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Earning Beans For Coffee Rewards
Thanksgiving Coffee Company Appreciates You We have made it simple and effective for you to get the appreciation we think you deserve. It is the “Earn Beans” reward system. Yay! These rewards will be counted as “beans” which you can redeem as discounts. The more beans you earn the greater the discount, all the way up to free products!
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Roastmaster's Select Club: Coffee for Peace
Once a month, members of the Roastmaster’s Select Coffee Club have the opportunity to sample unique micro-lot coffees from around the world. “What is a micro lot,” you ask? Read up on how we source the beans and what happens when they reach our roastery.
Following the harvest cycle, Roastmaster’s Club Members have exclusive access to these one-of-a-kind coffees at their peak freshness, and now it’s your turn!
Coffee for Peace from Colombia
From the Coffee for Peace website:
"Colombia is in the middle of a historic peace process, after fifty plus years of violence. The success of this monumental task rests not only on the political will of the government of Colombia and former rebels, but also on the willingness of the international community to support Colombia economically during this transition. For the thousands of farmers who live in post-violent regions of Colombia, this is an opportunity to leave behind the violence of the past, where production of illicit crops was the norm, and embrace a peaceful future through the production of specialty coffee."
In the regions of Antioquia, Bolivar, Caqueta, Cauca, Meta and Valle del Cauca, Coffee for Peace in Colombia, the initiative is to make specialty coffee a key component in the transition to peace. Through targeted technical training to improve coffee quality, as well as market linkages, thousands of coffee farmers are tapping into specialty markets, thereby increasing their incomes and helping to sustain the fragile peace process.
Coffee has been a faithful companion of Colombia for more than 350 years. Today it continues to support the construction of a new future for the coffee farmers.
Altitude: 1,500 meters
Processing: Fully washed
Region: Cauca
Varietal: Castillo
Roastmaster's Select Club: Coffee for Peace
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Single Origin Club: Coffee from Nicaragua
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted.
This month we're sharing our Flor de Jinotega coffee grown in Nicaragua by SOPPEXCCA and light-roasted here at Thanksgiving Coffee in Fort Bragg, CA.
Flor de Jinotega - Coffee from Nicaragua
Since 2001, we have been proudly purchasing coffee from SOPPEXCCA, a cooperative representing more than 650 families in the mountains of Jinotega, Nicaragua.
SOPPEXCCA is a global leader in the movement to empower small-scale farmers, mainly women and youth. Their youth program called "Children of Coffee" has inspired many to become baristas, coffee instructors and counselors and offers educational programs such as sports, leadership, environmental education, culture appreciation and more.
This cooperative has won many awards for the high quality production quality of their coffee - the quality may derive from the high farmer morale. With excellent living conditions, educational programs and gender equality, SOPPEXCCA knows how to take care of their people.
Altitude: 1,200 meters
Processing: Wet/Washed
Farmer: SOPPEXCCA
Varietal: Bourbon, Typica, Caturra
Not ready to join the Single Origin Club? Make a one-time purchase of our Flor de Jinotega Light Roast coffee.
May Single Origin Club: Flor de Jinotega
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Anderson Valley Market
We’ve been in the coffee biz for a long time now and it’s time to pay homage to those who have been with us since the very beginning of it all. As you may or may not know, Thanksgiving Coffee was founded in 1972 by Paul and Joan Katzeff – you can read our full story here (it’s really quite interesting) and Anderson Valley Market has been around a little longer! Here’s to Anderson Valley Market! Thank you for offering and serving Thanksgiving Coffee to your customers for over 45 years!
Anderson Valley Market is a full-scale grocery store and deli featuring an espresso bar where you can get freshly crafted lattes, cappuccinos and your other favorite espresso beverages. While you're waiting for your coffee, stroll around and pick up delicious comfort foods, fresh sandwiches and any household essentials. The market is located in Boonville on the iconic Highway 128 - the gateway to the Mendocino Coast or link to Highway 101 inland. Gaze at the towering redwood forests as you drive the western portion of Highway 128, then, which a dramatic change of scenery, notice the picturesque rolling vineyards through Anderson Valley wine country. This is the perfect pit-stop for your road trip snacks and beverages - say hi from us if you stop by!
Try one of our April featured coffees!
20% off this month only.
Like us on Facebook and follow along on Instagram and Twitter for frequent updates, promotions, giveaways and more!
Celebrating 45 Years: Anderson Valley Market & Thanksgiving Coffee
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How to Pull an Excellent Espresso
The quintessential expression of coffee is espresso.
-Ernesto Illy
A few words about espresso...
Espresso was invented in Italy at the beginning of the twentieth century as a way to brew a fresh, delicious cup of coffee fast. It is made by sending pressurized hot water through the coffee grounds to extract the sugars and oils from the coffee. Because of the speed and high pressure of this method, a full, rich coffee is created, without many of the bitter notes that come out in coffee brewed at low pressures. With this in mind, you should strive to make every espresso beverage with careful precision and attention to freshness.
Now, lets get into it! Keep reading to learn how to pull an excellent shot of espresso.
Step 1: Remove the portafilter
- Remove the portafilter from the machine. Knock out the spent puck.
- Lock the empty portafilter back into the machine.
- Run water to rinse for a few seconds.
- Remove the portafilter and use a dry towel to thoroughly wipe the inside of the portafilter until it is clean and dry.
Step 2: Grind
- Grind every shot fresh.
- Because coffee flavor begins to rapidly deteriorate as soon as it is ground, no grounds should be left in the hopper.
- Grind only what you need to dose one shot, then immediately turn off the grinder.
Step 3: Fill the portafilter
- Fill portafilter so that the coffee makes a cone shape about half an inch above the lip of the portafilter. This should be almost exactly 20 grams (hint: use a scale!)
- Use the side of your index finger to carefully, but quickly, distribute the grounds in a circular motion. You should be packing the ground coffee evenly, with no overdosed or underdosed patches.
- Level the dose by running the side of your index finger across the top. (very little coffee should wind up in the garbage if you dose and level correctly.)
Step 4: Tamp
- Lay tamper onto coffee evenly with very light pressure, but keeping your finger tips level with the top edge of the tamp's vertical edge.
- Press tamper evenly and with enough pressure so that your fingertips make contact with the top rim of the portafilter basket.
- Twist tamp so that it polishes the surface of the pressed coffee, and finish by wiping the grounds off the portafilter.
Step 5: Prepping the group head
- Purge the group head for one or two seconds.
- Wipe dry with a clean rag to prevent premature infusion.
Step 6: Pull the shot
- Put the portafilter into the group head, make sure it fits snug. No need to overtighten. If it leaks, your gasket may need replacement.
- You'll want to pull the shot directly into the mug you're serving the coffee in. Position it so that the espresso will fall roughly in its center.
- Press the double shot button and wait between 18 and 26 seconds from the time the espresso begins to pour to finish. (It may not begin pouring for 3-5 seconds, meaning total shot time should be between 21-31 seconds)
- Watch carefully to see that it has a thick consistency, reddish brown color in a thin, slightly wavering stream.
- When the espresso begins to thin and turn from orange/yellow to white, stop the machine immediately.
- The final product should have a thick crema of reddish-brown swirling color and be almost syrupy in body, with slight black flecking, small bubbles, and a warm, nutty sweet-tangy aroma.
Step 7: Check your work!
