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  • Materiality Assessment- What Really Matters

    What Matters Most

    Thanksgiving Coffee Company has been in the coffee business for a long time, and the playing field has really changed, in fact undeniably the world has altered alot since 2020. In light of this accelerated movement and shifting tides, Thanksgiving Coffee realized the importance of checking in with you, our customers, and all who we work with. On the recommendation of our esteemed B Corp consultant Heather Paulsen, we decided to engage in a Materiality Assessment and have her lead us through the process. Now we have done it, gathered the information, and we are excited to share the results with you!


    What is a Materiality Assessment?

    The materiality assessment is used to identify significant issues and concerns that our company interfaces with both in business, and in the wider world. In other words, this is a method of engagement to ensure that our business prioritizes the environmental, social, economic and governance issues that are understood to be the most important and impactful for the business and its stakeholders. This study was designed to help us determine which relevant topics are most important to report and act on, to help us build out effective ESG (environment, sustainability, governance) strategies, and through this process develop stakeholder alignment for our company.

    Phase I

    To determine Thanksgiving Coffee Company’s list of material issues, Heather guided us through the following methodology. First we did background research and analysis of other businesses and nonprofits, including completed materiality assessments, impact reports, and their websites. We held a series of core team meetings to develop our preliminary list of material issues. We came to identify these three categories; Resources, People, Governance. Then our core team reviewed the list; made revisions; created definitions of each issue; and made boundary mapping. Here are the issues in each category.


        •   Biodiversity & Land Use

        •   Energy Use/Renewable Energy

        •   Water Use

        •   Waste & Composting

        •   Sustainable Packaging

        •   Organic & Regenerative Agriculture

        •   GHG Emissions / Carbon Sequestration


        •   Product Quality & Variety

        •   Employee Well-being & Company Culture

        •     Responsible & Ethical Sourcing • Human Rights

        •   Community Engagement

        •   Farmer/Rural Development

        •   Giving Back

        •   Customer Satisfaction

        •   Affordable Access to Products


        •   Business Ethics & Stakeholder Consideration

        •   Transparency

        •   Traceability

        •   Innovation

        •   Marketing & Social Media

        •   Third-Party Certifications

    Phase II

    In this phase, a series of interviews and surveys were conducted with our employees and customers, including distributors, retailers, cafes/food service accounts, vendors, trade associations and nonprofit partners.

    The results were compiled from 21 employees, and 241 direct consumers through our outreach efforts from calls, emails, and social media. Then with all the information needed we were able to map out the material issues into the matrix you see below.


    2023 Materiality Assessment Results

    In the image above you will see the main material issues that rose to the top were in the category of People (in blue) with human rights being the very highest on the matrix, followed by sourcing practices, and product quality with organic & regenerative agriculture.

    The results on the left axis of the matrix are the external stakeholders with results from our distributors, retailers, cafes/food service accounts, vendors, trade associations and nonprofit partners. On the bottom axis are the internal Thanksgiving Coffee Employees results. The matrix is a combined view of both external and internal results and has three shades of purple to delineate the differences of: moderate, high, and very high ratings. Note that none of the identified issues fell below the number 6 as a concern, that is why the grid goes from 6-10.

    “Our work changes communities, from survival to prospering.
    It’s a chain of care, love and support.” GoCoffeeGo, TCC Coffee Distributor

    To understand where our third party certifications ranked, we put together another matrix following the same principles. Here you will see that the most regarded and highly ranked certification is USA Organic, followed by Fairtrade America ,  Smithsonian Bird Friendly and then B Corp Certification.

    What You Said

    To summarize what was said in the interviews is that Thanksgiving Coffee Company has superior quality, trust and knowledge in our field. It was also reflected back that we have a unique story to tell and that farmer connection, relationship and transparency are very important. Our consumers also want to feel good about their purchases.

    "I found you because of your focus on the ethical stewardship of our planet. The coffee is great. Thank you for leading by example!" Anonymous survey comment

    With the Materiality Assessment findings in, we are using it to guide our development efforts and ensure the company focuses on the most important issues facing the business, and as you can see it's People.

    Over the past several years we have engaged in a new approach with a Regenerative Business Development to learn how to empower our people in the company, and develop our ability to support whole systems thinking. We are working to improve the way we interact with all of our people on the planet. This assessment is also a tool that will guide us back to you, our customers and how we can be of more service to you as our "People" who love our coffee and continue to support us. Thank you for keeping us going all these years, we really appreciate you. We can't wait to grow more together, while drinking delicious and exquisite coffee!

    Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company.


    Materiality Assessment- What Really Matters

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  • Earth Day Event in Fort Bragg 2024

    Earth Day Event in Fort Bragg

    The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.

    15th Annual Earth Day Event
    Saturday, April 20, 12 - 4 PM
    At the Learning Garden at Fort Bragg High School on Dana Street.

    This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.

    Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.

    Thanksgiving Coffee Company
    Partnership with the Noyo Food Forest

    Learn more about how we support our Mother Earth  

    bee bold

    Earth Day Event in Fort Bragg 2024

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  • A Just Cup? Our Story As A B Corp

    What Is In Your Cup?

    When you drink your coffee, you might want to know what goes into your cup, and if it is Thanksgiving Coffee, you might want to know why we became a certified B Corp. So let me tell you a little story about our coffee company and why we went through this rigorous process of certification.

    When Thanksgiving Coffee Company began (now over 50 years ago) it was based on the co-owner Paul Katzeff's history as a social worker. The function of the coffee became a vehicle for social, environmental and economic justice in the world. In the 80's, during Paul's first momentus visit to the coffee farms of the war-torn country of Nicaragua, he created our motto "Not Just A Cup, But A Just Cup". This has been the intention behind every aspect of Thanksgiving Coffee's work. (If you ever get a chance, ask Paul to tell you the story of this first visit, it is quite something!) In the meantime you can read more on the revolution at Liberation News.  

    Coffee is one of the most widely consumed beverages the world over. It is an economic mainstay for dozens of countries and produced by 25 million small share holders. As a pioneer Thanksgiving Coffee Company has gone to these coffee-growing origins around the world to meet with the farmers, to support their organic farming cooperatives, to pay a living wage for the beans, and provide meaningful employment along the entire supply chain to help innovate and create sustainable ecology for over 5 decades.

    Can you taste the difference? Will you be the difference?

    When a business becomes a Certified B Corporation it means that they have undergone an extensive process to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose... This was a perfect community for Thanksgiving Coffee to join, with thousands of conscious companies in 89 countries who do real work to make our world a better place for all.

    B Corp is A Network to Build Collaboration and Work Toward a More Inclusive Economy

    Nicaruguan farmers who spoke out for justice were a huge turning point in our company's history. The women led farmer cooperative of Soppexcca is part of this Nicaraguan legacy and the work we do as a B Corp. When you go to drink your next cup of coffee, take a moment and ask yourself, what is in your cup, really? Is it a "Just Cup"? How does it sustain the Earth? How does it treat our life sustaining waters? Does it support the humanity of all the hard-working farmers? Can you taste the difference? Will you be the difference?

    Image: Natividad Lopez Garcia, Reina Isabel Quintero, and Flor Rodriguez, founding members of SOPPEXCCA’s women’s cooperative in Nicaragua.

    To try Soppexcca’s Organic and Fair Trade coffee from Nicaragua you can either purchase the Flor de Jinotega or our Bee Bold Cause Coffee in Dark and Medium, which uses their coffee as the main bean in the blend.

