Roast Colors: What Do They Mean?
It’s time to get educated.
Whether or not you have a go-to coffee, you probably have an idea of what you like. Something with a smoky taste, so you can add a splash of milk; or perhaps something on the sweeter side for your cold brew. We want to help you dig in a little deeper and learn more about every one of the roast colors, and what you’re tasting in your cup of coffee!
For each roast color, we’re highlighting a coffee that is really standing out right now. These recommendations come straight from our Roastmaster and Roastmaster Emeritus on what coffee they’re drinking these days. However, we DO want to encourage you to go outside the box, and take a look through all the coffees and roast colors on our website–try a variety to find that perfect cup!
Light Roast Coffee
Nuanced • Bright • Lively
In the lighter roasts (both light and medium), you can taste the nuance and impact of terroir. If you’re a single origin lover, these coffees are your go-to. With a light roast especially, the specific qualities unique to the coffee’s origin stand out. If you’re sticking with Vienna and French roasts (the darker beans), you have to work harder to tell the differences between origins. With light, it’s all there in the first sip.
For those of you that cup your coffee and take the time to taste every flavor, the lights and mediums are probably the roasts for you. When purchasing a single origin coffee, the great ones are best at this roast color.
Light Roast Recommendation
Medium Roast Coffee
Nutty • Spicy • Balanced • Fruity
Roasted about 20 degrees Fahrenheit higher than the light, the color on a medium roast coffee bean shifts into a chocolate brown. As you move from the light roast to the medium, the bright and lively acidity morphs into a smoother, deeper, and more balanced mouth feel. In every sip of a medium roast, you’ll find that a certain mellowness and maturity prevails.
Medium Roast Recommendation
Dark Roast Coffee
Bold • Spicy • Chocolaty
The coffee bean color on our dark roast (sometimes called the Vienna roast) is still more brown than black. You could compare it to the color of baker’s chocolate. When this coffee is freshly roasted, the beans will have a shiny coat of coffee oils on their surface. The greatest dark roast coffees will have hints of carbonization, but shouldn’t be described as smoky or toasty — we’ll leave those descriptors to the very dark roast.
Dark Roast Recommendation
(Bonus Points: every purchase of our Congo Coffee benefits the Dian Fossey Gorilla Fund International!)
Very Dark Roast Coffee
Toasty • Smoky • Caramelized Sugars
Ah, the “French Roast.” This is the coffee that goes great with a splash of milk. The coffee bean color on our very dark roast is more black than brown, with rich and copious levels of surface oil. Roasted long and hot to produce deep carbony, smoky flavor notes. A well-made French roast will have caramelized sugar notes, licorice and roasted chestnut flavors, and a long wet (not ashy) finish.
Very Dark Roast Recommendation
As we sign off on our roast color education, we want to remind you of something: if you aren’t sure you’ll like it, give it a try! Are you regularly a French roast lover? Give medium a go. Religiously purchase the Bolivia Light Roast? Add the Rwanda Medium to your order this month for something new. The best way to develop your taste preferences is to get outside your box and liven up your selection.
Enjoy your roast color adventure!
Oh yes, you CAN blend different roast colors! Paul Katzeff created an app for all you iPhone users to explain this even more. It’s called Smart Coffee, and it was designed to help you blend roast colors, and create a flavor profile that is specific to YOU. Check it out!