- If you are uncertain whether you followed the steps correctly, take out the portafilter and examine the waste. The top of the coffee should be hard and with a single, round dent in the middle (if your group head screen has a screw) and no pits anywhere.
- Knock out the grounds, it should come out in a round, hard puck with a single knock.
- Keep working to refind your technique until you find a perfect rhythm that generates consistent results and stick with it. Consistency is key!
Shop our best-selling espresso roasts!
Like us on Facebook and follow along on Instagram and Twitter for frequent updates, promotions, giveaways and more!
How to Pull an Excellent Espresso
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Roastmaster's Select Club: Kenya Nyeri Mahiga
Once a month, members of the Roastmaster’s Select Coffee Club have the opportunity to sample unique micro-lot coffees from around the world. “What is a micro lot,” you ask? Read up on how we source the beans and what happens when they reach our roastery.
Following the harvest cycle, Roastmaster’s Club Members have exclusive access to these one-of-a-kind coffees at their peak freshness, and now it’s your turn!
Nyeri Mahiga Coffee from Kenya
Situated between Mt. Kenya and the Aberdare Ranges, is Othaya, home to the Othaya Farmers Cooperative Society - with over 11,000 small-scale farmers, including Mahiga Wet Mill. Mahiga Wet Mill is located in Rukira Village along the Mumwe River (originating from the Aberdare Mountains), which is used to pulp the coffee cherries. Their main harvesting season runs from October to December.
Well-drained, red volcanic soils that are rich in phosphorus make for the ideal coffee-growing environment. The coffee is wet processed, fermented, washed and dried slowly over a 2- 3 week period where the moisture content is reduced to 10-12%. The coffee is then delivered to the dry mill (Othaya Coffee Mill). What should you expect? A full smooth body and positively-interacting tones of black currant, vanilla and nutty hints.
Altitude: 1,400 - 1,800 meters
Processing: Washed / Dried in
Raised BedsFarmer: Othaya Farmers Co-op,
Society LimitedVarietal: SL 28
Roastmaster's Select Club: Kenya Nyeri Mahiga
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How to Keep Your Coffee Fresh
Written by Paul Katzeff
The Importance of Properly Storing Your Coffee
Coffee is a perishable product. There are over 800 organic compounds in a roasted coffee bean. There are water-soluble compounds (the sweetness and bright acidity) and oil-solubles (the tars, tannins and bitters).These oil and water-solubles easily combine with oxygen when exposed to air, heat and light to form new organic compounds that change the flavor profile of fresh-roasted coffee. So, you will find as time goes by, that those flavors are muted, at first, and then evolve into a flat, sour and unsatisfying taste. However, the caffeine does not break down and its bitterness remains to overwhelm your palate. It is advisable to stop this “staling “ process by storing your expensive coffee properly if you want that great flavor you expect to be there.Coffee does not have immortality. If a roasted bean is left exposed, it will slowly stale within one week and even sooner if ground. However if properly stores, coffee can have a shelf life up to six months.
Various Causes of Coffee Staling
Staling is caused, in order of most harmful to least harmful
- Exposure to air (Oxidization)
- Exposure to heat
- Exposure to moisture
- Exposure to light
Air (oxidization):
Roasted Coffee beans are composed of approximately 800 organic chemical compounds. Many of these organic compounds create the flavor you love.
There are sugars, alcohols, acids, Ketones, Aldehydes, minerals and all sorts of volatile flavonoids and antioxidants. When these organic compounds are exposed to air, many of them will combine with the Oxygen, forming new organic compounds that don’t taste good. The coffee becomes flat, losing its brightness and personality. This doesn’t happen immediately– it begins when you open a vacuum packed bag and the process continues on for about a month. The great flavor of high-quality coffee lasts longer at first but their fall over the cliff is more dramatic then lesser coffees. This is because the taste of lesser coffees when fresh often resembles stale coffee.
Heat:
All chemical reactions are speeded up by heat, so we want to keep the coffee at a low temperature. That will go a long way in saving the flavor.
Oxidation can be slowed down or speeded up. Temperature is the factor and since Staling is caused, essentially, by oxygen combining with other compounds, we want to keep the beans cool but not frozen.
Moisture:
Your coffee beans are pretty devoid of moisture. When we put green raw beans into the roaster they are about 11% moisture. When they exit the roaster after being at high heat (400-465 degrees) they are really dry. But like a dry sponge, they will attract moisture from the air. This is Osmosis. Moisture softens the beans and further enables organic compounds to combine and change, reducing flavor and speeding up the oxidization process.
Light:
It takes an awful lot of light to make coffee stale; if you address the air, heat, and moisture issues, then the light will become a small factor. On it’s own, in my experience, light alone will take a long long time to damage coffee beans. However, if coffee beans are exposed to prolonged sunlight, then heat becomes the primary culprit.
How to Keep Your Coffee Fresh
-
- Air: Keep your coffee from contact with air by storing your coffee in a closed mason jar or a container with a good lid. It you plan to use your coffee in just under a week, the refrigerator is fine. Remember: coffee is under 5% moisture so it will absorb flavors if not in an airtight container.
- Heat: Keep your fresh coffee away from heat; Cool is best. Refrigerator is recommended. Freezing coffee is a good thing to do if you are going on vacation and want to save your coffee for months. However, we don't recommend this for daily use as the frozen grounds will lower the water temperature in your hot coffee brewer. This will lower the extraction rate causing a weaker brew. The hotter the beans get while in storage, the faster the organic compounds will combine and become stale components.
- Moisture: This plus heat = stale in 24 hours.
- If you address the problems of Air, Heat and Moisture correctly, then Light will have little effect on your coffee.
- Time: The best way to deal with time is by not buying more than you can use in 7 days.
- Don’t open the coffee bag until you are ready to use its contents.
- Close the bag and within the first three days, transfer the coffee into an airtight container. No need to purchase an expensive kitchen accessory. Just use a quart mason jar and seal it with a lid.
- Cool is better than room temperature. Since warm air rises, store your sealed containers on your lowest shelves.
We prepare our coffee in opaque packages which are flushed with nitrogen to remove all oxygen and moisture in the air. We are dealing with every factor that will impact flavor deterioration. For good measure, we vacuum seal and package our coffees within 18 hours of being roasted.
Cover photo credit: coffeegeek.tv
Take 20% these coffees through the end of March!
Ethiopia Natural
Sold outNorthern Italian Style Espresso
Sold outOld Town French
Sold outHow to Keep Your Coffee Fresh
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Right Now We Are Seeing History in the Making.
In the confluence of purpose and action, our community is coming together for Tribal sovereignty and reconciliation through the Pomo Land Back movement. This is an opportunity to learn about and support the Northern Pomo People of Mendocino County. This is an opportunity to regain alignment with nature, with our community, and the indigenous people of these lands.
The parallels between the Indigenous Forest and the Indigenous People are striking. Much like the ancestral old growth Redwoods, only a fraction of the original Pomo people are still alive. Populations of Pomo tribes numbered between 13,000 - 20,000 in the early 1800s. By the 2000 census, only 5,092 Pomo were left. Likewise, only 4% of the original Redwood Forests exist, while the other 96% have been logged to extinction.
Mendocino County is home to 10 surviving Pomo tribes. All have experienced countless forms of discrimination, forced assimilation, relocation, and legal termination. It is time for the cycle to pivot. We can do this together through regeneration, cooperation, and collaboration.
