Winesong - Local Healthcare Benefit
Winesong is a local fundraiser for our healthcare foundation, supporting the medical needs of the Mendocino Coast. We have been participating annually for at least 37 years because of the importance of healthcare in our rural area. The event takes place in the Mendocino Coast Botanical Gardens - 47 acres of extraordinary flora from Highway 1 right down to the sea.
This is not a small event – dozens of wineries, restaurants, artists, and musicians come together to entertain the guests for several hours prior to the main event, which is a grand live auction. This year the goal was to raise $200,000 in the auction in 90 minutes. They did exactly that. This year’s Fund-a-Need targeted nursing education – to train and retain nurses in our area – which is one of the greatest needs we have.
We have been participating annually for at least 37 years
Thanksgiving had a new location for this year. We were inside the main auction tent, right in the heart of the action. We had tremendous exposure with our canopy displaying proudly during the auction. We expanded our offerings this year to include espresso drinks and cold brew, in addition to several varieties of drip coffee. The weather is always a factor, so the ability to pivot from hot to cold was very helpful.
We fielded a great team and had a lot of fun representing our company for a great cause. It makes us feel better knowing that we are really contributing to our community while having such a wonderful time.
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