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Does anybody else feel like this year just began? 2017 has certainly been an inspiring year, and we have had so much fun looking over the calendar from the past twelve months to see what we’ve accomplished, what we’ve learned, and what’s coming up next in 2018.

To all of our friends and family who have been with us this year, THANK YOU! We adore you, and we can’t wait for another great year with you all.

We know this is a long blog post, so we made it easy to skip to different sections:

• 2017 Roaster of the Year • Congo Coffee • Wild Grounds • Favorite Coffees • Package Rebranding • Global Coffee Expo • Cold Brew at Coffeefest • Customer Reviews • CoffeeReview.com • Limited Edition Coffees • Local Partners • Puerto Rico Coffee Donation • New Wholesale Accounts • Thanksgiving Coffee Team •

2017 Roaster of the Year

For the past twelve months, we’ve been celebrating our win of the 2017 Macro Roaster of the Year title from Roast Magazine. After 45 years of both leading and learning from the coffee industry, it was an honor to be recognized as the top roaster in the country.

The judging for this award looks not only at the taste and quality of the coffee, but also at the practices within the company and their history as a whole.

Launch of the Congo Coffee

This is launch is very special to us, because we have such a long history with the Dian Fossey Gorilla Fund International. Since 2004, we have roasted Gorilla Fund Coffee, benefiting mountain gorilla protection and research in Rwanda. As the DFGFI has grown and increased what they’re doing in Africa, we have been building alongside them, with our second Cause Coffee benefiting their efforts.

Partnership with the American Wild Horse Campaign

This June, we had the chance to launch an all-new Cause Coffee with an organization that is doing important work in our country. The American Wild Horse Campaign is dedicated to preserving our free-roaming wild horses and burros as part of our national heritage.

We first met the people behind the AWHC at GreenFest in San Francisco. They tried our coffees, we discussed the needs of their organization, and decided to partner together to create Wild Grounds Coffee.

Thanksgiving Coffee Company has been teaming up with nonprofits for more than twenty years, and has been able to stand with some truly amazing organizations. We are so excited about what the American Wild Horse Campaign is doing, and we are glad to be a part of it.

Your Favorite Coffees

At the end of each year, we take a look back to see what the top sellers were on our website, and it’s always fun to see what coffees our customers have chosen. For 2017, these ten coffees topped the list: four french roasts, three dark roasts, one medium, one light and one flavored coffee.

Did your personal favorite make it to the top?

1. Noyo Harbor French – Distinctly smoky with hints of jammy fruit, roasted nuts, and baker’s chocolate. This is our signature Fairtrade and Organic French roast.
2. Grey Whale Blend – We blend our Mocha Java with a mellow, earthy Sumatra, and then add just a touch of vanilla.
3. French Roast – Full bodied and toasty with intense dark chocolate notes and a smoky finish. This is our darkest roast – and we’ve been making it for over forty years.
4. Paul’s Blend – Co-founder and Roastmaster Emeritus Paul Katzeff created this blend to showcase his favorite coffees. Blueberry notes add to hints of cashew and chocolate.
5. Nighthawks’ Decaf Very Dark Roast – Bold and rich with intense notes of dark chocolate and toasted marshmallows. Our Decaf coffees are water-processed without chemicals. A classic French Roast.
6. Mendocino Vienna – A bold, sweet blend with hints of nuts, chocolate, and caramel. Featuring coffees from Central America, South America, and Indonesia. The secret to Irish Coffee!
7. Albion River Inn Blend – A full-bodied and well-rounded blend with sweet chocolate tones and a crisp, toasty flavor.
8. Kona Blend – Simply elegant, with notes of tropical flowers and milk chocolate. A perennial favorite among light roast coffee drinkers.
9. Sumatra Very Dark Roast – Full-bodied, smoky, earthy.
10. Beaujolais Blend – Heavy bodied, complex and rich with a French Roast character, hints of caramel, nuts and spice.

Package Rebranding

When we took home the title Roaster of the Year, we decided to incorporate it into our packaging. The new design, which we launched in early 2017, incorporates the elements that make us who we are. Take a look at all the pieces that went into the new bag design through the link below.

Global Coffee Expo

In April of 2017, seven of the Thanksgiving Coffee team traveled to Seattle for the Global Coffee Expo, put on by the Specialty Coffee Association. We had the chance to see old friends, meet with coffee producers, participate in industry discussions, and taste a lot of great coffee.

Check out our recap of this event through the link below.

Cold Brew at Coffeefest Portland

In October, Lawrence and Jacob attended Coffeefest in Portland, and entered the West Coast Cold Brew Competition. While we didn’t take first place this time around, we did make it to the top four, and had a great time hanging out with other roasters on the cold brew circuit.

In addition to our cold brew coffee making waves in Portland, we are working toward a Nitro Cold Brew product that will be available for wholesale accounts in the New Year. We will have more information as the summer months begin to creep closer.

Coffee Reviews

We never get tired of hearing what our customers have to say! Here are a few highlights from product reviews over the past year.

Anonymous in Moraga, California • Grey Whale Blend

I’ve been drinking Grey Whale coffee for over 10 years now. It’s my all time favorite! It doesn’t seem to have much of the bitterness I taste in many other coffees and the very subtle vanilla flavor adds to the smoothness, but doesn’t overwhelm. I only drink this coffee black because the flavor is that good!

Coffeeholic Birder in Port Clinton, Ohio • Songbird Colombian

I was told that bird friendly coffee was THE way to go for bird conservationists. I had no clue that I was going to have THE very best cup of coffee I ever had. It was. I highly recommend the ABA’s coffee. Save Wood Thrushes, drink this coffee!!

Liz in Washington, D.C. • Nicaragua Light Roast

I have been drinking coffee since high school but always with milk and sometimes even with cocoa powder as I couldn’t stand the bitterness – that is, until this coffee arrived at my doorstep. It is light, fruity, and for the first time ever, I am drinking black coffee and enjoying every moment of it. Thank you Thanksgiving and SOPPEXCCA for helping me find the right coffee for me!

Mayumi in San Marino, California • Wild Grounds Light Roast

We got the coffee mainly for the wild horse cause, but the aroma and the taste of the coffee exceeded our expectations. The light roast is very well done with an enticing smell and a hint of chocolate – pleasantly light but not at all under-roasted. We have had some disappointment lately with the lightly roasted coffee beans lacking aroma ordered from other specialty coffee roasting companies. Your coffee truly shines among the sea of so many coffee beans on the market. We look forward to ordering it again very soon.

James in Des Moines, Iowa • Nighthawks’ Decaf – Very Dark Roast

Excellent flavor. Your coffee is the best. Good taste and fresh.

Jerry in Oakland, California • Paul’s Blend

Retirement years have become even more enjoyable since I was introduced to Paul’s Blend. My awareness of Thanksgiving Coffee started with weekend in Mendocino a few years ago. Every year we return to Mendocino and Thanksgiving Coffee. Now, thanks to online ordering, everyday I can sit down with a cup of Paul’s Blend and the SF Chronicle ipad edition and feel like I’m back in Mendocino.

You can see more reviews from satisfied customers in the review section of each individual product page. Visit the Thanksgiving Coffee webstore to read them, or leave your own review.

Songbird Nicaraguan Coffee Review

In addition to all the kind words from our customers, we also got this VERY special review from CoffeeReview.com. Run by Ken Davids, this website is by far the best review portal for specialty coffee, and the team there was very impressed with our Songbird Nicaraguan.

Check out the excerpts below, or read the full article, and the full review on CoffeeReview.com.

