Our Blog
My Laos Experience: Part I
View BY :
An American Family Grows Coffee
How poor quality coffee becomes great: the time it takes
Back in 2004 I received a call from Lee Thorn, the president of the San Francisco chapter of Veterans for Peace (VPAT). Lee was a Vietnam veteran who dropped bombs on Laos and destroyed the lives and villages of innocent civilians - and forty years later he was still feeling guilty for having done so.
He said that VPAT was an organization that wanted to make amends to the Laotian people, and asked if I would help him and his group do so. He explained that while on a return visit to the Highlands of Laos he had seen the farmers growing coffee. His idea was to import their coffee to the states, have Thanksgiving Coffee roast and package it in a branded package (Jhai Coffee) and then have his veterans group sell it to other VPAT chapters around the country.
That was back in 2002, almost fifteen years ago!
I was all for it if Lee could develop the sales. We began with a single container - which we imported without even tasting it for quality. The price we paid was fully 50% higher than the world market price and that extra amount went to the farmers as a bonus for selling to us instead of their long-standing Japanese buyers. Even though the farmers were happy to get the bonus, they feared losing their long-standing buyers that didn't care about quality.
Coffee Farms in Laos
Coffee was planted in Laos by the French. They had colonized the country in the early part of the twentieth century. That part of the world was eventually known as “French Indo China” and included Vietnam and Cambodia. The French knew their coffee varieties and carefully selected the Typica variety as most suitable for the Laos climate and soil conditions.
Knowing this, I was certain that if the farmers picked fully ripe cherries and processed the pulp and seeds properly, we could get some really great coffee. We could also become the first coffee roasters in the states to offer coffee from Laos. The story would be War Veterans Giving Back to Those They Harmed.
Moving Forward with VPAT
The first container arrived and the coffee was fair. The flavor was flat, acidity was low, sugars were not developed well and it was obvious the farmers needed greater supervision in their coffee farming practices. The coffee had hints of greatness and obvious potential. But it would take training in new systems for bringing the coffee to export grade.
I decided to continue with the project although I was finding the coffee hard to sell. Lee had also over-estimated the sales potential of the other VPAT chapters. I believe this “adventure” cost Thanksgiving Coffee $50,000 in advertising, marketing, labels and brochures. By the end of that first year we had roasted the coffee into many French Roasts (irony) and had sold 50,000 Jhai Foundation Coffee Packages.
Lee hired a “Development Director” to work in Laos with the farmers to improve their agricultural practices, to harvest only red ripe cherries and to reduce imperfections to 2%. The 2003 Crop was really sweet and filled with caramel and nutty flavor tones, and I was happy!
That year my son Jonah was living in Cambodia. I asked him to make a visit to the Jhai Farmers to reinforce our commitment to the program and to the Jhai Farmers Cooperative. There he met Will Thomlinson, the VPAT Development Director that Lee had hired. Together they mapped out a plan for Thanksgiving Coffee to purchase two Containers (75,000 pounds) in the following year.
Now, with really good coffee that I knew could only get better, new and better harvesting practices, and a guarantee of sale, I and The VPAT members went into full sales and marketing mode. We sold a lot of Jhai Coffee packages. We raised a lot of money for the Laos coffee farmers. The money was given to VPAT and they transferred the money to Laos. I was more interested in the coffee side and building a new market for Laos coffee in the USA. My plan was to bring in great amounts of raw coffee as it became available over the years and to resell the coffee to other artisan roasters. It all seemed to be falling into place.
The following year, in 2005, Mr Thomlinson went rogue, selling our contracted coffee from that years crop to a Japanese company.
The project died.
The VPAT members dispersed and we at Thanksgiving Coffee got stuck holding 20,000 empty Jhai Foundation packages, 50,000 brochures, and egg on our face.
We moved on, a bit wiser and a bit poorer for the effort.
A Decade Later
Fast forward to 2014. Ten years pass and I get a call from a young man who was living in Seattle but traveling to Laos. He was so in love with the Lao people and obsessed with the fact that the children had no books in their schools. He started a program with a local coffee roaster, and called it “Coffee for Books.” One book was donated for each pound of coffee sold.
This young man wanted my advice and help to use Lao coffee beans for his project. He said he had met and made friends with coffee growers on the Bolivian Plain in Laos (The same region I had been dealing with a decade before) and was going back. Then asked if I would be his adviser, and implied that I would roast and package Lao coffee for his project, if he got the coffee exported to the USA.
