B Corp Coffee Partnerships: Conscious Collaboration

Every first Saturday in July, thousands of people gather at Fort Bragg’s Noyo Harbor for the World's Largest Salmon BBQ—a celebration that’s both festive and fiercely focused on restoration. It's a paradox we embrace: honoring nature by gathering in its name.

This spirit of collective care mirrors how Thanksgiving Coffee approaches sustainable business relationships—especially through our growing network of fellow B Corps.

Grove Collaboratives First B Corp Coffee

This wasn't just another retail partnership—it represented Grove's recognition of our commitment to ethical coffee sourcing and regenerative business practices.

Grove features our coffee with the tagline: "This bag carries more than artisan coffee—it's a vessel of hope, connection, and giving thanks to the Earth." This partnership demonstrates how aligned values create natural B Corp collaborations that extend far beyond traditional business transactions.

Brewing Local Impact with North Coast Brewing Company

Raising the Bar with Bonterra Organic Estates

Building Systems Evolution

For over 50 years, Thanksgiving Coffee has operated on the principle that coffee is a medium for connection and positive change. Our B Corp partnerships have shown us how this philosophy extends beyond our coffee supply chain to encompass the entire ecosystem of conscious commerce.

When North Coast Brewing brings their craft beer to the Salmon BBQ, when Bonterra contributes their organic wines, when Grove Collaborative features our coffee as a vessel of hope—we create something none of us could achieve alone.

We're not just selling products; we're building a network of businesses that demonstrate another way forward.

The Ripple Effects of Regenerative Partnerships

The numbers tell part of our story, but the deeper narrative is about amplified impact. Every cup of Thanksgiving Coffee that reaches Grove's customers, every moment of connection at the Salmon BBQ, every dollar raised for stream restoration—these represent the ripple effects of partnerships that prioritize shared prosperity over individual gain.

Looking Ahead: A Business Practice of Care

These partnerships didn't emerge from market analysis—they grew from shared values and mutual recognition of what's possible when businesses align their success with the world's wellbeing. Grove chose us because our story resonates with their mission. North Coast Brewing and Bonterra partner with us because we share commitment to place and values.

Together, we create impact greater than the sum of our parts. We've learned that the company we keep shapes not just our success, but our contribution to a more sustainable world. In choosing B Corp partners who share our commitment to restoration and regeneration, we've proven that business can be a practice of care—for the earth, communities, and the future we're creating together.

A Cup That Carried More Than Coffee

When Paul Katzeff co-founded Thanksgiving Coffee in 1972, he carried with him the heart of a social worker who believed business could be a tool for justice. That vision led us, in the early 2000s, to a group of Jewish, Christian, and Muslim farmers in Mbale, Uganda. They called their cooperative Mirembe Kawomera—“Delicious Peace.”

For nearly two decades, we roasted their beans and shared their story. Each bag carried more than coffee; it carried proof that people of different faiths could work side by side, building better lives through collaboration.

What We Accomplished Together

Why Delicious Peace Coffee Is No Longer Available

We know this is disappointing news. Some of you first discovered Thanksgiving Coffee through Delicious Peace. We are grateful for every cup you brewed.

Over two decades, we built demand for this coffee from zero to 10,000 pounds a year. It wasn’t easy—the growth came through our own costly marketing of the interfaith story. But importing from Uganda required purchasing a full container, nearly 37,000 pounds. There was never a market for the remaining 27,000 pounds, so we absorbed the excess into other blends in order to keep bringing their coffee in.

Today, with a single container costing about $200,000, that model is no longer financially possible for us as a small, values-driven company. We had to rethink how we continue telling this inspirational interfaith coffee story without jeopardizing the health of our business. Rather than overextend ourselves financially and risk the integrity of our work, we chose to step back responsibly and allow the story to evolve in new ways.

The decision wasn’t easy. Delicious Peace was an extraordinary coffee grown in rich volcanic soil. But more than the flavor, it was the interfaith cooperation that made it truly special. And that is the part of the story that continues today.

A May Invitation: Bees Make the World Bloom

There’s a moment in May when the air begins to hum.

You can feel it in the movement between blossoms, in the soft presence of bees at work, in the quiet unfolding of the season. This is the time when the world leans into bloom.

At Thanksgiving Coffee Company, coffee has always been a way of participating in that living system - connecting farmers, ecosystems, and daily ritual through a shared practice of care.

This May, we celebrate that connection through Bee Bold Medium Roast, a coffee crafted to support pollinator health and the ecosystems that coffee depends on.

Featured Coffee: Bee Bold Medium Roast

Crafted with Care, Connected to Biodiversity

May carries a constellation of meaning:

• Mother’s Day (May 10): honoring care, nourishment, and life-giving forces
• Endangered Species Day (May 15): recognizing what needs protection
• World Bee Day (May 20): celebrating pollinators
• International Day for Biological Diversity (May 22): protecting the web of life
• Memorial Day (May 26): a time for remembrance and gratitude
•  

The Flower Moon rises in this same window—reminding us that blooming is not an accident. It is the result of relationship, timing, and attention.

