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Ethically Sourced, Artisan Roasted
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Ethically Sourced, Artisan Roasted:
Crafting exceptional coffee experiences since 1972 through sustainable partnerships and masterful roasting
For over 50 years, we've pioneered sustainable coffee sourcing while perfecting the art of small-batch roasting. Every bean tells a story of environmental stewardship, farmer empowerment, and uncompromising quality.
Global Partners
From Nicaragua's misty mountains to Rwanda's vibrant highlands, our decades-long partnerships with farming communities ensure exceptional coffee while promoting sustainable practices.
Environmental Leadership
From pioneering shade-grown certification to planting over 82,800 trees, our commitment to environmental stewardship sets industry standards.
Artisan Roasting
Each small batch is carefully roasted to perfection, bringing out the unique character of every origin while ensuring consistent, exceptional quality.
Farmer Empowerment
Through innovative programs like our cupping labs and Farmers Thriving Index, we ensure our partners thrive while producing exceptional coffee.
Recognition for Excellence
Honoring Exceptional Craft: A Lifetime of Roasting Mastery
Roaster of the year
good food awards
Honors Superior Taste with Commitment to Social and Environmental Justice
+ Multiple 90+ Reviews
Our Partner Network
Our multi-generational partnerships with farm communities stretch back decades, cultivating relationships as carefully as we roast our award-winning coffee beans
Corrales Family
25+ years of partnership in sustainable coffee cultivation and community development
- THIRD-GENERATION FAMILY RELATIONSHIP - LEADERS IN SHADE-GROWN CULTIVATION - CERTIFIED BIODYNAMIC AND ORGANIC PRACTICES - PIONEERS IN REGENERATIVE FARMING
CECOCAFEN
25+ years of partnership in sustainable coffee cultivation and community development
- CUPPING LAB PROJECT PIONEERS - COMMUNITY-DRIVEN COOPERATIVE - MULTI-GENERATIONAL FARMING EXPERTISE
Guaya'b Cooperative
25+ years of partnership in sustainable coffee cultivation and community development
- CERTIFIED BIRD FRIENDLY HABITAT - ORGANIC CERTIFICATION - SMALL FAMILY FARM COOPERATIVE MODEL - CHAMPIONS OF BIODIVERSITY
Experience Our Legacy
Join us in our mission to create exceptional coffee while making a positive impact on communities and the environment
Cupping Lab Revolution
Developed the world's first cupping labs owned and operated by small-scale farmers and cooperatives
State-of-the-art cupping lab development in Nicaragua. Global Impact that enabled the development of 3rd and 4th wave artisan coffee techniques.
Environmental Leadership
First to establish industry-wide sustainability standards
Community Innovation
This isn't just about buying beans; it's about nurturing relationships that transform communities.
Our true measure of success is the lasting impact we create in coffee-growing communities around the world.
We are continuing the legacy of exceptional coffee that makes a difference.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company
Recommended Reading
Back to the Blog-
A Tradition That’s Been Brewing Since 1980
Every holiday season, the air around our Mendocino roastery has filled with the rich aroma of something special: the first roast of our Holiday Blend.
Born from the coastal fog and festive spirit of Northern California, this blend has become one of our longest-running traditions, crafted each year as a toast to connection, craftsmanship, and gratitude.
Now in its forty-fourth season, Holiday Blend continues to honor its original intent: to bring people together around a cup that complements the flavors of the season and celebrates the people who grow it.
How a Seasonal Tradition Began
We have recreated this medium roast blend every year since 1980, always sourcing from the same three origins—Nicaragua, Colombia, and Sumatra.
While the components remain constant, no two years are ever exactly alike. Climate, weather patterns, and even volcanic activity shape the harvests, creating subtle shifts in flavor and aroma.
Yet through all those changes, one thing remains true: every Holiday Blend is designed to be the perfect companion to the decadent foods and sweet gatherings of the season.
Flavor Notes: Comfort, Depth & Velvet Finish
Dark chocolate greets you at first sip, followed by a gentle hint of cedar and a finishing sparkle of ripe plum.
This medium roast invites warmth on cool mornings and pairs beautifully with rich, traditional holiday fare—from spiced cakes and roasted nuts to your favorite desserts.