    Stay Connected and Learn How We Use Our Coffee For Good.


    A Just Cup? Our Story As A B Corp

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  • Celebrating Women and Coffee

    Celebrating Women and Coffee

    In many countries coffee is one of the main sources of income for women to feed their families. This March we want to celebrate all the hard working women who grow, pick, process and produce the delicious coffees we send out into the world. We know how hard it can be, especially with all the unpaid work women are responsible for. We also know how important it is to have freedom over ones time, saftey and finances. It is our hope at Thanksgiving Coffee Company that all the women working in coffee can live happy and healthy lives.

    Ethiopian Coffee Farmer

    In order to bring the balance of labour and earned income for women, there is still a long way to go. The gender equality report from the International Coffee Organization found that 70% of labour in coffee production is provided by women, however, women have systematically lower access to resources, land, credit and information, and that keeps the women in a state of poverty.

    Nepal- Women Sorting Himalayan ArabicaCoffee

    El Salvador - Women Sorting Coffee


    Congo - Coffee Farmer and Mother

    An estimated 72% of unpaid care work in households globally is done by women.

    Uganda- Mirimbe Kawamera Farmer and Mother

    Thanksgiving has been fostering empowerment for women and working with our importer Etico to achieve gender equality with the Soppexcca Co-op since 2013. We have now been able to raise over $40,000 and give into the fund to support women coffee farmers for financial stability and resources for education and growth towards a better life.

    Nicaragua, Soppexcca Co-op memeber planting coffee

    Read more about our support for the women of Soppexcca:

    "Recognizing the Value of Womens Unpaid Work".

    Celebrate the Women Coffee Farmers of Soppexcca

    You can support the women of SOPPEXCCA, and the great community they cultivate together by purchasing their coffee here.

    Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company and Consultant for the Honey Hive of Mendocino.


    Celebrating Women and Coffee

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  • Benefits of Coffee - Cultivating Health

    Benefits of Coffee - Cultivating health

    It’s a New Year and we want to start out with some helpful and hopeful news. Yes, we want to share all about the health and happiness that coffee adds to our lives. As we grow and evolve, so do the studies on the health benefits of coffee.

    Coffee Culture

    Coffee has been consumed in coffee houses for centuries. People all over the world gather to share in the vast benefits of this darkly brewed elixir. Coffee culture has helped fuel the art of the renaissance, sparked revolutionary thought and even inspired some “to reach divine consciousness in midnight prayers.”

    For us coffee is our source of purpose, it is our direct link to meaningful work, and our reason for the regenerative focus of our business. Coffee connects us to our ommunity and an active lifestyle of long walks outdoors with family, friends and pets. It is our companion as we watch the sun rise in the morning and helps us greet the new day.

    Billions of cups of coffee are consumed daily, thank goodness it can also support for our health. Of course, health comes in many different forms, as does happiness. Both are individual and can only be attained by the one attaining it. So really, your relationship with coffee is unique to you, and your own physiology. The key here is to know yourself and how best you take your coffee.

    Physical Benefits of Coffee

    Coffee beans have mostly been associated with caffeine which can bring acuity, focus and a boost of energy. However, it is also full of antioxidants and polyphenol, which helps protect your body in a myriad of ways.

    The Johns Hopkins University School of Medicine states that drinking the right amount of coffee can: support longevity, ward off heart failure, support healthy liver enzymes and it even decreases breakage in your DNA strands. The “right amount” is based on what is best for your own body, for many people that is 3-5 cups a day. If you are pregnant or breastfeeding, best consult your support team.

    “The overall evidence has been pretty convincing that coffee has been more healthful than harmful in terms of health outcomes,” said Frank Hu, chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in an April 5, 2021, article in Discover. “For most people, moderate coffee consumption can be incorporated into a healthy diet.”

    Brew A Healthy Cup

    For a great detailed and wonderfully researched article read “How to Brew The Healthiest Cup of Coffee by Danielle Braff.

    The main breakdown for a healthy cup is this; organic coffee beans grown in high altitudes, with a lighter roast, a fine grind, prepared with a filter, hot but not boiling water, and served black.

    Coffee Beans are one of the most heavily sprayed crops in the world. When you choose organic beans, it will reduce your intake of harmful pesticides. The higher altitude will produce the highest levels of polyphenol in your coffee, so it is recommended to use coffee sourced from Ethiopia, Central and South America for that reason. 

    The lighter roast and finer the grind will retain the most antioxidants and beneficial compounds in your brewed cup. This means an espresso or Turkish grind can be one of the healthiest choices. 

    This study indicates that drinking filtered coffee can reduce 30 times more cholesterol-raising compounds, so filtering your coffee is good if cholestoral is a concern.

     Lastly the water you use is important, and filtered water is best. If you want the most antioxidants you will need to stick with a hot brew, and best take it black. Black coffee also has micronutrients, including potassium, magnesium, and niacin. Try adding spices such as cinnamon, cardamom, nutmeg or tumeric to increase the flavor.

    If you are wanting more caffeine and lower acidity, a cold brew will give you what you are after. And if you’re sensitive to caffeine, don’t worry: decaf coffee has a similar roster of benefits.

    Cultivating Health

    Live Longer
              Support your Heart
                                  Strengthen your DNA

    Coffee supports us at Thanksgiving to be part of the whole picture working towards becoming our best selves and building upon our 50 years of coffee knowledge. The coffee farmers we support care about their farms, they cultivate their trees with love, and the coffee they produce tastes like it. Every bag of coffee we roast has been purchased from small family farms and farmer co-ops working towards bettering themselves and their families. 

    The coffee we produce offers warmth and vigor to carry on even in the face of the difficulties life can throw at you. The ability of our artisan roasters to bring the best qualities of these cultivated beans adds another level of depth and excellence to the overall wellbeing of the process. This coffee inspires us to walk the path of equality and build a healthy planet with every bean. We wish for you a wonderful cup full of hope, joy and inspiration filled to the brim with our deliciously exquisite coffee.

    Healthy Choices

    A wonderful way to enjoy our high quality coffee is to join one of our Coffee Clubs.

    Choose from our Roastmaster's Select or Single Origin subscriptions.


    Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company


    Benefits of Coffee - Cultivating Health

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  • Pomo Possibilities

    Right Now We Are Seeing History in the Making.

    In the confluence of purpose and action, our community is coming together for Tribal sovereignty and reconciliation through the Pomo Land Back movement. This is an opportunity to learn about and support the Northern Pomo People of Mendocino County. This is an opportunity to regain alignment with nature, with our community, and the indigenous people of these lands.

    The parallels between the Indigenous Forest and the Indigenous People are striking. Much like the ancestral old growth Redwoods, only a fraction of the original Pomo people are still alive. 
Populations of Pomo tribes numbered between 13,000 - 20,000 in the early 1800s. By the 2000 census, only 5,092 Pomo were left. Likewise, only 4% of the original Redwood Forests exist, while the other 96% have been logged to extinction.

    Mendocino County is home to 10 surviving Pomo tribes. All have experienced countless forms of discrimination, forced assimilation, relocation, and legal termination. It is time for the cycle to pivot. We can do this together through regeneration, cooperation, and collaboration.

    What we do to the forest, we do to the people


    The Pomo Tribal Leadership has identified Jackson Demonstration State Forest (JDSF) as the focus of the Pomo Land Back movement and has gathered the support of 50 California tribes across the State. This has never been achieved before. Tribal Chairman Michael Hunter is ready to lead the way for healing and has asked Governor Newsom for co-management of these forests. With the help of a strong local coalition of environmental organizations, the logging has been stopped for now.