The New Nicaragua, from CoffeeReview.com

“Perhaps the only coffee presenting a classic Nicaragua profile among all of the nine highest scorers is Thanksgiving Coffee’s Organic Shade-Grown Nicaragua (92), a blend of the respected Maracaturra, Caturra and Catuai varieties meticulously processed by the traditional wet method. It is also the only coffee we review that is certified Bird-Friendly by the Smithsonian Institution, hands-down the most uncompromising and rigorous of environmentally focused certifications. The idealism and passion that drove the growing and farm management that produced this coffee clearly went into its processing as well: It is an impressively pure coffee. Of all nine coffees we reviewed this month, it most clearly represents the classic Nicaragua cup of tradition, with its inherent balance, quietly juicy acidity and buoyant, satiny mouthfeel.”

A Review of Songbird Nicaragua, from CoffeeReview.com

“Balanced, crisply sweet-tart. Lemongrass, cardamom, cocoa powder, rhododendron-like flowers, fresh-cut cedar in aroma and cup. The structure fuses sweet, tart and savory tendencies, enlivened by a quietly juicy acidity. Buoyant, satiny mouthfeel. The crisp finish is richly sweet, with notes of lemongrass and vanilla-like florals carrying into the long.”

Limited Edition Coffees

Over just the past six months, we launched two separate limited edition coffees on the Thanksgiving Coffee webstore. The first was from Nepal in July, and the second was our Kenya Red Cherry Project in November. Both of these coffees were very well received, and we hope to bring you even more limited edition coffees in 2018.

Local Partners

In 2017, we had the opportunity to partner with three new local causes, to create an extra stream of income for their organizations: Art Explorers, Family Medicine of Mendocino County, and the Noyo Center for Marine Science. Each of these nonprofits are doing very important things for the Mendocino Coast, and we are honored to be able to stand with them. Follow the links above to learn more about each individual cause.

This fall, we had a surplus of apples in the company orchard, and we were able to harvest and donate over 2500 pounds of apples to the Fort Bragg Food Bank. Our orchard features 25 heirloom varieties, and we were very happy to be able to donate so much to our friends and families in the community who need it.

Puerto Rico Coffee Send with the Hogwarts Running Club

At the very end of this year, we teamed up with the Hogwarts Running Club for a really great project. This partnership was thanks to two individuals on our team who are members of the club: Megan Smithyman and Marchelo Bresciani. Through the amazing give back of this group, we donated over 1,000 packages of coffee to relief workers in Puerto Rico, and the club sent another 4,000 more packages through other coffee roasters across the country.

New Serving and Retail Accounts

We opened numerous accounts in 2017: restaurants, hotels, office accounts and cafes! Take a look at a few of the new ones to come on board this year.

Here in Northern California, we added some spectacular restaurants to our roster. Cafe Beaujolais, Relish Grill, Lizbby’s Restaurant and Bar and Mayan Fusion were just a few of the great additions here in Mendocino County.

As for grocery stores, Thanksgiving Coffee is now available in twenty new Safeways from Redding to Sonoma in California. Look forward to even more in the new year. We can also be found at Dahlia & Sage in Cloverdale, a great new grocery store featuring a lot of local Northern California brands.

For hotels and bed and breakfasts along our coast, we are excited about two fabulous new additions: Heritage House Resort in Little River, and Noyo Harbor Inn right across the Noyo River from us in Fort Bragg. The Noyo Harbor Inn is going to be opening in the next couple weeks, and the Heritage House has long been a staple of the Mendocino Coast.

The addition of Noyo Harbor Inn and the Heritage House Resort brought us to complete our Magnificent Nine–the nine best restaurants on the Mendocino Coast all feature their local Mendocino Coast roaster, Thanksgiving Coffee Company. These restaurants are: St. Orres in Gualala, Albion River Inn Restaurant in Albion, 5200 Restaurant and Wild Fish in Little River, the MacCallum House Restaurant and Cafe Beaujolais in Mendocino, Noyo Harbor Inn and Cucina Verona in Fort Bragg and Newport Ranch in Westport.

Breakers Inn is currently working toward providing Thanksgiving Coffee in each of its 28 rooms on the Gualala coastline. We are coordinating with them and a few other hotels along our coast to provide a revolutionary new in-room brewer. This product will be available to all of our accounts in the coming months!

Five new Wild Birds Unlimited stores across the United States have begun selling packages of Thanksgiving Coffee. Missouri, New York, South Carolina and Illinois were added to our list of WBU stores carrying our Songbird Coffee lineup.

As always, you can view the Thanksgiving Coffee Store Locator page to see where you can pick up a bag or a cup of Thanksgiving Coffee near you. Interested in carrying Thanksgiving Coffee? Reach out through our contact page!

Changes to the Thanksgiving Coffee Team

Thanksgiving Coffee is always growing and changing, and 2017 featured some big updates. Longtime employees David Woolis (28 years), Bill Adams (24 years) and Susan Coy (10 years) retired in 2017, and we of course, miss them very much. Our fearless leaders Paul and Joan Katzeff continue to move us forward into the New Year, alongside Vice President, Jonah Katzeff.

It has been quite a year. Join us in raising a cup of coffee to the last twelve months, and look forward to the next! 2018, we’re ready for you.

Hello, my friends!

My name is John Elijah, and I am excited to introduce myself and my project to the Thanksgiving Coffee community. I have dreamt of creating a video production company here in Uganda for the past several years, and Paul Katzeff is helping me bring that dream to life. I have known Paul for over three years now, and with his blessing, I would like to introduce my story to you.

[Read the letter from Paul]

Over the past several weeks, I have held three different video shoots, and have put in over a hundred hours worth of editing. I believe that my country has something truly spectacular to offer to the world, but I need your help in making this a reality.

This coming Tuesday, look for an email and video with the details of my campaign, and how you can help build a thriving industry in Uganda!

When you receive this email in your inbox, I ask that you share it with your family and friends. Forward it onto your relatives, share the campaign on your social media pages, and help us create something remarkable.

This is our Uganda.

John Elijah

As we express gratitude for our families and friends during this season, you are at the top of my list. Thanksgiving Coffee’s supporters are some of the most forward-thinking and philanthropic people I have ever met, with great ideas and great heart. It’s an attitude that invigorates all of us here, and inspires us to grow and to give.

In the spirit of this season, I want to share a story and an opportunity with you. Back in 2015, I traveled to Africa to visit a coffee farm in Uganda. On my way off the mountain, riding in the back of an old Toyota pickup, my driver and I passed a party in progress. It was spilling out onto the dirt patio alongside the road. We slowed down to listen to the drummers banging out some rhythms that made you want to get up and dance. In the crowd was a young man with an old and bulky video camera, recording the chaos. He saw the pickup and rushed over to offer me a DVD he had filmed and edited. His name was Elijah.

This started a three year relationship between me and Elijah, via email from 10,000 miles across the globe. I’ve referred this young man to other business owners needing footage in Uganda, and have watched his skills grow and improve as he continues to work in his passion.

We have an opportunity here to showcase what Uganda can offer to the world at large, and support a young man who has the skills and is ready and willing to work.

I believe in Elijah, and I am excited to introduce him to my friends and family and supporters of Thanksgiving Coffee. In the spirit of giving this year, I am asking you to invest in the future of Uganda, by giving the gift of a charitable donation. Follow this link to back the campaign!

http://bit.ly/JohnElijah

Paul Katzeff

October 15 – October 21

This week, it’s all about the wolves. These magnificent creatures play an integral part in North America’s ecosystem, and Thanksgiving Coffee has partnered with Defenders of Wildlife to protect their legacy. During Wolf Awareness Week, we’re taking a moment to highlight wolves, and the part that each of us can play in protecting these animals for future generations. Spread the word about Wolf Awareness Week, and visit www.defenders.org to make a donation now!