The Bee Bold Challenge

Stay In Touch - We like to stay connected

A Cup That Sounds Like the Forest

There’s a moment in the morning, before the day fully arrives, when everything is still soft.

The kettle hums. Light moves through the trees. And when the coffee begins to pour, there’s a feeling, like something living is arriving with it.

Our Songbird Nicaraguan Coffee carries that feeling. This is our shade-grown, bird-friendly coffee, cultivated beneath forest canopy where songbirds still find habitat along their migratory paths.

Bird-friendly coffee is one of the most effective everyday ways to support migratory bird habitat.

And when you brew it, you are part of that living system.

Why Shade Grown Coffee Matters More Than Ever

The forests that sustain migratory birds are under pressure.

The Smithsonian Migratory Bird Center has spent decades studying and protecting bird migration across the Western Hemisphere. Their work helps make one thing clear: birds need healthy, connected habitat to survive.

Right now, that system is breaking down. Since 1970, bird populations in the U.S. and Canada have declined by 29%, or nearly 3 billion birds. Not only rare species, but common birds too. Backyard birds. Songbirds. The ones many of us grew up hearing.

Birds are indicators of ecological health. When they decline, it tells us something deeper is out of balance.

That is one reason this coffee matters.

For nearly three decades, we’ve partnered with the American Birding Association to help protect that habitat through coffee.

What began as a shared belief, that coffee could be grown in a way that supports bird life, has grown into one of our longest-standing relationships. Together, we’ve supported shade-grown practices that allow forests to remain intact, creating space for migratory birds to rest, feed, and continue their journeys.

This is what bird-friendly coffee makes possible.

What is Shade Grown Coffee?

Shade-grown coffee is coffee grown beneath a diverse canopy of trees instead of in cleared, sun-exposed fields.

This kind of farming helps create:

• habitat for migratory birds
• healthier soil and water systems
• natural biodiversity on the farm
• slower cherry development, which often leads to richer flavor

In simple terms: better habitat supports better coffee.

That has long been part of our understanding at Thanksgiving Coffee. Great coffee and healthy ecosystems belong together.

How do we grow coffee in a way that supports land, people, and ecosystems together?

A Legacy of Environmental Leadership

This work didn’t begin recently at Thanksgiving Coffee.

In the early years of specialty coffee, our team helped establish the first Environmental Committee within the Specialty Coffee Association of America - what today would be recognized as an early form of a sustainability committee in the coffee industry.

At the time, the language was different. But the intention was clear: to bring ecological responsibility into how coffee is grown, sourced, and shared.

Paul and Joan Katzeff worked across farmers, cooperatives, and industry leaders to help connect people around a shared understanding that coffee exists within a living system.

Today, many call this coffee sustainability leadership.

At its root, it was something simpler: whole systems thinking.

That:

• coffee quality is connected to farmer wellbeing
• farmer wellbeing is connected to ecosystem health
• ecosystem health is connected to how we all participate

This has never been separate from the coffee. It is the coffee.

Where Coffee Sustainability Began: A Whole Systems Approach

Meet the Coffee: Songbird Nicaraguan

Brewing Habitat: A Daily Ritual

The Just Cup of Her Hands

There are hands behind every coffee harvest.
Hands that plant seedlings beneath shade trees.
Hands that sort cherries at dusk.
Hands that manage homes, finances, children, and crops.
Hands that rarely make the headlines.

This March, during Women’s History Month, we honor the women who quite literally brew the future.

Across Latin America, women perform critical agricultural labor while also carrying the majority of unpaid household work. Historically, much of that contribution has not been financially recognized.

SOPPEXCCA has worked intentionally to change this dynamic.

Through Fairtrade premiums and internal cooperative programs, they invest in:

• Women’s leadership roles within the cooperative
• Access to land titles
• Financial literacy training
• Micro-loan opportunities
• Educational advancement for children

This is not symbolic empowerment. It is structural empowerment.

And when women gain economic agency, farms become more resilient. Environmental stewardship strengthens. Communities stabilize.

That alignment between social justice and ecological care reflects the very heart of our founding philosophy.

While Flor de Jinotega is our March spotlight, we also invite you to explore our full collection of coffee blends:

• Paul’s Blend
• Noyo Harbor French
• Mendocino Vienna
• The Upsetter
• Byron’s Blend

Each roast represents long-term partnership and artisanal roasting rooted in Mendocino’s coastal legacy.

Flor de Jinotega is currently available in 5lb format — ideal for cafés, offices, restaurants, and serious home brewers who believe coffee should carry meaning.