    "Our responsibility is to past... present... and future generations of all life."


    The way forward is to rematriate the forest and move into Indigenous stewardship. Following the lead of matriarch Priscilla Hunter, Tribal Chairman Michael Hunter is gathering the community together to bring healing and restore the biodiversity to our forests and rivers.

    The 50,000 acres of Jackson State Demonstration Forests (JDSF) has been managed by Cal Fire since 1949. It is full of ancestral sacred sites, and is one of the most diverse ecosystems in the State. With the co-management plan the tribes will guide the State agencies to implement their place based knowledge and create a real demonstration forest for future generations. This irreplaceable knowledge is the expertise that has been cultivated over millennia by the tribes who have inhabited these forests.

    Indigenous experts hold the wisdom of interdependence with our surroundings and how to live with the cycles of growth that will support all life. This traditional ecology knowledge (TEK) system was brutally interrupted at the time of colonization. The forest is suffering the loss of these practices and experiencing the harsh consequence of a dysfunctional system that breeds greed and exploitation.

    I invite you to be a good steward of the Jackson State Demonstration Forest and learn about the Pomo Land Back movement. Together we create a new era of justice for our First Nations People of Mendocino. With Pomo leadership, Cal Fire has an opportunity to truly demonstrate what a healthy forest and healthy ecosystem is for generations to come. This is a win, win, for people, policy, and the planet. Native-led co-management of JDSF is the strongest medicine for our forests and community as a whole. I urge you to learn how you can support the stewards of this amazing forest.


    To join the movement and learn more go to

    Further Resources:
    Pomo History -
    The Intertribal Sinkyone Wilderness Council

    Redwood Forest Returned to Tribes

    Halt Logging Northern California


    The Bee Bold Alliance is a project of Thanksgiving Coffee that works to find sustainable solutions for our future generations by restoring biodiversity and supporting our local food systems. In collaboration with Tribal Chairman Michael Hunter and his family, we are building a resilient community for all life.

    Give 20% to the Bee Bold Alliance when you buy the Bee Bold Cause Coffee in Dark and Medium, or Decaf. We have raised over $21,000 to support biodiversity and local food security to date.

    Our Causes

    Pomo Possibilities

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  • Our Certifications

    The coffee industry has a tremendous impact (positive and negative) on the environment, social equity, and peace in coffee growing regions. While certifications are fundamental to our work, our practices often go far beyond the standards that Fair Trade & Organic Certification have set.

    We believe in supporting the work that certifying organizations do to raise awareness and hold the coffee industry accountable. Here is what our certifications mean:

    B Corp Certified

    B Corp Certified

    B Corps are leading a global movement of people using business as a force for good. They use the power of business to solve social and environmental problems. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.


    Fair Trade

    Fair Trade

    The international FAIRTRADE Mark appears on over 27,000 products sold in more than 120 countries. When you buy products with the international FAIRTRADE Mark, you make a positive difference for small-scale farmers and workers around the world. Products bearing the Mark meet the social, economic and environmental standards set by Fairtrade.


    USDA Organic

    USDA Organic

    The majority of our coffee products are certified Orgranic.
    Organic agriculture produces products using methods that help to preserve the environment and avoid most synthetic materials, such as pesticides and antibiotics.
    USDA Organic standards determine how farmers can grow crops and raise livestock and which materials they may use, in order to achieve certification.


    Smithsonian “Bird-Friendly” Coffee

    Smithsonian “Bird-Friendly” Coffee

    The Smithsonian Migratory Bird Center has developed a certification for coffee that meet their strict standards – coffee that is 100% organic and shade-grown. They call it Bird Friendly Coffee.
    Their seal of approval ensures tropical “agroforests” are preserved and migratory birds find a healthy haven when they travel from your backyard to faraway farms producing the beans you enjoy every morning.


    Our Certifications

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  • Expanding the Story of our Growing Alliance


    The Bee Bold Alliance (BBA) tells a vibrant tale of World renewal. Like the exploratory mycelium, the BBA reaches out and connects diverse aspects of our community to link into the same wisdom stream. This wisdom tells the tale of a path of green. As we grow with up to 40 members, so too our tools expand.


    Henry Thomas - Director of Bee RYL Productions 2022

    The newest facet of the BBA is our Regenerative Youth Leaders Productions, for short Bee RYL Productions. The team is led by Henry Thomas, alumni of the Tech department at the Mendocino High School. The Bee RYL youth will produce multimedia based on resilience with nature, and the importance of our biodiversity for the survival of our local ecosystems.

    The project is underway with the support of the Mendocino Film Festival, Hope 4 Natives, and the Mendocino High School. The first pilot is about two Forest Grandmothers, Pricilla Hunter and Polly Girvin, who have actively been working to protect the Redwood Forests for 40 years.

    WATCH THE FILM - FOREST GRANDMOTHER - Produced by the Bee RYL Productions

    This all came about synchronistically at a recent rally to protect the Jackson State Demonstrations Forest. Inspired by Tribal Chairman Micheal Hunter's talk, I approached him about collaborting with the BBA. The ensuing dialogue was full of possible pathways where we both sought mutual benefit for the tribes and the lands of Mendocino. The direct result led to the creation of The Bee RYL Productions. In alignment with the primary goal of Hope 4 Natives, which is to establish an active online cultural library, the BBA will help train Pomo youth with multimedia tech skills to support this goal.

    The Regenerative Youth Leaders Productions generates a path to valuable job skills through the creation of valuable media to tell stories of resilience and sustainability.

    No sooner had the nucleus of the project been formed when I had the pleasure of meeting the new Executive Director of the Mendocino Film Festival (MFF), Angela Matano. There was an immediate outpouring of inspiration to build a partnership and create a wonderful base for the youth project to grow. With the support of MFF’s Technical Director, Marshall Brown, and in alignment with MFF’s vision, Bee RYL Productions will help to offer opportunities for filmmakers and locals to celebrate the power of film, art, and story in the beautiful, natural setting of Mendocino.

    The subsequent Bee RYL projects will include:

    • Interviews of prominent elders in the community
    • Round table discussion on best practices for sustainability
    • Support material for the REGENERATIVE YOUTH LEADERS to take action
    • Multimedia for all platforms
    Choose the Path of Green

    It has been said that when you truly focus on something you can find the entire universe hitched to it, and that is certainly the case here.

    The BBA is a central ring that emanates from Mendocino, sending a signal to each heart to help the seeds of thought sprout and grow a future full of diversity, and food for all. We are working together to tell our story well, and that story is about choosing the path of green.

    Thank you to our co-sponsors for the Bee RYL pilot: Coyote Valley Tribe, Fortunate Farms, Sweetwater Inn and Ecospa, Cafe Beaujolais, Corners of the Mouth, Princess Seafood, Mendocino Trail Stewards, and all the support of the volunteers who make this happen.

    Give 20% to the Bee Bold Alliance when you buy a Bee Bold Cause Coffee in Dark and Medium, or Decaf. We have raised over $21,000 to support biodiversity and local food security to date.

    Read about THE NATIVE CINEMA inspired by this project.

    bee bold

    Expanding the Story of our Growing Alliance

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  • Recognizing the Value of Women's Unpaid Work

    Revolutionary Fund to Recognize the Value of Women’s Unpaid Work

    A momentous action for gender equality and economic justice came into being and called to mind the roots of fair trade. Thanksgiving Coffee Company had the privilege of being at its epicenter when it began eight years ago in 2013 .

