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San Francisco Coffee Festival 2023
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San Francisco Coffee Festival 2023
Once again, we participated in this year's San Francisco Coffee Festival at Fort Mason on the shores of the San Francisco Bay. This incredible event nearly doubled in size to just over 10,000 attendees over 2 days. We served about 6000 samples and had a phenomenal response.
Two Happy Participants from SF Coffee Festival 2023
The total immersion of a French press develops a depth of flavor with which a pour over just can't compete.
Joe Seta putting out samples with CEO Jonah Katzeff . Josh Long brewing the coffee in back.
We chose to serve coffees in a variety of roast spectrums: two of our Lights Roasts: Ethiopian Natural process, and Ethiopian washed process; a Guatemalan Dark roast, The Upsetter espresso, and our Royal Decaf coffees (see links below). Except for the espresso and a batch of cold brew Ethiopian natural, we brewed everything else via French Press which made us compete very well against our competitors who were making their coffee in pour overs. Our preference is the ESPRO French Press with its multiple filter layers. The total immersion of a French press develops a depth of flavor with which a pour over just can't compete. We got great feedback on all our coffees – even the Decaf because we were the only presenter that offered one… and ours tastes as full-flavored as any other coffee.
Our Festival Team
left to right: Josh Long, Jennifer Brown, Jonah Katzeff, Nathan Niel
Our festival team included our CEO, Jonah, our cofounder Paul, Josh Long (Roaster), Nathan Nies (barista/Sales Representative), Jennifer Brown (Office Manager) and me. Our stylized baseball jerseys were Jennifer's idea and boy did they make our team look good. The jersey colors worked very well with our branded canopy and really helped make a cohesive statement visually.
We participate in this annual public event to help expand our brand presence in the Bay Area where we are represented but not nearly to the extent as many of the local competitors. It is very safe to say that a lot more of the Bay Area is now familiar with our name, our story, and the flavor of our coffee after this wonderful event.
left to right: Joe Seta, Josh Long, Jonah Katzeff, Nathan Nies
Nathan Nies pulling one of the many many espresso shots
left to right: Paul Katzeff, SF Coffee Participant
Try the coffees we servered at the SF Coffee Fest!
Cups at SF Coffee Fest: "Coffee - Africa's Gift to the World - You're Welcome"
Recommended Reading
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![B Corp Coffee Partnerships: How Conscious Collaboration Drives Environmental Impact]()
B Corp Coffee Partnerships: Conscious Collaboration
Every first Saturday in July, thousands of people gather at Fort Bragg’s Noyo Harbor for the World's Largest Salmon BBQ—a celebration that’s both festive and fiercely focused on restoration. It's a paradox we embrace: honoring nature by gathering in its name.
This spirit of collective care mirrors how Thanksgiving Coffee approaches sustainable business relationships—especially through our growing network of fellow B Corps.
Grove Collaboratives First B Corp Coffee
When Grove Collaborative chose Thanksgiving Coffee as their very first coffee partner, it marked a significant milestone in our 50+ year journey since founding Thanksgiving Coffee in 1972.
This wasn't just another retail partnership—it represented Grove's recognition of our commitment to ethical coffee sourcing and regenerative business practices.
Grove features our coffee with the tagline: "This bag carries more than artisan coffee—it's a vessel of hope, connection, and giving thanks to the Earth." This partnership demonstrates how aligned values create natural B Corp collaborations that extend far beyond traditional business transactions.
Brewing Local Impact with North Coast Brewing Company
North Coast Brewing Company, our neighbor in Fort Bragg, has been independent since 1988. They have built their reputation on quality craft brewing while maintaining strong community ties.
At the 2024 World's Largest Salmon BBQ, their craft beer complemented our artisan coffee, creating a complete North Coast experience that spotlighted the power of place-based partnership.
Raising the Bar with Bonterra Organic Estates
Our partnership with Bonterra Organic Estates, America's #1 organic winery, represents the gold standard of regenerative agriculture collaboration. They've achieved Regenerative Organic Certification, TRUE Zero Waste status, and B Corp certification—proving that excellence and environmental stewardship flourish together.
Salmon Restoration Through Conscious Commerce
The World's Largest Salmon BBQ demonstrates how conscious business partnerships create measurable environmental impact.
Here are the 2024 Results:
- $60,000 raised for salmon restoration
- $40,000 donated to Trout Unlimited's North Coast Coho Project
- 2,500 attendees supporting sustainable practices
According to the National Oceanic and Atmospheric Administration, these restoration efforts have resulted in over 15,000 adult coho salmon returning to spawn in Mendocino Coast rivers—in waters that hadn't seen coho salmon for 70 years.
"North Coast Coho Project" in the Noyo River watershed when completed will provide access to 2.6 miles of upstream salmon habitat for spawning and rearing.
Building Systems Evolution
For over 50 years, Thanksgiving Coffee has operated on the principle that coffee is a medium for connection and positive change. Our B Corp partnerships have shown us how this philosophy extends beyond our coffee supply chain to encompass the entire ecosystem of conscious commerce.
When North Coast Brewing brings their craft beer to the Salmon BBQ, when Bonterra contributes their organic wines, when Grove Collaborative features our coffee as a vessel of hope—we create something none of us could achieve alone.
We're not just selling products; we're building a network of businesses that demonstrate another way forward.
