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Roaster of the Year: Thanksgiving Coffee Company
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ONCE IN A LIFE TIME AWARD
We are beyond excited to announce that we have been chosen as the 2017 Macro Roaster of the Year! This prestigious award is chosen through a vigorous process by Roast Magazine, and we are so honored to have been selected.
Pictured Below: The Thanksgiving Coffee team outside our Fort Bragg headquarters
Roaster of the Year Selection Process
The selection process at Roast Magazine is truly impressive. In order to apply, the team at Thanksgiving Coffee compiled a 30 page booklet, outlining some of the most fascinating aspects of our company:
- Our humble beginnings in 1972, along the Mendocino Coast.
- The history of the causes we’ve supported over the past 40+ years.
- Farms and co-ops that we’ve worked with for decades.
- Our certifications we have acquired over the years.
Pictured Below: CEO Paul Katzeff at the original headquarters in Noyo Harbor
Choosing the Coffee: Blind Tasting
Being Roaster of the Year is not just about what we've done or where we came from… it’s about the coffee. After choosing the finalists from the information submitted to them from coffee roasters around the globe, Roast Magazine does a blind taste test. More from Unpacking Coffee Video
Pictured Below: Roastmaster Jacob Long in the Roastery
For this test, they asked each finalist to submit three roasts, and our roastmaster Jacob Long made the decision:
“This is an international competition, we were competing against the best artisan roasters from around the world. With so many great coffees to select from, I chose to present the judges with a few of our freshest coffees with amazing flavor profiles, vibrant and rich Kenyan Peaberry, floral Ethiopian Gedeb, and the beloved fruity-chocolatey Paul’s Blend.”
These coffees were sent to two separate cupping labs for the blind tasting. The judges at these labs scored all of the coffees presented by the finalists, and then combined those with the scores from the written submissions. The top rated coffee company is then selected as Roaster of the Year.
Each of these award-winning roasts is available through our Thanksgiving Coffee online store!
2017 Macro Roaster of the Year
The Roaster of the Year announcement was made at the Let’s Talk Coffee conference in Puerto Vallarta, where our Vice President Jonah Katzeff accepted the honor. During this event, Jonah also had the opportunity to meet with the great people of Sustainable Harvest, the Specialty Coffee Association of America and so many more movers and shakers in the coffee industry.
Pictured Below: Vice President Jonah Katzeff accepting the award at Let’s Talk Coffee
We want to say THANK YOU to our fans, our friends and family, and everyone who has supported us over the 44 years of coffee roasting. This is such a huge honor, and we can’t wait to share even more of our coffees with the world over the next year!
Recommended Reading
Back to the Blog-
![Native Cinema 2024]()
Native Cinema 2024
Thanksgiving Coffee Company had the privilege to co-sponsor the “Native Cinema” event along with Xa Kako Dile: in the main tent at the 2024 Mendocino Film Festival. The sold out audience was alerted at the introduction that the next two and a half hours could make them feel “uncomfortable” and the truths that were shared at this event were even more than that word conveyed.
Corine Pearce - Pomo Basket Weaver
There were beautiful short films on the artistry and teaching of the world-renowned Pomo basketry with Corine Pearce, and the resurgence and validation of the Yurok tribe’s forest management practices using fire which has been practiced in this region for millennia. These controlled burns have now been adopted by Cal Fire and other agencies as extremely effective in controlling dangerous undergrowth and revitalizing the land.
Margo Robbins of the Yurok Tribe bringing prescribed fire back in the film - Fire Tender
This led up to the most significant part of the event – a documentary on MMIW – Missing and Murdered Indigenous Women. It was horrifying to learn that we live in parts of the top 5 most dangerous parts of California for Indigenous Women, and also for other Indigenous people (MMIP) as well. Here is a snapshot of an all-too-horrific story: Missing of Murdered Indigenous People Fact Sheet
"The next 2 1/2 hours could make you uncomfortable"
Image from the documentary "We Ride For Her"
raising awareness of the heartbreaking realities
The film WE RIDE FOR HER (directed by Prairie Rose Seminole & Katrina Lillian Sorrentino) follows the birth of a group of motorcycle riding indigenous women who created this group to raise awareness of the heartbreaking realities and to aid in the search for their missing sisters and brothers. This documentary should be required education for all Californians.