    For 20 years Thanksgiving has purchased green coffee beans from the farmer co-operative Soppexcca in Jinotega, Nicaragua. Under the leadership of Fátima Ismael who believes that ‘woman’s independence can only be achieved through economic autonomy and awareness,’ Soppexcca became the first coffee farm to enact an initiative to pay women for their unrecognized work.

    Joan Katzeff, Co Founder of Thanksgiving Coffee on left with Fátima Ismael, Director of Soppexcca on right.

    Thanksgiving Coffee Companies Co-founder Joan Katzeff wrote about her visit to Nicaragua in her post Women in Coffee part one.

    This initiative was created with Etico, the Ethical Trading Company in 2013 and was part of the agricultural cooperatives, charities, and consumer companies they work with for one common goal – to raise the quality of life for those who most need it. In this case, the focus was on the unpaid work of women who make up 49.58% of the world’s population, yet are disproportionately represented among the most marginalized.

    Despite making significant, often unrecognized, contributions to their local economies and to economic development, women face multiple and overlapping barriers in terms of access to education, information, decision-making power, or earning power.

    To understand these limitations we need to look at how gender equality plays out in the economic landscape of the 21st century. When the GDP (Gross Domestic Products) was created in 1953, the global economy has only included transactions where money changed hands. According to a recent UN Report, the monetary value of unpaid care work is estimated to be 10 to over 50 percent of the GDP. An article from B of A reported in May 2021 this total was estimated to be $11 trillion per year.

    If we look on a global scale it is estimated that 2/3 of the world’s work is unrecognized and uncompensated, and women do between 60-70% more of that work than men.

    (For a great overview take a look at this video The unpaid work that GDP ignores — and why it really counts by Marilyn Waring.)

    The Nicaraguan initiative aims to address the link between paid and unpaid work. For Thanksgiving Coffee Company this translates into an additional $0.10 per pound above the standard price paid for green coffee. As of 2021, this has totaled $30,000 paid into the women’s fund.


    The Cooperative uses these funds to empower women by making organizational, financial, and educational resources available to them. Here are a few examples: Independence and security of having savings in their name, more women are joining the cooperative as full members, a positive example of development for youth and the next generation.

    The groundbreaking Unrecognized Work of Women Fund is exactly the type of work that is built into the heart of our mission, to use coffee for social, environmental, and economic justice. The women of Soppexcca say it’s working, and we see the change. If you want to go deeper into the origin you can read the doctoral paper “Pricing Fair Trade Products to Include Unpaid Labour and Empower Women – the Example of Nicaraguan Sesame and Coffee Cooperatives” by Felicity Butler, Catherine Hoskyns, Nicholas Hoskyns.

    To try Soppexcca’s Organic and Fair Trade coffee from Nicaragua you can purchase the Flor de Jinotega

    We use Soppexcca in our Bee Bold Cause Coffee in Dark and Medium, which uses their coffee as the main bean in the blend.

    Category_Farmers & Cooperatives>SOPPEXCCA

    Recognizing the Value of Women's Unpaid Work

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  • Honey Bee Day 2018

    Honey Bee Day 2018

    This Saturday is National Honey Bee Day! Take time in the garden and around your neighborhood to thank the pollinators around you this weekend. These little black and yellow insects play a vital role in keeping all of us alive on this planet, and they are worth taking the time to appreciate.

    In addition to simply appreciating these creatures, it’s also important to learn more. Why do we need pollinators? What would happen if bees went extinct? What action do we need to take to make sure communities are protecting our bees? Take a look at the Bee Action Friends of the Earth page to get a better idea of what you can be doing for your community.

    Thanksgiving Coffee on Honey Bee Day

    Bee BoldIn 2016, Fort Bragg became the first Bee-Friendly City in California. This was due to the efforts of local beekeepers, the Fort Bragg Garden Club, and Thanksgiving Coffee. We were proud to lead the movement in California toward ridding our state of harmful pesticides and neonicotinoids that are killing our pollinators. Over the course of the past two years, Thanksgiving Coffee Company has partnered with two organizations to save our pollinators: our local Noyo Food Forest in Mendocino County and the international group, Friends of the Earth. We have raised over $17,000 for these non-profits, thanks to YOUR support of Bee Bold Coffee.

    Pick up a bag of Bee Bold Coffee at your local grocery store, or grab a bag online through our web store. Let’s celebrate National Honey Bee Day together, and save our pollinators!


    Honey Bee Day 2018

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  • Mendocino Trail Stewards Update

    Mendocino Trail Stewards Update


    Mendocino Trail Stewards Reflects on Progress

    by Chad Swimmer – President

    July 10, 2021, marks sixteen months since the founding of the Mendocino Trail Stewards–488 days that have changed my world irrevocably. It wasn’t just that six mountain bikers gathered around a table then somehow matured to a coalition which has grabbed the attention of the highest levels of the state government. It wasn’t only the pandemic, the acceleration of climate change, the barely averted July 6 Capitol Hill putsch. It wasn’t vapor trail-less blue skies turning apocalyptic orange, the shattering of heat records across the Pacific Northwest, the dying of billions of clams and mussels.


    It was a greater transformation, a surprising ray of hope for the future, an unlikely group of strangers joining hands and hearts into an unexpectedly effective coalition, one which includes the Pomo People, young children, once-retired forest activists, and climate scientists, among others. The Coalition to Save Jackson State Forest has struck a chord with our push for accountability, tribal rights, and a legislative solution to the California Department of Forestry’s (CDF) mismanagement of our beloved public lands. Fueled by a pervasive rage at the Trump Administration’s incessantly racist crisis-mongering and by the powerlessness we all felt with Covid-19 sweeping the nation, our ranks have boomed.We have opened the door on an issue right in our backyards, one combining our love of the redwood forest with our greatest fear: climate-driven annihilation.


    From 18-year old Greasy Pete, who climbed into Mama Tree’s branches and captured the imaginations of thousands on April 9, to 5-year old Jory, our youngest activist hero, to Paul and Joan Katzeff, whose Redwood Forest Reserve Blend Coffee has kept me organizing late into the night. From the prayers and blessings of Priscilla and Michael Hunter of the Coyote Valley Band of Pomo, the tireless work of their lawyer and ally Polly Girvin, to U’ilani Wesley’s proud chants echoing through the groves, the people of Mendocino County are again at the forefront of change.

    CDF has been forced to take notice and they are fighting back, but we still have the moral upper hand. Members of the Mama Tree Network and Redwood Nation Earth First! have repeatedly stopped timber harvest operations, saving thousands of trees and frustrating forest managers. Public comments submitted to CDF have delayed the approval of the controversial Little North Fork Big River and Mitchell Creek plans by months–and hopefully indefinitely. We have overwhelmed California Natural Resource Agency meetings with our calls for change.

    Where we go from here is uncertain, but our aim is high. We are drafting litigation to rewrite the Forest Practices Act for the entire State of California, righting historic wrongs and paving the way for this forest to become our ally in protecting our children’s future. Join us for our first ever Caspar Forest Fest, on July 31, from 1:00 to 7:00 at the Caspar Community Center for music, speakers, food, kids’ fun, and to find out how you can become a part of it. Hope to see you there!

