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My Laos Experience: Part I
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An American Family Grows Coffee
How poor quality coffee becomes great: the time it takes
Back in 2004 I received a call from Lee Thorn, the president of the San Francisco chapter of Veterans for Peace (VPAT). Lee was a Vietnam veteran who dropped bombs on Laos and destroyed the lives and villages of innocent civilians - and forty years later he was still feeling guilty for having done so.
He said that VPAT was an organization that wanted to make amends to the Laotian people, and asked if I would help him and his group do so. He explained that while on a return visit to the Highlands of Laos he had seen the farmers growing coffee. His idea was to import their coffee to the states, have Thanksgiving Coffee roast and package it in a branded package (Jhai Coffee) and then have his veterans group sell it to other VPAT chapters around the country.
That was back in 2002, almost fifteen years ago!
I was all for it if Lee could develop the sales. We began with a single container - which we imported without even tasting it for quality. The price we paid was fully 50% higher than the world market price and that extra amount went to the farmers as a bonus for selling to us instead of their long-standing Japanese buyers. Even though the farmers were happy to get the bonus, they feared losing their long-standing buyers that didn't care about quality.
Coffee Farms in Laos
Coffee was planted in Laos by the French. They had colonized the country in the early part of the twentieth century. That part of the world was eventually known as “French Indo China” and included Vietnam and Cambodia. The French knew their coffee varieties and carefully selected the Typica variety as most suitable for the Laos climate and soil conditions.
Knowing this, I was certain that if the farmers picked fully ripe cherries and processed the pulp and seeds properly, we could get some really great coffee. We could also become the first coffee roasters in the states to offer coffee from Laos. The story would be War Veterans Giving Back to Those They Harmed.
Moving Forward with VPAT
The first container arrived and the coffee was fair. The flavor was flat, acidity was low, sugars were not developed well and it was obvious the farmers needed greater supervision in their coffee farming practices. The coffee had hints of greatness and obvious potential. But it would take training in new systems for bringing the coffee to export grade.
I decided to continue with the project although I was finding the coffee hard to sell. Lee had also over-estimated the sales potential of the other VPAT chapters. I believe this “adventure” cost Thanksgiving Coffee $50,000 in advertising, marketing, labels and brochures. By the end of that first year we had roasted the coffee into many French Roasts (irony) and had sold 50,000 Jhai Foundation Coffee Packages.
Lee hired a “Development Director” to work in Laos with the farmers to improve their agricultural practices, to harvest only red ripe cherries and to reduce imperfections to 2%. The 2003 Crop was really sweet and filled with caramel and nutty flavor tones, and I was happy!
That year my son Jonah was living in Cambodia. I asked him to make a visit to the Jhai Farmers to reinforce our commitment to the program and to the Jhai Farmers Cooperative. There he met Will Thomlinson, the VPAT Development Director that Lee had hired. Together they mapped out a plan for Thanksgiving Coffee to purchase two Containers (75,000 pounds) in the following year.
Now, with really good coffee that I knew could only get better, new and better harvesting practices, and a guarantee of sale, I and The VPAT members went into full sales and marketing mode. We sold a lot of Jhai Coffee packages. We raised a lot of money for the Laos coffee farmers. The money was given to VPAT and they transferred the money to Laos. I was more interested in the coffee side and building a new market for Laos coffee in the USA. My plan was to bring in great amounts of raw coffee as it became available over the years and to resell the coffee to other artisan roasters. It all seemed to be falling into place.
The following year, in 2005, Mr Thomlinson went rogue, selling our contracted coffee from that years crop to a Japanese company.
The project died.
The VPAT members dispersed and we at Thanksgiving Coffee got stuck holding 20,000 empty Jhai Foundation packages, 50,000 brochures, and egg on our face.
We moved on, a bit wiser and a bit poorer for the effort.
A Decade Later
Fast forward to 2014. Ten years pass and I get a call from a young man who was living in Seattle but traveling to Laos. He was so in love with the Lao people and obsessed with the fact that the children had no books in their schools. He started a program with a local coffee roaster, and called it “Coffee for Books.” One book was donated for each pound of coffee sold.
