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First Day of Summer
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First Day of Summer
Summertime brings so many fun things to Mendocino County, and as the tourists start flooding our coastline, we thought it was a good time to do a roundup of our favorite summer events here in Fort Bragg and Mendocino. This place has so much to offer, and there’s no better time to celebrate the goodness than on the First Day of Summer!
Sierra Nevada World Music Festival
June 22 – June 24
Sierra Nevada is just a day away, this weekend in Boonville. For the 25th year in a row, this reggae music festival is sure to be a good time–and Thanksgiving Coffee will be serving coffee at the STEEP Organic Coffee & Teas tent!
Fourth of July in Mendocino
July 4
If you’re on the coast for Independence Day, you are in for a treat. The Mendopendence Parade takes place at noon on the Fourth of July, making its way through downtown Mendocino. After the parade, you can stroll over to the Kelley House for a BBQ, visit Ukiah Street for a block party, or just wander around the shops and enjoy the local flavor.
World’s Largest Salmon BBQ
July 7
Just after the Fourth of July is Fort Bragg’s annual “World’s Largest Salmon BBQ.” This event has been happening for 47 years, and it’s a staple in the community. The BBQ raises money for salmon habitat restoration here on our coastline, and we serve coffee every year. The event takes place on the south side of Noyo Harbor, just down the hill from the Thanksgiving Coffee Roastery.
Mendocino Music Festival
July 7 – July 21
For two weeks in July, Mendocino is filled with the sweet sounds of music! Performers from all over the world come to the coast to entertain tourists and locals alike on the headlands, overlooking the Pacific Ocean.
Noyo Headlands Race
August 5
The first annual Noyo Headlands Race is happening on August 5, now that the Fort Bragg Coastal Trail is open from Noyo Bridge to MacKerricher Park. This event is going to feature a half marathon, 10k, 5k, and a few different races for the kids, as well.
Paul Bunyan Days
September 1 – 3
This event over Labor Day Weekend brings us back to the logging days of Mendocino County. It’s a weekend of competitions with axes, saws and a lot of plaid. The annual parade occurs on Labor Day itself, and finishes up with the joyous sounds of the Humboldt State Marching Lumberjacks, who always put on quite a show.
Winesong
September 8
As the summer winds to a close, we finish up with one last excellent event to complete the list. Winesong is probably the most popular event that happens here on the Mendocino Coast, and is attended by people from all over the state of California. This fundraising event for the local hospital is held at the Mendocino Coast Botanical Gardens, and features the best food and beverages from restaurants, vineyards and breweries all over Mendocino County. Do not miss Winesong 2018!
Enjoy this long beautiful First Day of Summer… and all the gorgeous days of summer to follow!
Recommended Reading
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![B Corp Coffee Partnerships: How Conscious Collaboration Drives Environmental Impact]()
B Corp Coffee Partnerships: Conscious Collaboration
Every first Saturday in July, thousands of people gather at Fort Bragg’s Noyo Harbor for the World's Largest Salmon BBQ—a celebration that’s both festive and fiercely focused on restoration. It's a paradox we embrace: honoring nature by gathering in its name.
This spirit of collective care mirrors how Thanksgiving Coffee approaches sustainable business relationships—especially through our growing network of fellow B Corps.
Grove Collaboratives First B Corp Coffee
When Grove Collaborative chose Thanksgiving Coffee as their very first coffee partner, it marked a significant milestone in our 50+ year journey since founding Thanksgiving Coffee in 1972.
This wasn't just another retail partnership—it represented Grove's recognition of our commitment to ethical coffee sourcing and regenerative business practices.
Grove features our coffee with the tagline: "This bag carries more than artisan coffee—it's a vessel of hope, connection, and giving thanks to the Earth." This partnership demonstrates how aligned values create natural B Corp collaborations that extend far beyond traditional business transactions.