Scroll down to learn more about how Thanksgiving Coffee is involved in protecting our wolves.

What do you know about our wolves? Take a look at the fact sheet below to learn more, and click the image to be directed to the Defenders of Wildlife Gray Wolf Basic Facts page.

Defenders of Wildlife + Thanksgiving Coffee

Thanksgiving Coffee is partnered with Defenders of Wildlife to save our wolves. We do this through our Cause Coffee program, donating 10% of every sale of our Save Our Wolves Coffee back to DOW. If you sign up as a Defenders of Wildlife member and purchase this coffee through the Shop Defenders page, you can give back even more! For every purchase made through their link, 25% of the proceeds will be donated.

Puerto Rico’s road to recovery will be a long and arduous one, but perhaps it will be a bit more bearable with a cup of coffee in hand.

Learn more about roast colors, to choose the right roast for you!

We want to offer congratulations to our friends at Featherbed Railroad Bed and Breakfast. This unique place to stay in Northern California is a truly magical experience every time… and Tripadvisor has confirmed it by awarding them the 2017 Certificate of Excellence.

This award verifies what we already knew about this great bed and breakfast: they are spectacular. The certificate is awarded only to hotels, businesses and attractions that have held their 4-5 star ranking for a significant period of time. Other items are taken into consideration, like how often the business is reviewed, and the quality of reviews they receive.

Tripadvisor states that “This recognition helps travelers identify and book properties that regularly deliver great service. TripAdvisor is proud to play this integral role in helping travelers feel more confident in their booking decisions.” Only 10% of hotels worldwide receive this recognition!

Thanksgiving Coffee and Featherbed Railroad

Featherbed Railroad has served Thanksgiving Coffee for the past nine years, and we are honored to be affiliated with such a spectacular bed and breakfast. Lake County is lucky to have such a great place for guests to enjoy on the shore of Clear Lake. The shot below is from a visitor on Yelp, sipping Thanksgiving Coffee and enjoying a great view from their caboose.

Check out what people have had to say on Tripadvisor:

“The 9-10 am breakfast was too late for us so our hosts cooked a special breakfast for us at 8. Delicious and piping hot! Great coffee and juice too. The sweet attentive resident dog added to the homey atmosphere and we were sent on our way with a wonderful memory.” “My husband and I stayed at Featherbed for 4 nights earlier this month, and enjoyed every minute of it. The owners, June and Paul, are phenomenal hosts. They’ve taken care of often-overlooked details in the room like large, soft towels, high-quality bedding, locally sourced and delicious coffee.” “I am a local, but stayed over for the New Year’s Holiday! What fun. I had the Tropicaboose and the bed and decor was fab! Breakfast with homemade sausage gravy, fruit, egg casserole and coffee (to die for!) was terrific.”

Photos from Lake County’s Featherbed Railroad

This bed and breakfast features individual caboose rooms for rent! Each individual train car has its own special theme, and each one is individual Take a look through some of their photos to see why it was called One of the most Unusual Hotels in the World by Escape Travel and one of the Ten Wackiest Hotels in the world by Hotels.com.

Check out their website and stay the night: www.featherbedrailroad.com

Featherbed Railroad
2870 Lakeshore Blvd
Nice, CA 95464

(707) 274-8378

Song Bird Coffee supports the arts

Do you have a favorite bird? Is it the bold blue jay, or the striking red cardinal? Perhaps it’s the mischievous raven, or the sweet singing sparrow? Maybe you don’t know what it’s called, or even what it looks like, but you know its song as it fills your ears with a familiar refrain. Birds connect us to nature, regardless of where we live; from city dwelling pigeons to dramatic California Condors, birds are an ever-present aspect of our lives, but their numbers are dwindling. You don’t have to be an avid birder to enjoy their presence, but if we fail to appreciate them in our everyday lives, then we risk taking them for granted and losing them forever.

Fostering a love of the natural world can take years, especially now when more of us live in cities than ever before. Programs like BirdNote cultivate a love of nature with a wide audience, helping to bring the outside into our homes and deliver the delights of nature in small, auditory morsels.

The BirdNote radio program has been engaging listeners of all ages for over ten years, sharing daily two-minute stories about birds and the environment with audiences all across the country. These uplifting little vignettes are just the right length for everyone to enjoy, and the perfect remedy to ‘news fatigue’.

BirdNote and Song Bird Coffee

Song Bird Coffee has been partnered with the American Birding Association for 20 years and together we have raised over $150,000 in support of the ABA and Partners in Flight, which funds ornithological studies of migratory birds in Central America. Together, we are making a difference by promoting citizen science, ecotourism, and sustainable Bird Friendly farming practices, and now we are proud to be reaching new audiences by sponsoring BirdNote.

By working together, Song Bird Coffee, the American Birding Association, and BirdNote are committed to making the world a better place, for us and for the birds.

Give BirdNote a listen here.

Learn more about the American Birding Association and Partners in Flight.

It’s that time of year again, when the Best for the World honorees are published. These are the B Corporations around the world that score in the top 10% of B Lab certification. Thanksgiving Coffee was honored to make this list for the second year in a row in the Best for Community category.

Take a peek at the full list by clicking the image below.

This year 846 companies were recognized on the Best for the World list in 52 different industries from 30 different countries. Being a part of this community and being recognized in the top 10% is a really wonderful validation of the work we do with our partnership with organization like Friends of the Earth and the Dian Fossey Gorilla Fund International.

Take a look at where some of the other Best for the World companies are located all over the globe:

Best for the World in Mendocino County

Thanksgiving Coffee is just one of nine B Corporations located here in Mendocino County. We’re joined by Harvest Market, Fetzer Vineyards, North Coast Brewing Company, The Color Mill, Flo Beds, Bed Bandits, Eleek Sustainable Custom Lighting and Heather Paulsen Consulting.

Harvest Market also made the Best for the World list, under the Changemakers category, as did Eleek, under the Best for the Environment category. We love seeing our local B Corporations making a difference here in Mendocino county, and around the world.

Read more about what it means to be on the Best for the World list, on Forbes.com.

You can also check out our score on the B Corporation website, to see how we stand up in every category! See that here.

Read the original Mariko Park blog post on the Dian Fossey Gorilla Fund International website.

Results of a recent wildlife survey led by the Dian Fossey Gorilla Fund in the Democratic Republic of Congo suggests there are twice as many Grauer’s gorillas in parts of Maiko National Park than originally predicted. This is especially welcome news given that Grauer’s gorillas are among world’s most-endangered apes and face numerous threats to their survival, with only a few thousand still remaining. Their population is estimated to have plummeted as much as 80 percent in recent decades.

The greatest threat to Grauer’s gorillas and other wildlife in the region is poaching, which is largely fueled by the illegal trade in conflict minerals. In 2010, legislation was passed which required U.S. companies to disclose whether their products contained conflict minerals. Just this last week, the U.S. House of Representatives passed an amendment that would defund this “conflict minerals rule.” If this measure is passed by the Senate, it will bring additional pressure to this species’ survival.

“Maiko is a huge park — with more than 10,000 square kilometers — and it is critical habitat to the future conservation of Grauer’s gorillas and many other species of wildlife,” says Dr. Damien Caillaud, the Fossey Fund’s research director for Congo. “Recent reports suggested as few as 15 gorillas remained. We hoped that if we looked for more gorillas there, we might find them. And we did.”

In the relatively small portion of the park that researchers were able to survey, they located evidence of more gorilla groups than expected and now estimate at least 30 gorillas live in that area, with likely more living throughout other areas of the park that have yet to be surveyed.

Maiko National Park is one of only two formally protected areas within the Grauer’s gorilla range. However, Maiko had not been surveyed for gorillas for many years, primarily as a result of security challenges in the region and the difficult terrain.