“Great coffee begins with gratitude - for farmers, for land, and for the craft that brings it all to life. The Holiday Blend is our yearly toast to that gratitude.”
Where It's Grown
- Colombia — Deep dark chocolate and smooth sweetness from Finca Agroberlin in the snow-peaked mountains of the Sierra Nevada de Santa Marta
- Sumatra — Earthy, cedar-like depth from the Gayo Mountains’ dense tropical forests.
- Nicaragua — Bright, lively notes from Jinotega, the heartland of coffee country—bringing balance to every cup
Together, they compose a coffee that’s both grounded and celebratory—finishing with a ripe plum sparkle and a long finish that lingers like a favorite holiday memory.
How To Brew, Pair & Share
Brewing Methods: French press for round body; pour-over or auto-drip for clarity and cocoa-cedar sweetness.
Pairings: Spiced persimmon cake, cranberry-orange loaf, or dark-chocolate sea-salt bark.
Gifting: Tuck a bag with a handwritten note and your favorite brewing tip—instant host gift.
Recipe idea: Try a simple Holiday Mocha—6 oz Holiday Blend + 1 oz dark chocolate syrup + steamed milk; dust with cinnamon and orange zest.
Persimmon Spice Cake is great with Holiday Blend
A Cup Worth Gathering Around
The Holiday Blend reflects who we are as a company: devoted to the art of roasting, committed to our farmer partners, and guided by gratitude for the land that sustains us.
It’s a seasonal reminder that great coffee is more than just flavor—it’s a story of resilience, relationship, and care.
Every bag carries forward our promise: Not Just a Cup, But a Just Cup.™
Bring the Tradition Home
Make this season’s gatherings a little warmer—with a cup that celebrates people and planet.
From the RoasteryThe History of Our Holiday Blend
read more -
Single Origin Club: Flor de Jinotega from Nicaragua
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted since this brings out their unique aromas and flavor notes.
This month, we’re sharing our Nicaraguan Flor de Jinotega with you, grown by the SOPPEXCCA Cooperative.
About the Farm
Nestled in the mountains above the regional capital Jinotega, the farmers of SOPPEXCCA grow coffee under the protective shade of bananas, mangos, and mahogany, and alongside dense forests providing home to dozens of rare orchids and winter habitat for hundreds of migratory songbirds. Jinotega is the heartland of Nicaragua’s coffee producing zone and many of the country’s finest coffees come from the thousands of small-scale family farms arrayed throughout the department’s lush mountain landscape.
This landscape wasn’t always organized this way. Before the revolution of the 1980s many of these small family farms were actually consolidated in expansive haciendas owned by foreigners and the country’s elite and farmed with the intensive use of agrochemical fertilizers and pesticides. The farmers themselves were hired labor, invariably poorly paid. In fact, the genesis of the revolution itself traces directly to these large farms, and the thousands of farmers without access to land. One of the central demands and outcomes of the revolution was a process of land redistribution whereby farmers gained access to the land they had worked for generations. Cooperatives arose out of the need to organize these small farms in larger economic unions that could market coffee, facilitate much needed financing, and serve the community’s broad social, economic, and environmental needs.
Altitude: 1,200 meters
Processing: Wet/Washed
Farmer: SOPPEXCCA
Varietal: Bourbon, Typica, Caturra
Though relatively small in membership, SOPPEXCCA has emerged as Jinotega’s leading cooperative. The cooperative represents 654 families and is recognized around the world as a leader in the movement to empower small-scale farmers, especially women and youth. SOPPEXCCA has built primary schools in its member communities, alongside pharmacies, cooperative grocery stores, and technical assistance centers. Extensive micro-credit programs offer members access to financing at a discount of 75% compared to locally available commercial finance. Long-term work to develop sustainable coffee production has resulted in a cooperatively-owned organic fertilizer production facility, innovative climate change adaptation efforts, and of course, ongoing coffee quality improvement programs.
Not ready to join the Single Origin Club? Make a one-time purchase of our Flor de Jinotega Light Roast coffee.
From the RoasterySeptember Single Origin Club: Flor de Jinotega
read more -
Simplifying to Serve You
The coffee landscape is dramatically different than it was when we began this journey 53 years ago.