This young man wanted my advice and help to use Lao coffee beans for his project. He said he had met and made friends with coffee growers on the Bolivian Plain in Laos (The same region I had been dealing with a decade before) and was going back. Then asked if I would be his adviser, and implied that I would roast and package Lao coffee for his project, if he got the coffee exported to the USA.
I thought of the song lyric: “once burned, twice shy babe” and told him I would think about it – and get back to him before he left for Laos.
His name was Tyson Adams.
Read My Laos Experience: Part II now…
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![Earth Day Event in Fort Bragg 2024]()
Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.
Thanksgiving Coffee Company
Partnership with the Noyo Food ForestLearn more about how we support our Mother Earth
Earth Day Event in Fort Bragg 2024
read more -
![Celebrating Women and Coffee]()
Celebrating Women and Coffee
In many countries coffee is one of the main sources of income for women to feed their families. This March we want to celebrate all the hard working women who grow, pick, process and produce the delicious coffees we send out into the world. We know how hard it can be, especially with all the unpaid work women are responsible for. We also know how important it is to have freedom over ones time, saftey and finances. It is our hope at Thanksgiving Coffee Company that all the women working in coffee can live happy and healthy lives.
Ethiopian Coffee Farmer
In order to bring the balance of labour and earned income for women, there is still a long way to go. The gender equality report from the International Coffee Organization found that 70% of labour in coffee production is provided by women, however, women have systematically lower access to resources, land, credit and information, and that keeps the women in a state of poverty.
Nepal- Women Sorting Himalayan ArabicaCoffee
El Salvador - Women Sorting Coffee
Text
Congo - Coffee Farmer and Mother
An estimated 72% of unpaid care work in households globally is done by women.
Uganda- Mirimbe Kawamera Farmer and Mother
Thanksgiving has been fostering empowerment for women and working with our importer Etico to achieve gender equality with the Soppexcca Co-op since 2013. We have now been able to raise over $40,000 and give into the fund to support women coffee farmers for financial stability and resources for education and growth towards a better life.
Nicaragua, Soppexcca Co-op memeber planting coffee
Read more about our support for the women of Soppexcca:
"Recognizing the Value of Womens Unpaid Work".
Celebrate the Women Coffee Farmers of Soppexcca
You can support the women of SOPPEXCCA, and the great community they cultivate together by purchasing their coffee here.
Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company and Consultant for the Honey Hive of Mendocino.
Celebrating Women and Coffee
read more
Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.
This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.
Thanksgiving Coffee Company
Partnership with the Noyo Food Forest
Learn more about how we support our Mother Earth
Earth Day Event in Fort Bragg 2024
read more
Celebrating Women and Coffee
In many countries coffee is one of the main sources of income for women to feed their families. This March we want to celebrate all the hard working women who grow, pick, process and produce the delicious coffees we send out into the world. We know how hard it can be, especially with all the unpaid work women are responsible for. We also know how important it is to have freedom over ones time, saftey and finances. It is our hope at Thanksgiving Coffee Company that all the women working in coffee can live happy and healthy lives.
Ethiopian Coffee Farmer
In order to bring the balance of labour and earned income for women, there is still a long way to go. The gender equality report from the International Coffee Organization found that 70% of labour in coffee production is provided by women, however, women have systematically lower access to resources, land, credit and information, and that keeps the women in a state of poverty.
Nepal- Women Sorting Himalayan ArabicaCoffee
El Salvador - Women Sorting Coffee
Text
Congo - Coffee Farmer and Mother
An estimated 72% of unpaid care work in households globally is done by women.
Uganda- Mirimbe Kawamera Farmer and Mother
Thanksgiving has been fostering empowerment for women and working with our importer Etico to achieve gender equality with the Soppexcca Co-op since 2013. We have now been able to raise over $40,000 and give into the fund to support women coffee farmers for financial stability and resources for education and growth towards a better life.
Nicaragua, Soppexcca Co-op memeber planting coffee
Read more about our support for the women of Soppexcca:
"Recognizing the Value of Womens Unpaid Work".
Celebrate the Women Coffee Farmers of Soppexcca
You can support the women of SOPPEXCCA, and the great community they cultivate together by purchasing their coffee here.
Lavender Grace is the Sustainable Ecology Advocate for Thanksgiving Coffee Company and Consultant for the Honey Hive of Mendocino.