“We surveyed less than 1 percent of the park and found evidence that more gorillas exist there than has been recently suggested. This is very exciting and demonstrates the critical need for more surveys to fully understand how many gorillas remain as well as more conservation support for the park”, says Dr. Tara Stoinski, Fossey Fund president and CEO/chief scientist.

The survey team also found signs of chimpanzees, okapi, buffalo, duikers, giant pangolin, monkeys and other rare wildlife, as well as evidence of poachers and mining activity.

The Fossey Fund works to protect Grauer’s gorillas in a core area of their range outside national parks, by working with local communities and traditional landowners, and training local people to become gorilla trackers, with five teams now working regularly from a permanent base north of the town of Walikale.

Collaborating with local communities and authorities

The Maiko survey represents a collaborative effort between the Fossey Fund, the Congolese national park authorities (ICCN — Institut Congolais pour la Conservation de la Nature) and the local community living around the park. Fossey Fund’s Congo program director, Urbain Ngobobo, and research and conservation program manager, Escobar Binyinyi, worked with Maiko chief warden, M.A. Boji Dieudonné, to survey gorillas and other crucial wildlife in a 100-square kilometer section of the park.

A team of nine Fossey Fund field staff, as well as monitoring officers from Maiko/ICCN walked for several weeks in extremely difficult terrain, measuring signs of gorillas along pre-determined transects. They found good, fresh signs of the presence of gorillas, such as night nests, foot prints and food remains, suggesting there are two to three Grauer’s gorilla groups just in this area, says Dr. Caillaud.

“A few years ago, it was unimaginable that the community surrounding southern Maiko could make a joint patrol with ICCN,” says Ngobobo. “The survey we did was a strong signal showing that we can count on the community to save the remaining extremely endangered Grauer’s gorillas both inside the national parks and in the community forests.”

These findings are especially heartening as the Fossey Fund celebrates its 50th anniversary on Sept. 24, marking the day in 1967 when Dian Fossey founded the legendary Karisoke Research Center. But they are also very critical, given the potential de-funding of the conflict minerals rule, which has brought some progress and international attention to the mining situation in Congo.

With the Fossey Fund’s daily mountain gorilla patrols and 50 years of research all based out of Karisoke, it is known that intensive protection can save endangered gorillas. Indeed, mountain gorillas are the only wild ape whose numbers are stable.

That’s why we are raising funds this month to protect the future of all gorillas! Because of this urgency, our board is matching all donations through Sept. 24, up to $20,000.

Visit the Dian Fossey Gorilla Fund International website to join this special campaign!

Thanksgiving Coffee Company has partnered with the Dian Fossey Gorilla Fund International for almost fifteen years, supporting their efforts in Rwanda, saving the mountain gorillas. Earlier in 2017, we had the honor of releasing a new Cause Coffee to support the Grauer’s gorillas of the Democratic Republic of the Congo.

That’s right, folks. Since 1994, Klekolo World Coffee has been serving up excellent espresso, with spectacular customer service. This year, Klekolo won the title Best Coffee House in Connecticut, from Connecticut Magazine. This comment from the magazine says it all:

“There is something very Middletown about Klekolo World Coffee. Italian-speaking construction workers drinking espresso, punk or emo or metal music on the stereo, and an endless parade of interesting characters. Klekolo speaks to the essence of this offbeat, not-quite-college town. Tons of varieties of coffee. Live music. Constant eavesdropping and people-watching opportunities.”

If you ever find yourself in Middletown, don’t miss out on a chance to stop in and order a cup of coffee! Klekolo has been serving Thanksgiving Coffee since the day they opened, and we love having the opportunity to work with Yvette and her awesome team of baristas. Check out some of these photos from recent visitors to Klekolo – the Best Coffee House in Connecticut!

Get a great cup of coffee at the address below:

Klekolo World Coffee
181 Court St
Middletown, CT 06457

(860) 343-9444

Monday • 6:30AM–10PM
Tuesday • 6:30AM–10PM
Wednesday • 6:30AM–10PM
Thursday • 6:30AM–10PM
Friday • 6:30AM–12AM
Saturday • 6:30AM–12AM
Sunday • 7AM–7PM

www.klekolo.com

Check out our other cafes, restaurants and grocery stores on our Thanksgiving Coffee Store Locator page!

Cities and communities across the line of totality have been preparing for a once in a lifetime experience: a coast to coast total solar eclipse in the United States. From West Coast to East, the line of totality touches Oregon, Idaho, Wyoming, Nebraska, Missouri, Illinois, Kentucky, Tennessee, Georgia and South Carolina. The last time we had a total solar eclipse this viewable from North America was in 1918. It’s been almost a century, and folks have been waiting for this event for a long time. Do you have enough coffee to get you through the two minutes you’ll be in complete darkness? (we suggest a light roast to balance out the event)

(We had a little bit of fun creating a coffee bean eclipse below… enjoy! If it isn’t loading for you, you can view it on YouTube)

Foggy in Fort Bragg

Here along the Mendocino Coast, we’re keeping our fingers crossed for blue skies. We’re dead in the middle of Fog-ust (that’s coastal living for you!), so we’ll get the darkness, likely without that view of the ring around the sun. Below is a shot of a partial solar eclipse (which is what we’ll have here in Fort Bragg), in foggy Austria back in 2011.

Cristaudo’s in Carbondale

We have one account that is exactly on the line of totality, in Southern Illinois. As one of the best spots for viewing (the longest duration and most perfect eclipse), Cristaudo’s Cafe in Carbondale is preparing for a crazy weekend ahead. If you’re traveling that way to view the eclipse, be sure to stop by and grab a cup of coffee! They’ve stocked up on adorable eclipse-themed cookies, and have a great selection of Thanksgiving Coffee to offer.

Good luck out there!

In the heat of Northern Georgia, the coffee roasting world is coming together for 18th annual Roasters Guild Retreat! We sent our Roastmaster Jacob Long, Roaster Joshua Long and Roastmaster Emeritus Paul Katzeff to the Lake Lanier Islands for a four-day roasting event.

Learn more: www.roastersguild.org

We’ll upload more pictures as the event continues. You can follow along on Instagram at the #RGRetreat hashtag, or on the @RoastersGuild Instagram page!

August 19 is National Honey Bee Day!

Support the bees with Bee Bold Coffee!

Raising Awareness for Honey Bees

What’s the best way to celebrate National Honey Bee Day? Raise awareness for the plight of the bees – and learn more about what you can do to help. Take a moment to read the Friends of the Earth bee action page on protecting our pollinators, and share it on Facebook, Twitter, and other social media channels. This is a great way to raise awareness and inform your friends. Continue to scroll through that page for more information on pesticides, and the way neonicotinoids are hurting our bees.

Here’s an excerpt from the Friends of the Earth website:

Bees and other pollinators are responsible for 1 in 3 bites of food we eat. Without them, grocery stores would run short of some of our most important and nutritious foods. Coffee? You’ll need to cut back. Nuts and berries for breakfast? I don’t think so. A yummy salad? Your bowl will be nearly empty.

Pollinators are in great peril; their populations are declining around the world. Friends of the Earth works to eliminate pollinator-toxic pesticides like neonicotinoids and glyphosate and shift to organic farming systems that are healthier for bees, butterflies, people and the planet.

Learn More

Thanksgiving Coffee Beekeepers

Did you know that Thanksgiving Coffee Company has it’s own beehive now? Back in June, bees swarmed in our apple orchard, and members of the Bee Bold Mendocino and local Mendocino Coast Beekeeping group helped us guide the swarm into our own beehive. Take a look at the video below!