I thought of the song lyric: “once burned, twice shy babe” and told him I would think about it – and get back to him before he left for Laos.
His name was Tyson Adams.
Read My Laos Experience: Part II now…
Recommended Reading
Back to the Blog-
![Beyond The Bean: Buzzing with Biodiversity]()
Beyond The Bean: Buzzing with Biodiversity
Your morning coffee can be more than just a boost—it can drive positive change. With our Smithsonian Bird Friendly® certification and our Bee Bold Alliance initiative, we're turning your daily coffee ritual into a force for good. Here's how we're making waves in the world of sustainable agriculture while serving up exceptional coffee.
Butterfly on coffee leaf, Soppexxcca Coop, Nicaragua
Cultivating Natural Ecosystems
Our coffee farming goes beyond conventional methods. We nurture complete ecosystems where coffee plants thrive alongside native flora and fauna. A single coffee tree can support over 100 insect species, enhancing biodiversity on our farms.
coffee beans ripening in the understory of the forest canopy
Our Environmental Commitments
Our commitment to biodiversity is reflected in two key initiatives:
AT ORIGIN
Smithsonian Bird Friendly ® Certification: This certification is literally the environmental gold standard in the sustainable coffee industry. As holders of the Smithsonian Bird Friendly® certification since 2015, we adhere to the most comprehensive, science-based standards in the coffee industry. This certification requires:
- Multiple layers of native tree canopy providing crucial wildlife habitat
- USDA Organic certification as a foundation, ensuring chemical-free farming
- Regular third-party inspections verifying our environmental impact
- Documented support of migratory birds and local biodiversity
Did you know? A single coffee tree on a certified farm can support over 100 distinct insect species!
AT HOME
The Bee Bold Alliance: This is our initiative to restore biodiversity and support local food security through pollinator protection. The vision is to create a regenerative ecology network in our community for comprehensive pollinator protection. Here are the key principles guiding our path forward:
- Protecting the Soil: We're working toward eliminating harmful pesticides, fungicides, and herbicides from our farming practices. This transition aims to create healthier environments for pollinators while maintaining productive coffee cultivation.
- Watershed Stewardship: Our growing commitment includes developing better water conservation practices, reducing fertilizer usage, and implementing responsible waste management systems.
- Fostering Pollinator Forage: We're exploring ways to integrate more flowering plants throughout our local farms, aiming to provide year-round nutrition that supports healthy pollinator populations.
- Honoring Indigenous Wisdom: We're beginning to build relationships with Native/First Nation peoples in our growing regions, seeking to learn from their traditional knowledge and collaborate on sustainable solutions for the future.
We're reaching out to neighboring farms and communities, inviting them to join us in protecting pollinators. This initiative is beginning to form, and we believe that together, we can create meaningful change.
The Impact of Your Coffee Choice
We believe in the power of collective action. Here are ways you can participate in this journey:
-
Choose coffee that aligns with your environmental values
-
Cultivate native wildflowers in your garden or community spaces
-
Consider natural pest management practices
-
Create undisturbed areas in your garden to provide natural habitats
-
Learn about pollinator-friendly plants suitable for your local ecosystem
Moving Forward Together
We're at an exciting point in our environmental journey, where your choice of coffee can help shape future agricultural practices. Our Bird Friendly® certified coffee demonstrates our established commitment to environmental stewardship, while our developing Bee Bold Coffee initiative shows where we're heading. By choosing these products, you're not just selecting quality coffee—you're supporting the evolution of sustainable and pollinator-friendly agriculture.
Sold outSold outSold outSold outSold outSold out
Join us on this journey toward biodiversity conservation through sustainable agriculture. Your support through choosing our Bird Friendly® certified coffee and Bee Bold Coffee helps create positive environmental change, one cup at a time.
Lavender Grace is the Sustainable Ecology Consultant for Thanksgiving Coffee Company
Beyond The Bean: Buzzing with Biodiversity
read more -
![Decaf - What is the Process?]()
Decaf - What is the Process?
The benefits of really good, decaffeinated coffee, created by clean processes, are that the flavor, body and unique aroma are all maintained. Let’s shed some light on how this is done and how our decaf coffee is part of a more environmentally friendly and sustainable method for positive impacts on both product quality and what we stand for as an artisan coffee roaster.
