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Specialty Coffee Expo 2023
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As a first timer going to the SCA convention, I can tell you it was more than just a little overwhelming. Besides the sea of people (there were thousands of attendees), the first thing that strikes you is the incredible aroma of hundreds of coffees being ground and brewed at the same time.
The next amazing part for me was that I never saw a single grumpy face - everyone was overjoyed to be getting together again and talking about the incredible liquid that we are so passionate about. There is an amazing camaraderie of the folks in this business. Even professional rivals (competitors)… were all focused on this peak experience and projecting their best for all to see.
Then we get to the exhibition floor... so vast it is hard to describe. My best frame of reference is that it took me 10 hours over the course of two days to experience it all one time. There were new technologies, there were cutting edge products, coffee varietals and flavors from dozens of countries - each one a complete departure from the previous.
I suppose my biggest weakness was exposed at the booth for Panama’s Geisha coffee... 12 different stations each with two different flavors on display. Yes, I must admit I went down the rabbit hole of each one and I am still very glad that I did. That is, about as close as I came to being over caffeinated.
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![July Events 2023]()
Summer of Fun
July is only halfway done and yet the events are nonstop! Getting out amongst the world of coffee lovers gives us the best connection possible and exposure of our products to a wide range of audiences.
We have been doing lots and lots of non-stop local (and not-so-local) events recently, including:
Caspar-Fest
An annual event at the Caspar Community Center that brings the community together with local vendors and music in celebration of Caspar, CA
Bubbles, facepainting, kidzone at Caspar Fest with U'ilani Wesley
The band La Onda
The band Momma Grows Funk
The Redwood Coast Recreation Center
Here we offered our coffee to support the center in Sea Ranch, CA
"Your presence really added a nice touch and helped make it a successful event. We have gotten a LOT of positive feedback so we are hoping to repeat the event next summer!"
Beth Roland
B Local Bay Area
This event was a group mixer for B Corps in San Francisco. As a certfied B Corp we enjoy meeting and working with our local chapter to learn about the good work and practices of our colleagues.
The Chair of the Bay Area B Local Keira Murphy addresses the gathering, and a downtown view of Sales Force Tower in San Francisco
Nathan Nies at the Thanksgiving Coffee station sharing our delicious coffee and story with our fellow B Corp community.
The Mendocino Music Festival!
We have been serving coffee as a sponsor of the Music Festival since it's humble beginnings in 1986.
Festival Orchestra 1, with soloists Jessica Fellowes and Katie Kadarauch
View from the Festival Tent
Lavender Grace enjoying a cup of coffee at the Festival
Coffee brings people together. We are happy to support our community to learn and grow and celebrate one another with great coffee.
Stay tuned to all our Coffee Adventures
July Events 2023
read more -
![The World’s Largest Salmon BBQ]()
We Were There!
Participants of the Salmon BBQ in the beautiful Noyo Harbor, CA
The World’s Largest Salmon BBQ happened on 7/1, and again – Thanksgiving Coffee was there! This event brings together thousands of salmon lovers to raise money for salmon habitat restoration. The salmon fishery in California was closed this year – completely – in order to let the salmon population rebound, so everything that we can do to support increased spawning grounds will help the salmon, our local economy, and the entire ecosystem.
Thanksgiving Coffee Booth at the Salmon BBQ with CEO, Jonah Katzeff (on right ) out front.
Our booth provided hot coffee (Mocha Java and Royal Decaf) and cold brew (Ethiopian Yirgacheffe Natural from the Gedeb region) in exchange for any donation to Salmon Restoration. We raised nearly $500 from donations alone. Our Office Manager, Jennifer, CEO Jonah, and co-founders Paul and Joan were on hand with Sales and Marketing Manager, Joe, to keep the coffee flowing for 8 hours.
Jennifer Brown at Thanksgiving Coffee Booth at the Salmon BBQ
All we can do to support increased spawning grounds will help the salmon,
our local economy, and the entire ecosystem.We were not alone in this effort: fellow B Corps including North Coast Brewing Company and Harvest Market were on hand to donate, raise additional funds, and support the cause. The menu usually includes corn on the cob, but corn was in short supply this year, so Harvest Market was able to source organic new potatoes to supplant the menu.
Jennifer Bosma on right, representing both Harvest Market and Rotary
North Coast Brewing Company's CEO, Jennifer Owen, along with senior brewing staff serving a thirsty crowd at the World's Largest Salmon BBQ
Dozens of volunteers helped pull this event together and make it run smoothly including Rotary International (with participation from both Fort Bragg and Mendocino chapters), California Conservation Corp., Mendocino Sheriff’s Department, Salmon Restoration Association, and the celebrity grill team including lots of local dignitaries including Fort Bragg’s Mayor, several County Commissioners, local business owners, and many, many more.
Volunteers Serving up the food with smiles
"West of Nowhere" playing at the Salmon BBQ
The event had a lively festival atmosphere with great weather, great vibes and lots of live music including West of Nowhere (pictured), Steven Bates Band, the Caspar Kings, Earl Oliver, and Deep Pockets who started the day off with some very danceable grooves. One of the highlights is the annual release of the supporting shirt… this year’s shirt slogan, “If you must smoke – smoke salmon.”
