Wild Grounds - Medium Roast
Wild Grounds - Medium Roast
This coffee has been retired.
For years, your morning brew helped fuel wild horse advocacy through our partnership with the American Wild Horse Campaign.
As we simplify our offerings, this medium roast is no longer available.
Suggested Replacements:
Paul’s Blend – A balanced, purpose-driven roast honoring our founder’s vision.
Songbird Nicaraguan - Sourced from the same Nicaraguan roots, this medium roast not only delivers a smooth and balanced cup, but also helps protect critical bird habitats through our Songbird Coffee program.
To continue supporting wild horses, visit:
Americanwildhorsecampaign.org
Customer Review
Coffee to Water Ratio
Using the correct amount of coffee will ensure that your coffee is brewed to strength, without over-extracting or under-extracting the coffee to compensate for an inappropriate dose. We recommend 2 grams of coffee for every fluid ounce of water used to brew. Weighing coffee is the most accurate way to measure the appropriate dose. If a scale is not available, we recommend 2 heaping tablespoons of ground coffee for every 5 ounces of water used to brew.
Grind Size
Producing the correct particle size in ground coffee is one of the most important steps in coffee brewing. In general, a finer grind will produce a more intense brew and a coarser grind will produce a less intense brew. At the same time, a grind that is too fine will produce an over-extracted, astringent brew, and a grind that is too coarse will produce a weak, under-extracted brew lacking flavor. In pour-over methods, grind size also affects the rate of extraction, as water will pass more slowly through a finer grind, and more quickly through a coarser grind. We strongly recommend burr grinders over blade grinders.
Water Temperature and Quality
Water temperature dramatically affects the extraction of coffee’s flavor during brewing. We recommend brewing with water at 200-202° Fahrenheit for best results. Using fresh, clean, chlorine-free water is essential.
Coffee 101
Discover how to make the most in your cup with our brew blog - Coffee 101. Brewing variations, roast colors, coffee storage, steaming, and so much more. Not just for beginners, this info has gems for all coffee enthusiasts from novice to barista and beyond.
"This coffee is smooth, satisfying and delicious. It's the coffee version of dark hot chocolate!"