In those early days, we built our lineup coffee by coffee — adding blends and single origins as new beans became available and relationships grew. For decades, harvests were plentiful and sourcing was straightforward.
Today, the world of coffee is evolving. Climate shifts, supply chain realities, and changing customer preferences mean we need to be as thoughtful and resourceful as possible to keep doing what we do best: bringing you exceptional coffee with integrity.
Change for the Better
We're streamlining our packaged coffee offerings, starting in September. With a simplified lineup of coffees, we'll focus on the blends and origins we can source consistently, roast with excellence, and deliver to you at the highest possible quality.
By simplifying our offerings, we will:
- Deepen our support for the farmers we work with through more focused purchasing.
- Maintain freshness and quality in every cup we roast.
- Stay nimble in a changing coffee landscape, so we can continue being your favorite coffee company for years to come.
What This Means For You
We know change isn’t always easy — especially when it means saying goodbye to a favorite. But change also creates space for something new.
- Nearly every retiring coffee has a suggested alternative: matched for flavor, roast level, and story.
- All coffees will remain listed on our website, so you can easily find info about alternatives or select a bulk purchase option.
- Cause Coffees: For special details on replacements and recommendations, visit our Cause Coffee page.
- Bulk options: Many coffees will still be available in 5 lb bags, even if they’re not sold in retail-size packaging. We’re happy to share our best practices for keeping coffee fresh in larger quantities.
Find Your Next Favorite Cup
We know you might be wondering, “What will replace my favorite?”
Here’s the list of our retiring coffees with the roasts we recommend in their place — each one carefully matched for flavor, roast, and story.
- ⏳ Albion River Inn Blend → Try Paul’s Blend
- ⏳ Beaujolais Blend → Try Old Town French
- ⏳ Costa Rica → Try Peru
- ⏳ Delicious Peace Dark → Try Mendocino Vienna
- ⏳Delicious Peace Medium → Try Rwanda
- ⏳ Guatemala → Try Song Bird Guatemalan
- ⏳ Hazelnut → Available in 5lb bag
- ⏳ MacCallum House Blend → Try Beaujolais FTO
- ⏳ Mocha Java FTO → Try Mocha Java Classic
- ⏳ Nicaragua → Try Song Bird Nicaragua
- ⏳ Vienna → Try Mendocino Vienna
- ⏳For Cause Coffees →See Cause Coffee Guide
Our Commitment Remains the Same
For over five decades, we’ve been devoted to ethically sourced, artisan roasted coffee — and that will never change. Every decision we make is rooted in our mission:
- Source with integrity
- Roast with care
- Honor the stories behind every coffee bean
Thank you for growing with us, embracing new favorites, and sharing our belief that coffee is more than a drink. It's a daily connection to people, to our planet, and our sense of purpose.
With gratitude since 1972,
The Thanksgiving Coffee Team
You might be interested in...
Sold outSold outSold out
Lavender Grace is the sustainability consultant for Thanksgiving Coffee Company
from-the-roasterySimplifying to Serve You Better: A New Chapter in Our Coffee Journey
read more -
B Corp Coffee Partnerships: Conscious Collaboration
Every first Saturday in July, thousands of people gather at Fort Bragg’s Noyo Harbor for the World's Largest Salmon BBQ—a celebration that’s both festive and fiercely focused on restoration. It's a paradox we embrace: honoring nature by gathering in its name.
This spirit of collective care mirrors how Thanksgiving Coffee approaches sustainable business relationships—especially through our growing network of fellow B Corps.
Grove Collaboratives First B Corp Coffee
When Grove Collaborative chose Thanksgiving Coffee as their very first coffee partner, it marked a significant milestone in our 50+ year journey since founding Thanksgiving Coffee in 1972.
This wasn't just another retail partnership—it represented Grove's recognition of our commitment to ethical coffee sourcing and regenerative business practices.
Grove features our coffee with the tagline: "This bag carries more than artisan coffee—it's a vessel of hope, connection, and giving thanks to the Earth." This partnership demonstrates how aligned values create natural B Corp collaborations that extend far beyond traditional business transactions.
