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B Corp Coffee Partnerships: How Conscious Collaboration Drives Environmental Impact
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B Corp Coffee Partnerships: Conscious Collaboration
Every first Saturday in July, thousands of people gather at Fort Bragg’s Noyo Harbor for the World's Largest Salmon BBQ—a celebration that’s both festive and fiercely focused on restoration. It's a paradox we embrace: honoring nature by gathering in its name.
This spirit of collective care mirrors how Thanksgiving Coffee approaches sustainable business relationships—especially through our growing network of fellow B Corps.
Grove Collaboratives First B Corp Coffee
When Grove Collaborative chose Thanksgiving Coffee as their very first coffee partner, it marked a significant milestone in our 50+ year journey since founding Thanksgiving Coffee in 1972.
This wasn't just another retail partnership—it represented Grove's recognition of our commitment to ethical coffee sourcing and regenerative business practices.
Grove features our coffee with the tagline: "This bag carries more than artisan coffee—it's a vessel of hope, connection, and giving thanks to the Earth." This partnership demonstrates how aligned values create natural B Corp collaborations that extend far beyond traditional business transactions.
Brewing Local Impact with North Coast Brewing Company
North Coast Brewing Company, our neighbor in Fort Bragg, has been independent since 1988. They have built their reputation on quality craft brewing while maintaining strong community ties.
At the 2024 World's Largest Salmon BBQ, their craft beer complemented our artisan coffee, creating a complete North Coast experience that spotlighted the power of place-based partnership.
Raising the Bar with Bonterra Organic Estates
Our partnership with Bonterra Organic Estates, America's #1 organic winery, represents the gold standard of regenerative agriculture collaboration. They've achieved Regenerative Organic Certification, TRUE Zero Waste status, and B Corp certification—proving that excellence and environmental stewardship flourish together.
Salmon Restoration Through Conscious Commerce
The World's Largest Salmon BBQ demonstrates how conscious business partnerships create measurable environmental impact.
Here are the 2024 Results:
- $60,000 raised for salmon restoration
- $40,000 donated to Trout Unlimited's North Coast Coho Project
- 2,500 attendees supporting sustainable practices
According to the National Oceanic and Atmospheric Administration, these restoration efforts have resulted in over 15,000 adult coho salmon returning to spawn in Mendocino Coast rivers—in waters that hadn't seen coho salmon for 70 years.
"North Coast Coho Project" in the Noyo River watershed when completed will provide access to 2.6 miles of upstream salmon habitat for spawning and rearing.
Building Systems Evolution
For over 50 years, Thanksgiving Coffee has operated on the principle that coffee is a medium for connection and positive change. Our B Corp partnerships have shown us how this philosophy extends beyond our coffee supply chain to encompass the entire ecosystem of conscious commerce.
When North Coast Brewing brings their craft beer to the Salmon BBQ, when Bonterra contributes their organic wines, when Grove Collaborative features our coffee as a vessel of hope—we create something none of us could achieve alone.
We're not just selling products; we're building a network of businesses that demonstrate another way forward.
The Ripple Effects of Regenerative Partnerships
The numbers tell part of our story, but the deeper narrative is about amplified impact. Every cup of Thanksgiving Coffee that reaches Grove's customers, every moment of connection at the Salmon BBQ, every dollar raised for stream restoration—these represent the ripple effects of partnerships that prioritize shared prosperity over individual gain.
The salmon returning to Mendocino Coast rivers after 70 years remind us that restoration is possible through collaborative effort.
Similarly, our growing B Corp network demonstrates that business can be a force for healing rather than harm.
Looking Ahead: A Business Practice of Care
These partnerships didn't emerge from market analysis—they grew from shared values and mutual recognition of what's possible when businesses align their success with the world's wellbeing. Grove chose us because our story resonates with their mission. North Coast Brewing and Bonterra partner with us because we share commitment to place and values.
Together, we create impact greater than the sum of our parts. We've learned that the company we keep shapes not just our success, but our contribution to a more sustainable world. In choosing B Corp partners who share our commitment to restoration and regeneration, we've proven that business can be a practice of care—for the earth, communities, and the future we're creating together.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company
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