History of Thanksgiving Coffee Company and Native Cinema:
Native Cinema 2024
read more -
![Coffee Center Opens at UC Davis]()
University of California Davis Coffee Center
The University of California – Davis opened a new $6 million dollar Coffee Center on May 3, 2024, with all appropriate ruffles and flourishes, and I was proud to attend.
Over the last 9 years their elective course, Introduction to Coffee, has soared its way to being the most popular elective course offered to undergraduate students, outpacing “Into to Beer” and “Human Sexuality” making a strong case that to the UC Davis student body – coffee is more important than alcohol and/or sex.
Ribbon Cutting for the UC Davis Coffee Center Opening
COFFEE RESEARCH
Fascinating work was showcased on a wide variety of coffee topics, including:
- Thermodynamics of To Go Coffee - What keeps To-Go Coffee Warmest? Study by undergrads.
(Spoiler alert… It’s the lid.) - Impacts of Total Immersion Brewing On Cold Coffee Flavor
- Climate Change Impacts on Coffee Growing Regions in Brazil
- A new mobile application for coffee bean grading and evaluation using color, size and defect analysis – all on a mobile phone.
Representative Raw Data -Thermodynamics of To Go Coffee
What does chemical Engineering have to do with coffee - source UC Davis Coffee Center Opening
SPEAKERS
Itenerary for UC Davis Coffee Center Opening
It was also fascinating that all these studies needed to be underwritten (in one way or another) by some type of sponsorship. The sponsorships ranged from in-kind sponsors who donated 100 cups, in 4 sizes, to Coffee roasters who donated services, to equipment suppliers who donated the funds necessary to do thousands of measurements to prove their thesis. Our higher education facilities are simply not able to fund all these kinds of projects without external financial aid, so they are very vocally appreciative for those who contribute sponsorships.
Upper left, Doctoral Candidate Laudia Anoke-Bempah, upper right Dr. William Ristenpart, Center, Chancellor Gary May, lower left, Peter Giuliano SCA, lower right Richard L. Corsi
The Coffee Center Building
The building itself was repurposed from previously unrelated research purposes, but remodeled to allow for classrooms, cupping labs, roasting, testing, green coffee storage, and more.
Attendees at the opening of the Coffee Center at UC Davis
Interior of the new Coffee Center at UC Davis
We are excited for the future to see what this program will mean for the next wave of bright new minds in the coffee industry and for the deeper appreciation of coffee to thousands of students per year. Cheers!
UC Davis student roasted beans, from Royal Coffee, chocolate covered by students as well.
Coffee Center Opens at UC Davis
read more - Thermodynamics of To Go Coffee - What keeps To-Go Coffee Warmest? Study by undergrads.
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![September Single Origin Club: Flor de Jinotega]()
Single Origin Club: Flor de Jinotega from Nicaragua
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted since this brings out their unique aromas and flavor notes.
This month, we’re sharing our Nicaraguan Flor de Jinotega with you, grown by the SOPPEXCCA Cooperative.
About the Farm
Nestled in the mountains above the regional capital Jinotega, the farmers of SOPPEXCCA grow coffee under the protective shade of bananas, mangos, and mahogany, and alongside dense forests providing home to dozens of rare orchids and winter habitat for hundreds of migratory songbirds. Jinotega is the heartland of Nicaragua’s coffee producing zone and many of the country’s finest coffees come from the thousands of small-scale family farms arrayed throughout the department’s lush mountain landscape.
This landscape wasn’t always organized this way. Before the revolution of the 1980s many of these small family farms were actually consolidated in expansive haciendas owned by foreigners and the country’s elite and farmed with the intensive use of agrochemical fertilizers and pesticides. The farmers themselves were hired labor, invariably poorly paid. In fact, the genesis of the revolution itself traces directly to these large farms, and the thousands of farmers without access to land. One of the central demands and outcomes of the revolution was a process of land redistribution whereby farmers gained access to the land they had worked for generations. Cooperatives arose out of the need to organize these small farms in larger economic unions that could market coffee, facilitate much needed financing, and serve the community’s broad social, economic, and environmental needs.