What we do to the forest, we do to the people
The Pomo Tribal Leadership has identified Jackson Demonstration State Forest (JDSF) as the focus of the Pomo Land Back movement and has gathered the support of 50 California tribes across the State. This has never been achieved before. Tribal Chairman Michael Hunter is ready to lead the way for healing and has asked Governor Newsom for co-management of these forests. With the help of a strong local coalition of environmental organizations, the logging has been stopped for now.
"Our responsibility is to past... present... and future generations of all life."
The way forward is to rematriate the forest and move into Indigenous stewardship. Following the lead of matriarch Priscilla Hunter, Tribal Chairman Michael Hunter is gathering the community together to bring healing and restore the biodiversity to our forests and rivers.
The 50,000 acres of Jackson State Demonstration Forests (JDSF) has been managed by Cal Fire since 1949. It is full of ancestral sacred sites, and is one of the most diverse ecosystems in the State. With the co-management plan the tribes will guide the State agencies to implement their place based knowledge and create a real demonstration forest for future generations. This irreplaceable knowledge is the expertise that has been cultivated over millennia by the tribes who have inhabited these forests.
Indigenous experts hold the wisdom of interdependence with our surroundings and how to live with the cycles of growth that will support all life. This traditional ecology knowledge (TEK) system was brutally interrupted at the time of colonization. The forest is suffering the loss of these practices and experiencing the harsh consequence of a dysfunctional system that breeds greed and exploitation.
I invite you to be a good steward of the Jackson State Demonstration Forest and learn about the Pomo Land Back movement. Together we create a new era of justice for our First Nations People of Mendocino. With Pomo leadership, Cal Fire has an opportunity to truly demonstrate what a healthy forest and healthy ecosystem is for generations to come. This is a win, win, for people, policy, and the planet. Native-led co-management of JDSF is the strongest medicine for our forests and community as a whole. I urge you to learn how you can support the stewards of this amazing forest.
To join the movement and learn more go to www.pomolandback.com.
Further Resources:
Pomo History - Encyclopedia.com
The Intertribal Sinkyone Wilderness CouncilRedwood Forest Returned to Tribes
Halt Logging Northern California
The Bee Bold Alliance is a project of Thanksgiving Coffee that works to find sustainable solutions for our future generations by restoring biodiversity and supporting our local food systems. In collaboration with Tribal Chairman Michael Hunter and his family, we are building a resilient community for all life. www.beeboldalliance.com
Give 20% to the Bee Bold Alliance when you buy the Bee Bold Cause Coffee in Dark and Medium, or Decaf. We have raised over $21,000 to support biodiversity and local food security to date.
Pomo Possibilities
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Single Origin Club: Gorilla Fund Coffee
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted, making this medium roast an extra unique feature.
This month we're sharing our Gorilla Fund coffee grown in Rwanda by the Musasa Collective and medium-roasted here at Thanksgiving Coffee in Fort Bragg, CA.
Gorilla Fund Coffee from Rwanda
Over two thousand farms cover 10 km of curvy terrain in the hills of Rwanda - each farm is about an acre and provides homes to families who grow a collection of vegetables and of course, coffee. These farms are managed by the Dukunde Kawa Cooperative, comprised of over 80% women! This women-run cooperative is Fair Trade Certified and has won a Sustainability Award from the Specialty Coffee Association of America in 2012. We are proud to work with them.
This community of Rwandan coffee farmers—collectively known as Musasa after the area’s main town—produces one of the most elegant coffees in the world. During the harvest, the farmers bring each day’s ripe cherries to a central processing station. There, the fruit is removed and the beans are allowed to ferment before they are carefully washed and dried, revealing an exquisitely sweet Rwandan coffee with citric sparkle and deep chocolate undertones.
Altitude: 1,600 - 2,000 meters
Processing: Wet / Washed
Farmer: Dukunde Kawa Co-op
Varietal: Bourbon
Not ready to join the Single Origin Club? Make a one-time purchase of our Gorilla Fund Medium Roast coffee.
March Single Origin Club: Gorilla Fund Coffee
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7 Ways to Brew Your Coffee
We’ve talked about the basics, now let’s get into the fun stuff. We hope this post will help you find your ideal coffee brewing method. As with anything, there are pros and cons to each method – and we’ve done all the work and research for you.
1. Stovetop
This one is perfect for you if you want homemade espresso but don’t necessarily want to drop a couple hundred dollars on a fancy machine. The result is rich, delicious coffee that you can craft into lattes or just enjoy by itself.
Grind
Start with a fine grind setting (#3.5), slightly coarser than texture of granulated sugar. When pinched, the ground coffee should not compress or clump.
Directions
- Fill the coffee chamber with finely ground coffee, be careful not to pack the coffee too densely.
- In a kettle, boil enough water to fill the water chamber.
- Place freshly boiled water in the water chamber, place coffee-filled chamber on top, and, using a towel or pot holder to protect your hand from heat, screw on the brewed coffee chamber.
- Place the stove top espresso maker on a burner at low to medium heat.
- As the coffee brews, watch and listen for a sputtering noise; this signals the end of the brewing. Immediately remove the espresso maker from the stove and run the bottom (water chamber) under cold water for 10 seconds to cool the chamber and stop the extraction.
- Serve your fresh espresso and enjoy.
Pros:
- Rich, delicious coffee
- Inexpensive espresso machine alternative
- Quick
- Easy to clean
Cons:
- Learning curve
- Needs your attention for the entire brewing process
2. French Press
The French Press is popular for its ease to learn and use, affordability and it’s nice and compact – doesn’t take up too much space in the kitchen.
Grind
Start with a coarse grind setting (#8) approximately the size and texture of kosher salt. The particle size should be flaky, with visible chunks.
Directions
- Measure 2 grams for every ounce of water or 2 generously heaping tablespoons of ground for every 5 ounces of water.
- Bring water to a boil and pour a small amount into the press to pre-heat.
- Let the water drop to 200 degrees, about 2 minutes off boil.
- Pour out water used to pre-heat, pour in measured ground coffee, and pour the water to saturate grounds.
- Start timer. At one minute, gently stir dry cap with a spoon to completely saturate coffee in water. Place the top over the press.
- At 4 minutes, slowly press the coffee.
- Serve and enjoy.
Note: Experiment with a finer grind for a more intense brew, or a coarser grind for a less intense brew.
Pros:
- Easy to use
- Easy to clean
- Quick
- Inexpensive
Cons:
- Tends to be inconsistent flavor
- Over-extraction can occur easily
3. Chemex
This one definitely isn’t for beginners. However, once you get the hang of it, the yield from one brew will make it all worth it.
Grind
Start with a medium-coarse grind (#7.5), slightly finer than the texture of kosher salt. The particle size should be flaky, with visible chunks.
Directions
- Measure 2 grams for every ounce of water or 2 generously heaping tablespoons of ground for every 5 ounces of water.
- Separate 3rd and 4th layers of filter and place in Chemex pot.
- Bring water to boil and pour a small amount of water (approximately 4 ounces) through the filter-lined cone to rinse the paper filter and warm the pot below.
- Let the water drop to 200 degrees, about 2 minutes off boil. Empty the water that was used to rinse the filter and warm the pot.
- Place ground coffee in the rinsed and filter lined cone and pour a small amount of water (approximately 4 ounces) over the grounds to create saturate and create a bloom. Wait 45 seconds.