The Ripple Effects of Regenerative Partnerships
The numbers tell part of our story, but the deeper narrative is about amplified impact. Every cup of Thanksgiving Coffee that reaches Grove's customers, every moment of connection at the Salmon BBQ, every dollar raised for stream restoration—these represent the ripple effects of partnerships that prioritize shared prosperity over individual gain.
The salmon returning to Mendocino Coast rivers after 70 years remind us that restoration is possible through collaborative effort.
Similarly, our growing B Corp network demonstrates that business can be a force for healing rather than harm.
Looking Ahead: A Business Practice of Care
These partnerships didn't emerge from market analysis—they grew from shared values and mutual recognition of what's possible when businesses align their success with the world's wellbeing. Grove chose us because our story resonates with their mission. North Coast Brewing and Bonterra partner with us because we share commitment to place and values.
Together, we create impact greater than the sum of our parts. We've learned that the company we keep shapes not just our success, but our contribution to a more sustainable world. In choosing B Corp partners who share our commitment to restoration and regeneration, we've proven that business can be a practice of care—for the earth, communities, and the future we're creating together.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company
Stay in touch - we like to stay connected
B Corp Coffee Partnerships: How Conscious Collaboration Drives Environmental Impact
read more -
![Earth Day Event in Fort Bragg 2024]()
Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.
Thanksgiving Coffee Company
Partnership with the Noyo Food ForestLearn more about how we support our Mother Earth
Earth Day Event in Fort Bragg 2024
read more
B Corp Coffee Partnerships: Conscious Collaboration
Every first Saturday in July, thousands of people gather at Fort Bragg’s Noyo Harbor for the World's Largest Salmon BBQ—a celebration that’s both festive and fiercely focused on restoration. It's a paradox we embrace: honoring nature by gathering in its name.
This spirit of collective care mirrors how Thanksgiving Coffee approaches sustainable business relationships—especially through our growing network of fellow B Corps.
Grove Collaboratives First B Corp Coffee
When Grove Collaborative chose Thanksgiving Coffee as their very first coffee partner, it marked a significant milestone in our 50+ year journey since founding Thanksgiving Coffee in 1972.
This wasn't just another retail partnership—it represented Grove's recognition of our commitment to ethical coffee sourcing and regenerative business practices.
Grove features our coffee with the tagline: "This bag carries more than artisan coffee—it's a vessel of hope, connection, and giving thanks to the Earth." This partnership demonstrates how aligned values create natural B Corp collaborations that extend far beyond traditional business transactions.
Brewing Local Impact with North Coast Brewing Company
North Coast Brewing Company, our neighbor in Fort Bragg, has been independent since 1988. They have built their reputation on quality craft brewing while maintaining strong community ties.
At the 2024 World's Largest Salmon BBQ, their craft beer complemented our artisan coffee, creating a complete North Coast experience that spotlighted the power of place-based partnership.
Raising the Bar with Bonterra Organic Estates
Our partnership with Bonterra Organic Estates, America's #1 organic winery, represents the gold standard of regenerative agriculture collaboration. They've achieved Regenerative Organic Certification, TRUE Zero Waste status, and B Corp certification—proving that excellence and environmental stewardship flourish together.
Salmon Restoration Through Conscious Commerce
The World's Largest Salmon BBQ demonstrates how conscious business partnerships create measurable environmental impact.
Here are the 2024 Results:
- $60,000 raised for salmon restoration
- $40,000 donated to Trout Unlimited's North Coast Coho Project
- 2,500 attendees supporting sustainable practices
According to the National Oceanic and Atmospheric Administration, these restoration efforts have resulted in over 15,000 adult coho salmon returning to spawn in Mendocino Coast rivers—in waters that hadn't seen coho salmon for 70 years.
"North Coast Coho Project" in the Noyo River watershed when completed will provide access to 2.6 miles of upstream salmon habitat for spawning and rearing.
Building Systems Evolution
For over 50 years, Thanksgiving Coffee has operated on the principle that coffee is a medium for connection and positive change. Our B Corp partnerships have shown us how this philosophy extends beyond our coffee supply chain to encompass the entire ecosystem of conscious commerce.
When North Coast Brewing brings their craft beer to the Salmon BBQ, when Bonterra contributes their organic wines, when Grove Collaborative features our coffee as a vessel of hope—we create something none of us could achieve alone.
We're not just selling products; we're building a network of businesses that demonstrate another way forward.
The Ripple Effects of Regenerative Partnerships
The numbers tell part of our story, but the deeper narrative is about amplified impact. Every cup of Thanksgiving Coffee that reaches Grove's customers, every moment of connection at the Salmon BBQ, every dollar raised for stream restoration—these represent the ripple effects of partnerships that prioritize shared prosperity over individual gain.
The salmon returning to Mendocino Coast rivers after 70 years remind us that restoration is possible through collaborative effort.
Similarly, our growing B Corp network demonstrates that business can be a force for healing rather than harm.
Looking Ahead: A Business Practice of Care
These partnerships didn't emerge from market analysis—they grew from shared values and mutual recognition of what's possible when businesses align their success with the world's wellbeing. Grove chose us because our story resonates with their mission. North Coast Brewing and Bonterra partner with us because we share commitment to place and values.
Together, we create impact greater than the sum of our parts. We've learned that the company we keep shapes not just our success, but our contribution to a more sustainable world. In choosing B Corp partners who share our commitment to restoration and regeneration, we've proven that business can be a practice of care—for the earth, communities, and the future we're creating together.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company
Stay in touch - we like to stay connected
B Corp Coffee Partnerships: How Conscious Collaboration Drives Environmental Impact
read more
Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.
This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.