Brewing Local Impact with North Coast Brewing Company
North Coast Brewing Company, our neighbor in Fort Bragg, has been independent since 1988. They have built their reputation on quality craft brewing while maintaining strong community ties.
At the 2024 World's Largest Salmon BBQ, their craft beer complemented our artisan coffee, creating a complete North Coast experience that spotlighted the power of place-based partnership.
Raising the Bar with Bonterra Organic Estates
Our partnership with Bonterra Organic Estates, America's #1 organic winery, represents the gold standard of regenerative agriculture collaboration. They've achieved Regenerative Organic Certification, TRUE Zero Waste status, and B Corp certification—proving that excellence and environmental stewardship flourish together.
Salmon Restoration Through Conscious Commerce
The World's Largest Salmon BBQ demonstrates how conscious business partnerships create measurable environmental impact.
Here are the 2024 Results:
- $60,000 raised for salmon restoration
- $40,000 donated to Trout Unlimited's North Coast Coho Project
- 2,500 attendees supporting sustainable practices
According to the National Oceanic and Atmospheric Administration, these restoration efforts have resulted in over 15,000 adult coho salmon returning to spawn in Mendocino Coast rivers—in waters that hadn't seen coho salmon for 70 years.
"North Coast Coho Project" in the Noyo River watershed when completed will provide access to 2.6 miles of upstream salmon habitat for spawning and rearing.
Building Systems Evolution
For over 50 years, Thanksgiving Coffee has operated on the principle that coffee is a medium for connection and positive change. Our B Corp partnerships have shown us how this philosophy extends beyond our coffee supply chain to encompass the entire ecosystem of conscious commerce.
When North Coast Brewing brings their craft beer to the Salmon BBQ, when Bonterra contributes their organic wines, when Grove Collaborative features our coffee as a vessel of hope—we create something none of us could achieve alone.
We're not just selling products; we're building a network of businesses that demonstrate another way forward.
The Ripple Effects of Regenerative Partnerships
The numbers tell part of our story, but the deeper narrative is about amplified impact. Every cup of Thanksgiving Coffee that reaches Grove's customers, every moment of connection at the Salmon BBQ, every dollar raised for stream restoration—these represent the ripple effects of partnerships that prioritize shared prosperity over individual gain.
The salmon returning to Mendocino Coast rivers after 70 years remind us that restoration is possible through collaborative effort.
Similarly, our growing B Corp network demonstrates that business can be a force for healing rather than harm.
Looking Ahead: A Business Practice of Care
These partnerships didn't emerge from market analysis—they grew from shared values and mutual recognition of what's possible when businesses align their success with the world's wellbeing. Grove chose us because our story resonates with their mission. North Coast Brewing and Bonterra partner with us because we share commitment to place and values.
Together, we create impact greater than the sum of our parts. We've learned that the company we keep shapes not just our success, but our contribution to a more sustainable world. In choosing B Corp partners who share our commitment to restoration and regeneration, we've proven that business can be a practice of care—for the earth, communities, and the future we're creating together.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company
Stay in touch - we like to stay connected
B Corp Coffee Partnerships: How Conscious Collaboration Drives Environmental Impact
read more -
![Earth Day Event in Fort Bragg 2024]()
Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.
Thanksgiving Coffee Company
Partnership with the Noyo Food ForestLearn more about how we support our Mother Earth
Earth Day Event in Fort Bragg 2024
read more -
![Simplifying to Serve You Better: A New Chapter in Our Coffee Journey]()
Simplifying to Serve You
The coffee landscape is dramatically different than it was when we began this journey 53 years ago.
In those early days, we built our lineup coffee by coffee — adding blends and single origins as new beans became available and relationships grew. For decades, harvests were plentiful and sourcing was straightforward.
Today, the world of coffee is evolving. Climate shifts, supply chain realities, and changing customer preferences mean we need to be as thoughtful and resourceful as possible to keep doing what we do best: bringing you exceptional coffee with integrity.