Join the conversation on social media: Facebook, Twitter, Pinterest, Instagram

Thanksgiving Coffee Company
• Not Just A Cup, But A Just Cup •

When the body of an adult killer whale (Orcinus orca) washed ashore in 2015, the community of Fort Bragg was presented with a unique opportunity. In the wake of a tragic death, a project was born that could benefit the town and further our understanding of the sea creatures that live along our shoreline.

Beached orcas are exceptionally rare and their bodies are a treasure trove of valuable scientific information. In a combined effort between the Noyo Center for Marine Science, the Marine Mammal Center in Sausalito, the California Academy of Sciences, Humboldt State University, and California State Parks, scientists and volunteers acted quickly to perform a necropsy and recover valuable tissue samples. Two years later and the Noyo Center’s Orca Project is on track to reconstruct the 26 foot long skeleton this summer for everyone to enjoy.

Over the next four weeks, the rec center/basketball court behind Town Hall has been transformed into a marine mammal articulation workshop, led by master articulators Mike de Roos, Michi Main, and Lee Post from Alaska. People have come from far and wide to participate in this once in a lifetime opportunity, and there is something there for everyone. Young kids attending summer camp are learning about marine mammals and ecosystems, while high schoolers assemble their own porpoise skeleton. Grad students are taking measurements and gathering data, artists are photographing and sketching bones, all the while locals and tourists walk among them, drinking it all in, amazed by all the activity.

It takes a village to raise a whale skeleton; from recovering, transporting, cleaning, and housing the bones, to assembling the skeleton and raising it up for all to see. Everyone has a role to play, including Thanksgiving Coffee, who is keeping everyone working on the project well caffeinated. We are so enthusiastic about this amazing endeavor that we have also created a special Orca Project fundraising coffee to help support the mission of the Noyo Center.

It seems that our whole community has coalesced around whalebones, and Thanksgiving Coffee is no exception. Upon its completion, our small town will host one of the largest and most complete Orca skeletons in the world; something that the whole community can take pride in, because it took the whole community to achieve.

In 1998, I was in Nepal. I was there because USAID offered me a free trip, provided I completed their mission.

The mission: to assess the coffee world in Nepal, from the farm to the cup. Nepal had some history in coffee production but it was in the distant past. Not much was known about Nepal’s coffee experience in 1998 – so they sent me to find out.

I was set down in a small city called Tenzen. I was housed in a small hotel in the foothills at about 5,000 feet above sea level. From my window I could see five 20,000 foot mountain peaks all lined up, covered in snow, and glowing golden in the late afternoon sun.

Nepalese Coffee Roasters

I soon found out how this trip came about; A local Nepalese coffee store owner who roasted his own coffee (selling to tourists and mountain climbers) had requested coffee information from the U.S. Government.

The question foremost on the mind of that local coffee roaster in Nepal was not how to build an industry that would benefit coffee farmers, but how to market his coffee to tourists. He was interested in helping himself, not growing the benefits of coffee for the many farmers who had coffee trees on their land. These farmers did not drink coffee, and had no ready market to sell into. I immediately re-organized my time and the people I needed to meet. I visited the farms and spoke with the coffee farmers. I soon discovered that my host, the Nepalese coffee roaster, was not liked by the farmers, because he paid very low prices for the coffee he purchased from them.

I got back to my USAID sponsors in the U.S. and told them they had been sold a bill of goods by a self-serving local businessman, and that I could not narrow my study to “How to develop a coffee roasting industry in Nepal” in good conscience. The potential was minimal, and very few would be helped with this mission. Those helped would be the educated middle class, not the poorer coffee farmers, who numbered in the thousands.

Word got back to my host and he was furious. This is not a good thing to happen to someone in a foreign country in the 90’s, where anyone could disappear in some back alley in Kathmandu, or under twenty feet of snow on some nearby mountainside. But I persevered. I decided (since I was already there) to teach the coffee farmers how to prepare coffee cherries for home roasting in a wok. I figured once they knew how to prepare coffee for consumption, they would have the basis for growing coffee for flavor. The idea was that knowledge would open up doors to export coffee, and bring in more money for their families in the future.

Nepalese Coffee Farmers

When I travel to a country to teach coffee to coffee farmers, I always bring green coffee samples from five or six countries to show farmers how the final product looks. It is important to know what green coffee looks like after the seeds are removed from the cherry, perfectly sorted, graded, and then processed for export. I want them to see what they are aiming toward. I also bring a small popcorn popper (110V) to roast the coffee samples if there is electricity available. In this mountain village there was none, so we rested a wok on three round stones over a bamboo wood fire.

This was a great teachable moment. In an open wok, you can see the changes as they come about. We sat around the fire, stirring the beans with a long stick. The heat from a bamboo fire is hot, very hot. As the coffee turned from tan to a dark oily black, I took small portions from the wok and allowed them to cool in a cool metal pie tin. After 15 minutes of wok-stirred coffee beans, we had all seen the changes and we had four separate samples to taste: Light Roast, Medium Roast, Dark and Very Dark (French Roast).

So we began by harvesting five pounds of their local coffee cherries. In the process of harvesting I taught the importance of “Red Ripe.” We de-pulped the cherries by hand (squeezing each cherry until the wet and slimy seeds popped out. Then we set the seeds out to dry on newspaper in the shade. It took five days to get the coffee beans to dry. They start out at about 50% moisture to about 25% moisture, and they need to be at around 11% to begin to roast. The weather was not cooperating, so I finished the drying in a wok over a low flame for a few hours. Then we let the seeds rest overnight.

Now we had Nepal samples and the roasted samples I brought from Mexico, Costa Rica and Nicaragua. Comparison tasting is a good way for novices to get an idea of their own coffee as it might fare in the export market against the quality of other coffees. In addition, we had the four different roast colors which I wanted to use to show them how they could get different flavors from the same beans.

My next week was spent teaching the principles of coffee roasting and coffee tasting . “If you don’t know what you are aiming at, you can’t hit the target,” I told them. So we spent time tasting and identifying flavors.

It should be noted that the Nepalese are tea drinkers, and chai is their drink of choice. So when I was asked how coffee was prepared in other countries, I told them it was a medium for carrying flavors. In the U.S. we used primarily milk and sugar, but in other countries coffee drinkers added other spices. I encouraged them to prepare coffee however they would enjoy it, and that is what they did. Coffee/Chai formulas were the order of the day, for the next week. Every family made their own version of coffee, and they were all different and delightful. Nothing I have tasted since has come close.

I wrote my report for USAID and sent it in (this was the 90’s, pre-email) and left Nepal via Kathmandu to Bangkok, and then to San Francisco. I left behind 200 farmers who had gained knowledge in roasting and tasting, but had no infrastructure to organize anything. My mandate was to assess the situation and my report gave a clear assessment: build the coffee agriculture in Nepal, and let the roasting trade find its own way. Help the farmers was my message.

It has been two decades since my report was sent off to USAID. I believed I had failed to create what the farmers needed, but I was wrong!

Life goes on and you can’t discount the power of knowledge and education.

2017: Thanksgiving Coffee and Nepal

On Apr 5, 2017, almost twenty years later, I received this e mail from Mike at HimalayanArabica Nepal Coffee:

Hi Thanksgiving Coffee,

I found your company through Greenpages Org as we are also going through the application process and I wanted to take this opportunity to reach out to you to again.

HimalayanArabica believes in organic and ethical way of doing business and everyone along the supply chain from crop to cup can all benefit from doing business the right way.

Please give our coffee a try and you can get a free sample by simply emailing me your address and a phone number for the DHL packet.

I hope to hear from you soon and thank you for your time.

Kind regards,
Mike

Below is a shot of our Roastmaster Jacob Long on the left, posting with the same sack of Nepal Coffee as Michael Bowen, from HimalayanArabica on the right.

