Introducing this month's Roastmaster's Select coffee, picked by Roastmaster, Jacob Long, Pichincha Imbabura Chirimoya. The Cruz Loma Farm is sheltered by the subtropical climate of San José de Minas to the northwest of the province of Pichincha at a height of 1,450 meters above sea level. These conditions make it possible to obtain a variety of quality products from its land, such as soursop, corn, beans, naranjilla, orange, tangerine, and, of course, the best coffee. One of the most important motivations of coffee farmers, Galo Morales, is to positively collaborate with the community's economic development, through implementing productive practices that benefit the local population around the farm. In addition, this activity allows him to connect with his family since his wife and daughters actively collaborate in its production and marketing. Being involved in the world of coffee has allowed him to value the effort, love, and passion that a producer must dedicate to his activity in order to achieve the highest quality; also, it has allowed him to improve his relationships with people by sharing the knowledge and experience that you have acquired over the years.