- As the bloom settles, continue the pour as slowly as possible, stopping the pour as necessary so that the water never reaches above the original bloom volume. This will require stopping the pour every 15–30 seconds. Pour slowly and in a circular motion, with the goal of dispensing the total water used to brew in 3–4 minutes.
- Remove the used filter and coffee and swirl the brewed coffee for 10 seconds.
- Serve and enjoy.
Note: If the brew time is less than 3–4 minutes and the taste is weak, experiment with a finer grind. If the brew time is more than 3–4 minutes and the taste is bitter, experiment with a coarser grind.
Pros:
- Depending on the size, it can yield large amounts
- Unique, clean tasting coffee – full flavor profile
Cons:
- Fragile design
- Learning curve
- Tricky to clean
4. Hario
There’s a reason this Japanese pour-over method is a popular one. It’s simple, elegant and delivers fresh, delicious coffee with ease.
Grind
Start with a medium-fine grind (#5.5), somewhere between the texture of granulated sugar and couscous.
Directions
- Measure 1.5 grams for every ounce of water or 2 heaping tablespoons of ground for every 5 ounces of water.
- Place paper filter in cone over cup or pitcher.
- Bring water to boil and pour a small amount of water (approximately 4 ounces) through the filter-lined cone to rinse the paper filter and warm the server below.
- Let the water drop to 200 degrees, about 2 minutes off boil. Empty the water that was used to rinse the filter and warm the server.
- Place ground coffee in the rinsed and filter-lined cone and pour a small amount of water (approximately 4 ounces) over the grounds to saturate and create a bloom. Wait 45 seconds.
- As the bloom settles, continue the pour as slowly as possible, stopping the pour as necessary so that the water never reaches above the original bloom volume. This will require stopping the pour every 15–30 seconds. Pour slowly and in a circular motion, with the goal of dispensing the total water used to brew in about 3 minutes.
- Remove the used filter and coffee and swirl the brewed coffee for 10 seconds.
- Serve and enjoy.
Note: If the brew time is less than 2:30–3 minutes and the taste is weak, experiment with a finer grind. If the brew time is more than 3–3:30 minutes and the taste is bitter, experiment with a coarser grind.
Pros:
- Compact and stylish
- Easy
- Smooth coffee finish
- Inexpensive
- Easy to clean
Cons:
- Needs special filters
- Not as rich in flavor
- Learning curve with pouring the water
5. Aeropress
Fun fact: the Aeropress was invented by Alan Adler, founder of Aeropress – formerly known as Aerobie, a company specializing in outdoor flying discs and sports toys including the Aerobie Pro flying ring, which was used to set a Guinness World Record for farthest thrown object (at a distance of 1,333 feet to be exact). ALSO, that record happened to be set by Erin Hemmings, who grew up here on the Mendocino Coast!
The Aeropress is a unique way to get a quick cup of coffee on the go, and it’s so easy to bring with you anywhere.
Grind
Start with a medium-fine grind (#5.5), somewhere between the texture of granulated sugar and couscous.
Directions
- Place paper in black filter cap and lock onto brew chamber, place over cup.
- Bring water to boil and pour a small amount of water (approximately 4 ounces) through the filter-lined and capped brew chamber to rinse the paper filter and warm the server below.
- Let the water drop to 200 degrees, about 2 minutes off boil. Empty the water that was used to rinse the filter and warm the server.
- Fill brew chamber to just below the “1” mark with coffee.
- Pour approximately 2 ounces of water onto the ground coffee in the brew chamber. Start timer.
- Wait 30 seconds for the bloom to settle.
- Slowly fill with water to just above the “4” mark, stir gently, and wait one minute.
- Place plunger and slowly plunge brew into cup.
- Serve and enjoy.
Pros:
- Easy to travel with/pack up
- Can brew coffee, espresso and cold brew
- Quick
- Easy
Cons:
- Small yield, 1-2 servings
6. Melita/Cone
Grind
Start with a medium-coarse grind (#7.5), slightly finer than the texture of kosher salt. The particle size should be flaky, with visible chunks.
Directions
- Measure 2 grams for every ounce of water or 2 generously heaping tablespoons of ground for every 5 ounces of water.
- Place paper filter in cone over cup.
- Bring water to boil and pour a small amount of water (approximately 4 ounces) through the filter-lined cone to rinse the paper filter and warm the cup below.
- Let the water drop to 200 degrees, about 2 minutes off boil. Empty water used to pre-heat cup.
- Place ground coffee in the rinsed and filter-lined cone and pour a small amount of water (approximately 4 ounces) over the grounds to saturate and create a bloom. Wait 45 seconds.
- As the bloom settles, continue the pour slowly, stopping the pour as necessary so that the water never reaches above the original bloom volume. Pour slowly and in a circular motion, with the goal of dispensing the total water used to brew in 3-4 mintues.
- Serve your fresh brewed coffee and enjoy.
Note: Experiment with a finer grind for a more intense brew, or a coarser grind for a less intense brew.
Pros:
- Easy to travel with/pack up
- Can brew coffee, espresso and cold brew
- Quick
- Easy
Cons:
- Small yield, 1-2 servings
7. Cold Brew
What is Cold Brew?
Cold coffee is the chilled-out variant of the hot coffee you know and love. More then just a cooler brew, cold coffees have their own distinct flavor profiles due to the differences in how the essential oils are extracted from the coffee bean; cold and slow vs. hot and fast.
Most coffee retailers use hot-brewed coffee in their iced coffee drinks because it is faster/easier. They will typically brew hot with twice the amount of grounds for a double-strength concentrate that can be refrigerated and diluted. Unfortunately, this method completely misses the many benefits that cold-brewed coffee has to offer.
Cold-brewed coffee is 67 percent less acidic than coffee that is hot-brewed.
How It's Made
Cold-brewed coffee is made by soaking coffee grounds in cold water for 12 or more hours, usually brewed overnight. This method allows for a slow extraction of the coffee’s flavor, producing a super-smooth brew that has 67% less acidity than conventional hot-brewed coffee. This means that cold-brewed coffee is less bitter and easier on sensitive stomachs.
In addition to being smooth and low on acidity, cold-brewed coffee keeps for significantly longer with no loss of flavor. By brewing cold, the flavor compounds within the coffee are more stable and won’t degrade as quickly as hot brewed coffee, which can become overly bitter in a matter of hours.
A batch of cold-brewed coffee can last for up to two weeks.
Cold-brewing offers an alternate way to enjoy our delicious coffees. Try your favorite coffee brewed cold and taste the difference for yourself.
Pros:
- Smoother, less bitter than hot-brewed coffee
- Refreshing summer beverage
Cons:
- Long brewing time
We hope you learned something new! Did you find a new brewing method to try, or confirm that your current favorite is the only way? Let us know! Remember to follow us on social for more brewing tips and to join the conversation.
Coffee Tips: Part II - 7 Ways to Brew Your Coffee
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The coffee industry has a tremendous impact (positive and negative) on the environment, social equity, and peace in coffee growing regions. While certifications are fundamental to our work, our practices often go far beyond the standards that Fair Trade & Organic Certification have set.
We believe in supporting the work that certifying organizations do to raise awareness and hold the coffee industry accountable. Here is what our certifications mean:
B Corp Certified
B Corps are leading a global movement of people using business as a force for good. They use the power of business to solve social and environmental problems. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
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Fair Trade
The international FAIRTRADE Mark appears on over 27,000 products sold in more than 120 countries. When you buy products with the international FAIRTRADE Mark, you make a positive difference for small-scale farmers and workers around the world. Products bearing the Mark meet the social, economic and environmental standards set by Fairtrade.