Change for the Better
We're streamlining our packaged coffee offerings, starting in September. With a simplified lineup of coffees, we'll focus on the blends and origins we can source consistently, roast with excellence, and deliver to you at the highest possible quality.
By simplifying our offerings, we will:
- Deepen our support for the farmers we work with through more focused purchasing.
- Maintain freshness and quality in every cup we roast.
- Stay nimble in a changing coffee landscape, so we can continue being your favorite coffee company for years to come.
What This Means For You
We know change isn’t always easy — especially when it means saying goodbye to a favorite. But change also creates space for something new.
- Nearly every retiring coffee has a suggested alternative: matched for flavor, roast level, and story.
- All coffees will remain listed on our website, so you can easily find info about alternatives or select a bulk purchase option.
- Cause Coffees: For special details on replacements and recommendations, visit our Cause Coffee page.
- Bulk options: Many coffees will still be available in 5 lb bags, even if they’re not sold in retail-size packaging. We’re happy to share our best practices for keeping coffee fresh in larger quantities.
Find Your Next Favorite Cup
We know you might be wondering, “What will replace my favorite?”
Here’s the list of our retiring coffees with the roasts we recommend in their place — each one carefully matched for flavor, roast, and story.
- ⏳ Albion River Inn Blend → Try Paul’s Blend
- ⏳ Beaujolais Blend → Try Old Town French
- ⏳ Costa Rica → Try Peru
- ⏳ Delicious Peace Dark → Try Mendocino Vienna
- ⏳Delicious Peace Medium → Try Rwanda
- ⏳ Guatemala → Try Song Bird Guatemalan
- ⏳ Hazelnut → Available in 5lb bag
- ⏳ MacCallum House Blend → Try Beaujolais FTO
- ⏳ Mocha Java FTO → Try Mocha Java Classic
- ⏳ Nicaragua → Try Song Bird Nicaragua
- ⏳ Vienna → Try Mendocino Vienna
- ⏳For Cause Coffees →See Cause Coffee Guide
Our Commitment Remains the Same
For over five decades, we’ve been devoted to ethically sourced, artisan roasted coffee — and that will never change. Every decision we make is rooted in our mission:
- Source with integrity
- Roast with care
- Honor the stories behind every coffee bean
Thank you for growing with us, embracing new favorites, and sharing our belief that coffee is more than a drink. It's a daily connection to people, to our planet, and our sense of purpose.
With gratitude since 1972,
The Thanksgiving Coffee Team
You might be interested in...
Sold outSold outSold out
Lavender Grace is the sustainability consultant for Thanksgiving Coffee Company
Stay in touch - we like to stay connected
Simplifying to Serve You Better: A New Chapter in Our Coffee Journey
read more
B Corp Coffee Partnerships: Conscious Collaboration
Every first Saturday in July, thousands of people gather at Fort Bragg’s Noyo Harbor for the World's Largest Salmon BBQ—a celebration that’s both festive and fiercely focused on restoration. It's a paradox we embrace: honoring nature by gathering in its name.
This spirit of collective care mirrors how Thanksgiving Coffee approaches sustainable business relationships—especially through our growing network of fellow B Corps.
Grove Collaboratives First B Corp Coffee
When Grove Collaborative chose Thanksgiving Coffee as their very first coffee partner, it marked a significant milestone in our 50+ year journey since founding Thanksgiving Coffee in 1972.
This wasn't just another retail partnership—it represented Grove's recognition of our commitment to ethical coffee sourcing and regenerative business practices.
Grove features our coffee with the tagline: "This bag carries more than artisan coffee—it's a vessel of hope, connection, and giving thanks to the Earth." This partnership demonstrates how aligned values create natural B Corp collaborations that extend far beyond traditional business transactions.
Brewing Local Impact with North Coast Brewing Company
North Coast Brewing Company, our neighbor in Fort Bragg, has been independent since 1988. They have built their reputation on quality craft brewing while maintaining strong community ties.