Brewing Local Impact with North Coast Brewing Company
North Coast Brewing Company, our neighbor in Fort Bragg, has been independent since 1988. They have built their reputation on quality craft brewing while maintaining strong community ties.
At the 2024 World's Largest Salmon BBQ, their craft beer complemented our artisan coffee, creating a complete North Coast experience that spotlighted the power of place-based partnership.
Raising the Bar with Bonterra Organic Estates
Our partnership with Bonterra Organic Estates, America's #1 organic winery, represents the gold standard of regenerative agriculture collaboration. They've achieved Regenerative Organic Certification, TRUE Zero Waste status, and B Corp certification—proving that excellence and environmental stewardship flourish together.
Salmon Restoration Through Conscious Commerce
The World's Largest Salmon BBQ demonstrates how conscious business partnerships create measurable environmental impact.
Here are the 2024 Results:
- $60,000 raised for salmon restoration
- $40,000 donated to Trout Unlimited's North Coast Coho Project
- 2,500 attendees supporting sustainable practices
According to the National Oceanic and Atmospheric Administration, these restoration efforts have resulted in over 15,000 adult coho salmon returning to spawn in Mendocino Coast rivers—in waters that hadn't seen coho salmon for 70 years.
Building Systems Evolution
For over 50 years, Thanksgiving Coffee has operated on the principle that coffee is a medium for connection and positive change. Our B Corp partnerships have shown us how this philosophy extends beyond our coffee supply chain to encompass the entire ecosystem of conscious commerce.
When North Coast Brewing brings their craft beer to the Salmon BBQ, when Bonterra contributes their organic wines, when Grove Collaborative features our coffee as a vessel of hope—we create something none of us could achieve alone.
We're not just selling products; we're building a network of businesses that demonstrate another way forward.
The Ripple Effects of Regenerative Partnerships
The numbers tell part of our story, but the deeper narrative is about amplified impact. Every cup of Thanksgiving Coffee that reaches Grove's customers, every moment of connection at the Salmon BBQ, every dollar raised for stream restoration—these represent the ripple effects of partnerships that prioritize shared prosperity over individual gain.
Looking Ahead: A Business Practice of Care
These partnerships didn't emerge from market analysis—they grew from shared values and mutual recognition of what's possible when businesses align their success with the world's wellbeing. Grove chose us because our story resonates with their mission. North Coast Brewing and Bonterra partner with us because we share commitment to place and values.
Together, we create impact greater than the sum of our parts. We've learned that the company we keep shapes not just our success, but our contribution to a more sustainable world. In choosing B Corp partners who share our commitment to restoration and regeneration, we've proven that business can be a practice of care—for the earth, communities, and the future we're creating together.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company
eventsB Corp Coffee Partnerships: How Conscious Collaboration Drives Environmental Impact
read more
A Tradition That’s Been Brewing Since 1980
Every holiday season, the air around our Mendocino roastery has filled with the rich aroma of something special: the first roast of our Holiday Blend.
Born from the coastal fog and festive spirit of Northern California, this blend has become one of our longest-running traditions, crafted each year as a toast to connection, craftsmanship, and gratitude.
Now in its forty-fourth season, Holiday Blend continues to honor its original intent: to bring people together around a cup that complements the flavors of the season and celebrates the people who grow it.
How a Seasonal Tradition Began
We have recreated this medium roast blend every year since 1980, always sourcing from the same three origins—Nicaragua, Colombia, and Sumatra.
While the components remain constant, no two years are ever exactly alike. Climate, weather patterns, and even volcanic activity shape the harvests, creating subtle shifts in flavor and aroma.
Yet through all those changes, one thing remains true: every Holiday Blend is designed to be the perfect companion to the decadent foods and sweet gatherings of the season.
Flavor Notes: Comfort, Depth & Velvet Finish
Dark chocolate greets you at first sip, followed by a gentle hint of cedar and a finishing sparkle of ripe plum.
This medium roast invites warmth on cool mornings and pairs beautifully with rich, traditional holiday fare—from spiced cakes and roasted nuts to your favorite desserts.
“Great coffee begins with gratitude - for farmers, for land, and for the craft that brings it all to life. The Holiday Blend is our yearly toast to that gratitude.”