    Join us for our first ever Caspar Forest Fest

    July 31, from 1:00 to 7:00

    at the Caspar Community Center

    Mendocino Trail Stewards are working to create a visionary model demonstration forest on the Northern California Coast, the Mendocino Coast Redwood Forest Reserve, 20,000 acres of second growth coast redwood forest, preserved in perpetuity for the demonstration of how humans and nature can partner to:

    • Fight Climate Change
    • Restore Degraded Ecosystems
    • Promote Spiritual & Mental Health
    • Support Sustainable Economies

    Sign the petition and add your voice to the movement to #createthereserve.

    The Coffee

    The Mendocino Trail Stewards’

    Redwood Forest Reserve Blend

    When you drink this coffee, your purchase supports Mendocino Trail Stewards’ efforts to create the Redwood Forest Reserve.


    Kenya Peaberry

    Medium Roast

    A big, bold, sweet and fruity cup of coffee – with a long finish.

    Your purchase supports forest conservation efforts by Mendocino Trail Stewards.

    Buy this coffee
    Kenya Peaberry

    Dark Roast

    A bold, sweet blend with hints of nuts, chocolate, and caramel.

    Your purchase supports forest conservation efforts by Mendocino Trail Stewards.

    Buy this coffee
    Kenya Peaberry


    Complex and sweet enough to enjoy straight, yet bold enough to punch through milk.

    Your purchase supports forest conservation efforts by Mendocino Trail Stewards.

    Buy this coffee
    Category_From the Roastery>Featured

    Mendocino Trail Stewards Update

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  • The Coffee that Gives Thanks

    The Coffee that Gives Thanks

    Giving Thanks

    You probably know this already. There is a common misconception about our company name where people think that it means we are all about the holiday in November. We like turkey and family gatherings just fine, but our name means something else. Something more.

    It is about Giving Thanks with Coffee.

    Our logo, the cornucopia and the cup, symbolize the sharing of a farmer’s bounty. It is the beautiful harvest from farmers and co-ops who love their coffee trees, that pours into every cup of Thanksgiving Coffee.

    A just cup indeed.

    Our logo, the cornucopia and the cup, symbolize the sharing of a farmer’s bounty. It is the beautiful harvest from farmers and co-ops who love their coffee trees, that pours into every cup of Thanksgiving Coffee.

    A just cup indeed.


    So what does it mean to “give thanks with coffee”?

    We give to coffee farmers through fair trade practices, through projects at origin which aim to improve their quality of life, and by supporting them through the hard times. We do this because it is the right thing to do, and as a result of this care, the quality of our coffee is unparalleled.

    Beyond the thanks we give to coffee farmers, we give thanks WITH coffee through our Cause Coffee partnerships. Each Cause Coffee represents a community that is doing the hard work to make our world a better place, and they need as much support as they can get. We recognized an opportunity to help these communities, and have created many Cause Coffees which provide support for their hard work by donating 20% of every package of their coffee we sell online- to give them thanks, with coffee.

    You probably know about our Cause Coffee partnerships with the Dian Fossey Gorilla Fund International (Gorilla Fund), the American Birding Association (Song Bird), the American Wild Horse Campaign (Wild Grounds), the Bee Bold Alliance (Bee Bold), and Defenders of Wildlife (Save Our Wolves). They each do amazing work, and we are thrilled to have provided them support over the years.

    What you may not know about are some of the smaller organizations we have partnered with, but no worries, I’ll introduce you:

    The Mendocino Land Trust (Fog Dodger), whose mission is to conserve and restore valuable natural resources of the Mendocino County region. They are dedicated to providing public access to the coast and protecting working farmlands and forests, wildlife habitat, open space, scenic vistas and watersheds.

    PCLK logo

    The Point Cabrillo Lightkeepers Association (Lightkeepers Blend), whose mission is to manage, protect, restore, interpret, and provide public access to the historic Point Cabrillo Light Station State Historic Park, and to assist State Parks in maintenance of the historic structures and gardens to ensure this national treasure for current and future generations.

    Brr Logo

    Baby Rhino Rescue (Baby Rhino Rescue Coffee), who work with the real people on the front lines: the rangers in the bush, the vets caring for the injured orphaned rhinos, the sanctuary experts rehabilitating traumatized rhinos; who are all working together to save rhinos from extinction.

    You can find their Cause Coffees online with the links above, and I encourage you to read more about them and to support their work. It is your support that puts the “giving” in Thanksgiving Coffee. We really could not do any of this without you.

    Thank you!


    The Coffee that Gives Thanks

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  • Pollinator Week Partner Post

    Here is a post from our Bee Bold Alliance partner Conservation Works, with a highlight on our collaborative efforts to restore biodiversity and support local food systems with youth.

    Bee Bold

    Stitching Together Bee Patches of Pollinator Habitat

    By Oona Heacock, Executive Director of Conservation Works

    On a foggy morning along the Westport Headlands Park, Conservation Works volunteer Joan Wier sets up tools for a group of Bee Bold Youth Core teens and their parents as they gather to plant a new habitat garden for bees. As the teens arrive at this dramatic seaside park, Joan guides them around the perimeter of the future garden, hanging string around wooden stakes that the group pounds into the mowed grass to form the shape of a whale in honor of the Westport Whale Festival held each year at this site. A Bee Patch is being created.

    “The trick is to plant 3 foot blocks of the same kind of flower to attract pollinators and plant four seasons of bloom,” Weir explained. She went on to demonstrate how to hand grub the grassy headlands site to expose soil and then directed one mom and daughter pair to cast native lupin seeds directly onto the soil while others mixed seeds with clay to form little seed bombs which later would be rolled onto the site at the end of the day.

    Bee Bee

    Bees are struggling. Multiple factors are causing this decline, but coming together as a community and involving youth to plant a “Bee Patch” of native flowering plants along with clean water and places to rest and nest along our farms, parks and homes can make all the difference in restoring healthy bee populations.

    Conservation Works believes that the likelihood of long-term environmental sustainability of our pollinators needs to involve the next generation. Our Bee Patches program energizes youth to choose to be environmental stewards throughout their life, and nurtures them to become the change-makers for taking direct action to reverse the downward spiral in pollinator populations.

    Bees inspire a sense of wonder and fascination in most of us and can be a good way to introduce youth and community groups of any age and background to the larger natural world. Bees can be found in any landscape. We will never see most of these furry little wildlife because they’re fast, often small, and nest underground. But take a summer stroll out in your garden or at a local park and you’re likely to spot more bees than you can count. Other beneficial insects and hummingbirds use a garden, too, as it’s a busy oasis of year-round habitat and food resources. Planting a garden is a powerful way to take local action and provide an offset to mounting, worldwide pollinator declines.

    Bee Bee

    Everyone can take action with Conservation Works and the Bee Bold Alliance during National Pollinator Week by growing pollinator-friendly flowers, providing nest and rest sites, avoiding pesticides, and spreading the word. And don’t forget to make your commitment official by becoming a Pollinator Protector. Make your pledge.

    bee bold

    Pollinator Week Partner Post

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  • Marilyn Monroe, Clark Gable and the Mustangs

    I met my first wild horse in a movie theatre in Greenwich Village in 1963.