Celebrating Women and Coffee
read more
Benefits of Coffee - Cultivating health
It’s a New Year and we want to start out with some helpful and hopeful news. Yes, we want to share all about the health and happiness that coffee adds to our lives. As we grow and evolve, so do the studies on the health benefits of coffee.
Coffee Culture
Coffee has been consumed in coffee houses for centuries. People all over the world gather to share in the vast benefits of this darkly brewed elixir. Coffee culture has helped fuel the art of the renaissance, sparked revolutionary thought and even inspired some “to reach divine consciousness in midnight prayers.”
For us coffee is our source of purpose, it is our direct link to meaningful work, and our reason for the regenerative focus of our business. Coffee connects us to our ommunity and an active lifestyle of long walks outdoors with family, friends and pets. It is our companion as we watch the sun rise in the morning and helps us greet the new day.
Billions of cups of coffee are consumed daily, thank goodness it can also support for our health. Of course, health comes in many different forms, as does happiness. Both are individual and can only be attained by the one attaining it. So really, your relationship with coffee is unique to you, and your own physiology. The key here is to know yourself and how best you take your coffee.
Physical Benefits of Coffee
Coffee beans have mostly been associated with caffeine which can bring acuity, focus and a boost of energy. However, it is also full of antioxidants and polyphenol, which helps protect your body in a myriad of ways.
The Johns Hopkins University School of Medicine states that drinking the right amount of coffee can: support longevity, ward off heart failure, support healthy liver enzymes and it even decreases breakage in your DNA strands. The “right amount” is based on what is best for your own body, for many people that is 3-5 cups a day. If you are pregnant or breastfeeding, best consult your support team.
“The overall evidence has been pretty convincing that coffee has been more healthful than harmful in terms of health outcomes,” said Frank Hu, chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in an April 5, 2021, article in Discover. “For most people, moderate coffee consumption can be incorporated into a healthy diet.”
Brew A Healthy Cup
For a great detailed and wonderfully researched article read “How to Brew The Healthiest Cup of Coffee by Danielle Braff.
The main breakdown for a healthy cup is this; organic coffee beans grown in high altitudes, with a lighter roast, a fine grind, prepared with a filter, hot but not boiling water, and served black.
Coffee Beans are one of the most heavily sprayed crops in the world. When you choose organic beans, it will reduce your intake of harmful pesticides. The higher altitude will produce the highest levels of polyphenol in your coffee, so it is recommended to use coffee sourced from Ethiopia, Central and South America for that reason.
The lighter roast and finer the grind will retain the most antioxidants and beneficial compounds in your brewed cup. This means an espresso or Turkish grind can be one of the healthiest choices.
This study indicates that drinking filtered coffee can reduce 30 times more cholesterol-raising compounds, so filtering your coffee is good if cholestoral is a concern.
Lastly the water you use is important, and filtered water is best. If you want the most antioxidants you will need to stick with a hot brew, and best take it black. Black coffee also has micronutrients, including potassium, magnesium, and niacin. Try adding spices such as cinnamon, cardamom, nutmeg or tumeric to increase the flavor.
If you are wanting more caffeine and lower acidity, a cold brew will give you what you are after. And if you’re sensitive to caffeine, don’t worry: decaf coffee has a similar roster of benefits.
Cultivating Health
Live Longer
Support your Heart
Strengthen your DNA
Coffee supports us at Thanksgiving to be part of the whole picture working towards becoming our best selves and building upon our 50 years of coffee knowledge. The coffee farmers we support care about their farms, they cultivate their trees with love, and the coffee they produce tastes like it. Every bag of coffee we roast has been purchased from small family farms and farmer co-ops working towards bettering themselves and their families.
The coffee we produce offers warmth and vigor to carry on even in the face of the difficulties life can throw at you. The ability of our artisan roasters to bring the best qualities of these cultivated beans adds another level of depth and excellence to the overall wellbeing of the process. This coffee inspires us to walk the path of equality and build a healthy planet with every bean. We wish for you a wonderful cup full of hope, joy and inspiration filled to the brim with our deliciously exquisite coffee.
Healthy Choices
A wonderful way to enjoy our high quality coffee is to join one of our Coffee Clubs.
Choose from our Roastmaster's Select or Single Origin subscriptions.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company