Where It's Grown
- Colombia — Deep dark chocolate and smooth sweetness from Finca Agroberlin in the snow-peaked mountains of the Sierra Nevada de Santa Marta
- Sumatra — Earthy, cedar-like depth from the Gayo Mountains’ dense tropical forests.
- Nicaragua — Bright, lively notes from Jinotega, the heartland of coffee country—bringing balance to every cup
Together, they compose a coffee that’s both grounded and celebratory—finishing with a ripe plum sparkle and a long finish that lingers like a favorite holiday memory.
How To Brew, Pair & Share
Brewing Methods: French press for round body; pour-over or auto-drip for clarity and cocoa-cedar sweetness.
Pairings: Spiced persimmon cake, cranberry-orange loaf, or dark-chocolate sea-salt bark.
Gifting: Tuck a bag with a handwritten note and your favorite brewing tip—instant host gift.
Recipe idea: Try a simple Holiday Mocha—6 oz Holiday Blend + 1 oz dark chocolate syrup + steamed milk; dust with cinnamon and orange zest.
Persimmon Spice Cake is great with Holiday Blend
A Cup Worth Gathering Around
The Holiday Blend reflects who we are as a company: devoted to the art of roasting, committed to our farmer partners, and guided by gratitude for the land that sustains us.
It’s a seasonal reminder that great coffee is more than just flavor—it’s a story of resilience, relationship, and care.
Every bag carries forward our promise: Not Just a Cup, But a Just Cup.™
Bring the Tradition Home
Make this season’s gatherings a little warmer—with a cup that celebrates people and planet.
The History of Our Holiday Blend
read more
Single Origin Club: Flor de Jinotega from Nicaragua
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted since this brings out their unique aromas and flavor notes.
This month, we’re sharing our Nicaraguan Flor de Jinotega with you, grown by the SOPPEXCCA Cooperative.
About the Farm
Nestled in the mountains above the regional capital Jinotega, the farmers of SOPPEXCCA grow coffee under the protective shade of bananas, mangos, and mahogany, and alongside dense forests providing home to dozens of rare orchids and winter habitat for hundreds of migratory songbirds. Jinotega is the heartland of Nicaragua’s coffee producing zone and many of the country’s finest coffees come from the thousands of small-scale family farms arrayed throughout the department’s lush mountain landscape.
This landscape wasn’t always organized this way. Before the revolution of the 1980s many of these small family farms were actually consolidated in expansive haciendas owned by foreigners and the country’s elite and farmed with the intensive use of agrochemical fertilizers and pesticides. The farmers themselves were hired labor, invariably poorly paid. In fact, the genesis of the revolution itself traces directly to these large farms, and the thousands of farmers without access to land. One of the central demands and outcomes of the revolution was a process of land redistribution whereby farmers gained access to the land they had worked for generations. Cooperatives arose out of the need to organize these small farms in larger economic unions that could market coffee, facilitate much needed financing, and serve the community’s broad social, economic, and environmental needs.
Altitude: 1,200 meters
Processing: Wet/Washed
Farmer: SOPPEXCCA
Varietal: Bourbon, Typica, Caturra
Though relatively small in membership, SOPPEXCCA has emerged as Jinotega’s leading cooperative. The cooperative represents 654 families and is recognized around the world as a leader in the movement to empower small-scale farmers, especially women and youth. SOPPEXCCA has built primary schools in its member communities, alongside pharmacies, cooperative grocery stores, and technical assistance centers. Extensive micro-credit programs offer members access to financing at a discount of 75% compared to locally available commercial finance. Long-term work to develop sustainable coffee production has resulted in a cooperatively-owned organic fertilizer production facility, innovative climate change adaptation efforts, and of course, ongoing coffee quality improvement programs.
Not ready to join the Single Origin Club? Make a one-time purchase of our Flor de Jinotega Light Roast coffee.
September Single Origin Club: Flor de Jinotega
read more
Single Origin Club: Ethiopia Yirgacheffe
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from. Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted, bringing out their unique aromas and flavor notes.
