Joe Seta putting out samples with CEO Jonah Katzeff . Josh Long brewing the coffee in back.

We chose to serve coffees in a variety of roast spectrums: two of our Lights Roasts: Ethiopian Natural process, and Ethiopian washed process; a Guatemalan Dark roast, The Upsetter espresso, and our Royal Decaf coffees (see links below). Except for the espresso and a batch of cold brew Ethiopian natural, we brewed everything else via French Press which made us compete very well against our competitors who were making their coffee in pour overs. Our preference is the ESPRO French Press with its multiple filter layers. The total immersion of a French press develops a depth of flavor with which a pour over just can't compete. We got great feedback on all our coffees – even the Decaf because we were the only presenter that offered one… and ours tastes as full-flavored as any other coffee.

Our Festival Team

left to right: Josh Long, Jennifer Brown, Jonah Katzeff, Nathan Niel

Our festival team included our CEO, Jonah, our cofounder Paul, Josh Long (Roaster), Nathan Nies (barista/Sales Representative), Jennifer Brown (Office Manager) and me. Our stylized baseball jerseys were Jennifer's idea and boy did they make our team look good. The jersey colors worked very well with our branded canopy and really helped make a cohesive statement visually.

We participate in this annual public event to help expand our brand presence in the Bay Area where we are represented but not nearly to the extent as many of the local competitors. It is very safe to say that a lot more of the Bay Area is now familiar with our name, our story, and the flavor of our coffee after this wonderful event.

left to right: Joe Seta, Josh Long, Jonah Katzeff, Nathan Nies

Cups at SF Coffee Fest: "Coffee - Africa's Gift to the World - You're Welcome"

Namanyonyi Co-op united a community

The wheels were set in motion many years ago when Thanksgiving Coffee began our work with the Ugandan Coffee Cooperative “Delicious Peace” to bring their Interfaith coffee to market. For those of you who have been following us on this unique journey, we want to share another perspective. It is an article written by an organization that understands cooperatives are run by people, and people have many ups and downs.

"We love this story of multiple faiths helping each other, moving beyond personal beliefs"

The Article For You To Read:

How A Coffee Co-op United A Community – And Was Reborn After A Leadership Crisis

More of our history with the Delicious Peace Cooperative:

2009: Delicious Peace Moves Forward

2014: A Trip To Africa

2020: Delicious Peace Coffee: A New Story

2023: Evolution of Change

Where it all began - the Delicious Peace Coffee

Entering the 25th year of End The Embargo Coffee, we find the embargo on Cuba by our government still in place. However, it is now easy to obtain a Visa to travel to Cuba on your own or via the many Social Justice Non profits and Churches that lead mission driven or curated special interest trips to the island.

Back in 1998 we teamed up with Global Exchange, a San Francisco-based nonprofit which was then, a leading proponent in favor of ending the US Cuba hostilities. Jonah Katzeff, now CEO of Thanksgiving Coffee, traveled to Cuba with Global Exchange in the late 90’s. I had complex motives for creating End the Embargo Coffee 25 years ago. My motives were not purely about Social Justice. I was a cigar judge at the time for Cigar Aficionado magazine, and I understood that the quality of Cuban cigars was based on its soil and climate as much as on the human skills that transformed fresh picked tobacco leaf and aged it, blended it, and rolled it into cigars for export. Coffee grown in Cuba I believed, would be as magnificent as their tobacco that were made into their fantastic cigars. I wanted that coffee! However, it was no secret that Thanksgiving Coffee was a supporter of the Nicaraguan revolution, and that I was a Sandinista at heart. I made many visits to Nicaragua in 1985, and in 1986 negotiated a contract to purchase 75,000 pounds of coffee for delivery to the SF/Oakland Bay Area).

America was at war with Nicaragua using unhappy Nicaraguans as it's Mercenaries. Although it was a peoples revolution, almost immediately after the Nicaraguan newspapers reported my contract, President Reagan declared an Embargo on Nicaraguan imports which included my 75,000 pounds. I was caught in the middle of US Foreign Policy. What I did is another story which solidified me as the Premier Craft Coffee Radical in America. Spoiler alert, I challenged the Reagan embargo and broke the embargo. I learned allot from that experience and fifteen years later, it informed my decision to create End The Embargo Coffee.