I replied on Tue, Apr 11, 2017

Mike,

This e mail was very nice to receive,

In 2001 I was sent to Nepal by USAID to evaluate the Nepalese Coffee situation.

I was part of a team of two. We were asked to come by a man who wanted to develop the tourist trade for roasted coffee in Nepal. My report stated my opposition to this plan as it would not have created a coffee industry , but only one or two farms to provide him with coffee to roast and to sell in Katmandu. I recommended the development of the cultivation of coffee so that many could benefit.

I am happy to see and know that my vision was clear and that in fact, aid and market forces (and Nepalese common sense) made the right situation happen and now 16 years later someone is offering me coffee from Nepal that I can roast and market.

For starters, who in the US is your importer that will handle the coffee ?

What is the availability and shipping date?

How many sacks are available?

What quality do you have ?

Has the coffee been cupped and scored by Q graders or would you venture a guess as to its quality?

Who is roasting coffee from Nepal now?

Send samples to Thanksgiving Coffee Company:

PO Box 1918
19100 South Harbor Drive
Ft. Bragg, CA 95437

Thank you for taking the time to contact me. I am very interested and that is an understatement.

Paul Katzeff
CEO

Mike replied:

Hi Paul,

Thank you so much for your reply, it was very educational and got to understand a little piece of history of coffee here in Nepal. My name is Michael Bowen and I am a Korean-American grew up in Wisconsin. I spent some time in Korea and realized I wanted to do something else and somehow, almost magically, I came to live and work in Nepal and was given this fantastic opportunity to work with a company that has the same vision as I do, which is organic, ethical, sustainable and quality.

Raj, the owner, has been working tirelessly for more than 10 years to develop the farms in order for them to move towards the specialty market. Nothing is all set nor perfect here, but we are moving in the right direction.

Even though I have only come into the scene for a little more than a year, I can see that there is a lot of potential here which you undoubtedly saw 16 years ago.

Regarding your questions:

We do not have a dedicated US importer, at the moment.

There is about 8 tons available for shipment as soon as money is received and another 8-16 tons can be made available of the same quality from a different region after some weeks after the order is made.

We only have AAA specialty quality available for export.

Raj is a Q-grader himself and tastes the every batch that comes in. The samples we are sending out now have been sent out to various other graders from US, Europe and Australia and have scored between 83-86. Raj has scored this lot 85.5 SCAA standard.

There are several ‘roasters’ here in Nepal, but we also do our own roasts. Raj was the first to bring in equipment from abroad, from pulping machines to a roaster from Italy, but now there are several places where roasting is done. Raj, I believe, has the most experience roasting and you can check out our website at the ‘home’ section for testimonials for more reviews of our coffee and you can check out some roasted beans we offer.

We will send out samples this week and I will notify you the tracking number.

Kind regards,
Mike

That’s the story in a nutshell.

Time + Knowledge = Evolution.

We received the samples from Mike at HimalayanArabica, and I was surprised at the flavors and the cup quality. But I was more surprised at how good I felt about what I did twenty years ago in the hills of Nepal. I believed that I had failed to make change happen for those isolated coffee farmers, and that there was no hope for Nepalese Coffee.

Life goes on.

Paul Katzeff
Mendocino, California

I was born in The Bronx. I played stick ball. I hung out at the corner candy store. I bought two pretzels for 3¢.

We read comic books, which cost a dime. Once they were read, we traded them for 2¢. You could take your old comics out on the street, set them up on a wooden box, and collect your money for pretzels or an egg cream (8¢). The 50’s were pretty good for a kid. You could go anywhere in the city for a nickle subway ride, and you never thought it was dangerous.

I could tell you a million stories about growing up in the Bronx, including the time I went back in 1975, five years after I had left for California. I discovered that “my” candy store had become a Korean market. The soda fountain, comic books and telephone booths were all gone. (telephone booths were for the local bookies to take their bets and call in their bets they wanted to “lay off.”

I bought a t-shirt that stated The Bronx: Only the Strong Survive.

By the time I was 13 in 1951, I was traveling to Harlem to see the NY Giants play baseball at the Polo Grounds. One night, I remember sneaking into the Polo Grounds to see the Giants play the Cubs. I don’t remember the game at all, but I do remember what happened after the game…

It was about 11:30pm. I was waiting in the parking lot with my program for the ball players to come out of the locker rooms. Autographs were my goal. A reward for successfully sneaking into the game. It was dark, it was Harlem, it was late at night. All the cars were gone. There were no overhead street lamps to light up the parking area. But it was safe… or was it?

Where were the players? I had waited. Paid my dues, but nothing was happening as I watched the last few cars abandon me to being totally alone on a three acre unlit parking lot at midnight in Harlem. Then, a door opened and out came four players. The encounter went something like this:

#1: Hey kid, what are you doing here in the dark?

Kid: Waiting to get autographs.

#2: Where you live kid?

Kid: Palham Parkway.

#3: How you getting home?

Kid: I will walk over that bridge (138th st) to the subway and take the train home.

#4: Get in the car, we’ll take you to the subway station.

I got in the car and have no recollection of anything else. Thirty-four years later, while showing my six-year-old son my baseball card collection (the one most mothers are reputed to throw away), out popped the Giants’ 1951 program. I had not looked at it for over thirty years. Much to my surprise, it had three autographs on the cover and one inside. Who were these players who saw fit to rescue a 13 year old white boy from the long dark walk to the subway?

Willie Mays, Monte Irvin, Hawk Thompson. All Hall of Famers. Inside was Don Mueller, the 1951 national league batting champion. They’re the first four guys from the left on the bottom row of the photo below.

There is a lot of the Bronx still left in me. I had my first cup of coffee in the Bronx. They said it was mountain grown and good to the last drop.

Today, 65 years later, I want you to taste a Bronx-influenced blend of coffee I proudly named for myself (THAT’S Bronx Moxie!) I am proud of this blend. It took a lot of personal coffee experience to understand, as I eventually did, how to get the flavor profile I wanted. It’s a Bronx kind of coffee! Intense, heavy, with blueberry/strawberry notes and a long finish. The coffees are from Ethiopia and Nicaragua. Two countries where only the strong survive.

Paul Katzeff, co-founder and CEO of Thanksgiving Coffee Company

We had so much fun participating in Mendocino County’s Fourth of July parade! Check out a couple shots of our piece of the parade, and a few photos of the day…

A great drone flyover video of the July Fourth parade in Mendocino, from California Poppy Films. What a crowd!

The photos below of our Thanksgiving Coffee families were captured by Sam Koski Jones – thanks for sharing!

It’s time to get educated.

Whether or not you have a go-to coffee, you probably have an idea of what you like. Something with a smoky taste, so you can add a splash of milk; or perhaps something on the sweeter side for your cold brew. We want to help you dig in a little deeper and learn more about every one of the roast colors, and what you’re tasting in your cup of coffee!

For each roast color, we’re highlighting a coffee that is really standing out right now. These recommendations come straight from our Roastmaster and Roastmaster Emeritus on what coffee they’re drinking these days. However, we DO want to encourage you to go outside the box, and take a look through all the coffees and roast colors on our website–try a variety to find that perfect cup!

Light Roast Coffee

Nuanced • Bright • Lively

In the lighter roasts (both light and medium), you can taste the nuance and impact of terroir. If you’re a single origin lover, these coffees are your go-to. With a light roast especially, the specific qualities unique to the coffee’s origin stand out. If you’re sticking with Vienna and French roasts (the darker beans), you have to work harder to tell the differences between origins. With light, it’s all there in the first sip.

