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Brewing Possibility: Our 2024 Impact Report
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Our 2024 Impact Report
At Thanksgiving Coffee, every roast begins with a question: What really matters?
In 2024, we found answers by listening—to farmers, to customers, to our team, and to the land. The result is the most honest and grounded Impact Report (pdf) yet: a reflection of where we’ve been and where we’re headed next.
As we simplify our product line to focus on what we do best, we’re holding tight to the relationships and regenerative values that have always defined our work. That means sourcing from smallholder cooperatives, supporting ecological resilience, and roasting every bean with care and intention.
“Coffee, when done right, Is A Relationship.”
In 2024, we listened more deeply than ever:
⭐ 88.9% of our green coffee was Certified Organic
⭐ $91,529 donated to causes we care about
⭐ Verified health and income gains from clean energy investments in Uganda
⭐ Roasting with purpose for 52 years and counting
Our Ongoing Commitments
We remain committed to being ethically sourced and artisan roasted, maintaining over 88% of our coffees certified Organic, and guiding all purchases by our Purchasing for a Healthier Planet criteria. (This criteria was established in 1995 and is still going strong.)
While we're retiring many of our Cause Coffees this year, a few important ones will remain and their impact continues. From restoring pollinator habitat to protecting migratory bird forests, your daily cup still fuels change where it’s needed most.
Biodiversity loss is one of the most urgent challenges of our time, and we’re proud to stand with the growers, ecologists, and educators who are working to reverse it—one forest, one garden, one farm at a time.
Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company
Recommended Reading
Back to the Blog-
![Rwanda Resilience: Coffee with a Climate Impact]()
Taste the Bright Future of Coffee
Our Rwanda Single Origin offers more than just incredible flavor—it’s a coffee that supports community resilience. Grown at high elevations in Musasa, Rwanda, by the Dukunde Kawa Cooperative, this medium roast delivers:- Tasting Notes: Vibrant citrus, delicate florals, and a smooth honey finish
- Mouthfeel: Silky and refreshing, with a bright, clean finish
- Perfect for: Pour over, drip, or French press—ideal for your morning clarity ritual
Rwanda Single Origin Coffee with citrus, floral, and honey tasting notes from Dukunde Kawa.
Why Dukunde Kawa Coffee Matters
Dukunde Kawa means “Let’s love coffee”—a name that reflects their commitment to people, planet, and flavor. This Rwandan cooperative is internationally recognized for combining exceptional quality with climate action.
Climate Resilience in Action:
- 2,500+ Clean Cook stoves Installed, reducing wood use by 70%
- Tree Nurseries Restoring Biodiversity, combating soil erosion
- Women’s Leadership, with 80% women participation at the Ruli washing station
Rwanda coffee farm
Sources:Dukunde Kawa Sustainability Programs
Thanksgiving Coffee Dukunde Kawa Story
Every bag of Rwanda Single Origin supports these impactful programs, making every cup an act of regeneration and reciprocity.
Brew a Better Morning, Support a Better Future
Every time you brew Rwanda Single Origin, you:- Support Healthier Homes with clean cook stove initiatives
- Restore Forests and Farms through reforestation efforts
- Empower Women Farmers, nurturing local leadership
Brewing Highlight: Cold Brew for Summer Brightness
Recipe Idea:
Show off the bright notes of Rwanda Single Origin with this easy cold brew:- Coarse grind 1 cup of beans
- Steep in 4 cups of filtered water for 12-14 hours
- Serve over ice with a twist of fresh orange peel
Refreshing, vibrant, and perfect for a summer coffee ritual.Explore More Flavor Stories
Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company
Stay In Touch - We like to stay connected
Rwanda Resilience: Coffee with a Climate Impact
read more
Taste the Bright Future of Coffee
- Tasting Notes: Vibrant citrus, delicate florals, and a smooth honey finish
- Mouthfeel: Silky and refreshing, with a bright, clean finish
- Perfect for: Pour over, drip, or French press—ideal for your morning clarity ritual
Rwanda Single Origin Coffee with citrus, floral, and honey tasting notes from Dukunde Kawa.
Why Dukunde Kawa Coffee Matters
Dukunde Kawa means “Let’s love coffee”—a name that reflects their commitment to people, planet, and flavor. This Rwandan cooperative is internationally recognized for combining exceptional quality with climate action.
Climate Resilience in Action:
- 2,500+ Clean Cook stoves Installed, reducing wood use by 70%
- Tree Nurseries Restoring Biodiversity, combating soil erosion
- Women’s Leadership, with 80% women participation at the Ruli washing station
Rwanda coffee farm
Dukunde Kawa Sustainability Programs
Thanksgiving Coffee Dukunde Kawa Story
Every bag of Rwanda Single Origin supports these impactful programs, making every cup an act of regeneration and reciprocity.
Brew a Better Morning, Support a Better Future
- Support Healthier Homes with clean cook stove initiatives
- Restore Forests and Farms through reforestation efforts
- Empower Women Farmers, nurturing local leadership
Brewing Highlight: Cold Brew for Summer Brightness
Show off the bright notes of Rwanda Single Origin with this easy cold brew:
- Coarse grind 1 cup of beans
- Steep in 4 cups of filtered water for 12-14 hours
- Serve over ice with a twist of fresh orange peel
Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company
Stay In Touch - We like to stay connected