Coffee grown in Cuba I believed, would be as magnificent as their tobacco...

I was inspired by my experiences in Nicaragua. I wanted to do my part for the coffee farmers, and agricultural workers in Cuba. I wanted to put my stake in the ground to be the first to bring Cuban coffee to the United States. When we created the packaging for in the embargo coffee the Pope had just visited Cuba. Daniel Ortega, President and one of the nine commandants of the Nicaraguan revolutionary army (FSLN) that defeated the Samosa Dictatorship in 1979, came to meet the Pope at the airport. The Pope was not a happy Pope in the moment, and pointed and accusatory finger at the President of Nicaragua as he reached to kiss the popes ring. A photo of that moment became a poster, which became an International memorial to the Revolution. I saw one in Rwanda in the home of a coffee farmer twenty years later. I couldn’t help myself. I used it for the dark roast graphic. Che was chosen for the light roast.

It should be noted that the artist who created that likeness of Che was interviewed for an article in Business Week Magazine. He commented on the use of the image, disapproving of Seagram’s use of the image to sell vodka, but approved Thanksgiving Coffee’s use as the image representing coffee for End the Embargo. The week that publication hit the newsstands we sold 5,000 12 oz. packages.

For many years afterwards, I received quite a number of nasty letters and phone threats from Cuban immigrants living in Miami, who had, in their words, escaped Cuba to find freedom in America. They weren’t poor Cubans, but the wealthy, who had prospered as part of the pre revolution economy. I carried on an interesting dialogue with the detractors of our of our anti-embargo activism. As the Cuban political situation mellowed over time, the threats and nasty accusations slowed to a trickle.

Today, after quarter century of Che, and the Pope, being on grocery shelves, and in our online web store, we begin the process of ending our relationship with this revolutionary product line. Although the issue is still important, we just don’t have the staff to promote this product the way it needs to be promoted to achieve its educational aims. We have not changed our politics of inclusion and social justice, nor have we changed our opinion about whether or not the embargo should stand or fall. We believe that the Cuban embargo is an inappropriate way to achieve peace between nations. This embargo, as all embargoes do, impacts the poorest of the Cuban citizens. It does not impact wealthy Cubans in Cuba. Che and the Pope now, just sit patiently on store shelves looking out quietly as people pass by and choose other coffees that have a more current pressing social, environmental, and economic justice issues.

After a quarter century the time to retire these iconic images is for us, now. If you wish to continue to support the Cuban Cuban people and wish to see the embargo on Cuban products ended, here is the original organization that we supported which you can also support by contributing your energy and and/or financial support. They do the work that we can no longer do.

Global Exchange - Normalize Relations with Cuba

Let’s say goodbye to End the Embargo Coffee until such time when Thanksgiving Coffee Company has the employee power to give this product is due. Cuban coffee never got to the United States but Thanksgiving’s Embargo Coffee package recently got to Cuba. Photographs below show Susan Savage of the Mendocino Coast Community Healthcare District delivering Che to one of her friends in Cuba in late January 2023

End of Story

Your morning coffee can be more than just a boost—it can drive positive change. With our Smithsonian Bird Friendly® certification and our Bee Bold Alliance initiative, we're turning your daily coffee ritual into a force for good. Here's how we're making waves in the world of sustainable agriculture while serving up exceptional coffee.

Butterfly on coffee leaf, Soppexxcca Coop, Nicaragua

Our coffee farming goes beyond conventional methods. We nurture complete ecosystems where coffee plants thrive alongside native flora and fauna. A single coffee tree can support over 100 insect species, enhancing biodiversity on our farms.

coffee beans ripening in the understory of the forest canopy

Our commitment to biodiversity is reflected in two key initiatives:

AT ORIGIN

 Smithsonian Bird Friendly ® Certification: This certification is literally the environmental gold standard in the sustainable coffee industry. As holders of the Smithsonian Bird Friendly® certification since 2015, we adhere to the most comprehensive, science-based standards in the coffee industry. This certification requires:

• Multiple layers of native tree canopy providing crucial wildlife habitat
• USDA Organic certification as a foundation, ensuring chemical-free farming
• Regular third-party inspections verifying our environmental impact
• Documented support of migratory birds and local biodiversity

Did you know? A single coffee tree on a certified farm can support over 100 distinct insect species!