    Paul Katzeff

    The story behind Wild Grounds Coffee

    By Paul Katzeff, Co-Founder & Roastmaster Emeritus

    He was on the wrong end of a lasso being held by Clark Gable. The horse was bucking and raising up on his hind legs, pulling desperately away from his capture. Marilyn Monroe was pulling on Clark’s hand pleading for the horses freedom. Clark was determined to get his horse and another payday. The Name of the Movie was The Misfits and was about three Aging Cowpokes who once made their living capturing Mustangs and selling them into the slaughter houses for meat. In this movie they complained about how the horses were no longer in abundance , hard to find and it was impossible to make a decent days pay capturing the ‘things’. Maralyn was as beautiful as the horses eyes, fierce now but with long lashes and deep deep soft eyes. Marilyn was beautiful but it was the Mustang, fighting for her freedom, that stole my heart,

    Today, 58 years later there is a similar story playing out on the millions of square miles of rangeland between the western slope of the Rocky Mountains and the Eastern slope of the Sierra Nevadas. Today it is not aging cowboys in Pick up trucks and lassos , but Federal Agents in Helicopters rounding up entire herds of free horses and burros and their children, often in the chaos separating family members or driving the horses to their death in the frenzy. Hay Feds, what’s the problem?

    The round ups gather the horses into corals so they wont compete for the space grassland feed out there on the range. Thet range is for the Beef Cattle ! Our government leases our citizen owned land to cattle ranchers they can make money selling beef to our meat eating society of which I must admit , I am one. The cost of feeding jailed Mustangs is estimated to be in the billions. And why, when the 1970 Congress afforded Mustangs America’s protection, has all the Bureau of Land Management continued to harass the best symbols of freedom we have ?


    A horse has eyes that tell a story. Each of us who have looked into the eyes of a Mustang will never forget the moment , never.


    Yes, it happened for me long ago in a movie theatre but last October, on the way from Northern California to Phoenix to play baseball , I pulled my car onto a a sandy dirt road to nowhere and drove into the dessert just to see what was out there on that dirt road to nowhere. About five miles in, there they were ! Three magnificent free roaming Mustangs …and they were looking at me from a hill about a home runs distance away. I stopped, my heart jumping , I exited my car and laid down on the very hot sand and stared back. Finally, the circle was complete. I saw them alive and free.

    Who belongs on that land we, as citizens own but have delegated the responsibility for their safety to The Bureau of Land Management to secure ? And why has the BLM chosen to represent the Cattle Industry and not our Mustangs?

    When I discovered that others of my kind were fighting for them too, we joined the American Wild Horse Campaign and created a coffee package to tell coffee lovers whose side we were on. As with our other Cause Coffee programs, we wanted to empower our customers to help raise funds and awareness for this important work.

    Horse and stuntman in the 1960 film "The Misfits"

    Every time you purchase a package of AWHC coffee, Thanksgiving Coffee Company donates $3.00 to the AWHC.

    When we are a bit further past this COVID-19 Pandemic we are planning a visit, jointly with AWHC staff, to visit and see these magnificent spirits up close. I hope you will be able to come with us. Until then, buy their coffee and know you are on the bus with us. And let me use that old expression , “The steak is as good as the sizzle “ when I say that the coffee inside the package is as good as it gets. You be the judge.


    Wild Grounds Coffee
    supports the American Wild Horse Campaign

    The American Wild Horse Campaign (AWHC) is dedicated to preserving American wild horses and burros in viable free-roaming herds for generations to come, as part of our national heritage.

    Since 2004, this organization has been raising awareness and making change for America’s wild horses. Thanksgiving Coffee Company has partnered with them to create Wild Grounds, a cause coffee to save the wild horses.


    Marilyn Monroe, Clark Gable and the Mustangs

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  • COVID-19 Precautions at Thanksgiving Coffee

    COVID-19 Precautions at Thanksgiving Coffee

    What we are doing to keep our employees and customers safe

    We take health and well being very seriously, and have been ahead of the curve when it comes to responding to the COVID-19 crisis. Thanksgiving Coffee implemented these new strict company-wide guidelines as Proactive Measures against the spread of the Coronavirus on March 17th.

    Jacob suited up
    • No visitors. All tours of our roastery, coffee cuppings, and espresso training sessions have been canceled.
    • Deliveries to the office are received outside and then decontaminated.
    • Office staff has transitioned to working from home.
    • We re-configured our coffee package production line to give more space to our production staff.

    We are disinfecting all the things:

    • Shipments of green coffee are decontaminated before stocking.
    • All production counters and surfaces are disinfected at the beginning and end of each day.
    • All hands are washed, then washed again.

    This is a constantly evolving situation. Please check back on this post for updates.

    We are doing everything we can here at Thanksgiving Coffee to make sure that we stay healthy and operational so that A Just Cup is always full.


    COVID-19 Precautions at Thanksgiving Coffee

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  • Introducing the Bee Bold Alliance

    Bee Bold Alliance

    A Regenerative Ecology Network

    Right now, bees are dying worldwide at an alarming rate. Why should you care? Because bees and other pollinators are an essential link in the food chain—our food chain.

    The Bee Bold Alliance is a movement to help people attract and sustain pollinators in their home gardens, and at their place of work through habitat restoration and creation.

    The Bee Bold Alliance blog will share stories that follow both the root causes for the disappearance of the bees and why it is so important to listen to the pollinators. Join us as we explore the diversity and abundance of our Pollinators of the world.

    The four areas of focus:

    • Culture
      • How Beauty, Art, and Intention Influence our Ecology
    • Provisions
      • The Power of Food & Herbal Medicine for Global Health
    • Regulation
      • Regenerative Systems for Ecological Solutions
    • Support
      • Soil Health, and Traditional Ecology Knowledge of Ancestral People

    In these stories we tell how to collaborate with our Bee Bold Partners for the greater good of all. We will look into how we learn from our mistakes and utilize all of the tools available to us to solve the problem of our disappearing pollinators and the huge impact this has on our ecology.

    As a Certified B Corp Thanksgiving Coffee Company is prepared to lead the way for Pollinator Protection in our community and beyond.

    Bold local action for pollination survival

    The Main Objective

    The Bee Bold Alliance is about helping people learn how to attract and sustain pollinators in their home gardens & at their place of work through habitat restoration and creation.

    However we will not stop there, we are going to look deeper into the root cause of the disappearance of pollinators and discover modern solutions, that perhaps have previously been overlooked.

    To find examples of a sustainable relationship with the earth, we will look to a regenerative ecology network that includes Traditional Ecology Knowledge (TEK). Incorporating Indigenous wisdom gathered from around the world by those who develop and maintain a deep and ancestral connection to the land.

    Each one of us carries a piece within, it is up to us to find it, and use it for the greater good.

    You too, are part of this solution, and I thank you for being here. Your support on this collaborative project is essential. Your participation will allow us to move forward for a bountiful future for all. If you are coffee drinker,  make your coffee our Bee Bold Coffee and support pollinator protection in your local region every morning.

    The Beginning

    The Bee Bold Alliance came into focus in 2018, just after receiving a loud and clear message that it was “my time” be a steward of this land. Shortly after I received this message, Thanksgiving Coffee Company invited me to relaunch the Bee Bold project.

    In revitalizing this campaign, the Bee Bold Alliance for Pollinator Protectors came into being. The more I learn about my role in leading this campaign, the less I truly know. For example, now I understand it is not about being a “steward”, one who watches over the land, but more importantly one who actively gives to the land before one takes. To be full of gratitude for all we are given. To move through each day with honor and respect for the Earth that gives us every little thing.

    The Bee Bold Alliance is a way to give to the land your home is on, to the land you do your business is on, and to the community you are part of. The vision is to build native food forest with First Nations People, the seed savers, and to support the health of our new generations. The Bee Bold Alliance is about honoring the original care givers of these lands, and protecting the pollinators who allow us to grow the seeds of real food that nourish us.

