Ariel view of the Noyo Harbor with original roastery and new roastery

Paul’s Blend is designed to be approachable, balanced, and deeply satisfying—an everyday coffee shaped by decades of craft and care.

Tasting Notes:

• Blueberry and gentle fruit sweetness
• Smooth cocoa and milk chocolate tones
• Soft cashew nuttiness
• Clean, comforting finish

It’s a coffee that meets you in the morning and stays with you through the day - expressive without being loud, familiar yet layered, and grounded in the flavors Paul has always loved most.

Paul's Blend is one of the award-winning coffee roasts from our 2017 Roaster of the Year prize.

Honoring Martin Luther King Jr. and the Roots of Economic Justice

January is also a time to honor leaders who shaped the path toward justice, dignity, and shared responsibility. As we observe Martin Luther King Jr., we reflect on Dr. King’s enduring belief that civil rights and economic justice are inseparable - that a truly just society must honor the dignity of labor and ensure fairness within the systems that sustain everyday life.

Dr. King spoke often about the moral responsibility of both institutions and individuals, calling for an economy rooted in respect, equity, and human worth. He believed that progress is built not only through historic moments, but through consistent, values-driven actions - often quiet and unseen- that collectively shape the future.

Choosing where your coffee comes from is one of those choices. Every cup of Paul’s Blend supports long-standing relationships, ethical sourcing, and a belief that economic fairness begins with respect and reciprocity.

The 1963 March on Washington for Jobs and Freedom, where civil rights and economic justice were brought together in a call for dignity, fair labor, and shared humanity.

The March on Washington for Jobs and Freedom stands as a powerful reminder that the movement for civil rights was also a movement for economic justice. It called for fair labor, living wages, and systems that recognize the full dignity of every person’s work.

Dr. Martin Luther King Jr. understood that justice must be woven into daily life - from wages and work to how communities care for one another. As we reflect on this moment in January, we are reminded that meaningful change is carried forward through sustained commitment and everyday choices - values lived out not only in moments of history, but in the practices we choose to uphold.

Paul’s East Harlem Buying Club, 1962

These photographs document a food buying club organized by mothers in East Harlem in 1962, operating out of the basement of a public housing project. Faced with high food prices, limited access to fresh ingredients, and the daily pressures of poverty, these women came together to solve a shared problem: food security for their families.

By pooling resources and purchasing food collectively, they lowered household food costs and increased disposable income - profits were shared, and expenses reduced through cooperation rather than competition. The food they sourced reflected their own cultural traditions, allowing families to eat healthier, familiar meals while maintaining dignity and autonomy.

Mothers in East Harlem working together in 1962 to organize a cooperative food buying club, using collective purchasing to improve food access, reduce costs, and strengthen community resilience. Photos by Paul Katzeff

An unexpected outcome emerged alongside the economic impact. The act of solving a community problem together fostered pride, hope, and a renewed sense of agency. The enthusiasm visible in these images reflects more than a transaction - it reveals the mental and emotional benefits of collective action and women-led leadership.

This grassroots model would later inform the next generation of food cooperatives, including Ukiah Natural Foods, and ultimately influence the cooperative principles that shaped businesses like Whole Foods Market. Long before “alternative food systems” entered the mainstream, these women demonstrated that necessity, creativity, and cooperation could build resilience from the ground up.

The values that shaped this moment - cooperation, dignity, and shared prosperity - would later shape how Paul approached coffee. Paul’s Blend carries that lineage forward, offering a daily ritual grounded in justice, relationship, and care.

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To our farmers, our Mendocino community, and everyone who shares this daily ritual with us - thank you.

Your cup carries our roots forward.

Not Just a Cup, But a Just Cup™