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USDA Organic
The majority of our coffee products are certified Orgranic.
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Organic agriculture produces products using methods that help to preserve the environment and avoid most synthetic materials, such as pesticides and antibiotics.
USDA Organic standards determine how farmers can grow crops and raise livestock and which materials they may use, in order to achieve certification.
Smithsonian “Bird-Friendly” Coffee
The Smithsonian Migratory Bird Center has developed a certification for coffee that meet their strict standards – coffee that is 100% organic and shade-grown. They call it Bird Friendly Coffee.
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Their seal of approval ensures tropical “agroforests” are preserved and migratory birds find a healthy haven when they travel from your backyard to faraway farms producing the beans you enjoy every morning.Our Certifications
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Roastmaster’s Select: Bekele Heto Natural
Ethiopia Bekele Heto Natural
Once a month, members of the Roastmaster’s Select Coffee Club have the opportunity to sample unique micro-lot coffees from around the world. “What is a micro lot,” you ask? Read up on how we source the beans and what happens when they reach our roastery.
Following the harvest cycle, Roastmaster’s Club Members have exclusive access to these one-of-a-kind coffees at their peak freshness, and now it’s your turn!
Where it’s Grown
Our Bekele Heto natural coffee is named after its illustrious farmer, Bekele Heto with over 14 years of cultivation experience. In recent years, with the help of the single lot program, Heto has been able to sell his coffee as a micro-lot and he uses these proceeds to support his family of 14. Bekele Heto coffee is grown on a 38-acre farm near the town of Worka-Sakaro. This legendary coffee-growing region is tucked in the south-eastern corner of the coveted Gedeo Zone. This area is known for producing unbelievably sweet, and some of the most fragrant coffees in all of Ethiopia. The surrounding communities reach up to the highest growing elevations for coffee in the world.
Ripe cherries were carefully hand sorted and floated to remove less dense coffee beans for this natural processed coffee. Next, the cherries are dried on raised beds for 15-20 days, turned regularly. Cherries are covered during the afternoons—where the midday sun is searingly intense, and once the cherries finish drying, they are transported to Addis Ababa, the capital of Ethiopia, to be milled and prepared for export through the YCFCU.
- Altitude: 1,800-2,100 meters
- Processing: Natural/Dried on raised beds
- Farmer: Bekele Heto
- Varietal: Indigenous Heirloom Cultivars
Roastmaster's Select : Bekele Heto Natural
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Single Origin Club: Delicious Peace from Uganda
Delicious Peace Coffee from Uganda
Single Origin coffeeare from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted, making this medium roast especially unique.
This month we’re sharing our Delicious Peace medium roast, grown in Mbale, Uganda by the Naminyoni Cooperative.
About the Farm
“Delicious Peace coffee is produced in Uganda by 250 coffee farmers of Jewish, Christian and Muslim faiths who work together in their newly reformed cooperative after the last one they belonged to was corrupted by their founder who took all the coops property and a portion of their financial resources. In 2016, after a decade of belonging to the original cooperative, Mirembe Kawomera, they parted ways from the original and perhaps the only Interfaith Cooperative in the world that was fully composed of Jews, Christians and Muslims. We at Thanksgiving Coffee spent from 2006 to 2016 happily buying their coffee and telling their Interfaith story. The story of how it all ended can be found in this 10 part series “A Trip to Africa”.” -Full story by Paul Katzeff can be found here.
- Cooperative: Naminyoni Cooperative
- Altitude:1,400-1,800 meters
- Processing: Wet / Washed
- Varietal: Typica
Not ready to join the Single Origin Club? Make a one-time purchase of our Ugandan Medium Roast.
Single Origin Club : Delicious Peace from Uganda
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BREWING COFFEE
Just like in our coffee grinding blog, there are some basics we have to go over first. So, before we get into how to brew your own “just cup”, let’s go over those basics. I’d also like to thank the many Thanksgiving employees who contributed info from past articles so that we could have this educational piece on brewing delicious coffee: Jacob Long, Marchelo Bresciani and Paul Katzeff.
1. Coffee to Water Ratio
“What? I’ve just been pouring copious amounts of grounds into a filter and adding a few cups of water.” I’d like to think we’ve all been there. At least I have, before I started working at Thanksgiving Coffee Company. But hopefully we caught you early enough to steer you in the right direction. 😉
Using the correct amount of coffee will ensure that your coffee is brewed to strength, without over-extracting or under-extracting the coffee to compensate for an inappropriate dose. While we do recommend weighing 2 grams of coffee for every fluid ounce of water, we understand that not everyone has a scale at home. And if you don’t, just estimate about 2 heaping tablespoons of ground coffee for every 5 ounces of water used to brew.
2. Grind Size (yes, this again)
This is one of the most important steps in coffee brewing. In general, a finer grind will produce a more intense brew and a coarser grind will produce a less intense brew. At the same time, a grind that is too fine will produce an over-extracted, astringent brew, and a grind that is too coarse will produce a weak, under-extracted brew lacking flavor. In pour-over methods, grind size also affects the rate of extraction, as water will pass more slowly through a finer grind, and more quickly through a coarser grind. We strongly recommend burr grinders over blade grinders. For more information on this, see our last blog “How to Grind Coffee“.
3. Water Temperature + Quality
This one is a little bit more straight-forward. Water temperature dramatically affects the extraction of coffee’s flavor during brewing. We recommend brewing with water at 200° Fahrenheit for best results. Using fresh, clean, chlorine-free water is essential.
4. Coffee Freshness and Storage
Coffee is very sensitive to heat, moisture, and oxygen. It should be stored at room temperature in an airtight container. For best results, grind coffee fresh, just before brewing.
Staling is caused, in order of most harmful to least harmful
- Exposure to air (Oxidization)
- Exposure to heat
- Exposure to moisture
- Exposure to light
…and, if you address the problems of Air, Heat, and Moisture correctly, then Light will have little effect on your coffee. Read more about storing your coffee here.
5. Cleaning
This is the last one – of the basics – and it’s pretty easy. Because coffee contains numerous oils that build up over time, we recommend thoroughly cleaning your brewing and grinding equipment after each use. This guarantees the best, freshest cup of coffee every time.
So… we covered all the basics. I know it’s a lot, but we still have all of the brewing methods to cover from stovetop espresso to cold brewing. Stay tuned for part two, and we’ll help you discover which method is best for you and why.
Coffee Tips : How to Brew Coffee - Part I
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Holiday Coffee Collection
Holiday Blend
Holiday Blend has delighted our taste buds since 1980, and is one of our most anticipated coffees each year. We have always used the same three origins to create this magical blend: Nicaragua, Colombia and Sumatra.
Never exactly the same because climate, weather, and even volcanic eruptions create unique growing conditions from year to year, but always the perfect blend for the decadent foods of the Holiday Season
Our Holiday Blend tasting notes from Roastmaster, Jacob Long: The Colombian origin shines in the first sip with a hint of dark chocolate, followed by a little bit of cedar from Sumatra, with bright and lively notes from Nicaragua, ending with a ripe plum or raisin sparkle and a long wet finish. This blend is perfect for your Holiday gatherings, and they make lovely gifts.
SHOP HOLIDAY BLEND
Chanukah Blend
Chanukah is the eight-day “festival of lights,” a Jewish holiday in the wintertime. It’s celebrated with a nightly menorah lighting, special prayers and fried foods.