At the 2024 World's Largest Salmon BBQ, their craft beer complemented our artisan coffee, creating a complete North Coast experience that spotlighted the power of place-based partnership.
Raising the Bar with Bonterra Organic Estates
Our partnership with Bonterra Organic Estates, America's #1 organic winery, represents the gold standard of regenerative agriculture collaboration. They've achieved Regenerative Organic Certification, TRUE Zero Waste status, and B Corp certification—proving that excellence and environmental stewardship flourish together.
Salmon Restoration Through Conscious Commerce
The World's Largest Salmon BBQ demonstrates how conscious business partnerships create measurable environmental impact.
Here are the 2024 Results:
- $60,000 raised for salmon restoration
- $40,000 donated to Trout Unlimited's North Coast Coho Project
- 2,500 attendees supporting sustainable practices
According to the National Oceanic and Atmospheric Administration, these restoration efforts have resulted in over 15,000 adult coho salmon returning to spawn in Mendocino Coast rivers—in waters that hadn't seen coho salmon for 70 years.
"North Coast Coho Project" in the Noyo River watershed when completed will provide access to 2.6 miles of upstream salmon habitat for spawning and rearing.
Building Systems Evolution
For over 50 years, Thanksgiving Coffee has operated on the principle that coffee is a medium for connection and positive change. Our B Corp partnerships have shown us how this philosophy extends beyond our coffee supply chain to encompass the entire ecosystem of conscious commerce.
When North Coast Brewing brings their craft beer to the Salmon BBQ, when Bonterra contributes their organic wines, when Grove Collaborative features our coffee as a vessel of hope—we create something none of us could achieve alone.
We're not just selling products; we're building a network of businesses that demonstrate another way forward.
The Ripple Effects of Regenerative Partnerships
The numbers tell part of our story, but the deeper narrative is about amplified impact. Every cup of Thanksgiving Coffee that reaches Grove's customers, every moment of connection at the Salmon BBQ, every dollar raised for stream restoration—these represent the ripple effects of partnerships that prioritize shared prosperity over individual gain.
The salmon returning to Mendocino Coast rivers after 70 years remind us that restoration is possible through collaborative effort.
Similarly, our growing B Corp network demonstrates that business can be a force for healing rather than harm.
Looking Ahead: A Business Practice of Care
These partnerships didn't emerge from market analysis—they grew from shared values and mutual recognition of what's possible when businesses align their success with the world's wellbeing. Grove chose us because our story resonates with their mission. North Coast Brewing and Bonterra partner with us because we share commitment to place and values.
Together, we create impact greater than the sum of our parts. We've learned that the company we keep shapes not just our success, but our contribution to a more sustainable world. In choosing B Corp partners who share our commitment to restoration and regeneration, we've proven that business can be a practice of care—for the earth, communities, and the future we're creating together.
Lavender Grace is the Sustainability Consultant for Thanksgiving Coffee Company
Stay in touch - we like to stay connected
B Corp Coffee Partnerships: How Conscious Collaboration Drives Environmental Impact
read more
Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.
This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.
Thanksgiving Coffee Company
Partnership with the Noyo Food Forest
Learn more about how we support our Mother Earth
Earth Day Event in Fort Bragg 2024
read more
Simplifying to Serve You
The coffee landscape is dramatically different than it was when we began this journey 53 years ago.
In those early days, we built our lineup coffee by coffee — adding blends and single origins as new beans became available and relationships grew. For decades, harvests were plentiful and sourcing was straightforward.
Today, the world of coffee is evolving. Climate shifts, supply chain realities, and changing customer preferences mean we need to be as thoughtful and resourceful as possible to keep doing what we do best: bringing you exceptional coffee with integrity.
Change for the Better
We're streamlining our packaged coffee offerings, starting in September. With a simplified lineup of coffees, we'll focus on the blends and origins we can source consistently, roast with excellence, and deliver to you at the highest possible quality.
