and we are so thankful to be able to share it with you.
This Tanzania peaberry coffee is a premium blend from high grown estates in Southern and Northern Tanzania. The Southern Estates (lunji, Utengule, and Kanji Lanji) are located in Mbozi and Mbeya, in the southern highlands of Tanzania. The Northern Estates (Mondul, Burka, Ngila, and Lyamungu) are located in the Karatu District on the slopes of the Ngorongoro crater, surrounded by the Ngila Forest reserve, as well as on the southern foothills of Mt. Kilimanjaro.

Altitude Grown: 1400-1800 meters
Processing: Washed, Sun-dried
Grower: Estates of N and S Tanzania
Varietal: N & KP, Kent, Bourbon
Order a bag of this limited edition coffee and taste the one-of-a-kind flavors imparted by Mount Kilimanjaro, while supporting hundreds of small family farms. Are you curious about what this month’s special Roastmaster’s Select coffee? Be the first to know by joining the Roastmaster’s Select Coffee Club today!
Tanzania Coffee - Now Available for a Limited Time
read more -
Winesong 2018
Living in a small rural town means that we all have to work together to support our community resources. Fundraising events are seasonal cornerstones out here on the Mendocino Coast, and of all the events we participate in throughout the year Winesong is the most prestigious. Since 1985, Winesong has raised over $7.5 million for the Mendocino Coast Hospital Foundation and has contributed to our local health care services by funding everything from ultrasound machines, ambulances, and patient beds to uninsured cancer treatments. Every year it takes the whole town, and an army of volunteers, to put this event together and Thanksgiving Coffee is always there to lend a hand to serve everyone a delicious cup of coffee.

And what a beautiful event to attend! Held every September at the Mendocino Botanical Gardens, guests are surrounded by dahlias in full bloom while they enjoy wineries, musicians, and food vendors from all over California, culminating in an exciting live auction at the end.
We were happy to share our beautiful Congo medium roast with guests from near and far who appreciate a great cup of coffee while supporting health care services for our community.
Not Just A Cup, But A Just Cup.
Thanksgiving Coffee Company
2017 Roaster of the Year
Winesong 2018
read more -
National Dog Day with the Mendocino Coast Humane Society
We love dogs here at Thanksgiving Coffee, and we are happy to celebrate National Dog Day this Sunday, August 26. Brutus and Zoe are Thanksgiving’s reliable four legged co-workers, a joyful addition to the team, always ready for a head scratch or a treat. Sometimes the twins, Venture and Mariah, stop by for a visit. And who could forget how all our hearts melted when Palmer brought his new puppy, Mocha, in to say hello?
We celebrate National Dog Day everyday, not just with our furry co-workers, but through our coffee. With your support, we raise money through for the local humane society with our Good Dog Blend Coffee, and we champion their wild cousins with a variety of Save the Wolves coffee roasts. Even the Art Explorers, a local non profit that helps adults with developmental challenges through art therapy, chose dogs as their main subject for 3 of their 20 unique coffee labels. Clearly, the love of dogs has a profound impact on our lives.

This year, we hope you will celebrate National Dog Day with a canine that you love, and maybe a cup of coffee. Pick up a package of Good Dog Blend in your favorite roast color and help find homes for pets in need. Give a friend a bag of Save Our Wolves and you can help protect the legacy of wild dogs. Whichever you choose, together we can honor our four legged friends, just by enjoying a great cup of coffee.
Not Just A Cup, But A Just Cup.
National Dog Day with the Mendocino Coast Humane Society
read more -
Radhaus Restaurant in San Francisco
If there’s one thing you can always count on during a visit to San Francisco, it’s that you’ll be able to find great food on every block. It’s a big city with a lot of creative and talented individuals, and there’s always something excellent to eat around the corner. Earlier this month, the Golden Gate National Recreation Area welcomed another delicious establishment. Radhaus is the newest addition to Fort Mason’s growing scene, and we are excited to be their coffee provider.
Radhaus was started by the guys behind Biergarten and Suppenkuche. This newest endeavor is similar to their popular restaurants in Hayes Valley: Bavarian Style foods, clean and unique interior designs, and a lot of German beer. They only opened its doors on August 6, but has quickly become the hotspot we knew it would.
We got Radhaus set up with a coffee brewer right away, and are thrilled to be working with one of the Bay Area’s newest restaurants. You can bet that Thanksgiving Coffee will be stopping by the next time we make a trip down to the city.
Radhaus Restaurant in San Francisco
read more -
Yunnan Coffee in the New York Times
Thank you to Florence Fabricant of the New York Times for featuring Thanksgiving Coffee’s Yunnan Coffee in the Front Burner food section. Florence got the chance to taste our Yunnan Coffee, and gave us this review:
“I brewed it in a French press with a full-bodied result that had pleasing bitter chocolate notes.”
You can read the full mention of Thanksgiving Coffee online, or pick up a copy of the Wednesday, August 8 New York Times to read about it in the print edition!
www.nytimes.com
Yunnan Coffee in the New York Times
read more