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The Upsetter
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The Upsetter
“Behind the controls of the roasting machine, the roaster checks gauges, fiddles with knobs and valves, and works to perfect each and every roast. We’ve named our Upsetter Espresso after Lee “Scratch” Perry, known as “The Upsetter”. A Jamaican record producer famous for his unusual remixes, he uses 8-track analog recordings to produce strange, unique, and beautiful sounds. Just as The Upsetter used reverb, volume, and pitch to perfect his mixes, we fiddle with the controls of our roasting machine to perfect the flavor of this unique espresso blend.”
– Jacob Long, Roastmaster
You might not appreciate the similarities between a studio artist working a soundboard and a coffee roaster fine tuning his machine. Yet both require a deep well of knowledge, a desire to manipulate layers of input, and an artistic vision for how all the various elements will finally come together into a finished product.
The Upsetter espresso stands out as a truly bold step for espresso: a lightly roasted blend of the finest coffees from all around the world.
Enticing notes of caramel and rich milk chocolate are complemented by hints of sweet citrus. Especially well suited for straight shots of espresso.
It took over a year to develop the balanced taste and complex flavors of this espresso. Instead of using coffee from a single origin, Roastmaster Jacob Long played up the complexities imparted by different varietals. This one-of-a-kind blend includes sweet, nutty tastes of Nicaragua, spicy notes from Congo, and the beautiful fruit-forward qualities of Ethiopian beans.
By keeping the roast light, the end result is nuanced and lively; presenting richer flavors and deeper complexity than most dark roasted, single origin espressos.

The Winning Coffee
The Upsetter espresso beat out 170 other coffees in a double-blind taste test to win this year’s Good Food Award. The award highlights the superior flavor of our blended espresso while honoring our social and environmental responsibility.

More than just espresso.
Don’t let the name fool you: just because the Upsetter is an espresso roast, doesn’t mean that it can’t be enjoyed as a drip coffee. French press, pour over, or cold brew, the Upsetter tastes great no matter how you prepare it.
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Simplifying to Serve You
The coffee landscape is dramatically different than it was when we began this journey 53 years ago.
In those early days, we built our lineup coffee by coffee — adding blends and single origins as new beans became available and relationships grew. For decades, harvests were plentiful and sourcing was straightforward.
Today, the world of coffee is evolving. Climate shifts, supply chain realities, and changing customer preferences mean we need to be as thoughtful and resourceful as possible to keep doing what we do best: bringing you exceptional coffee with integrity.
Change for the Better
We're streamlining our packaged coffee offerings, starting in September. With a simplified lineup of coffees, we'll focus on the blends and origins we can source consistently, roast with excellence, and deliver to you at the highest possible quality.
By simplifying our offerings, we will:
- Deepen our support for the farmers we work with through more focused purchasing.
- Maintain freshness and quality in every cup we roast.
- Stay nimble in a changing coffee landscape, so we can continue being your favorite coffee company for years to come.
What This Means For You
We know change isn’t always easy — especially when it means saying goodbye to a favorite. But change also creates space for something new.
- Nearly every retiring coffee has a suggested alternative: matched for flavor, roast level, and story.
- All coffees will remain listed on our website, so you can easily find info about alternatives or select a bulk purchase option.
- Cause Coffees: For special details on replacements and recommendations, visit our Cause Coffee page.
- Bulk options: Many coffees will still be available in 5 lb bags, even if they’re not sold in retail-size packaging. We’re happy to share our best practices for keeping coffee fresh in larger quantities.
Find Your Next Favorite Cup
We know you might be wondering, “What will replace my favorite?”
Here’s the list of our retiring coffees with the roasts we recommend in their place — each one carefully matched for flavor, roast, and story.
- ⏳ Albion River Inn Blend → Try Paul’s Blend
- ⏳ Beaujolais Blend → Try Old Town French
- ⏳ Costa Rica → Try Peru
- ⏳ Delicious Peace Dark → Try Mendocino Vienna
- ⏳Delicious Peace Medium → Try Rwanda
- ⏳ Guatemala → Try Song Bird Guatemalan
- ⏳ Hazelnut → Available in 5lb bag
- ⏳ MacCallum House Blend → Try Beaujolais FTO
- ⏳ Mocha Java FTO → Try Mocha Java Classic
- ⏳ Nicaragua → Try Song Bird Nicaragua
- ⏳ Vienna → Try Mendocino Vienna
- ⏳For Cause Coffees →See Cause Coffee Guide
Our Commitment Remains the Same
For over five decades, we’ve been devoted to ethically sourced, artisan roasted coffee — and that will never change. Every decision we make is rooted in our mission:
- Source with integrity
- Roast with care
- Honor the stories behind every coffee bean
Thank you for growing with us, embracing new favorites, and sharing our belief that coffee is more than a drink. It's a daily connection to people, to our planet, and our sense of purpose.
With gratitude since 1972,
The Thanksgiving Coffee Team
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Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.
Thanksgiving Coffee Company
Partnership with the Noyo Food ForestLearn more about how we support our Mother Earth
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read more