By simplifying our offerings, we will:
- Deepen our support for the farmers we work with through more focused purchasing.
- Maintain freshness and quality in every cup we roast.
- Stay nimble in a changing coffee landscape, so we can continue being your favorite coffee company for years to come.
What This Means For You
We know change isn’t always easy — especially when it means saying goodbye to a favorite. But change also creates space for something new.
- Nearly every retiring coffee has a suggested alternative: matched for flavor, roast level, and story.
- All coffees will remain listed on our website, so you can easily find info about alternatives or select a bulk purchase option.
- Cause Coffees: For special details on replacements and recommendations, visit our Cause Coffee page.
- Bulk options: Many coffees will still be available in 5 lb bags, even if they’re not sold in retail-size packaging. We’re happy to share our best practices for keeping coffee fresh in larger quantities.
Find Your Next Favorite Cup
We know you might be wondering, “What will replace my favorite?”
Here’s the list of our retiring coffees with the roasts we recommend in their place — each one carefully matched for flavor, roast, and story.
- ⏳ Albion River Inn Blend → Try Paul’s Blend
- ⏳ Beaujolais Blend → Try Old Town French
- ⏳ Costa Rica → Try Peru
- ⏳ Delicious Peace Dark → Try Mendocino Vienna
- ⏳Delicious Peace Medium → Try Rwanda
- ⏳ Guatemala → Try Song Bird Guatemalan
- ⏳ Hazelnut → Available in 5lb bag
- ⏳ MacCallum House Blend → Try Beaujolais FTO
- ⏳ Mocha Java FTO → Try Mocha Java Classic
- ⏳ Nicaragua → Try Song Bird Nicaragua
- ⏳ Vienna → Try Mendocino Vienna
- ⏳For Cause Coffees →See Cause Coffee Guide
Our Commitment Remains the Same
For over five decades, we’ve been devoted to ethically sourced, artisan roasted coffee — and that will never change. Every decision we make is rooted in our mission:
- Source with integrity
- Roast with care
- Honor the stories behind every coffee bean
Thank you for growing with us, embracing new favorites, and sharing our belief that coffee is more than a drink. It's a daily connection to people, to our planet, and our sense of purpose.
With gratitude since 1972,
The Thanksgiving Coffee Team
You might be interested in...
Lavender Grace is the sustainability consultant for Thanksgiving Coffee Company
Stay in touch - we like to stay connected
Simplifying to Serve You Better: A New Chapter in Our Coffee Journey
read more
Earth Day Event in Fort Bragg
The Noyo Food Forest is having their annual Earth Day celebration this Saturday at the Learning Garden. This four hour event is a fundraiser for the Farm-to-School and Youth Intern programs that the Noyo Food Forest operates year-round. We partner with the Noyo Food Forest throughout the year, and we especially love being a part of this annual event in Fort Bragg.
15th Annual Earth Day Event
Saturday, April 20, 12 - 4 PM
At the Learning Garden at Fort Bragg High School on Dana Street.
This Earth Day event is free and geared toward everyone in the family. There will be live music, and you can participate by putting down a bid for the silent auction, paying entry to bouncy houses, and tasting goodies from local chefs. This is one of the most fun events that happens in the city of Fort Bragg every year. Local organizations and nonprofits are a big part of this event, and you’ll see booths and representatives from the Noyo Marine Science Center, the Mendocino Land Trust, our Mendocino County state parks and many more important parts of the coastal community.
Thanksgiving Coffee will be serving up samples of our Bee Bold Blend, our new Nitro Coffee, and the Noyo Food Forest will be selling 12oz bags, as well. All the proceeds benefit the Noyo Food Forest and their important work here in our community. We are very happy to be a part of this awesome event. For more information, visit the Noyo Food Forest Earth Day page on their website, and RSVP on Facebook to share with your friends. Join us on April 20 – see you at the Learning Garden.