Altitude: 1,200 meters
Processing: Wet/Washed
Farmer: SOPPEXCCA
Varietal: Bourbon, Typica, Caturra
Though relatively small in membership, SOPPEXCCA has emerged as Jinotega’s leading cooperative. The cooperative represents 654 families and is recognized around the world as a leader in the movement to empower small-scale farmers, especially women and youth. SOPPEXCCA has built primary schools in its member communities, alongside pharmacies, cooperative grocery stores, and technical assistance centers. Extensive micro-credit programs offer members access to financing at a discount of 75% compared to locally available commercial finance. Long-term work to develop sustainable coffee production has resulted in a cooperatively-owned organic fertilizer production facility, innovative climate change adaptation efforts, and of course, ongoing coffee quality improvement programs.
Not ready to join the Single Origin Club? Make a one-time purchase of our Flor de Jinotega Light Roast coffee.
September Single Origin Club: Flor de Jinotega
read more -
![July Single Origin Club: Ethiopia Yirgacheffe]()
Single Origin Club: Ethiopia Yirgacheffe
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from. Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted, bringing out their unique aromas and flavor notes.
We are thrilled to share the fascinating stories behind each coffee. This month, Roastmaster, Jacob Long, hand-picked our Ethiopia Yirgacheffe, which also happens to be one of our 2017 Roaster of the Year award winners! Join our Single Origin Club now to have only the finest of coffees delivered to your doorstep each month
Coffee from Ethiopia
Our Ethiopia Yirgacheffe is one of three award-winning roasts from our 2017 Roaster of the Year prize. It's grown by the Worka Cooperative located in southern Ethiopia at about 2,000 meters above sea level. The cooperative is comprised of around 411 members, and is part of the larger Yirgacheffe Coffee Farmers Cooperatives Union (YCFCU). The Ethiopia Yirgacheffe, Gedeb coffee is picked and pulped and washed on the same day, then to be dried in raised beds for no more than seven days.
"Delicate, deeply sweet. Baker’s chocolate, magnolia, peach, black peppercorn, sandalwood in aroma and cup. Gentle, rounded acidity; velvety mouthfeel. The richly drying finish consolidates to baker’s chocolate and peach. An engaging coffee particularly appealing to those who value delicate, cocoa-toned coffees with gentle acidity and engaging spice notes. Reassuring environmental and socio-economic credentials.” -coffeereview.com
Altitude: 2,000+ meters
Processing: Washed, dried in raised beds
Farmer: Worka Co-op (YCFCU)
Varietal: Indigenous heirloom varietals
Not ready to join the Single Origin Club? Make a one-time purchase of our Ethiopia Yirgacheffe Light Roast coffee.
July Single Origin Club: Ethiopia Yirgacheffe
read more
Native Cinema 2024
Thanksgiving Coffee Company had the privilege to co-sponsor the “Native Cinema” event along with Xa Kako Dile: in the main tent at the 2024 Mendocino Film Festival. The sold out audience was alerted at the introduction that the next two and a half hours could make them feel “uncomfortable” and the truths that were shared at this event were even more than that word conveyed.
Corine Pearce - Pomo Basket Weaver
There were beautiful short films on the artistry and teaching of the world-renowned Pomo basketry with Corine Pearce, and the resurgence and validation of the Yurok tribe’s forest management practices using fire which has been practiced in this region for millennia. These controlled burns have now been adopted by Cal Fire and other agencies as extremely effective in controlling dangerous undergrowth and revitalizing the land.
Margo Robbins of the Yurok Tribe bringing prescribed fire back in the film - Fire Tender
This led up to the most significant part of the event – a documentary on MMIW – Missing and Murdered Indigenous Women. It was horrifying to learn that we live in parts of the top 5 most dangerous parts of California for Indigenous Women, and also for other Indigenous people (MMIP) as well. Here is a snapshot of an all-too-horrific story: Missing of Murdered Indigenous People Fact Sheet
"The next 2 1/2 hours could make you uncomfortable"
Image from the documentary "We Ride For Her"
raising awareness of the heartbreaking realities
The film WE RIDE FOR HER (directed by Prairie Rose Seminole & Katrina Lillian Sorrentino) follows the birth of a group of motorcycle riding indigenous women who created this group to raise awareness of the heartbreaking realities and to aid in the search for their missing sisters and brothers. This documentary should be required education for all Californians.