Mountain Water Process
Mountain Water Decaffeination Process: The mountain water decaffeination process, also known as the "direct method," is a method of decaffeinating coffee that uses pure water from the glaciers of the highest mountain in Mexico, Pico de Orizaba.
Here are some key points about this process:
- Green coffee beans are soaked in water to extract the caffeine and the flavor compounds.
- The water solution is then passed through activated charcoal filters to remove the caffeine while retaining the flavor components.
- The beans are immersed in the caffeine-free water to reabsorb the lost flavors and oils before drying.
Citlaltepetl o Pico de Orizaba, Mexico
Environmental Effects of Mountain Water Decaffeination Process:
Water Usage: The mountain water decaffeination process requires a significant amount of water, especially as it involves repeated soaking and rinsing of coffee beans. This can potentially strain local water resources in regions where this method is utilized.
Chemical Usage: While the mountain water process is generally considered more environmentally friendly than some chemical decaffeination methods, some plants use small amounts of chemicals in the filtration process, mostly Methylene Chloride. Proper disposal and management of these chemicals are crucial to minimize environmental impact. Descamex is Thanksgiving Coffee’s source for this process. They are Fairtrade and organic certified and have developed a method that is 100% chemical free.
Energy Consumption: The energy required for maintaining the water at specific temperatures, running filtration processes, and drying the beans post-decaffeination all contribute to the carbon footprint of the mountain water decaffeination process.
Swiss Method
Swiss Water Decaffeination Process: The Swiss water decaffeination process is also a popular method for removing caffeine from coffee beans. This process is entirely chemical-free and relies on solubility and osmosis.
Here's how it works:
- Green coffee beans are soaked in hot water to dissolve the caffeine and flavor compounds.
- This water is passed through an activated charcoal filter to remove caffeine, leaving behind the water with the soluble flavor components.
- The beans are then soaked in this flavor-charged water, allowing them to reabsorb the flavors without the caffeine.
Swiss Water Decaffeination Process
Comparison
Decaffeination Method: While both processes use water, the mountain water process directly utilizes water from the mountain glaciers, whereas the Swiss water method continuously filters and reuses water.
Use of Chemicals: The Swiss water process is entirely chemical-free, making it a popular choice for those seeking natural decaffeination methods, whereas the mountain water process may use small amounts of chemicals (methyl chloride) in the filtration process.
Origin: The mountain water process originates in Mexico, utilizing pure glacier water, while the Swiss water process derives its name from the company that pioneered this technique in Switzerland.
Environmental Impact: The Swiss water process is often touted for its low environmental impact due to its lack of chemicals, while the mountain water process may have a slightly higher impact depending on the chemicals used.
In conclusion, both the mountain water and Swiss water decaffeination processes offer unique approaches to decaffeinating coffee beans, each with its own advantages and environmental considerations.
Thanksgiving Coffee Now Uses Swiss Water Process
Thanksgiving Coffee had used the Mountain Water Process in the past due to the quantity of the green coffee beans we source from Central and South America for a lower carbon footprint. However in our quest to search out the most innovative and sustainable practices for coffee production we are leaning into the Swiss water process for our future decaf processing.
So whether you are caffeine sensitive or want to enjoy your coffee anytime day or night we have you covered with amazing tasting, well-crafted decaffeinated coffee.
Sold outSold outSold outSold outSold outSold out
Lavender Grace is a Creative Consultant for Thanksgiving Coffee Company
Decaf - What is the Process?
read more
Beyond The Bean: Buzzing with Biodiversity
Your morning coffee can be more than just a boost—it can drive positive change. With our Smithsonian Bird Friendly® certification and our Bee Bold Alliance initiative, we're turning your daily coffee ritual into a force for good. Here's how we're making waves in the world of sustainable agriculture while serving up exceptional coffee.
Butterfly on coffee leaf, Soppexxcca Coop, Nicaragua
Cultivating Natural Ecosystems
Our coffee farming goes beyond conventional methods. We nurture complete ecosystems where coffee plants thrive alongside native flora and fauna. A single coffee tree can support over 100 insect species, enhancing biodiversity on our farms.
coffee beans ripening in the understory of the forest canopy
Our Environmental Commitments
Our commitment to biodiversity is reflected in two key initiatives:
AT ORIGIN
Smithsonian Bird Friendly ® Certification: This certification is literally the environmental gold standard in the sustainable coffee industry. As holders of the Smithsonian Bird Friendly® certification since 2015, we adhere to the most comprehensive, science-based standards in the coffee industry. This certification requires:
- Multiple layers of native tree canopy providing crucial wildlife habitat
- USDA Organic certification as a foundation, ensuring chemical-free farming
- Regular third-party inspections verifying our environmental impact
- Documented support of migratory birds and local biodiversity
Did you know? A single coffee tree on a certified farm can support over 100 distinct insect species!
