Dark roasted to develop the sugars beyond caramelization, into the carbonization phase. A nice strong cup of coffee. We created "End the Embargo on Cuba" coffee to raise public awareness and to advocate the end of the 43-year U.S. embargo against Cuba; the longest, harshest, blockade in history. With the liberalization of travel and financial restrictions by the Obama administration, we are proud to have helped create this change in awareness.