History of Thanksgiving Coffee Company and Native Cinema:
Native Cinema 2024
read more
University of California Davis Coffee Center
The University of California – Davis opened a new $6 million dollar Coffee Center on May 3, 2024, with all appropriate ruffles and flourishes, and I was proud to attend.
Over the last 9 years their elective course, Introduction to Coffee, has soared its way to being the most popular elective course offered to undergraduate students, outpacing “Into to Beer” and “Human Sexuality” making a strong case that to the UC Davis student body – coffee is more important than alcohol and/or sex.
Ribbon Cutting for the UC Davis Coffee Center Opening
COFFEE RESEARCH
Fascinating work was showcased on a wide variety of coffee topics, including:
- Thermodynamics of To Go Coffee - What keeps To-Go Coffee Warmest? Study by undergrads.
(Spoiler alert… It’s the lid.) - Impacts of Total Immersion Brewing On Cold Coffee Flavor
- Climate Change Impacts on Coffee Growing Regions in Brazil
- A new mobile application for coffee bean grading and evaluation using color, size and defect analysis – all on a mobile phone.
Representative Raw Data -Thermodynamics of To Go Coffee
What does chemical Engineering have to do with coffee - source UC Davis Coffee Center Opening
SPEAKERS
Itenerary for UC Davis Coffee Center Opening
It was also fascinating that all these studies needed to be underwritten (in one way or another) by some type of sponsorship. The sponsorships ranged from in-kind sponsors who donated 100 cups, in 4 sizes, to Coffee roasters who donated services, to equipment suppliers who donated the funds necessary to do thousands of measurements to prove their thesis. Our higher education facilities are simply not able to fund all these kinds of projects without external financial aid, so they are very vocally appreciative for those who contribute sponsorships.
Upper left, Doctoral Candidate Laudia Anoke-Bempah, upper right Dr. William Ristenpart, Center, Chancellor Gary May, lower left, Peter Giuliano SCA, lower right Richard L. Corsi
The Coffee Center Building
The building itself was repurposed from previously unrelated research purposes, but remodeled to allow for classrooms, cupping labs, roasting, testing, green coffee storage, and more.
Attendees at the opening of the Coffee Center at UC Davis
Interior of the new Coffee Center at UC Davis
We are excited for the future to see what this program will mean for the next wave of bright new minds in the coffee industry and for the deeper appreciation of coffee to thousands of students per year. Cheers!
UC Davis student roasted beans, from Royal Coffee, chocolate covered by students as well.
Coffee Center Opens at UC Davis
read more
Single Origin Club: Flor de Jinotega from Nicaragua
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted since this brings out their unique aromas and flavor notes.
This month, we’re sharing our Nicaraguan Flor de Jinotega with you, grown by the SOPPEXCCA Cooperative.
About the Farm
Nestled in the mountains above the regional capital Jinotega, the farmers of SOPPEXCCA grow coffee under the protective shade of bananas, mangos, and mahogany, and alongside dense forests providing home to dozens of rare orchids and winter habitat for hundreds of migratory songbirds. Jinotega is the heartland of Nicaragua’s coffee producing zone and many of the country’s finest coffees come from the thousands of small-scale family farms arrayed throughout the department’s lush mountain landscape.
This landscape wasn’t always organized this way. Before the revolution of the 1980s many of these small family farms were actually consolidated in expansive haciendas owned by foreigners and the country’s elite and farmed with the intensive use of agrochemical fertilizers and pesticides. The farmers themselves were hired labor, invariably poorly paid. In fact, the genesis of the revolution itself traces directly to these large farms, and the thousands of farmers without access to land. One of the central demands and outcomes of the revolution was a process of land redistribution whereby farmers gained access to the land they had worked for generations. Cooperatives arose out of the need to organize these small farms in larger economic unions that could market coffee, facilitate much needed financing, and serve the community’s broad social, economic, and environmental needs.