We hope this brew will warm body and soul. When it’s time to send a gift to the special people on your list, give the gift that keeps on giving! Share the warmth of the Holiday season with a cup of delicious Chanukah coffee.
SHOP HOLIDAY BLEND
Christmas Blend
Every year since 1980, we have been creating this special blend to celebrate the holiday season.
This medium roast features some of our favorite coffees from around the world. This is a perfect coffee to enjoy on those cool winter mornings or pair with the rich, traditional foods of the holidays.
Tasting notes from Roastmaster, Jacob Long: Milk chocolate at first sip, followed by a hint of berries, ending with a smooth finish.
When it’s time to send a gift to the special people on your list, give the gift that keeps on giving! Share the warmth of the Holiday season with a cup of delicious Christmas coffee.
SHOP HOLIDAY BLEND
We can ship your gifts directly to multiple family, friends, and business contacts in one order.
Just add products to your cart and choose “Ship To: someone else.”
Then when you check out you can enter their shipping information, making it easy to ship to multiple people within the same order.
To order a gift certificate, give us a call at (800) 648-6491.
Holiday Coffee Collection
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Single Origin Club: Sumatra from Takengon Highlands
Sumatran Medium Roast
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted, making this medium roast especially unique.
This month we’re sharing our Sumatran medium roast, grown in the Takengon Highlands by Garmindo Cooperative.
About the Farm
Our Sumatran coffee was grown by members of the Garmindo Co-op, formerly known as ASKOGO. This cooperative currently has 760 members, growing Fairtrade and Organic coffee in the Aceh Tengah and Bener Meriah regencies of Sumatra which are renowned for producing excellent coffee. The small farms are tucked into the dense tropical forests of the Northern Gayo Mountains, from 1000 to 1500 meters above sea level.
The Garmindo Cooperative offers regular training activities to each of the farmers in their co-op, in order to improve the quality of their coffees, learn new harvest techniques, and implement more beneficial farming practices. This group was founded in 2008, and has continually improved their coffee in the subsequent years. We have been purchasing coffee from Garmindo Cooperative, FKA ASKOGO, since 2015.
- Cooperative: Garmindo Co-op, FKA ASKOGO
- Altitude:1,000-1,500 meters
- Processing: Wet Hulled
- Varietal: Catimor
Not ready to join the Single Origin Club? Make a one-time purchase of our Sumatra Medium Roast.
Single Origin Club : Takengon Highlands, Sumatra
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WE ARE THE STORY TELLERS OF OUR FUTURE
The Bee Bold Alliance (BBA) tells a vibrant tale of World renewal. Like the exploratory mycelium, the BBA reaches out and connects diverse aspects of our community to link into the same wisdom stream. This wisdom tells the tale of a path of green. As we grow with up to 40 members, so too our tools expand.
Henry Thomas - Director of Bee RYL Productions 2022
The newest facet of the BBA is our Regenerative Youth Leaders Productions, for short Bee RYL Productions. The team is led by Henry Thomas, alumni of the Tech department at the Mendocino High School. The Bee RYL youth will produce multimedia based on resilience with nature, and the importance of our biodiversity for the survival of our local ecosystems.
The project is underway with the support of the Mendocino Film Festival, Hope 4 Natives, and the Mendocino High School. The first pilot is about two Forest Grandmothers, Pricilla Hunter and Polly Girvin, who have actively been working to protect the Redwood Forests for 40 years.
WATCH THE FILM - FOREST GRANDMOTHER - Produced by the Bee RYL Productions
This all came about synchronistically at a recent rally to protect the Jackson State Demonstrations Forest. Inspired by Tribal Chairman Micheal Hunter's talk, I approached him about collaborting with the BBA. The ensuing dialogue was full of possible pathways where we both sought mutual benefit for the tribes and the lands of Mendocino. The direct result led to the creation of The Bee RYL Productions. In alignment with the primary goal of Hope 4 Natives, which is to establish an active online cultural library, the BBA will help train Pomo youth with multimedia tech skills to support this goal.
The Regenerative Youth Leaders Productions generates a path to valuable job skills through the creation of valuable media to tell stories of resilience and sustainability.
No sooner had the nucleus of the project been formed when I had the pleasure of meeting the new Executive Director of the Mendocino Film Festival (MFF), Angela Matano. There was an immediate outpouring of inspiration to build a partnership and create a wonderful base for the youth project to grow. With the support of MFF’s Technical Director, Marshall Brown, and in alignment with MFF’s vision, Bee RYL Productions will help to offer opportunities for filmmakers and locals to celebrate the power of film, art, and story in the beautiful, natural setting of Mendocino.
The subsequent Bee RYL projects will include:
- Interviews of prominent elders in the community
- Round table discussion on best practices for sustainability
- Support material for the REGENERATIVE YOUTH LEADERS to take action
- Multimedia for all platforms
It has been said that when you truly focus on something you can find the entire universe hitched to it, and that is certainly the case here.
The BBA is a central ring that emanates from Mendocino, sending a signal to each heart to help the seeds of thought sprout and grow a future full of diversity, and food for all. We are working together to tell our story well, and that story is about choosing the path of green.
Thank you to our co-sponsors for the Bee RYL pilot: Coyote Valley Tribe, Fortunate Farms, Sweetwater Inn and Ecospa, Cafe Beaujolais, Corners of the Mouth, Princess Seafood, Mendocino Trail Stewards, and all the support of the volunteers who make this happen.
Give 20% to the Bee Bold Alliance when you buy a Bee Bold Cause Coffee in Dark and Medium, or Decaf. We have raised over $21,000 to support biodiversity and local food security to date.
Read about THE NATIVE CINEMA inspired by this project.
Expanding the Story of our Growing Alliance
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Roastmaster’s Select: Guatemala Orange Bourbon
Guatemala Orange Bourbon
Once a month, members of the Roastmaster’s Select Coffee Club have the opportunity to sample unique micro-lot coffees from around the world. “What is a micro lot,” you ask? Read up on how we source the beans and what happens when they reach our roastery.
Following the harvest cycle, Roastmaster’s Club Members have exclusive access to these one-of-a-kind coffees at their peak freshness, and now it’s your turn!
Where it’s Grown
Located in the temperate climate and mountainous terrain of southwest Antioquia, Finca las Mercedes has the perfect altitude and climate for producing excellent quality coffee as well as playing host to a diversity of native flora and fauna. In this ideally situated terrain, the Guerra family have dedicated 150 of their 384 extensive hectares to coffee. The rest of the farm lies under native forest – some 234 hectares devoted entirely as nature and watershed preserve. The farm’s diligent environmental and social practices have led them to achieve Rainforest Alliance, UTZ Kapeh and 4C certification. -CoffeeHunter.com.
- Altitude:1,750-2,050 meters
- Processing: Fully Washed
- Family Farm: Finca Las Mercedes
- Region: Antioquia
Roastmaster's Select : Orange Bourbon, Guatemala
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Coffee Tips: How to Grind Coffee
Grinding Coffee
The internet will tell you itself, there are about a million different ways to make the “perfect cup of coffee”. It’s really all up to you, because your taste buds are unique. We just want to help you find your own way, without telling you what to do.