    As we develop a full spectrum Ecology System, we must include the practices of Cultural Ecology from the wisdom of our elders. How has  community song & dance been part of the creation process for our food systems?  How do we honored the spirit of life through our culture, and how is the sound health for our ecology manifested? This is the focus of work I do as a singing woman and consultant at the Honey Hive of Mendocino.

    Connecting people to collaborate on the Bee Bold Alliance is the role I serve at Thanksgiving Coffee Company. The company’s mission is to lead by example and inspire coffee drinkers to be a part of the solution.

    The Earth is full of abundance, the gifts of life are all around us, all that we need to survive comes from this Great Planet. So how do we learn to live in harmony with the Earth and all its inhabitants. This is what I want to know, and I will take you through this journey of learning, as we travel many roads and look at many different tools that can be utilized in this work.

    Here we are at the beginning of an emerging network for mutual support of our pollinator protectors: it will grow as we build it. Our World is as resilient as we make it. Let us find this new form of global coherence with the aid or one another. I hope you will join us on this journey. Become a pollinator protector with the Bee Bold Alliance here.

    Upcoming blog – Bee Bold Advisors

    This work has been informed by many wonderful advisors and I will share with you the work they do in the upcoming posts.

    Lavander Grace

    Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company and Consultant for the Honey Hive of Mendocino


    Introducing the Bee Bold Alliance

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  • Ancient History of Pollination

    Ancient History of Pollination

    “Go to your fields and your gardens, and you shall learn that it is the pleasure of the bee to gather honey of the flower, But it is also the pleasure of the flower to yield its honey to the bee. For to the bee a flower is a fountain of life, And to the flower a bee is a messenger of love, And to both, bee and flower, the giving and the receiving of pleasure is a need and an ecstasy.” Kahlil Gibran
    Poppy Plant

    There has been a lot of talk about pollinators in recent years, and how the declining populations of honeybees will affect food production. But have you ever wondered how it all started? When I began to write this, I had a rather broad understanding of pollination. However, the more I learned, the more questions I had. How did pollination come into being? Why is it so important to us now? Let’s take a deep dive into ancient history to learn a little more about the origins of pollination.


    Pollination is believed to have begun around 130-150 million years ago. Basically, pollination is plant sex: the way plants spread and combine their genetic material to create new generations of plants. It is also essential to the production of fruit and seed crops that form the basis of our current food system. In the earliest forms of pollination, plants would scatter their pollen (male seed) to the wind and hope that a portion would land in the right spot on a female flower (stamen) and voila, there would be “chemistry”! However, this is an extremely unreliable way to reproduce. Although many plants still use this method, most have evolved into a primary relationship to collaborate with insects.


    As early insects were flying around in search of food, they discovered how nutritious pollen was. Then several specialists decided to make pollen their main source and feed solely upon this nourishing golden dust of microspores. As the plants grew and thrived as a result of these relationships, they began to “sweeten the deal” by creating nectar for the services rendered. Flowers began to evolve bright colors to stand out and attract insects, distinguishing themselves from the green leaves and foliage that offered no sweet reward for the hard-working pollinators.

    Millions of years have passed since the first flowers developed their pollination practice into the stunning displays we see today. This mutualistic relationship has changed the entire appearance of the earth, into the bright and colorful flowers and the vast variety of fruits and vegetables we all enjoy.


    Learning the evolution of pollination from its ancient origins to the intricate and collaborative relationship that now occurs has been an inspiration to me. I hope the next time you receive a bouquet of flowers or taste the sweet juices of your favorite fruit, you think of the 130 million year journey it took to reach you.


    Ancient History of Pollination

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  • The Magical and Miraculous Creation of Honey

    How is it Done? The Magic of Honey


    There is special magic found in the miraculous process of honey.
    The dedication and unique skills called upon in these extraordinary pollinators is a true wonder. This golden “ambrosia” of vitality and health is the result of a tireless collaboration of specialists capable of exceptional chemistry.

    What is the Mysterious process of Honey Making?

    How do these honeybees produce this amazing life-sustaining liquid gold?

    Macro photo

    First, we must enter into the very heart of the flowers. As we learned in the Ancient History of Pollination, this is where the nectaries are created. The flowers offer up their sugary liquid to the bees with added mutual benefit for both.

    Mutualism is believed to be one of the most common ecological interactions in communities throughout the world. The forager bee drinks and fills their special honey stomach full of nectar and then makes a beeline home.

    Natural beehive

    Upon arrival to the hive, the nectar is transferred from one bee’s stomach to another in a process of regurgitation. With each transfer, a special bee enzyme (invertase) is added from each bee via the honey stomach. This is done repeatedly until the optimal viscosity is reached. Then the golden liquid is poured into a hexagon cell to be fanned on my rapidly beating wings. With 80% of the water content evaporated out, the hexagon is sealed with wax and set to cure into honey. This is now a supersaturated solution that contains over 180 components.

    honey comb

    This “super” solution provides food and energy for the foraging flights of the bees. To produce one pound of honey, it take over 2 million flower visits, or roughly 55,000 miles flown. Nectar is gathered from a diverse array of sources to help maintain healthy immune systems. The magic of honey is in the diversity of its unique creation. Within the extremely vast healing properties of honey, to the essential role pollinators play in the sphere of our food systems, let honey be a sweet liquid reminder of the full beauty of life itself.

    wild flowers


    Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company and Consultant for the Honey Hive of Mendocino

    bee bold

    The Magical and Miraculous Creation of Honey

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  • Springtime for SongBirds

    The best coffee is grown the traditional way— slowly, under a canopy of shade from taller native hardwood trees. Shade-grown coffees are carefully tended, harvested, and processed by people who know and love coffee, and who depend on it for their livelihoods.

    Traditional shade-grown coffee really is a win for everyone: amazing coffee flavors, a fair wage for the coffee farmers’ hard work, and a lush natural habitat for migratory birds. So much good comes from a just cup of coffee.

    The History of Shade Grown

    By 1996, the United States forests had run out of hardwoods such as oak, ash, maple, cherry, and all the wild fruit and nut trees. These are important woods used in furniture making, home building, veneers for plywood, doors, window frames and a host of other minor but important uses.

    The timber industry needed another source of hardwood, so they targeted the temperate rainforests where coffee was grown. The coffee tree is a shade loving plant that withers in the sun and needs shade to be a healthy producer of the coffee fruit. Mahogany and a dozen other hardwood varieties were there for the loggers if only they could convince coffee farmers to cut down their trees.

    The destruction of these native hardwood forests is a long story of deception. Governments, in collaboration with multinational corporations, set out to convince farmers to grow their coffee in the sun, claiming that yields would increase and incomes would rise.

    Without the leaf litter from the big hardwood trees to fertilize the soil every year coffee trees at Nicaragua Coffee Farms would need oil-based fertilizers. This is how the petrochemical companies became involved. Now with more sunlight reaching the ground, weed killers would become essential. This is how herbicide producer Monsanto became involved. Without the forest habitat for migratory songbirds, natural pest controls were lost. This is how the need for chemical pesticides became essential.

    The big chemical companies found new markets and the timber companies gained new inventories of almost unlimited, inexpensive hardwoods. The coffee farmers paid for all this with higher costs, lower quality coffee, toxins entering the water supply, and a 90% loss of biodiversity on their farms.

    At least half of all coffee grown in the northern neotropics has already been converted to full-sun plantations.

    Preserving these precious jungle forests not only protects biodiversity, but it’s also our greatest asset in mitigating the effects of climate change.