Follow Stories of Restoration and More All Fueled by Coffee
The World’s Largest Salmon BBQ
read more
Summer of Fun
July is only halfway done and yet the events are nonstop! Getting out amongst the world of coffee lovers gives us the best connection possible and exposure of our products to a wide range of audiences.
We have been doing lots and lots of non-stop local (and not-so-local) events recently, including:
Caspar-Fest
An annual event at the Caspar Community Center that brings the community together with local vendors and music in celebration of Caspar, CA
Bubbles, facepainting, kidzone at Caspar Fest with U'ilani Wesley
The band La Onda
The band Momma Grows Funk
The Redwood Coast Recreation Center
Here we offered our coffee to support the center in Sea Ranch, CA
"Your presence really added a nice touch and helped make it a successful event. We have gotten a LOT of positive feedback so we are hoping to repeat the event next summer!"
Beth Roland
B Local Bay Area
This event was a group mixer for B Corps in San Francisco. As a certfied B Corp we enjoy meeting and working with our local chapter to learn about the good work and practices of our colleagues.
The Chair of the Bay Area B Local Keira Murphy addresses the gathering, and a downtown view of Sales Force Tower in San Francisco
Nathan Nies at the Thanksgiving Coffee station sharing our delicious coffee and story with our fellow B Corp community.
The Mendocino Music Festival!
We have been serving coffee as a sponsor of the Music Festival since it's humble beginnings in 1986.
Festival Orchestra 1, with soloists Jessica Fellowes and Katie Kadarauch
View from the Festival Tent
Lavender Grace enjoying a cup of coffee at the Festival
Coffee brings people together. We are happy to support our community to learn and grow and celebrate one another with great coffee.
Stay tuned to all our Coffee Adventures
July Events 2023
read more
We Were There!
Participants of the Salmon BBQ in the beautiful Noyo Harbor, CA
The World’s Largest Salmon BBQ happened on 7/1, and again – Thanksgiving Coffee was there! This event brings together thousands of salmon lovers to raise money for salmon habitat restoration. The salmon fishery in California was closed this year – completely – in order to let the salmon population rebound, so everything that we can do to support increased spawning grounds will help the salmon, our local economy, and the entire ecosystem.
Thanksgiving Coffee Booth at the Salmon BBQ with CEO, Jonah Katzeff (on right ) out front.
Our booth provided hot coffee (Mocha Java and Royal Decaf) and cold brew (Ethiopian Yirgacheffe Natural from the Gedeb region) in exchange for any donation to Salmon Restoration. We raised nearly $500 from donations alone. Our Office Manager, Jennifer, CEO Jonah, and co-founders Paul and Joan were on hand with Sales and Marketing Manager, Joe, to keep the coffee flowing for 8 hours.
Jennifer Brown at Thanksgiving Coffee Booth at the Salmon BBQ
All we can do to support increased spawning grounds will help the salmon,
our local economy, and the entire ecosystem.
We were not alone in this effort: fellow B Corps including North Coast Brewing Company and Harvest Market were on hand to donate, raise additional funds, and support the cause. The menu usually includes corn on the cob, but corn was in short supply this year, so Harvest Market was able to source organic new potatoes to supplant the menu.
Jennifer Bosma on right, representing both Harvest Market and Rotary
North Coast Brewing Company's CEO, Jennifer Owen, along with senior brewing staff serving a thirsty crowd at the World's Largest Salmon BBQ
Dozens of volunteers helped pull this event together and make it run smoothly including Rotary International (with participation from both Fort Bragg and Mendocino chapters), California Conservation Corp., Mendocino Sheriff’s Department, Salmon Restoration Association, and the celebrity grill team including lots of local dignitaries including Fort Bragg’s Mayor, several County Commissioners, local business owners, and many, many more.
Volunteers Serving up the food with smiles
"West of Nowhere" playing at the Salmon BBQ
The event had a lively festival atmosphere with great weather, great vibes and lots of live music including West of Nowhere (pictured), Steven Bates Band, the Caspar Kings, Earl Oliver, and Deep Pockets who started the day off with some very danceable grooves. One of the highlights is the annual release of the supporting shirt… this year’s shirt slogan, “If you must smoke – smoke salmon.”
Follow Stories of Restoration and More All Fueled by Coffee
The World’s Largest Salmon BBQ
read more
We Offered a Thriving Palace of Fine Coffee
Back from hiatus, the Sierra Nevada World Music Festival returned, and Thanksgiving Coffee Company was there. Inside the field that is sometimes used for high school sports, rodeo, sheepdog trials, and beer festivals, we constructed a working coffee house and served well over two thousand drinks.
Espresso, lattes, cold brew and many other delights kept the energy of the crowd right where it wanted to be. 75 lbs. of various coffees transformed an empty field into a thriving palace of fine coffee.
The Waiting Room/ Cafe Beaujolais's Chef Julian Lopez behind the Espresso Booth at the SNWMF
The booth came from TCC, but Chef Julian from the Waiting Room/Café Beaujolais brought his staff to operate it with great style and delicious offerings.
“It was Spaz-iale!”
The weather cooperated – never too hot, or too windy - but allowed all to enjoy three days of Peace, Love and Music. Thanks to Ksenia, Shelly and the whole crew at SNWMF for making it a wonderful experience all around.
As the SNWMF social media post said… “It was Spaz-iale!”
Photo by Hanane Korchi for SNWMF
Follow our Stories and Coffee Adventures