We are thrilled to share the fascinating stories behind each coffee. This month, Roastmaster, Jacob Long, hand-picked our Ethiopia Yirgacheffe, which also happens to be one of our 2017 Roaster of the Year award winners! Join our Single Origin Club now to have only the finest of coffees delivered to your doorstep each month
Coffee from Ethiopia
Our Ethiopia Yirgacheffe is one of three award-winning roasts from our 2017 Roaster of the Year prize. It's grown by the Worka Cooperative located in southern Ethiopia at about 2,000 meters above sea level. The cooperative is comprised of around 411 members, and is part of the larger Yirgacheffe Coffee Farmers Cooperatives Union (YCFCU). The Ethiopia Yirgacheffe, Gedeb coffee is picked and pulped and washed on the same day, then to be dried in raised beds for no more than seven days.
"Delicate, deeply sweet. Baker’s chocolate, magnolia, peach, black peppercorn, sandalwood in aroma and cup. Gentle, rounded acidity; velvety mouthfeel. The richly drying finish consolidates to baker’s chocolate and peach. An engaging coffee particularly appealing to those who value delicate, cocoa-toned coffees with gentle acidity and engaging spice notes. Reassuring environmental and socio-economic credentials.” -coffeereview.com
Altitude: 2,000+ meters
Processing: Washed, dried in raised beds
Farmer: Worka Co-op (YCFCU)
Varietal: Indigenous heirloom varietals
Not ready to join the Single Origin Club? Make a one-time purchase of our Ethiopia Yirgacheffe Light Roast coffee.
July Single Origin Club: Ethiopia Yirgacheffe
read more
Simplifying to Serve You
The coffee landscape is dramatically different than it was when we began this journey 53 years ago.
In those early days, we built our lineup coffee by coffee — adding blends and single origins as new beans became available and relationships grew. For decades, harvests were plentiful and sourcing was straightforward.
Today, the world of coffee is evolving. Climate shifts, supply chain realities, and changing customer preferences mean we need to be as thoughtful and resourceful as possible to keep doing what we do best: bringing you exceptional coffee with integrity.
Change for the Better
We're streamlining our packaged coffee offerings, starting in September. With a simplified lineup of coffees, we'll focus on the blends and origins we can source consistently, roast with excellence, and deliver to you at the highest possible quality.
By simplifying our offerings, we will:
- Deepen our support for the farmers we work with through more focused purchasing.
- Maintain freshness and quality in every cup we roast.
- Stay nimble in a changing coffee landscape, so we can continue being your favorite coffee company for years to come.
What This Means For You
We know change isn’t always easy — especially when it means saying goodbye to a favorite. But change also creates space for something new.
- Nearly every retiring coffee has a suggested alternative: matched for flavor, roast level, and story.
- All coffees will remain listed on our website, so you can easily find info about alternatives or select a bulk purchase option.
- Cause Coffees: For special details on replacements and recommendations, visit our Cause Coffee page.
- Bulk options: Many coffees will still be available in 5 lb bags, even if they’re not sold in retail-size packaging. We’re happy to share our best practices for keeping coffee fresh in larger quantities.
Find Your Next Favorite Cup
We know you might be wondering, “What will replace my favorite?”
Here’s the list of our retiring coffees with the roasts we recommend in their place — each one carefully matched for flavor, roast, and story.
- ⏳ Albion River Inn Blend → Try Paul’s Blend
- ⏳ Beaujolais Blend → Try Old Town French
- ⏳ Costa Rica → Try Peru
- ⏳ Delicious Peace Dark → Try Mendocino Vienna
- ⏳Delicious Peace Medium → Try Rwanda
- ⏳ Guatemala → Try Song Bird Guatemalan
- ⏳ Hazelnut → Available in 5lb bag
- ⏳ MacCallum House Blend → Try Beaujolais FTO
- ⏳ Mocha Java FTO → Try Mocha Java Classic
- ⏳ Nicaragua → Try Song Bird Nicaragua
- ⏳ Vienna → Try Mendocino Vienna
- ⏳For Cause Coffees →See Cause Coffee Guide
Our Commitment Remains the Same
For over five decades, we’ve been devoted to ethically sourced, artisan roasted coffee — and that will never change. Every decision we make is rooted in our mission:
- Source with integrity
- Roast with care
- Honor the stories behind every coffee bean
Thank you for growing with us, embracing new favorites, and sharing our belief that coffee is more than a drink. It's a daily connection to people, to our planet, and our sense of purpose.