For those of you that cup your coffee and take the time to taste every flavor, the lights and mediums are probably the roasts for you. When purchasing a single origin coffee, the great ones are best at this roast color.

Light Roast Recommendation

Our Nicaraguan Flor de Jinotega is really making an impact right now. We received a fresh crop as of the beginning of June, and it’s tasting nutty, chocolaty, smooth and sweet. A really pleasing cup!

Medium Roast Coffee

Nutty • Spicy • Balanced • Fruity

Roasted about 20 degrees Fahrenheit higher than the light, the color on a medium roast coffee bean shifts into a chocolate brown. As you move from the light roast to the medium, the bright and lively acidity morphs into a smoother, deeper, and more balanced mouth feel. In every sip of a medium roast, you’ll find that a certain mellowness and maturity prevails.

Medium Roast Recommendation

Thanksgiving Coffee has many medium roasts that stand out, but our Fairtrade and Organic Mocha Java is a classic that we love more and more every time we brew it. This coffee has that balanced and nuanced flavor we referenced above, and was described as having a “delicately sweet aroma” by CoffeeReview.com, where it scored 90 points.

Dark Roast Coffee

Bold • Spicy • Chocolaty

The coffee bean color on our dark roast (sometimes called the Vienna roast) is still more brown than black. You could compare it to the color of baker’s chocolate. When this coffee is freshly roasted, the beans will have a shiny coat of coffee oils on their surface. The greatest dark roast coffees will have hints of carbonization, but shouldn’t be described as smoky or toasty — we’ll leave those descriptors to the very dark roast.

Dark Roast Recommendation

The preferred dark roast of the Thanksgiving Coffee Roastery right now is our Congo Coffee. Just launched earlier this year, this single origin is changing the way we think of dark roasts. As you sip this coffee, you’ll notice rich notes of chocolate and spice, with a syrupy mouthfeel.

(Bonus Points: every purchase of our Congo Coffee benefits the Dian Fossey Gorilla Fund International!)

Very Dark Roast Coffee

Toasty • Smoky • Caramelized Sugars

Ah, the “French Roast.” This is the coffee that goes great with a splash of milk. The coffee bean color on our very dark roast is more black than brown, with rich and copious levels of surface oil. Roasted long and hot to produce deep carbony, smoky flavor notes. A well-made French roast will have caramelized sugar notes, licorice and roasted chestnut flavors, and a long wet (not ashy) finish.

Very Dark Roast Recommendation

We recommend the Sumatra as our very dark roast selection for a very good reason: you don’t find many single origin coffees that are roasted to this color. It takes some work to create a French roast that still has the flavors and nuances of origin, and this coffee does that well.

As we sign off on our roast color education, we want to remind you of something: if you aren’t sure you’ll like it, give it a try! Are you regularly a French roast lover? Give medium a go. Religiously purchase the Bolivia Light Roast? Add the Rwanda Medium to your order this month for something new. The best way to develop your taste preferences is to get outside your box and liven up your selection.

Enjoy your roast color adventure!

Oh yes, you CAN blend different roast colors! Paul Katzeff created an app for all you iPhone users to explain this even more. It’s called Smart Coffee, and it was designed to help you blend roast colors, and create a flavor profile that is specific to YOU. Check it out!

From Lawrence Bullock

Here’s a cold brew marinade for those foggy summer weekends (or anytime, actually) when company’s coming, and you have a bit of prep time. You will need a full two days for prep, and another ten hours for the slow cooker.

Cold Brew Recipe:

One 12oz package of Thanksgiving Coffee Kona Blend, cold brewed for 24 hours. I used our Cold Brew Kit. Once the cold brewing was complete (24 hours) I filtered the coffee using a mesh filter. If you don’t have one of those, simply pour off the cold brew into a second container until you see the sludge. Set the strained cold brew aside. Discard any solids left at the bottom of the cold brew kit, and you’re left with roughly 50 to 56 ounces of cold brew coffee.

I bought two chuck roasts. Chuck roasts are an inexpensive cut, but flavorful.

I put the cold brew into a container that I knew could contain the roasts and the cold brew. A lidded container is preferable, but if you don’t have one, use cling wrap to seal it off. Use enough cold brew to completely cover the meat.

I then placed the meat, covered in cold brew, in the refrigerator for 24 hours. Once the cold brew marinade process was over, I poured the leftover cold brew coffee into a container and set it aside.

As you can see, planning ahead is essential as two 24 periods are involved, and THEN a ten hour cook time.

But it’s worth it.

I then used the directions on a product called Johnny’s French Dip Au Jus. This product can be found in most grocery stores, or online, these days. You only need one little bottle, but I usually buy two and keep one in the pantry. Johnny’s French Dip Au Jus contains: Water, Hydrolyzed Vegetable Protein (Corn, Soy, Wheat), Red Wine Vinegar, Tomato Paste, Worcestershire Sauce. The basic recipe for the au jus, according to the label on the little bottle is two parts water to one part au jus. Instead of the recommended water, I used the cold brew that I had marinated the roasts in. Using those directions, I ended up with 3 cups of au jus liquid. It pretty much covered the roasts. You can make more of the au jus if you wish. Make enough to cover the roast (or roasts) completely.

I refrigerated any remaining cold brew to save in case it was needed. Any product that has touched raw meat should be refrigerated.

Cooking the Pot Roast

I set the slow cooker to ten hours and let it cook. For ten hours.

A coffee-saturated roast beef was the result. The coffee flavor was evident but not overwhelming and taste tests went well. A wide rage of ages (15 to 67) tasted the roast at completion and enjoyed it.

I didn’t really need the extra cold brew marinade so I discarded it. For health and safety reasons, I didn’t freeze it, or save it for later. Any product that has touched raw meat should be discarded if not used in a timely fashion.

You can add carrots, potatoes and any number of vegetables associated with standard pot roast recipes, but I chose to not include them in this recipe because I wanted to taste what a strict coffee au jus and meat only combination tasted like. I’m sure adding the vegetables would be just fine, and I’ll probably do that next time!

From Lawrence Bullock

Biologists have only recently started understanding how and why temperature affects the taste of food and beverages. No research has been conducted specifically regarding coffee. But there are three main theories; the first holds that lukewarm coffee tastes bad because cavemen didn’t have refrigerators.

Karel Talavera of the Laboratory of Ion Channel Research in Cuba has studied the way that taste receptors inside our taste buds respond to molecules at different temperatures. He and his colleagues found that certain taste receptors are most sensitive to food molecules in the 20 to 35 degree Celsius (68 to 95 degree Fahrenheit) range — in other words, molecules at or just above room temperature. The taste receptors in question don’t always register molecules much hotter or colder than this range, so we don’t taste them.

“This is still an obscure phenomenon that we cannot explain, but that could fit to the fact that taste perception does decrease above a certain temperature,” Talavera says. In short, hot coffee (around 170 degrees F) may seem less bitter than room-temperature coffee (73 degree F) because our bitter taste receptors aren’t as sensitive to bitter molecules in the coffee when those molecules are hot.

According to Talavera, our sensory systems tend to be designed by evolution to perform most effectively at the temperatures we are typically exposed to. “Our ancestors did not eat food at extreme temperatures,” he said. Their meals consisted of mostly foraged berries and freshly hunted meat in the 20 to 37 degree Celsius range — almost exactly the window in which our taste buds are most sensitive. Because piping hot or ice-cold coffee falls outside this realm of maximum taste, our taste buds don’t sense the drink’s true bitterness.