AT HOME
The Bee Bold Alliance: This is our initiative to restore biodiversity and support local food security through pollinator protection. The vision is to create a regenerative ecology network in our community for comprehensive pollinator protection. Here are the key principles guiding our path forward:
- Protecting the Soil: We're working toward eliminating harmful pesticides, fungicides, and herbicides from our farming practices. This transition aims to create healthier environments for pollinators while maintaining productive coffee cultivation.
- Watershed Stewardship: Our growing commitment includes developing better water conservation practices, reducing fertilizer usage, and implementing responsible waste management systems.
- Fostering Pollinator Forage: We're exploring ways to integrate more flowering plants throughout our local farms, aiming to provide year-round nutrition that supports healthy pollinator populations.
- Honoring Indigenous Wisdom: We're beginning to build relationships with Native/First Nation peoples in our growing regions, seeking to learn from their traditional knowledge and collaborate on sustainable solutions for the future.
We're reaching out to neighboring farms and communities, inviting them to join us in protecting pollinators. This initiative is beginning to form, and we believe that together, we can create meaningful change.
The Impact of Your Coffee Choice
We believe in the power of collective action. Here are ways you can participate in this journey:
-
Choose coffee that aligns with your environmental values
-
Cultivate native wildflowers in your garden or community spaces
-
Consider natural pest management practices
-
Create undisturbed areas in your garden to provide natural habitats
-
Learn about pollinator-friendly plants suitable for your local ecosystem
Moving Forward Together
We're at an exciting point in our environmental journey, where your choice of coffee can help shape future agricultural practices. Our Bird Friendly® certified coffee demonstrates our established commitment to environmental stewardship, while our developing Bee Bold Coffee initiative shows where we're heading. By choosing these products, you're not just selecting quality coffee—you're supporting the evolution of sustainable and pollinator-friendly agriculture.
Join us on this journey toward biodiversity conservation through sustainable agriculture. Your support through choosing our Bird Friendly® certified coffee and Bee Bold Coffee helps create positive environmental change, one cup at a time.
Lavender Grace is the Sustainable Ecology Consultant for Thanksgiving Coffee Company
Beyond The Bean: Buzzing with Biodiversity
read more
Decaf - What is the Process?
The benefits of really good, decaffeinated coffee, created by clean processes, are that the flavor, body and unique aroma are all maintained. Let’s shed some light on how this is done and how our decaf coffee is part of a more environmentally friendly and sustainable method for positive impacts on both product quality and what we stand for as an artisan coffee roaster.
Mountain Water Process
Mountain Water Decaffeination Process: The mountain water decaffeination process, also known as the "direct method," is a method of decaffeinating coffee that uses pure water from the glaciers of the highest mountain in Mexico, Pico de Orizaba.
Here are some key points about this process:
- Green coffee beans are soaked in water to extract the caffeine and the flavor compounds.
- The water solution is then passed through activated charcoal filters to remove the caffeine while retaining the flavor components.
- The beans are immersed in the caffeine-free water to reabsorb the lost flavors and oils before drying.
Citlaltepetl o Pico de Orizaba, Mexico
Environmental Effects of Mountain Water Decaffeination Process:
Water Usage: The mountain water decaffeination process requires a significant amount of water, especially as it involves repeated soaking and rinsing of coffee beans. This can potentially strain local water resources in regions where this method is utilized.
Chemical Usage: While the mountain water process is generally considered more environmentally friendly than some chemical decaffeination methods, some plants use small amounts of chemicals in the filtration process, mostly Methylene Chloride. Proper disposal and management of these chemicals are crucial to minimize environmental impact. Descamex is Thanksgiving Coffee’s source for this process. They are Fairtrade and organic certified and have developed a method that is 100% chemical free.
Energy Consumption: The energy required for maintaining the water at specific temperatures, running filtration processes, and drying the beans post-decaffeination all contribute to the carbon footprint of the mountain water decaffeination process.