With gratitude since 1972,
The Thanksgiving Coffee Team
You might be interested in...
Lavender Grace is the sustainability consultant for Thanksgiving Coffee Company
Simplifying to Serve You Better: A New Chapter in Our Coffee Journey
read more
B Corp Coffee Partnerships: Conscious Collaboration
Every first Saturday in July, thousands of people gather at Fort Bragg’s Noyo Harbor for the World's Largest Salmon BBQ—a celebration that’s both festive and fiercely focused on restoration. It's a paradox we embrace: honoring nature by gathering in its name.
This spirit of collective care mirrors how Thanksgiving Coffee approaches sustainable business relationships—especially through our growing network of fellow B Corps.
Grove Collaboratives First B Corp Coffee
When Grove Collaborative chose Thanksgiving Coffee as their very first coffee partner, it marked a significant milestone in our 50+ year journey since founding Thanksgiving Coffee in 1972.
This wasn't just another retail partnership—it represented Grove's recognition of our commitment to ethical coffee sourcing and regenerative business practices.
Grove features our coffee with the tagline: "This bag carries more than artisan coffee—it's a vessel of hope, connection, and giving thanks to the Earth." This partnership demonstrates how aligned values create natural B Corp collaborations that extend far beyond traditional business transactions.
Brewing Local Impact with North Coast Brewing Company
North Coast Brewing Company, our neighbor in Fort Bragg, has been independent since 1988. They have built their reputation on quality craft brewing while maintaining strong community ties.
At the 2024 World's Largest Salmon BBQ, their craft beer complemented our artisan coffee, creating a complete North Coast experience that spotlighted the power of place-based partnership.
Raising the Bar with Bonterra Organic Estates
Our partnership with Bonterra Organic Estates, America's #1 organic winery, represents the gold standard of regenerative agriculture collaboration. They've achieved Regenerative Organic Certification, TRUE Zero Waste status, and B Corp certification—proving that excellence and environmental stewardship flourish together.
Salmon Restoration Through Conscious Commerce
The World's Largest Salmon BBQ demonstrates how conscious business partnerships create measurable environmental impact.
Here are the 2024 Results:
- $60,000 raised for salmon restoration
- $40,000 donated to Trout Unlimited's North Coast Coho Project
- 2,500 attendees supporting sustainable practices
According to the National Oceanic and Atmospheric Administration, these restoration efforts have resulted in over 15,000 adult coho salmon returning to spawn in Mendocino Coast rivers—in waters that hadn't seen coho salmon for 70 years.
Building Systems Evolution
For over 50 years, Thanksgiving Coffee has operated on the principle that coffee is a medium for connection and positive change. Our B Corp partnerships have shown us how this philosophy extends beyond our coffee supply chain to encompass the entire ecosystem of conscious commerce.
When North Coast Brewing brings their craft beer to the Salmon BBQ, when Bonterra contributes their organic wines, when Grove Collaborative features our coffee as a vessel of hope—we create something none of us could achieve alone.
We're not just selling products; we're building a network of businesses that demonstrate another way forward.
The Ripple Effects of Regenerative Partnerships
The numbers tell part of our story, but the deeper narrative is about amplified impact. Every cup of Thanksgiving Coffee that reaches Grove's customers, every moment of connection at the Salmon BBQ, every dollar raised for stream restoration—these represent the ripple effects of partnerships that prioritize shared prosperity over individual gain.
Looking Ahead: A Business Practice of Care
These partnerships didn't emerge from market analysis—they grew from shared values and mutual recognition of what's possible when businesses align their success with the world's wellbeing. Grove chose us because our story resonates with their mission. North Coast Brewing and Bonterra partner with us because we share commitment to place and values.
Together, we create impact greater than the sum of our parts. We've learned that the company we keep shapes not just our success, but our contribution to a more sustainable world. In choosing B Corp partners who share our commitment to restoration and regeneration, we've proven that business can be a practice of care—for the earth, communities, and the future we're creating together.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company