You might be thinking, “coffee grounds can’t be THAT particular, you just grind them and go, right?” oh, but they can. Every step of the coffee-making process plays an important role in how your coffee comes out to be exactly how you want it. From the water quality and temperature, to time spent steeping, it’s important to make everything count. To see our last blog post, on selecting the right roast color for you, click here.
Now, let’s go over a couple of the basics of coffee grinding, shall we?
1. Grind Size
In general, a finer grind will produce a more intense brew and a coarser grind will produce a less intense brew. At the same time, a grind that is too fine will produce an over-extracted, astringent brew, and a grind that is too coarse will produce a weak, under-extracted brew lacking flavor. Again, it really all depends on how you like your coffee. So play around with some different sizes, maybe try something in-between fine and course, and see what you prefer.
COARSE (looks like Kosher or sea salt)
Cold Brew Coffee, French Press, Percolator, Coffee Cupping
MEDIUM (looks like sand particles)
Pour-over Brewers, Auto-Drip Coffee Machines, Aeropress (with 3+ minute brew time)
FINE (looks a bit finer than granulated sugar)
Espresso, Moka Pot (Stovetop Espresso Maker), Aeropress (with 1 minute brew time)
2. Consistency.
The size of the grounds should be consistent or uniform, meaning you don’t want to see large bits and super tiny bits in your grind. The reason: it is easier for smaller particles to become water soluble than larger ones. If there is a wide variety in the size of the particles in your coffee grinds, there will be a wide variety in the extraction time of your brew. The more consistent your grind size, the easier it is to extract the full flavor from your brewed coffee.
Now that we’ve got the basics covered, the next step is how to get the best grind with the supplies that you have.
How to grind your coffee
How to grind your coffee
Burr grinders are made of two burred plates with ridges that draw in and crush / grind the beans to a uniform size. This is what the pros use, and with good reason. Burr grinders deliver the most consistent grind with the least amount of work on your part. Just fill up the hopper, turn the dial to your desired grind setting, and turn it on. A burr grinder will cost between $60 — $250 depending on what features it comes with.
Blade Grinder
While not ideal, a blade grinder will do a fine job if you put in a little effort. The first thing to remember is to pulse grind. Don’t grind all the coffee beans needed for your brew at once, instead, grind smaller quantities and pause regularly to shake the grinder. This will loosen all the bits and help you get a more uniform grind.
Take your blade grind to the next level: Got a sieve?
Sift the grounds through your sieve until you are left with just the large pieces. Then grind those large bits again until you are left with just medium and small grinds.
Pro-tip: Use a paper towel to get rid of the ‘fines’
‘Fines’ is coffee lingo for the tiniest powdery particles in ground coffee. Too many fines will leave your coffee tasting bitter and over-extracted. A nifty trick to get rid of them is to dump all of your grinds onto a paper towel and then rub them down into the paper towel with your fingers. A few passes is all it will take. Then gently transfer the grinds onto a plate (or right into your brewer). This will trap the powdery fines on the paper towel, leaving you with the best (most uniform and consistent) grind possible from a blade grinder.
Photo from Cook’s Illustrated.
Well, you’re on your own now! Not really, though, because we’re here for you if you’ve got any questions for us. Have fun, experiment with the supplies in your kitchen, and good luck on your journey to the “perfect cup”.
Coffee Tips : How to Grind Coffee
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Roastmaster's Select: La Familia Coralles - Honey Process
La Familia Coralles – Honey Processed
Once a month, members of the Roastmaster’s Select Coffee Club have the opportunity to sample unique micro-lot coffees from around the world. “What is a micro lot,” you ask? Read up on how we source the beans and what happens when they reach our roastery.
Following the harvest cycle, Roastmaster’s Club Members have exclusive access to these one-of-a-kind coffees at their peak freshness, and now it’s your turn!
Where it’s Grown
In the northern mountains of Nicaragua in the El Arenal Nature Preserve sits Finca Los Piños, owned and managed by the Corrales family. With four generations of this legendary coffee farm, they’ve had plenty of time to perfect their growing techniques and that is evident in the first sip.
“We have managed to convey the message that coffee production is an art, which must be worked with dedication, thinking about our nature, our community, and our consumers. Coffee is part of our lives and it has become the way we can express to the world our effort, respect and solidarity as a family.” – Corrales Family
- Altitude:1,500 meters
- Processing: Honey Processed
- Family Farm: Finca Los Piños
- Region: Matagalpa, Nicaragua
Roastmaster's Select : La Familia Coralles - Honey Process, Nicaragua
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Guatemala Guaya'b – November Single Origin Club
Guatemala Guaya’b
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted since this brings out their unique aromas and flavor notes.
This month, we’re sharing our Guatemala Guaya’b Light Roast with you, grown by the Guaya’b Cooperative in Guatemala.
Tucked deep in the rainforest of northwestern Guatemala, rich volcanic soils, antique varietals, and dense shade come together in the farmers’ hands to produce small volumes of exceptional coffee. Working as family units, the farmers of the Cooperative carefully pick each day’s ripe fruit and process the organic coffee in small batches on their farms. The result is a classic example of the Huehuetenango appellation: a coffee rich with cherry sweetness, lush floral notes, and a deep wine-like body.
- Cooperative: Asosicacion Guaya’b Civil
- Altitude:1,300 – 1,600 meters
- Processing: Wet/Washed
- Varietal: Bourbon, Typica, Caturra
Not ready to join the Single Origin Club? Make a one-time purchase of Guatemala Guaya’b.
Guatemala Guaya'b – November Single Origin Club
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Ethics in Business Award 2021
“Thanksgiving Coffee is a great company to work for” For as long as I can remember these words have reverberated through the Mendocino community. Rotary heard it too and Thanksgiving Coffee Company was awarded the Rotary District 5130 Ethics in Business Award for 2021.
The Rotary contacted us to say that we had been nominated by a member of the community. Shortly afterward a woman from the subcommittee called to verify and asked several questions based on Thanksgiving’s ethics and practices. They must have liked our answers and we went on for a final vote by the Blue Ribbon Panel made up of local businesses. In the end, we won the medium division (16-20 employees ) for the Northern California district that stretches from the Oregon border to Petaluma, CA.
WHY DID WE WIN?
Based on the results gathered from 70 nominees who were asked about the mission, values, and the culture of their organization and the what and how of ethics in business, we were chosen as one of the lucky recipients. Watch our acceptance speech from the awards ceremony below!
Thanksgiving’s approach to ethics is justice, and to achieve justice you have to take action. For 5o years these actions have taken us down many roads.
As a certified B Corp we are in the company of over 4,000 businesses putting people and planet before profit.
The motivation to reach out from this tiny little coastal town and bring the big conversation of sustainability to the world came from our owners and their ethical leadership, here are a few highlights.
When the Fair Trade was formed, we were the second coffee company to certify and support the conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and their communities around the world.
As president of the Specialty Coffee Association, our co-founder Paul Katzeff established the first “Environment Committee”, now called Sustainability Council.
The Unpaid Unrecognized Work of Women Project has given us insight into the economic justice needed for women farmers by giving more profits to improve the lives of their families.
The Clean Water Project helps to bring water filters into every home of the Namanyonyi Community of Shalom Interfaith Cooperative in Uganda. The filters are dual-purpose both helping to reduce the 50% death rate for children under the age of 5 from water-borne illnesses and curb deforestation from needing to boil water with wood fires. We are doing our part to change that.
Our Cause Coffee Program gives 20% for Good. The project began with the Song Bird Coffee supporting shade-grown coffee and has continued to evolve and grow over the past 23 years. To date, we have raised $500k.