AT HOME

 The Bee Bold Alliance: This is our initiative to restore biodiversity and support local food security through pollinator protection. The vision is to create a regenerative ecology network in our community for comprehensive pollinator protection. Here are the key principles guiding our path forward:

• Protecting the Soil: We're working toward eliminating harmful pesticides, fungicides, and herbicides from our farming practices. This transition aims to create healthier environments for pollinators while maintaining productive coffee cultivation.
• Watershed Stewardship: Our growing commitment includes developing better water conservation practices, reducing fertilizer usage, and implementing responsible waste management systems.
• Fostering Pollinator Forage: We're exploring ways to integrate more flowering plants throughout our local farms, aiming to provide year-round nutrition that supports healthy pollinator populations.
• Honoring Indigenous Wisdom: We're beginning to build relationships with Native/First Nation peoples in our growing regions, seeking to learn from their traditional knowledge and collaborate on sustainable solutions for the future.

We're reaching out to neighboring farms and communities, inviting them to join us in protecting pollinators. This initiative is beginning to form, and we believe that together, we can create meaningful change.

We believe in the power of collective action. Here are ways you can participate in this journey:

1. Choose coffee that aligns with your environmental values

2. Cultivate native wildflowers in your garden or community spaces

3. Consider natural pest management practices

4. Create undisturbed areas in your garden to provide natural habitats

5. Learn about pollinator-friendly plants suitable for your local ecosystem

We're at an exciting point in our environmental journey, where your choice of coffee can help shape future agricultural practices. Our Bird Friendly® certified coffee demonstrates our established commitment to environmental stewardship, while our developing Bee Bold Coffee initiative shows where we're heading. By choosing these products, you're not just selecting quality coffee—you're supporting the evolution of sustainable and pollinator-friendly agriculture.

Join us on this journey toward biodiversity conservation through sustainable agriculture. Your support through choosing our Bird Friendly® certified coffee and Bee Bold Coffee helps create positive environmental change, one cup at a time.

Listen to the Farmers of Namanyonyi

Thanksgiving Coffee recently participated in a study called “The Farmers Thriving Index” conducted by 60 decibels who tracks social impact measurements on the ground directly from the farmers themselves. The primary goal was to confirm the findings we had discovered and to validate our shift in focus to “Health and Happiness” as the best way to support our coffee farmers at the Namanyonyi cooperative in Uganda.

85% of the Farmers Report Improved Health

The findings of this report have exceeded our initial report on our Clean Water Project by showing that 85% of the Farmers interviewed report improved household health because of the water filters, and 78% report a reduction in healthcare costs.

Members of the Namanyonyi Community of Shalom Interfaith Cooperative during a clean water training in Uganda

A total Shift in the Way We Support Farmers

This is a huge moment for us as it confirms what our Co-founder Paul Katzeff has be developing over the past several years. The concept is that when the health of the family is increased, the wealth of the household simultaneously increases as well. This study proved that 78% of the Namanyonyi coffee farmers income has been freed from health care costs. That is a huge change, and a big influx of money that can be invested into the wellbeing of the family, rather than going to doctors and medicines.

This is a total shift from the way our company looked at supporting farmers in the past. We thought that if we paid more for the beans it would translate into a better lifestyle for the farmers. Unfortunately, this was not the case, and after 30 years we can now prove this new concept. 

Results from Farmers Thriving Index , pg 14

Potential for Entire Industry Shift

Learn More

The Namanyonyi co-op study was also included in a larger index with a focus on farmers nationwide in Uganda, as well as Rwanda. To learn more about the national findings you can read it here in the Daily Coffee News.

2024 Coffee Farmer Thriving Index

It is our hope that the coffee industry will learn to shift towards the common good of all farmers with health and happiness for all.

Enjoy the Delicious Peace coffees grown by the Namanyonyi Co-op