However, the temperature-dependence effect observed by Talavera and colleagues is more pronounced for sweet taste receptors than bitter ones, and so it may not be the only factor at work. Some researchers think tepid coffee’s bitterness has more to do with smell than taste. “Odors influence coffee flavor very strongly, and it is easy to go from sublime to horrible,” Paul Breslin, an experimental psychologist who studies taste perception at Rutgers University, wrote in an email. Even very bitter coffee, such as espresso, tastes great when hot because of its pleasant aroma, he pointed out.

According to Barry Green, a taste perception scientist at Yale University, hot coffee releases more aromatic compounds than room-temperature coffee, so it has a greater chance of impacting taste. He also said that milk, coffee’s frequent companion, tastes worse at room temperature, and a combination of these factors probably explains the nearly universal opinion that lukewarm coffee leaves something to be desired.

One last theory holds that hot coffee’s heat could be distracting us from its strong flavor. As Breslin put it, “It is possible that an attentional mechanism is at work. You do not think about how bitter or sweet [coffee] is when it is hot or cold. Hot coffee may force you to think about temperature, which is a bit of a distraction from its bitterness.”

None of the researchers profess to fully understand coffee’s temperature-dependent deliciousness, but it seems to be at least slightly, only a matter of opinion.

Below: A photo featuring both hot coffee and cold coffee from one of our cafes, The Good Earth Coffee and Tea House in Oroville, California! 

Friday, June 23 is Take Your Dog to Work Day! Then again, for a few of us here at Thanksgiving Coffee Company, everyday is take your dog to work day. Meet two of our office pups, Zoe and Brutus!

Zoe was adopted from the Border Collie Rescue of Northern California. These guys serve most of Northern California, re-homing animals that need new situations and families that will take care of them. Zoe’s mom is Patty, from our accounting team. Patty has been a part of the Thanksgiving Coffee family for 28 years, and Zoe for 8 of those years!

Brutus is a newer addition to our office. Co-founder and CEO Paul Katzeff adopted Brutus from the Mendocino Coast Humane Society just two months ago! He’s already adjusted nicely to life at our headquarters, although we found out he does not like to pose for photo shoots.

Thanksgiving Coffee Company has partnered with the Mendocino Coast Humane Society to create a Cause Coffee that benefits their shelter. This non-profit has been serving Fort Bragg and beyond for over thirty years. We are proud to be a part of their fundraising efforts, and stand with an organization that is doing good for the animals of our community! Learn more on the MCHS Cause Coffee page.

This weekend is the 24th annual Sierra Nevada World Music Festival, and it’s one of the Mendocino County events that is not to be missed. As you’re driving to and from the festival and need a coffee fix, here are a couple places to stop by and grab a cup of Thanksgiving Coffee!

BOONVILLE

Lizbby’s Restaurant and Bar
Anderson Valley Market
Redwood Drive In

PHILO

Stone and Embers
Lemon’s Market
The Bewildered Pig

NAVARRO

Navarro General Store

YORKVILLE

Yorkville Market

CLOVERDALE

Dahlia and Sage
Eagles Nest Deli

The Upsetter (Espresso)

Did you know that our Upsetter Espresso Blend is a reference to one of our favorite reggae artists? Lee “Scratch” Perry will be performing at Sierra Nevada this year. The label design on our Upsetter (a light roast espresso blend) is a reference to his label: Upsetter Records. Can’t wait to see him perform this weekend!

Have fun at Sierra Nevada… maybe we’ll see you out there!

For the Birds is a blog series from Thanksgiving Coffee Company, highlighting one of the 200 Neotropical migratory birds who rely on shade grown coffee during their winter migration. In January, we featured the Cedar Waxwing, in February, the Magnolia Warbler, March was the Blackburnian Warbler, and to celebrate the re-release of our Song Bird Decaf, we are featuring the Altamira Oriole!

Altamira Oriole

Song Bird Decaf Medium Roast Coffee

The striking orange and black plumage of the Altamira Oriole (icterus gularis) graces the label of our newly re-released Song Bird Coffee Decaf, and with good reason. This delicious Smithsonian Migratory Bird Certified coffee is decaffeinated with a clean, all-natural mountain water process in the Chiapas region of southern Mexico, home of the Altamira Oriole.

The Altamira is a large oriole and builder of the longest nest of any bird in North America. In the United States their range is limited to the Rio Grande Valley of southern most Texas, but their nests are a common sight throughout Mexico and Central America.

The female bird uses the inner bark of trees, retama leaves, various grasses, and occasionally Spanish moss and plastic twine to create one of nature’s architectural marvels. Over the course of several weeks, she painstakingly weaves a two-foot long basket that hangs over an open space, road, or river, suspending her fragile eggs thirty feet above the ground.

While many species of birds specialize in hiding their nests from the eyes of predators, the Altamira Oriole takes a different approach by building a home that is wildly conspicuous, but impossible to reach.

All of Thanksgiving’s organically certified coffees are shade grown, and a select few carry the Bird Friendly gold seal of the Smithsonian Migratory Bird Center. This certification ensures that tropical “agroforests” are preserved and migratory birds can find a healthy haven to eat and rest as they travel the hundreds of miles from your backyard to the coffee farms producing the beans you so enjoy every morning.
You don’t need binoculars to find a coffee that protects forests, helps wildlife and supports the efforts of the American Birding Association; just look for the Songbird Coffee with the Altamira Oriole on the front.

Thanksgiving Coffee, an industry leader in social and environmental justice for over forty years, stands in defense of our wild horses. The vanguard of fair trade shade-grown coffee, Thanksgiving has helped their nonprofit partners raise much-needed funds to champion their missions through the Cause Coffee fundraising program. And now, Thanksgiving is proud to support the efforts of the American Wild Horse Campaign (AMWC) with the release of Wild Grounds Coffee.

Save Wild Horses

Today, both livestock and wild horses have the right to roam the range, but the political power of the cattle ranchers is stronger then the political power of wild horses. In the forty years since a bill was passed by congress to protect the wild horses, moneyed interests have worked tirelessly to chip away at it. Now, the use of our publicly owned grazing lands is being prioritized to create market value for ranging cattle, which only provides for 3% of America’s beef consumption.

Unable to cull the herds or sell them for slaughter, the BLM began to round up what they considered to be an excess population. Today 35,000 horses, more than their entire population in the 1970’s, are kept in government holding pens. Not to be killed, yet never again to be free; this is a terrible fate to befall the national symbol of perseverance and freedom.

“The whole thing is cruel and lacks any sense of the American Spirit”, says Paul Katzeff, CEO of Thanksgiving Coffee and Past President of The Specialty Coffee Association of America, “We just gotta do something about the suffering to restore our own sense of freedom. Can you imagine the conditions? Thirty-five thousand wild horses in shadeless pens in 100 degree heat waiting to die?”

The American Wild Horse Campaign

The American Wild Horse Campaign is a champion for America’s wild horses and burros and they have been calling on Congress to reform the current ‘holding pen’ policies. Not only would such methods keep these animals in the wild, where they belong, it would also save taxpayers millions of dollars annually by no longer funding the removal of wild horses from the range and stockpiling them in government holding facilities and paying for their feed and water and medical needs.

Thanksgiving Coffee Company, 2017’s Roaster of the Year, is sending Wild Grounds coffee out into the country with the mission to raise funds and educate others about the plight of our wild horses. Together, we will stand in defense of the mustangs who have an inalienable right to roam the western landscape, just as we stand up against those who would profit from their incarceration and eradication.

We invite you to join us. Stand up for America’s wild horses and the pioneer spirit we all share. Order a package of award winning Wild Grounds coffee and you are not just supporting the horses; you are also supporting fair trade for the farmers, organic shade-grown coffee that preserve rich jungles forests, and the ethical standards of a certified B corporation. Since 1972, we have been proud to bring you a beautiful cup of coffee that tastes just as good as it feels.
Not Just A Cup, But A Just Cup.