Simplifying to Serve You
The coffee landscape is dramatically different than it was when we began this journey 53 years ago.
In those early days, we built our lineup coffee by coffee — adding blends and single origins as new beans became available and relationships grew. For decades, harvests were plentiful and sourcing was straightforward.
Today, the world of coffee is evolving. Climate shifts, supply chain realities, and changing customer preferences mean we need to be as thoughtful and resourceful as possible to keep doing what we do best: bringing you exceptional coffee with integrity.
Change for the Better
We're streamlining our packaged coffee offerings, starting in September. With a simplified lineup of coffees, we'll focus on the blends and origins we can source consistently, roast with excellence, and deliver to you at the highest possible quality.
By simplifying our offerings, we will:
- Deepen our support for the farmers we work with through more focused purchasing.
- Maintain freshness and quality in every cup we roast.
- Stay nimble in a changing coffee landscape, so we can continue being your favorite coffee company for years to come.
What This Means For You
We know change isn’t always easy — especially when it means saying goodbye to a favorite. But change also creates space for something new.
- Nearly every retiring coffee has a suggested alternative: matched for flavor, roast level, and story.
- All coffees will remain listed on our website, so you can easily find info about alternatives or select a bulk purchase option.
- Cause Coffees: For special details on replacements and recommendations, visit our Cause Coffee page.
- Bulk options: Many coffees will still be available in 5 lb bags, even if they’re not sold in retail-size packaging. We’re happy to share our best practices for keeping coffee fresh in larger quantities.
Find Your Next Favorite Cup
We know you might be wondering, “What will replace my favorite?”
Here’s the list of our retiring coffees with the roasts we recommend in their place — each one carefully matched for flavor, roast, and story.
- ⏳ Albion River Inn Blend → Try Paul’s Blend
- ⏳ Beaujolais Blend → Try Old Town French
- ⏳ Costa Rica → Try Peru
- ⏳ Delicious Peace Dark → Try Mendocino Vienna
- ⏳Delicious Peace Medium → Try Rwanda
- ⏳ Guatemala → Try Song Bird Guatemalan
- ⏳ Hazelnut → Available in 5lb bag
- ⏳ MacCallum House Blend → Try Beaujolais FTO
- ⏳ Mocha Java FTO → Try Mocha Java Classic
- ⏳ Nicaragua → Try Song Bird Nicaragua
- ⏳ Vienna → Try Mendocino Vienna
- ⏳For Cause Coffees →See Cause Coffee Guide
Our Commitment Remains the Same
For over five decades, we’ve been devoted to ethically sourced, artisan roasted coffee — and that will never change. Every decision we make is rooted in our mission:
- Source with integrity
- Roast with care
- Honor the stories behind every coffee bean
Thank you for growing with us, embracing new favorites, and sharing our belief that coffee is more than a drink. It's a daily connection to people, to our planet, and our sense of purpose.
With gratitude since 1972,
The Thanksgiving Coffee Team
You might be interested in...
Lavender Grace is the sustainability consultant for Thanksgiving Coffee Company
Simplifying to Serve You Better: A New Chapter in Our Coffee Journey
read more
Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.
This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.