Altitude: 1,200 meters
Processing: Wet/Washed
Farmer: SOPPEXCCA
Varietal: Bourbon, Typica, Caturra
Though relatively small in membership, SOPPEXCCA has emerged as Jinotega’s leading cooperative. The cooperative represents 654 families and is recognized around the world as a leader in the movement to empower small-scale farmers, especially women and youth. SOPPEXCCA has built primary schools in its member communities, alongside pharmacies, cooperative grocery stores, and technical assistance centers. Extensive micro-credit programs offer members access to financing at a discount of 75% compared to locally available commercial finance. Long-term work to develop sustainable coffee production has resulted in a cooperatively-owned organic fertilizer production facility, innovative climate change adaptation efforts, and of course, ongoing coffee quality improvement programs.
Not ready to join the Single Origin Club? Make a one-time purchase of our Flor de Jinotega Light Roast coffee.
September Single Origin Club: Flor de Jinotega
read more
Single Origin Club: Ethiopia Yirgacheffe
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from. Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted, bringing out their unique aromas and flavor notes.
We are thrilled to share the fascinating stories behind each coffee. This month, Roastmaster, Jacob Long, hand-picked our Ethiopia Yirgacheffe, which also happens to be one of our 2017 Roaster of the Year award winners! Join our Single Origin Club now to have only the finest of coffees delivered to your doorstep each month
Coffee from Ethiopia
Our Ethiopia Yirgacheffe is one of three award-winning roasts from our 2017 Roaster of the Year prize. It's grown by the Worka Cooperative located in southern Ethiopia at about 2,000 meters above sea level. The cooperative is comprised of around 411 members, and is part of the larger Yirgacheffe Coffee Farmers Cooperatives Union (YCFCU). The Ethiopia Yirgacheffe, Gedeb coffee is picked and pulped and washed on the same day, then to be dried in raised beds for no more than seven days.
"Delicate, deeply sweet. Baker’s chocolate, magnolia, peach, black peppercorn, sandalwood in aroma and cup. Gentle, rounded acidity; velvety mouthfeel. The richly drying finish consolidates to baker’s chocolate and peach. An engaging coffee particularly appealing to those who value delicate, cocoa-toned coffees with gentle acidity and engaging spice notes. Reassuring environmental and socio-economic credentials.” -coffeereview.com
Altitude: 2,000+ meters
Processing: Washed, dried in raised beds
Farmer: Worka Co-op (YCFCU)
Varietal: Indigenous heirloom varietals
Not ready to join the Single Origin Club? Make a one-time purchase of our Ethiopia Yirgacheffe Light Roast coffee.
July Single Origin Club: Ethiopia Yirgacheffe
read more
Single Origin Club: Guatemala Guaya'b
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted.
This month we're sharing our Guaya'b coffee grown in Guatemala by the Guaya'b Cooperative and light-roasted here at Thanksgiving Coffee in Fort Bragg, CA.
Guaya'b from Guatemala
The farmers of the Guaya’b Cooperative grow coffee under a dense forest canopy that doubles as the winter home for dozens of species of migratory birds as well as local flora and fauna. It wasn’t always this way.
When coffee was introduced to this remote region 40 years ago, it was promoted as an alternative to subsistence agriculture, and farmers were taught to clear forests to make way for this new cash crop. Fortunately, these farmers are closely connected to the health of their land, and have re-established their once logged forests providing much needed shade and diverse ecosystems in which coffee thrives.
Now, a new generation of farmers works to cultivate coffee and a variety of other cash and subsistence crops to increase incomes, and to protect the health of the land. Thanks to their partnership with our importer, Elan Organic Coffee, Guaya’b has perfected the art of picking, depulping and fermenting their coffee to produce deep, juicy, and full flavored coffee with a truly distinctive character.
Altitude: 1,300-1,600 meters
Processing: Wet/washed
Farmer: Asosicacion Guaya’b Civil
Varietal: Bourbon, Typica, Caturra
In fact, the farmers’ coffee is so unique that they periodically run into trouble with ANACAFE, Guatemala’s national coffee marketing wing, which tries to subdue Guaya’b’s flair and replace it with a more generic cup profile produced by less-inventive processing methods.
Not content to merely develop members’ coffee production, Guaya’b has a pilot organic honey project, which also helps to increase coffee yields thanks to improved pollination.
Not ready to join the Single Origin Club? Make a one-time purchase of our Guatemala Guaya'b Light Roast coffee.