    The Smithsonian’s Bird Friendly® certification is the most rigorous environmental certification possible for coffee, and the only one that justifies the use of the much-abused term “shade-grown.”
    Based on years of scientific research, the SMBC has developed strict criteria for evaluating shade coffee farms. An independent, third-party inspector determines whether a farm meets these criteria or not. Only those farms that also meet organic certification standards are eligible to be certified Bird Friendly®.

    Try One of Our Songbird Coffees

    Protect biodiversity, with your morning Cup

    Like us on Facebook and follow along on Instagram and Twitter for frequent updates, promotions, giveaways and more!


    Springtime for SongBirds

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  • This is Shade-Grown Coffee

    Nicaragua Shade Coffee looks like this: grown under the canopy of indigenous trees. The white barked taller trees are commonly known in Central America as “Inga”. They are great for coffee because they not only provide shade for the trees but also habitat for biodiversity and leaf litter for soil nutrients. Leaves decaying on the forest floor is natural fertilizer. An additional benefit comes from the tree being “leguminous”, meaning its roots deliver nitrogen to the soil, further reducing the need for oil based fertilizers.

    This environment is perfect for the cultivation of organic coffee. This site is located in Northern Nicaragua and is typical of the Mesoamerican Rainforest that stretches from Panama thru Costa Rica, Nicaragua, Honduras, all the way up to the Yucatan Peninsula. These forests are the home of Black Panthers and the National bird of Guatemala, the famous Quetzal. The trees are full of birds and Howler Monkeys and hundreds of species of orchards. At the higher elevations, coffee trees reflect the quality of this forest in the flavor of their fruit, and finally, in your cup.


    When you taste coffee from regions like this, you are experiencing a message from the forest spirits. The expression, “There is magic in this package, only you can let it out” is derived from a walk through this place that I took with my good friend Byron Coralles long ago.


    This is Shade-Grown Coffee

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  • Pollinator Week 2018

    Pollinator Week 2018

    This week we are celebrating pollinators, and the important work they do for our earth. Happy Pollinator Week, everyone! Thanksgiving Coffee created Bee Bold Coffee in 2015, raising money for legislative action and worldwide awareness for bees through Friends of the Earth, as well as local pollinator awareness through the Noyo Food Forest here on the Mendocino Coast.

    Thanks to your generous support of this project, we’ve donated over $17,000 to these two organizations!

    Save Honey Bees

    Pollinator Week is June 18 – June 24, and it’s an excellent opportunity to spread the word about the importance of our bees

    Order an extra bag of Bee Bold Coffee this month to share with your friends, family and coworkers! Let’s work together to make sure these vital pollinators continue to thrive on our planet.

    Upsetter Espresso

    Category_Sustainability>Bee Bold Alliance

    Pollinator Week 2018

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  • Best for the World: Thanksgiving Coffee

    Best for the World: Thanksgiving Coffee

    For the third year in a row, Thanksgiving Coffee Company is proud to be named one of B Lab’s Best for the World companies. This distinction is in honor of our ongoing commitment to give back to the communities around us, through our partnerships with international conservation groups, as well as local nonprofits.

    What is a “Best for the World” B Corporation?

    B Corporations are at the front of a global movement, encouraging people everywhere to use business as a force for good. Over two thousand for-profit companies are making a difference in communities all over the world by giving back and becoming more transparent. In order to achieve a B Corp certification, companies must meet rigorous standards of social and environmental performance, accountability, and transparency.

    Every year, B Lab highlights the Certified B Corporations with scores in the top 10% of the entire global community. These are separated out into four different categories: Environment, Community, Workers and Customers. Thanksgiving Coffee Company was in the top 10% of the Community category, and proudly carries the title Best for the World for the third year in a row!

    Thanksgiving Coffee Gives Back

    Have you taken a look at our Cause Coffee program? We’ve partnered with a wide range of amazing organizations, locally and internationally.


    Best for the World: Thanksgiving Coffee

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  • Wild Grounds Coffee: One Year Anniversary

    Wild Grounds Coffee: One Year Anniversary

    One year ago, we launched Wild Grounds Coffee, in partnership with the American Wild Horse Campaign. This organization is working to stop the federal government’s systematic elimination of wild horses and burros from our public lands.

    Thanks to our generous group of customers and supporters of wild horses everywhere, we’ve been able to donate almost $4,000 to the AWHC, helping fund their efforts to protect these majestic creatures. We are excited to look forward to another 365 days with the American Wild Horse Campaign, and will continue to support them for as long as our wild horses need us!

    Coffee Club Subscription

    Wild Grounds Have you joined the cause yet? You can sign up for a monthly Cause Coffee subscription right here on our website. For every purchase you make of Wild Grounds Coffee, we donate 25% to the AWHC.

    Already a Wild Grounds Coffee Club member? Thank you for being a part of the solution! Grab an extra couple of bags this month to pass out to friends and family, to help raise awareness for these majestic creatures. Let’s spread the word about the plight of our wild horses, and work together toward protecting them.
    Roast Color

    Coffee Descriptions

    Not sure what roast color is your style? Take a look at our Roast Color page to learn more about the differences between light, medium, dark and French roasts.


    Wild Grounds Coffee: One Year Anniversary

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  • Bird-Friendly Coffee at Stow Lake

    Bird-Friendly Coffee at Stow Lake

    For well over a century, Stow Lake has been a San Francisco landmark, a gorgeous piece of the Golden Gate Park scenery. In 1893, this man-made lake was created as a way for people to escape the city, relax and enjoy the scenery–and it continues to be that oasis to this day.

    Golden Gate Park is home to a huge variety of songbirds, and has long been an important stopping place for migratory birds on their way up and down the West Coast. This little shelter in the sprawling metropolis of the Bay Area is vital to their journey, and Stow Lake offers the cover they need to rest their wings as they travel. This also makes it a great spot for Bay Area birders to spot more rare species passing through.

    Stow Lake Boathouse

    The park is also home to the Stow Lake Boathouse, managed by the excellent folks at Ortega Family Enterprises, who operate cafes and concession stands on a number of properties, including the majestic Muir Woods. It only made sense that the Stow Lake Boathouse chose vendors that reflect the values of their unique landscape and substantial bird populations, so as of last month, they are now serving Thanksgiving’s Songbird Coffee lineup! They chose the coffees that would benefit birders and birds everywhere, through the American Birding Association.

    Stow Lake, and Golden Gate Park as a whole, offer a chance to put aside stress and worries, take a boat out on the water, and just relax. Thanksgiving Coffee is wholeheartedly a believer in connecting with nature, and Stow Lake lines up with our principles in every way!

    On your next visit to San Francisco, grab a cup of coffee at the Stow Lake Boathouse Cafe, and meander around the lake at your leisure. Slow down, enjoy the scenery, and tell them thank you from us for serving Thanksgiving Coffee Company.

    Stow Lake Boathouse

    50 Stow Lake Dr E
    San Francisco, CA 94118
    Phone: (415) 702-1390

    Cafe Hours:

    11:00 am – 5:00 pm Daily

    Boat Rental Hours:

    10:00 am – 6:00 pm Daily

    Songbird Coffee

    Our partnership with the American Birding Association has been a decades long project, promoting the importance of shade-grown coffee, and care for migratory birds at coffee origins in Central and South America. Our current lineup includes coffees from Guatemala, Nicaragua, Colombia and Mexico, at farms that have been certified ‘Bird-Friendly’ by the Smithsonian Migratory Bird Center. Click the image below to learn more!


    bay area

    Bird-Friendly Coffee at Stow Lake

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