The Bee Bold Alliance is working to restore biodiversity and local food security through pollinator protection by engaging youth, local businesses, and building infrastructure for pollinator sanctuaries.
“There is no doubt that the spirit of Thanksgiving has helped guide our business activities and ethics over the past 49 years. It is not a coincidence that we give back to producers and coffee growers some of the profits so that they may more fully benefit from their efforts. Living each day as we do, with Thanksgiving as part of our lives, has certainly given us “The Spirit”. So let the name of our company be accepted on its face value, and let the spirit of Thanksgiving be for each person to define for themselves.” Paul Katzeff, Co-founder of Thanksgiving Coffee Company.
We are grateful to Rotary District 5130 for honoring our business. Thank you for recognizing our work in the community and giving us the Ethics in Business Award for 2021.
Ethics in Business Award 2021
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Coffee Tips: Selecting Roast Color
What is roast color?
Like a piece of bread, raw coffee is mostly carbohydrates like starches and oils, although there are over 1600 chemical compounds in a single coffee bean.
When a slice of bread is toasted, it browns until it burns. Toasted light, you can taste the wheat. Toasted until burnt or very dark, you taste only the charred remains. So it is with our coffee bean (seed).
The flavor changes with the degree of roast. A light roast Colombian tastes more like a light roast Nicaraguan than like a medium roast Colombian coffee.
Roast color is a function of temperature and time. Relatively speaking, artisan roasters use variations of these controllable factors to create flavor. Roasting is a craft much like pottery is. Two potters using the same clay, the same glazes, and the same shapes will have different outcomes. Temperature + time in the kiln will determine what the craftsman’s effort will produce. So it is with coffee.
Generally, the coffee begins to roast at 405°F when the starches can get no hotter and they break down into simple sugars that carmelize at about 420°F. That is when the light roast is pulled or dumped. It can take from 8-14 minutes to get to a light roast color.
Between 420° and 475°F the color darkens until nothing is left to taste except burned plant matter!
Light Roast Coffee
Nuanced • Bright • Lively
In the lighter roasts (both light and medium), you can taste the nuance and impact of terroir. If you’re a single origin lover, these coffees are your go-to. With a light roast especially, the specific qualities unique to the coffee’s origin stand out. If you’re sticking with Vienna and French roasts (the darker beans), you have to work harder to tell the differences between origins. With light, it’s all there in the first sip.
For those of you that cup your coffee and take the time to taste every flavor, the lights and mediums are probably the roasts for you. Single Origins tend to be the best of this roast color – members of our Single Origin Coffee Club receive a bag of our fresh shipments each month.
Light Roast Recommendation
Medium Roast Coffee
Nutty • Spicy • Balanced • Fruity
Roasted about 20 degrees Fahrenheit higher than the light, the color on a medium roast coffee bean shifts into a chocolate brown. As you move from the light roast to the medium, the bright and lively acidity morphs into a smoother, deeper, and more balanced mouth feel. In every sip of a medium roast, you’ll find that a certain mellowness and maturity prevails.
Medium Roast Recommendation
Thanksgiving Coffee has many medium roasts that stand out, but our Fairtrade and Organic Mocha Java is a classic that we love more and more every time we brew it. This coffee has that balanced and nuanced flavor we referenced above, and was described as having a “delicately sweet aroma” by CoffeeReview.com, where it scored 96 points.
SHOP HERE
Dark Roast Coffee
Bold • Spicy • Chocolaty
The coffee bean color on our dark roast (sometimes called the Vienna roast) is still more brown than black. You could compare it to the color of baker’s chocolate. When this coffee is freshly roasted, the beans will have a shiny coat of coffee oils on their surface. The greatest dark roast coffees will have hints of carbonization, but shouldn’t be described as smoky or toasty — we’ll leave those descriptors to the very dark roast.
Dark Roast Recommendation
Our Beaujolais Blend consists of Vienna, French, and medium-roast Sumatra. The dark intensity of the French Roast complements the earthiness of the Sumatra, making this one of our most popular and enduring blends.
SHOP HERE
Very Dark Roast Coffee
Toasty • Smoky • Caramelized Sugars
Ah, the “French Roast.” This is the coffee that goes great with a splash of milk. The coffee bean color on our very dark roast is more black than brown, with rich and copious levels of surface oil. Roasted long and hot to produce deep carbony, smoky flavor notes. A well-made French roast will have caramelized sugar notes, licorice and roasted chestnut flavors, and a long wet (not ashy) finish.
Very Dark Roast Recommendation
Our french roast recommendation is Noyo Harbor French, and it just so happens to be 20% while you’re reading this, in October, 2021! This is our signature Organic French roast. It’s Distinctly smoky with hints of jammy fruit, roasted nuts, and baker’s chocolate.
SHOP HERE
Now we’re setting you free on your roast color adventure. Don’t be afraid to try something new, and most importantly, enjoy!
Coffee Tips : Selecting Coffee by Roast Color
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Byron’s Maracaturra (Washed) – October Single Origin Club
Byron’s Maracaturra – Washed
What is a Single Origin coffee? Simply put, these coffees are defined by the place they come from.
Single Origin coffees are from a specific farm or group of farms that make up small cooperatives. You’ll find that most of our Single Origin coffees are light roasted since this brings out their unique aromas and flavor notes. This month, we’re sharing our Byron’s Maracaturra washed with you, grown by Los Piños Farm in Nicaragua.
About the Farm
Located in the northern region of Nicaragua is Finca Los Piños. This region produces approximately 83.80% of the national coffee production and has exceptional agro-ecological conditions. They are located in the community of Aranjuez, belonging to the department of Matagalpa. Los Piños farm is part of the El Arenal Natural Reserve, at an altitude of about 1400 meters, where the waters that feed the great Apanas lake are born.
The Corrales Family has four generations of coffee producers, preserving the best practices that have allowed them to achieve a distinctive and outstanding flavor. They continue to use the cultivation methods used by past generations, adding only organic products made on our own farm into the soil.
“Coffee is part of our lives and it has become the way we can express to the world our effort, respect and solidarity as a family.”
Not ready to join the Single Origin Club? Make a one-time purchase of Byron’s Maracaturra.
- Farm: Finca Los Piños
- Altitude:1 ,500 meters
- Processing: Fully washed
- Varietal: Maracaturra
Byron's Maracaturra (Washed) – October Single Origin Club
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Roastmaster’s Select: Colombia Noira Mendoza Pillamue
Colombia Noira Mendoza Pillimue
Once a month, members of the Roastmaster’s Select Coffee Club have the opportunity to sample unique micro-lot coffees from around the world. “What is a micro lot,” you ask? Read up on how we source the beans and what happens when they reach our roastery.
Join the ClubWhere it’s Grown
Finca el Limoncito is a family-owned and managed farm located in the heart of the Colombian central mountain range. Their main objective is to offer a variety of agricultural and livestock products.
The farmers have extensive experience in the field; the construction of structures in guadua, a type of bamboo plant, the management and production of minor species, coffee production, a variety of floral species and much more. Finca el Limoncito is run by an enterprising family, committed to social development and defense of the environment.
- Altitude: 1,800 meters
- Processing: Sun/Coffee Walker Family Farm: Farm el Limoncito
- Varietal: Castillo
Roastmaster's Select : Noira Mendoza Pillamue, Colombia
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