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55th Annual World's Largest Salmon BBQ
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55th Annual World's Largest Salmon BBQ

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SUMMER 2026 EVENTS

Salmon Restoration Efforts Never Tasted So Good!

Fort Bragg's 55th Annual "World's Largest Salmon Barbeque" took place on Saturday July 4, 2026. This annual event raises funds for habitat restoration for salmon spawning grounds through the Salmon Restoration Association.

What a turnout! Approximately 3,000 attendees joined us to enjoy freshly grilled salmon, delicious sides, and live music from six bands. Thanks to nearly 100 volunteers and generous local sponsors, the event was a massive success—all while raising vital support for our local habitat, wild salmon populations, and the local economy.

In addition to Thanksgiving Coffee Company, two other Mendocino County certified B Corps donated to this event: North Coast Brewing Company and Bonterra Organic Estates. Other donors included: Harvest Market, Trout Unlimited, Rossi Building Materials, UNFI, Redwood Waste Solutions, and the California Conservation Corp.

People at our coffee stand under a tent on a sunny day.

At Thanksgiving Coffee Company, our commitment to sustainability extends far beyond the shade-grown canopies of our international source farms—it flows directly into our local backyards here on California’s North Coast. Healthy ecosystems require a holistic approach to conservation, and for our coastal home in Fort Bragg, nothing represents the vitality of our environment quite like the wild salmon navigating our local rivers.

As part of our mission to craft "Not Just A Cup, But A Just Cup" we recognize that true environmental stewardship means protecting our immediate watersheds. Over the years, coastal development, resource extraction, and shifting climates have fragmented critical aquatic habitats for species like the coho salmon. Successful ecological restoration requires persistent, community-led initiatives to restore damaged stream environments, monitor local water flow, track temperature variations, and clean vital spawning gravels.

This is why grassroots efforts are so vital. Local organizations work tirelessly to revitalize historic runs, hosting regional awareness events and driving hands-on recovery projects. Supporting watershed recovery is a natural extension of our values; pure, healthy water is not only essential for brewing the perfect cup of coffee, but it is also the lifeblood of our entire coastal ecosystem.

By prioritizing sustainably sourced coffee and championing regional conservation, our community can help protect these premier wild resources for generations to come. Join us in raising a mug to the streams, the forests, and the resilient fish that call the North Coast home. You can learn more about how to support local stream monitoring and regional habitat restoration initiatives by visiting the Salmon Restoration Association.

 

Grilling salmon at World's Largest Salmon BBQ

The line of salmon grills goes a long way!

Grab your plate

Get your salad

Corn on the cob

Rotarians cooking

Garlic Bread

Soft Drinks

Salmon portioning

Salmon servers!

Salmon BBQ 4th of July Fashion


Salmon 4th of July fashion

Frankie and the Lost Souls

Steven Bates Band


North Coast Brewing Company - Another local B Corp!

Bontera Organic Estates - Another local B Corp!

Noyo Harbor


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