Swiss Method
Swiss Water Decaffeination Process: The Swiss water decaffeination process is also a popular method for removing caffeine from coffee beans. This process is entirely chemical-free and relies on solubility and osmosis.
Here's how it works:
- Green coffee beans are soaked in hot water to dissolve the caffeine and flavor compounds.
- This water is passed through an activated charcoal filter to remove caffeine, leaving behind the water with the soluble flavor components.
- The beans are then soaked in this flavor-charged water, allowing them to reabsorb the flavors without the caffeine.
Swiss Water Decaffeination Process
Comparison
Decaffeination Method: While both processes use water, the mountain water process directly utilizes water from the mountain glaciers, whereas the Swiss water method continuously filters and reuses water.
Use of Chemicals: The Swiss water process is entirely chemical-free, making it a popular choice for those seeking natural decaffeination methods, whereas the mountain water process may use small amounts of chemicals (methyl chloride) in the filtration process.
Origin: The mountain water process originates in Mexico, utilizing pure glacier water, while the Swiss water process derives its name from the company that pioneered this technique in Switzerland.
Environmental Impact: The Swiss water process is often touted for its low environmental impact due to its lack of chemicals, while the mountain water process may have a slightly higher impact depending on the chemicals used.
In conclusion, both the mountain water and Swiss water decaffeination processes offer unique approaches to decaffeinating coffee beans, each with its own advantages and environmental considerations.
Thanksgiving Coffee Now Uses Swiss Water Process
Thanksgiving Coffee had used the Mountain Water Process in the past due to the quantity of the green coffee beans we source from Central and South America for a lower carbon footprint. However in our quest to search out the most innovative and sustainable practices for coffee production we are leaning into the Swiss water process for our future decaf processing.
So whether you are caffeine sensitive or want to enjoy your coffee anytime day or night we have you covered with amazing tasting, well-crafted decaffeinated coffee.
Lavender Grace is a Creative Consultant for Thanksgiving Coffee Company
Decaf - What is the Process?
read more
Listen to the Farmers of Namanyonyi
Thanksgiving Coffee recently participated in a study called “The Farmers Thriving Index” conducted by 60 decibels who tracks social impact measurements on the ground directly from the farmers themselves. The primary goal was to confirm the findings we had discovered and to validate our shift in focus to “Health and Happiness” as the best way to support our coffee farmers at the Namanyonyi cooperative in Uganda.
85% of the Farmers Report Improved Health
The findings of this report have exceeded our initial report on our Clean Water Project by showing that 85% of the Farmers interviewed report improved household health because of the water filters, and 78% report a reduction in healthcare costs.
Members of the Namanyonyi Community of Shalom Interfaith Cooperative during a clean water training in Uganda
A total Shift in the Way We Support Farmers
This is a huge moment for us as it confirms what our Co-founder Paul Katzeff has be developing over the past several years. The concept is that when the health of the family is increased, the wealth of the household simultaneously increases as well. This study proved that 78% of the Namanyonyi coffee farmers income has been freed from health care costs. That is a huge change, and a big influx of money that can be invested into the wellbeing of the family, rather than going to doctors and medicines.
This is a total shift from the way our company looked at supporting farmers in the past. We thought that if we paid more for the beans it would translate into a better lifestyle for the farmers. Unfortunately, this was not the case, and after 30 years we can now prove this new concept.
Results from Farmers Thriving Index , pg 14
Potential for Entire Industry Shift
Simply Put: Focus on the Health and Happiness of Coffee Farmers
1. Identify the major health challenges and their regions. (For the Namanyonyi Co-op in Uganda this is Clean Water)
2. Increase family wellness and you reduce the costs of healthcare. (78% of the household income was freed up for the Namanyonyi farmers)
The Farmers Thriving Index Report has now confirmed what we had been working towards. The report gave us the ability to hear directly from the farmers themselves and how the effects of clean water.
Learn More
The Namanyonyi co-op study was also included in a larger index with a focus on farmers nationwide in Uganda, as well as Rwanda. To learn more about the national findings you can read it here in the Daily Coffee News.
2024 Coffee Farmer Thriving Index
It is our hope that the coffee industry will learn to shift towards the common good of all farmers with health and happiness for all.
Enjoy the Delicious Peace coffees grown by the Namanyonyi Co-op
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company